Healthcare Communications Association (HCA)

🚨Attention Pharma Leaders🚨 Partnership vs. Competition: Navigating the Changing Dynamics in Pharma Healthcare communications are in constant flux. How can pharma leaders effectively navigate the evolving landscape of partnerships and competition? Join our Pharma Forward Roundtable on December 4th, 2024, at 14:00 PM GMT with guest chair Matt Wadyka, a seasoned industry expert with over 20 years of experience. Key discussion points include: • Balancing collaboration and competition for optimal growth • Leveraging technology transfer to enhance innovation • Understanding the legal and ethical implications of partnerships Engage in an exclusive, industry only forum, for small group discussions on the challenges faced and how to navigate them, share insights, and shape the future of healthcare communications with other high-level leaders. Please contact [email protected] if you are interested in attending. #PharmaForward #TogetherForBetter

🚨 Last chance to register! 🚨 Join us tomorrow, Tuesday 26th November, at 12:30pm GMT for a free webinar exclusively for HCA members! 🎥 Lunchtime Inspiration in Using the Moving Image: Creative Cram! 🎥 This session will allow you to: ✨ Discover the secrets to crafting campaigns that captivate. ✨ Explore real-world examples (inside AND outside healthcare!) where creativity changed the game. ✨ Learn a step-by-step planning framework for moving image success, from concept to delivery. ✨ Unlock the potential of innovative technologies like Animation, VR, AI, and social media. Host: Matt Day, industry expert, will guide you through a whirlwind of insights designed to inspire and empower your next big idea. Whether you are looking to boost your brand, enhance client projects, or outshine the competition, this session is your fast track to moving image mastery! Don’t miss out – register here 👉 https://bit.ly/4du29gk #Webinar #TogetherForBetter #CreativityinComms

🌟 48 hours to go until our third HCA & 90TEN Webinar: Accessible Patient Engagement! 🌟 📅 Thursday 21st November 🕐 12:30pm GMT 💻 Free to attend! Join us for the third session in the HCA & 90TEN Webinar Series as we tackle a crucial issue in healthcare communications: Accessible Patient Engagement: Why the Status Quo Is Not Good Enough Our expert panel will discuss: • Why improving health literacy and accessibility is key to better patient outcomes and public health • How health literacy gaps contribute to healthcare disparities • Effective strategies to communicate complex health information to diverse audiences • Practical approaches to setting and assessing health literacy standards in our industry Meet Our Panellists: • Laura Dibb, Head of Communications, Cystic Fibrosis Trust • Sophie Randall, Director, Patient Information Forum • Marta Moreno Monasterio, PhD MBA, Global Medical Information Manager, Ipsen Whether you are in pharma, healthcare communications, or patient advocacy, this webinar offers valuable insights to elevate your approach to accessible patient communications. 👥 Secure your spot now here: https://bit.ly/4fg6EwG #TogetherForBetter #PatientEngagement #Webinar #HealthcareComms

Attention all members! We’re excited to share an exclusive opportunity for HCA member organisations. Join us for a special closed session titled ‘Shaping Tomorrow's Workforce: The Role of AI in Healthcare Communications.’ 📅 Date: Wednesday, 4th December ⏰ Time: 14.00 – 15.30 Who should attend? Professionals who are actively involved in learning, development, and workforce planning in healthcare communications. Don't miss this chance to connect, learn, and contribute to shaping the future. Interested in attending? Please reach out to [email protected] for more details. #HealthcareCommunications #LearningAndDevelopment #AIInnovation #ProfessionalDevelopment #HCAMembers

As the UN Climate Change Conference (COP29) opens in Baku, the Healthcare Communications Association is pleased to be launching the full version of their report Going Green: Insights on the move towards Environmental Sustainability from BioPharma Communications and Agency leaders. Environmental sustainability is one of the great challenges of our age. The United Nations defines environmental sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Through international and national agendas this has lead governments, businesses, and other organisations to seek net zero targets and to rewire their internal processes and external supply chains. In line with other sectors, healthcare companies, systems and organisations are adapting their operating practices. Within this, communications professionals have a role in enabling positive change and protecting and enhancing reputation for organisations and the healthcare industry. This dynamic environment prompted the Healthcare Communications Association Foresight Committee to gather insights from agency and biopharma communication leaders on the move towards environmental sustainability in our sector. Over recent months, interviews were conducted with industry communications leaders in Biopharma and agency. The interviews were conducted anonymously to allow views to be shared freely. The report is not a large-scale survey but gives valuable qualitative insights to inform discussion and support further progress. The interviews highlighted positive actions on environmental sustainability but a mixed picture on progress overall. All but one biopharma company had a net-zero target, yet less than half of agencies had a target and plan – although all were working on evidence and plan development. Interviewees highlighted the significant role for our profession to communicate internally and externally to deliver a more environmentally sustainable future, and some companies noted significant campaigns they are already running. HCA members can read the full report and recommendations here: https://bit.ly/3YLaeYA A feature on the findings was also published in the November edition of PharmaTimes: https://bit.ly/3O4qoqS #TogetherForBetter #PharmaTimes #GoingGreen

