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Media Mix Modelling is on the rise. Historically, it has not been affiliate’s greatest ally. If you’re being undercut by MMM, take a look at these steps to help make sure your channel is being represented accurately. With insights from CJ'S Tom Saulsbury-Hunter and Colin Johnson, shared at CJU24. 👇

I'm excited and grateful to share that Wellblūm has been named one of Hello Partner's Top 30 Influencer Agencies of 2024! This recognition is a testament to the hard work of our team, the trust of our clients, and the incredible partnerships we've built with creators. Thank you to everyone who's been part of this journey. This honor is as much yours as it is ours. Here's to pushing boundaries and creating even more success together in 2025! Full Article: https://lnkd.in/gRUtUP7R

🎉 Meet Hello Partner's Top 30 Influencer Agencies of 2024! We are delighted to showcase the top influencer marketing agencies of the year. From building impactful campaigns to using innovative techniques, these agencies have proven to be stand-out players in the industry. Be sure to check out the list below and join us in congratulating our #Top30InfluencerAgencies 👏

🦸 Meet the Hello Partner #Hero100 Join us in celebrating the exceptional Affiliate and Partnership managers who have made a significant impact this year. Chosen by the community, we've listed the top 100 Affiliate and Partnership Managers in the game right now. These are the legends, the wizards, the innovators, and the heroes of 2024. Let's hear it for them! View the list here: https://lnkd.in/eGbGCAhQ

⚖️ TikTok has asked for an emergency injunction. The platform lost its appeal against the US sale-or-ban law on Friday but has asked to temporarily block the law to give the Supreme Court more time to consider the matter. They also argued the injunction is justified due to the incoming Trump administration. Read more about the development below 👇

📈 YouTube is improving its influencer marketing offerings. The platform is now making BrandConnect available to a wider group of creators after it previously launched in a limited beta in 2020. Relevant brands can discover creators who are a part of BrandConnect and can send offers, overviews, and more through the platform. Read more below 👇

As the deals are now coming to an end, how did Black Friday go for all the advertisers and affiliates out there?

 “What started as a desire to clean up search results to improve usability has morphed into a clear attack on valuable publisher revenues.” Major affiliate networks have responded to Google's updated site reputation policy. Last week, the update impacted a whole new group of affiliates – not just coupon sites. Content affiliates and product review sites are now in the crosshairs. While there is some speculation that these updates were meant to tear down a few large monopolies to boost smaller publishers, there has not been any evidence of this switch around yet. In response to the new changes, we heard from Awin Global, Partnerize, Rakuten Advertising, and impact.com.

😬 How harmful are filters? It turns out, for young people, they can be quite damaging. That's what a children's online safety non-profit found after they conducted a report into filters. As a result, TikTok is now going to prevent under-18s from using certain appearance-altering effects, to try and make the platform a safer environment. The move comes after Australia voted to ban social media for under-16s. Read more below 👇

"I’m concerned that the outcome could be even worse" Yesterday, Australia's Senate passed a bill that will ban social media for under-16s. Hello Partner caught up with Scott Guthrie and Daria Belova to hear their perspectives as leaders in the industry, and what they think the impact will be. Read more below 👇