🏏 Exciting news from GSIQ! We are proud to announce our partnership with the Republic Bank Caribbean Premier League (CPL T20) as their official media and sponsor evaluation partner. The CPL is a trailblazer in cricket, captivating fans globally since 2013. In 2024, the tournament saw thrilling matches across Antigua, Barbados, Guyana, St Kitts & Nevis, Saint Lucia, and Trinidad & Tobago, with the Saint Lucia Kings crowned champions. The GSIQ team, leveraging their expertise and cutting-edge tools, will deliver comprehensive data insights by evaluating the total viewership of the 2024 tournament and analysing the value generated for all its commercial partners. These insights will not only provide a detailed understanding of the 2024 tournament’s impact but also play a vital role in shaping strategies and plans for 2025 and beyond. We’re thrilled to support CPL’s continued success and innovation in cricket as they look ahead. Here’s to a winning collaboration! 📄 Read full press release here ... https://lnkd.in/eSGWYTkk #GSIQ #CPL #Cricket #SponsorshipInsights #DataDrivenSuccess #SportBusiness
About us
GSIQ is a global research and insights agency specialising in providing intelligence analysis to the sports and sponsorship industry. We customise our approach to meet our clients’ needs in order to deliver insightful analyses designed to deliver your goals. Partner with us for a genuinely client-centric approach with proven solutions.
- Website
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https://gsiq.biz/
External link for GSIQ
- Industry
- Spectator Sports
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2024
- Specialties
- Sport Analysis, Sponsorship Analysis, Media Research and Sponsorship Valuation, Consumer Insight, Consultancy, Sport Business, and Spectator Sports
Locations
Employees at GSIQ
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Oliver Rowe
Co-founder & Global Managing Partner - GSIQ Tourism Insights
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Charlie Dundas
Bringing a personal approach to data and insights in the sponsorship industry
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Joseph Eapen
Managing Partner at GSIQ
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Eva Satkute Stewart
Global Managing Partner at GSIQ, Voice of the T&T Industry, Business Leader | Market & Brands Research | Social listening | Experiential tourism |…
Updates
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🎄✨ As GSIQ celebrates its first Christmas, we’re taking a moment to reflect on a fantastic year of growth and partnership. A heartfelt thank you to all our clients and supporters — we can’t wait to see what 2025 brings! Wishing you a joyful holiday season and a successful New Year. 🎉 🎥 Watch our short video below!
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Unstoppable Trajectory: Girls in Sports - A Year of Unprecedented Growth In the U.S., 2024 has been a landmark year in the landscape of girls' youth sports, marked by inspiring milestones: 🏆 Record-breaking participation rates in girls' team sports 🎓 Increased scholarship opportunities 📺 Growing media representation 🌟 Stronger visibility of female role models With the holiday season approaching, it's a moment to reflect on how sports go beyond competition – they foster confidence, leadership, and lifelong skills. Girls who engage in youth sports are: 💪 3x more likely to develop strong leadership skills 🔬 80% more likely to pursue STEM careers 📚 Excelling academically 🤝 Building supportive peer networks Nicole Hollomon, GSIQ’s Managing Partner, United States, reflects, "As we celebrate this year's progress, we continue to see sports as more than competitions – they're transformative spaces where girls build confidence, challenge boundaries, and write their own stories of possibility." GSIQ is closely monitoring the global advancement of girls in sports. Across every region, we are seeing heightened government engagement, stronger initiatives from rights holders and associations, and growing commercial support – all working together to advance girls in sports and highlight a unified global commitment to empowering young female athletes. 👧🏆 Every jersey, every practice, and every moment of teamwork is shaping the leaders of tomorrow. #GirlsInSports #YouthEmpowerment #WomenInSports #YearInReview2024 #SportsLeadership
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Always a great opportunity to celebrate best practice in our industry in the UK, I can’t wait to see how the awards pan out in 2025! Great work as always Rosemary Sarginson 👏
#sponsorship #sponsorshipawards #UKSA2025 Make sure you share in the excitement (see video!) of the 31st edition of the UK Sponsorship Awards. The early bird discount deadline is fast approaching - take advantage by entering by the 20th of December. Arts entries go free until then. Full details at https://lnkd.in/d45sMbY but please get in touch with the team - [email protected] - if you need any assistance. Good luck!
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✨We're proud sponsors of the 31st UK Sponsorship Awards 2025. 📝Full details listed below. We're looking forward to celebrating the best in the field.
