"This campaign definitely reached 500m people..." 👀 Strategy Director Adam Mack has penned a piece for PRmoment on why the way we recognise success needs to be better, calling on agencies to apply our famous creativity to demonstrating impact.
About us
Welcome … to the land of Hope&Glory. If we had to give ourselves a label, we’d describe ourselves as a consumer brand and lifestyle agency that helps organisations connect with consumers through the media that influences them most. But we’d rather skip the label and let you decide for yourself. The agency was started by James Gordon-MacIntosh and Jo Carr back in November 2011. After working together at Seventy Seven PR for three years, they decided to strike out and form their own agency. Starting life as a fledgling agency with clients including O2, D&AD, Meantime and the Isle of Man, Hope&Glory now has a team of over 65 and has added to their client roster names such as IKEA, The Royal Mint, Airbnb, HTC, Virgin Active and adidas. The secret to this success? A steadfast belief in some old-school PR values – like knowing the media and what makes a great story – and being able to convert these to every conceivable field of PR, from social and digital media … to experiential …to stunts … or just a bloody hard-working press office. That means that we come up with award-winning creative platforms that are on-brand and ideas that cut-through and deliver coverage.
- Website
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http://www.hopeandglorypr.com
External link for Hope&Glory PR
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Partnership
- Founded
- 2011
- Specialties
- Consumer PR, Marketing, Social Media, and Digital communications
Locations
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Primary
Get directions
71 Collier Street
London, London N1 9BE, GB
Employees at Hope&Glory PR
Updates
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There’s a new luxury pop up on Oxford Street, and it’s dedicated to the legendary IKEA blue bag – the FRAKTA! We’ve been busy launching the Hus of FRAKTA with IKEA and Mother, a high-end concept store in one of the world’s shopping capitals. Putting on a star-studded launch event, we rolled out the blue carpet, cranked up the Swedish tunes, and of course, served meatball canapes, all in celebration of the iconic FRAKTA bag. Featuring an immersive experience, an ‘Atelier’ to initial a FRAKTA bag with bespoke lettering, ‘Curated Collection’ of some of IKEA’s most iconic products and a ‘Blue Edit’ that pays tribute to the FRAKTA blue, the pop-up is open until March next year.
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The Samsung team have been working hard to mark the return of Solve for Tomorrow – a yearly competition aimed at young people aged 16-25 in the UK and Ireland to help them develop the skills and confidence to design tomorrow’s tech solutions. Joined by musician, broadcaster, and entrepreneur Krept, the team hosted a panel event and pre-event workshop for young people at Samsung KX to inspire the next generation whilst simultaneously raising awareness of the competition and its aims. With over 90 pieces of coverage landed so far, including interviews with Krept on PA, The Sun, and Sky News, the team have certainly done that! 🎉 Applications are open until Sunday 12th January.
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An epic night for the team at the PRCA Awards 🏆🔥 Our fearless leader Jo Carr won the Francis Ingham Outstanding Contribution award and was recognised for the positive impact she makes on the industry beyond just the huge impact she has on us at H&G towers 👑 There were two gongs for Trainline x Missing People to round out their amazing awards run (16 but who’s counting) and high commendations for campaigns with IKEA and HMV. And finally…we won Large Agency of the Year!!
