Hot Tin Roof PR

🤚 Hands up who's still got Ofcom's Online Nation report sitting in their 'to read' pile? Fear not - we've done the heavy lifting and pulled out the bits that actually matter for B2B communications professionals. Spoiler: Reddit has quietly become a powerhouse, X continues to fade into irrelevance, and there's tension between AI adoption and trust. Check out our full analysis below 👇 #B2BCommunications #DigitalStrategy #MarketingInsights #Ofcom2024 Steven Herd Roddy Scott Annie Diamond Sarah Lee Jen Richards

🔌 Source, a new joint venture between our client SSE Energy Solutions and TotalEnergies, has announced its first Managing Director as it accelerates plans to capture 20% of the UK's ultra-rapid EV charging market. Deepa Chandrasekaran will lead Source's ambitious rollout of 300 charging hubs across the UK and Ireland. Each hub will feature high-power charge points of 150kW and above, powered by renewable energy from SSE and TotalEnergies. This appointment comes at a crucial time for the UK's EV charging infrastructure development, as the industry focuses on building reliable, high-power charging solutions to accelerate the transition to electric vehicles. Congrats to Deepa and the teams at Source, SSE, and TotalEnergies 👏 Read the full story here: https://lnkd.in/eUnt82eP #EVCharging #Sustainability #CleanEnergy

At Hot Tin Roof we have more than a century of combined experience in the industry, from writing for and editing national newspapers, to television news reporting and public relations. As such, our team members have interviewed everyone from Prime Ministers to Nobel laureates, but they’ve also taught those who have never engaged with the media to present themselves and their work. Here’s an introduction to our team of media trainers, led by David Lee - https://lnkd.in/eVwZN-8X  If you think we can help you, just get in touch. #mediatraining #mediarelations #coaching #PRSpecialist #PublicRelations #PR Roddy Scott Peter Ranscombe David Lee Jill Brown Suzy Powell Nick Drainey Andrew Mulligan Sarah Lee

Hot Tin Roof is proud to share our client Vital Energi Utilities Limited's major expansion news. The company is creating 400 new green jobs and investing in the nation's sustainable future. By developing targeted regional angles to showcase the company’s growth in Newcastle, Swansea, and Glasgow, we helped spotlight how Vital Energi's £2.5bn project pipeline will impact local communities and contribute to the UK's net zero ambitions. Our comprehensive campaign showcases how strategic PR can amplify sustainability stories across different regions and sectors, ensuring maximum engagement and media coverage. Read the full story here 🔗 https://lnkd.in/e4bbgSa2 Interested in learning how we can help tell your story across multiple markets? Get in touch: [email protected] #PR #Sustainability #GreenJobs #NetZero #RegionalDevelopment #EnergyTransition

After 15 years, Hot Tin Roof is bidding farewell to Twitter / X! 👋 Our MD, Sarah Lee, reflects on the platform’s journey from digital coffee house to what it is today - from those early days of explaining “what's Twitter?” to clients and journalists, to watching it become the digital town square of the 2010s. Read her full blog here: https://shorturl.at/jnLKS 🔵 Moving forward - as well as LinkedIn - you can find us on Bluesky, where we're excited to rediscover that spirit of authentic conversation and meaningful engagement that made us fall in love with social media in the first place. Follow our new chapter at: @hottinroof.bsky.social The National Robotarium SSE plc Heriot-Watt University CivTech Scotland Advanced Wellbeing Research Centre (AWRC) Vital Energi Utilities Limited Logan Energy Limited The University of Edinburgh PA Cooperative Ltd David Lee Neil Cuthbert Peter Ranscombe  Julie Fraser CIPR Scotland PRCA

🎯 Want to nail your next media interview? Our latest blog explores why media training is more than just a nice-to-have – it's essential for any business leader in the public eye. From avoiding awkward moments to masterfully delivering your key messages, we break down how professional media training can transform your media presence. In today's social media-driven world, even the smallest slip-up can end up where you don’t want it, whether it's a podcast interview or a hastily worded post. At Hot Tin Roof, we avoid one-size-fits-all training, focusing instead on our tailored approach including: • Your specific industry challenges • Real-world scenario preparation • Clear, jargon-free communication • Proven techniques to stay on message With a combined century of experience in media engagement, we prepare leaders to communicate with confidence and impact. Read the full blog to find out why preparation matters and get in touch for a tailored quote: https: https://shorturl.at/ayyNw #MediaTraining #PR #Communications #BusinessLeadership

📊 “Not language you'd wish to overhear at a cocktail party” - but it won the 2024 US election.   Our Account Director Steven Herd reflects on Trump's return to the White House and what it teaches us about reaching audiences where they actually are - not where we'd like them to be.   Check out his latest piece: https://shorturl.at/SM3RV   #PR #CommunicationsStrategy

At Hot Tin Roof, we pride ourselves on uncovering the most compelling angles in every story. Through collaborative work with our PR partners, we helped reshape this narrative to spotlight its true news potential - leading to coverage in The Guardian. It's this kind of strategic insight that defines our approach to PR. Read the full story: https://lnkd.in/e4piXNik #PRStrategy #MediaRelations #Edinburgh #TechPR

Our client, BT Group, had some good news to share with businesses, gamers, and social media scrollers in Dundee this week. EE's new 5G standalone network will be live in the city before the end of the year, resulting in faster speeds, improved phone battery life and more reliable connectivity, particularly in busy locations. This is because smartphones and tablets using 5G standalone connect directly to a pure 5G network, rather than via 4G, and benefit from the network’s additional capacity in busy areas and during major events, like sports matches and concerts. The roll-out in Dundee means the network will soon cover 15 cities around the UK, including Edinburgh and Glasgow. Read more about the story here: https://shorturl.at/N3IIa #PR #Innovation #MobileCommunications

At Hot Tin Roof, we're proud to support pioneering organisations like The National Robotarium in its mission to enhance NHS capabilities and support healthcare professionals worldwide. This #WorldStrokeDay2024, we’re revisiting the VITALISE project. Using robotic ‘coaches’ with AI and brain-computer interfaces, the team successfully trialled technology that helps stroke and brain injury survivors in their recovery journey. We knew this story needed to be heard so we took it to the world. - Secured 2 global newswires Reuters News Agency and The Associated Press securing worldwide TV, print and online coverage - Engaged key domestic broadcasters including BBC News, STV Group plc and numerous radio stations across the country - Hit more than 250 other media outlets ranging from UK Nationals like The Times to international giants like USA TODAY Read the full story here: https://lnkd.in/eXEZqGkc Interested in sharing your news but don’t know how to package it? Drop us a line. #Robotics #HealthTech #Rehabilitation #StrokeRecovery #ArtificialIntelligence #MedicalInnovation #EUHorizon2020 #NationalRobotarium