Hue & Cry | Certified B Corp

We are thrilled to share that Hue & Cry is an officially certified B Corp, with a qualifying score of 91.4. This is a huge deal for us because it means we're now part of a growing community of companies committed to using business as a force for good. As a Certified B Corp, we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. We believe in making a positive impact through our work, and this certification validates our ongoing efforts to create positive change for our employees, communities, and the environment. We’re excited to collaborate with brands, partners, and other B Corps to drive meaningful impact. We couldn't have achieved this milestone without the support of our amazing team, partners, and clients, particularly Astrid Simpson, Lucy Morris, Lorna Taaffe, Carla Burt, and the Management & Leadership Teams. If you want to learn more about what we do, check out our website or contact us. Together, we can redefine business success and pave the way for a more inclusive, equitable, and sustainable future. #BCorpCertified #SustainableBusinessPractices #BalanceProfit&Purpose #BusinessForGood #ConsciousCapitalism #SocialEnterprise

The rules of engagement are changing for premium spirits brands. While celebrity endorsements have become a bit of an industry standard, today’s consumers are looking for something more: authenticity, shared experiences, and deeper cultural connections. We spoke to some of our favourite people (Craig Knox, April Jackson & Stuart Holmes) about how brands can be culturally relevant, even when you don't have that celebrity sparkle budget. https://lnkd.in/e27YBE3A #impossibletoignore #businessforgood #culturalrelevance

What does it take for a premium spirit brand to thrive in today’s competitive landscape? Consumers are savvier than ever, demanding authenticity, quality, and experiences that feel personal. Craig Knox put it simply: “We’re entering our era of experience culture.” Meanwhile Valerie M. highlighted that, “Consumers do their research – brands need to stay relevant and innovative.” The premium market isn’t just growing; it’s evolving. Find out how brands are redefining aspiration and connection over at our website. https://lnkd.in/eG_dgWjs #impossibletoignore #businessforgood #causeastir

The premium spirits market is evolving at pace. With projected growth to $400 billion globally by 2030, brands are navigating fierce competition and new consumer expectations. But what defines a premium brand today? How do you stand out without relying on celebrity endorsements? This was one of the topics of discussion at our recent Premium Dilemma webinar, and we'll be sharing outtakes and thoughts that can help your brand become #impossibletoignore. Find out how today’s premium brands are redefining aspiration and cultural connection over at our website: https://lnkd.in/d6fcv29a Huge huge thanks to our panellists, Craig Knox, Valerie M., April Jackson, Stuart Holmes, for sharing their time and expertise!

Yesterday, we had the absolute pleasure of a panel discussion around the Premium Spirits dilemma and the challenges and opportunities for brands of all sizes in a crowded but thriving sector. April Jackson, as a restaurateur and entrepreneur, brought powerful insights from her on-trade experience, particularly in light of what it means to cut through as an independent brand. She was joined by Craig Knox, Stuart Holmes, Valerie M., and Charlie Fiala in a discussion facilitated and expertly moderated by our Senior Creative Strategist, Anastasia Shephard. We'll have more takeouts from the event over the next few weeks, particularly for the (very welcome!) questions that were asked that we didn't have time to address in the room. For now, we'll just say THANK YOU to our panellists and to everybody who took time on a busy Wednesday to join us for the conversation. #impossibletoignore #premiumdilemma #businessforgood #premiumspirits

As the nights come in darker, and temperatures drop, what better time to celebrate the launch of Glendalough Distillery Double Barrell Cask Strength Irish Whiskey? It's been a delight for us to work with the team to develop the campaign creative and assets. Here's Glendalough, and to a #WinterofWhiskey 🥃 #impossibletoignore

We're two weeks away from our next event, THE PREMIUM DILEMMA, and we're delighted to announce that alongside Craig Knox, April Jackson, Valerie M., and Charlie Fiala, our talented Creative Strategist Anastasia Shephard will be joined by Stuart Holmes. Join us on November 6th as we discuss the challenges faced by premium spirits brands and approaches to joining the dots between brand, category, audience, and culture from people who face this challenge daily. To confirm your place, all you have to do is click the link below 👇🏼 https://lnkd.in/eJ57TF5j  #impossibletoignore #businessforgood #premiumspirits

As specialists in food, drink, and travel, we often work collaboratively with our extensive network of experts to get to the heart of the challenges faced by our brands. Our next virtual event on November 6th, 2024, is a deep dive into THE PREMIUM DILEMMA: Understanding the new challenges and standards for premium spirits in a rapidly evolving space. Our Creative Strategist, Anastasia Shephard will host a conversation with Craig Knox, April Jackson, Valerie M. and Charlie Fiala, to explore the cultural, category, audience and media nuances of what it is to be premium, with advice and tactics on making your brand impossible to ignore. Interested? Click the link to secure your place, and we can’t wait to see you there! https://lnkd.in/eJ57TF5j  #impossibletoignore #premiumisation #spirits #alcohol #marketing

It can be easy to forget that iconic brands don't start out that way - they grow into themselves. Nobu: Celebrating 30 years of Excellence was an incredible event for Nobu Hospitality, celebrating the brand's legacy and looking towards the future. Here's to you, Chef Nobu, Robert De Niro & Meir Teper! 🥂 #impossibletoignore #businessforgood #nyc #iconicbrands