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We’re chuffed to be a founding agency in the PR Mums and Platform55 steering group, on a mission to drive change in the PR industry and make life better and easier for working parents. Our very own Valerie Holloway gives her thoughts in the whitepaper here: https://bit.ly/494blHC
🚀 Today represents a massive day for PR Mums – one we hope will have a transformative impact upon *everyone* working in the PR sector over the coming years. We’re launching a WHITE PAPER; a CHARTER; a CERTIFICATION PROGRAMME; and a MARKET-LEADING HR PLATFORM – all focussed on driving and embedding a culture of best practice across all facets of parenting policy. 🔥 WHITE PAPER For the last six months we have been working partnership with Platform55 – an award-winning, market-leading HR platform - a cross industry steering group consisting of PRCA, CIPR, Women in PR, Axicom, Grayling, Fine Lines, Manifest, Hope & Glory, Full Fat, The Unmistakables all working towards a single mission: how to drive meaningful change in PR by setting a new benchmark for family-friendly workplaces across the PR sector. View the white paper here: https://bit.ly/494blHC 🔥 PARENTAL POLICY CHARTER Responding to the findings of our research, our parenting policy charter has been built on four key pillars, designed to help agencies adopt progressive policies that genuinely support working parents. 🔥 BEST PRACTICE CERTIFICATION PROGRAMME Offering an independent, credible standard to recognise agencies leading the way in creating inclusive, family-friendly environments. 🔥 PARENTING HR PLATFORM Launched in partnership with Platform55 dedicated to supporting agencies/teams in fostering healthy / inclusive work environments. None of this would have been possible without the dedication of our steering group partners and the input of hundreds of voices across the industry – to whom we extend our most sincere thanks. Together, we’ve laid the foundation for meaningful and long-lasting change, helping agencies prioritise people and culture. PRCA, Chartered Institute of Public Relations, Women in PR, Axicom, Fine Lines, Full Fat Agency | Certified BCorp, Grayling, Hope&Glory PR, The Unmistakables Richard Fernandez, Faisal H. Alexandra Heybourne, Jon Gerlis Chart.PR, Angela Balakrishnan, Emma Padden Sarah Taylor Kat McGettigan Bethany Pearson Valerie Holloway Rochelle Smith Heather Blundell Shilpa Saul Megan Morass Ella McWilliam Katy Ball Ali Maynard James Ferzana Bham Clare Coughlan Hector Proud Nicola McKelvey Jo Vyvyan-Robinson Ian Pitt Michelle O'Keeffe Tracy Gunn Platform55 Rory Scott Finian Murphy
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Our very own Ella Thompson will be joining the #WhataboutNewspapers panel this Wednesday! Grab a ticket to join the discussion about the current state of print media and what the future holds...
As we say bye to October, cheering on November – our big event month – we’re thrilled to unveil our final panelist for #WhataboutNewspapers: Ella Thompson At Whataboutisms, we’re all about championing emerging voices in the industry, and Ella embodies this perfectly. Currently an Account Executive at Hope&Glory PR, Ella studied Journalism at the University of Brighton and began her career in-house with Moonpig, focusing on brands like Red Letter Days and Buyagift. Since joining Hope&Glory just over a year ago, Ella’s hit the ground running with standout work on accounts like Pokémon, Greggs, Le Creuset, and VMO2. Her campaigns include high-profile events like Pokémon Worlds in Hawaii and Japan, the iconic Greggs x Fenwicks collab, and launching new Le Creuset colours. We’re beyond excited to welcome Ella to the panel – her fresh insights on PR and media is one you wouldn’t want to miss/ 🎟️ Secure your free ticket now: https://lnkd.in/gezjwBUa to join us on November 20th, 6pm
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Check out the latest edition of Magpie, featuring a selection of curated weirdness from around the world 🌍 It's a veritable smorgasbord of creative delights that caught the eyes of our team recently. There's something for everyone, so dive in and check out our best picks.
Magpie-issue 008 (Oct 24)
flipsnack.com
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Jack Hutchinson giving a behind the scenes look at our latest work for IKEA and how we found a Gaming Gran. Check it out 👇
‘We wanted a gran-who-gamed’ – Behind the Campaign, Ikea Gaming Gran
prweek.co.uk
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📢 New client alert 📢 We’re now working with the perfect app for restaurant lovers, NeoTaste! The team has already kicked things off with an epic launch event so check out the app now.
Restaurant App Selects Hope&Glory For UK Launch
provokemedia.com
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Following weeks of speculation, Greggs officially launched the festive season by announcing the return of the iconic Greggs Christmas menu with none other than culinary icon Nigella Lawson. In Greggs' first Christmas ad, the domestic goddess come national treasure returns to her beautifully decorated London townhouse with a traditional Christmas tree and Greggs-themed baubles before delighting in a Festive Bake, noted for its "rapturous riot of flavour" and "succulent filling," while gazing blissfully at the camera. Within minutes of the ad going live we announced the story to the world and this one went everywhere. Wall-to-wall coverage across national, consumer, food, lifestyle, and broadcast, with standout editorial pieces all celebrating the return of the Greggs Christmas Menu in uniquely British style. Amazing team effort from the Greggs x Hope&Glory PR team, Drummond Central, Academy Films and the legends Ian White, Fiona Mills, EJ Williams