🌟 Don’t miss our final HCA & 90TEN Webinar: Accessible Patient Engagement! 🌟 📅 Thursday 21st November 🕐 12:30pm GMT 💻 Free to attend! Join us for the third and final session in the HCA & 90TEN Webinar Series as we tackle a crucial issue in healthcare communications: Accessible Patient Engagement: Why the Status Quo Is Not Good Enough Our expert panel will discuss: • Why improving health literacy and accessibility is key to better patient outcomes and public health • How health literacy gaps contribute to healthcare disparities • Effective strategies to communicate complex health information to diverse audiences • Practical approaches to setting and assessing health literacy standards in our industry Meet Our Panellists: • Laura Dibb, Head of Communications, Cystic Fibrosis Trust • Sophie Randall, Director, Patient Information Forum • Marta Moreno Monasterio, PhD MBA, Global Medical Information Manager, Ipsen Whether you are in pharma, healthcare communications, or patient advocacy, this webinar offers valuable insights to elevate your approach to accessible patient communications. 👥 Secure your spot now here: https://bit.ly/4fg6EwG #TogetherForBetter #PatientEngagement #Webinar #HealthcareComms

Our friends at the PM Society have their 2025 awards fast approaching. Enter by the 14th November to qualify for early bird pricing. 2025 marks the 39th year of the PM Society Awards which celebrate creativity and innovation in pharma marketing and healthcare communications.

🌳 Did you manage to join our Under the Tree session "Calming the Mind & Body Through Sound" 🌳 If so, let us know what you thought of it in the comments, or complete our feedback form: https://lnkd.in/ezqfs5eQ If not, then during the session we explored how breath helps regulate the nervous system, fosters resilience and facilitates a more grounded and empowered approach in the quest for better stress management. You can watch the session here: https://lnkd.in/eAS4GSqJ Visit our website to download the FREE materials (handout and presentation): https://lnkd.in/eRETxcxE We have plenty more sessions coming up! Please visit the schedule and select the sessions you would like to join: https://lnkd.in/eW75dBjR #UnderTheTree #WorkplaceWellness #MentalHealthAtWork #StressRelief #CorporateWellness #MedComms

As Global Diversity Awareness and Black History Months come to an end, we launch the final instalment of our Diversity in Communications series here: https://bit.ly/3BkLOgg Thank you to Helena Boyce from Youbuntu for delivering this series of self-guided videos and worksheets to help empower us with knowledge and understanding, to provide us all with greater confidence when discussing and supporting diversity, equity, and inclusion (DE&I). The need to embed DE&I into everything we do continues throughout the year, not just for this month of awareness raising. But we hope by sharing and discussing Diversity in Communications with your teams, it helps catalyse greater understanding of the significant role we all have, to achieve equity for all. #DiversityinComms #TogetherForBetter

Congratulations to our CEO, Mike Dixon for receiving a Highly Commended for his poem ‘Mission’ in this year’s Black in White Poetry Competition. Black in White shares poems and opens minds about racism in the workplace. Started by former journalist and healthcare communicator, Charlotte Shyllon FCIM, the annual poetry competition is open to all people of colour and allies, and this year’s published anthology of the winning and highly commended poems, ‘The girl from Niue,’ is the fifth book in the series. Responding to his Highly Commended, Mike explained: ‘I am flattered and delighted that the judges considered my simple, yet heartfelt poem, Mission, as worthy of such recognition, and thank them for its inclusion. I am very privileged in my role at the HCA to be able to work with many amazing DE&I advocates and member organisations to help our sector in its own journey to ensure a welcoming and equitable career for all.’ ‘The girl from Niue’ can be purchased here: https://bit.ly/3NIgb3p