#sponsorship #sponsorshipawards #UKSA2025 Make sure you share in the excitement (see video!) of the 31st edition of the UK Sponsorship Awards. The early bird discount deadline is fast approaching - take advantage by entering by the 20th of December. Arts entries go free until then. Full details at https://lnkd.in/d45sMbY but please get in touch with the team - [email protected] - if you need any assistance. Good luck!
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🏀Sports tourism is a rapidly growing industry, encompassing everything from travelling to participate in or watch amateur, college, or school sports, to attending professional matches and tournaments. The sector is thriving. GSIQ's Tourism Insights' Eva Satkute Stewart, has compiled valuable insights from leading travel brands on this expanding market. Here’s a closer look at the consumer behaviours and motivations shaping this dynamic and valuable space.
Global Managing Partner at GSIQ, Voice of the T&T Industry, Business Leader | Market & Brands Research | Social listening | Experiential tourism | Sports tourism | Sustainability | TTRA Committee Member
As Sports tourism is one of the hottest trends of 2024, major travel brands are emphasising the importance of it in their future trend reports, brand metrics, and revenue performance: 🏀 eDreams ODIGEO Year in Travel Report found that #sports #tourism contributed 10% of global tourism and ranks among the fastest-growing sectors in the industry. ⚽ Booking.com’s travel predictions highlighted a surge in interest, with 23% of travellers (up from 10% in 2024) expressing enthusiasm for high-adrenaline adventures like skydiving, river canoeing, and mountain trekking in 2025. 🥎 At the 2024 Virtuoso QA Symposium in Dubai, “racketeering” was spotlighted as a key #luxury trend for 2025, reflecting the rise of racket sports like tennis, pickleball, and padel being integrated into holidays. 🏐 Skyscanner revealed that 56% of millennials (ages 25–34) are keen to explore new #destinations through activities like running or cycling, while 21% of U.S. travellers have taken fitness classes during vacations. ⚾ Hilton highlighted that sports tourism is a major revenue driver for the hotel group; from 2019 to 2024, its Sports Sales revenue tripled, with 80% attributed to youth and amateur sports. On the experiential side, Hilton Honors members redeemed a record-breaking 4.6 million points for the McLaren Ultimate package in Las Vegas in 2024, underscoring the growing demand for sports-themed travel. This trend will continue to accelerate, therefore I'd argue that brands and destinations that integrate sports tourism into their international marketing strategies are better positioned to enhance brand awareness, increase consideration, and improve conversion rates (even for high-value visitors). At GSIQ, we specialise in helping brands understand how to weave experiential tourism into their research programs to inform their marketing and brand strategies for maximum impact, ensuring they stay ahead in this rapidly evolving space.
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🌍 GSIQ's Managing Partner for MENA, Sam Dawson, attended the iSportConnect Dubai Summit yesterday — a brilliant event that brought together a packed house of the smartest minds in global sport. 👏 A huge thank you to the iSportConnect team for curating such a stellar line-up of industry leaders. 💡The insights were thought-provoking with key takeaways of putting the consumer at the centre and never standing still, resonating with GSIQ’s mission. 🙏 It was an honour to host the post-event mixer — an incredible opportunity to connect and dive deeper into the day’s discussions. ✨ Here’s to driving more collaboration and innovation across the industry! #iSportConnect #SportsBusiness #DataDrivenInsights #iSportConnectDubai #SportMENA
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GSIQ reposted this
🎇 Our 2024 iSportConnect Dubai Summit is officially over. We had a great time hosting the likes of National Basketball Association (NBA), Manchester United, Globant, SURJ Sports Investment, APEX, dentsu, International Cricket Council, MotoGP™, Professional Fighters League , SailGP, Bundesliga International GmbH, San Francisco 49ers & many more. Some of the finest commercial minds in sport came together to discuss how the industry is shaping up ahead of a huge 2025, with topic such as Investment, Fan Engagement, Partnerships and more were discussed in great depth. We really look forward to coming back in 2025, whether it’s in Dubai or elsewhere in the region. Thanks again to all of our partners and sponsors for their participation in this years iSportConnect Dubai! Sportian, EXL, Sportz Interactive, Magnifi, GSIQ, Disruptive Play, Creator Sports Network, Zara Bliss Events, RISE GROUP, Sportradar Danny Townsend, Luis Vicente, Trevor Watkins, Sara E., Dave Lipp, George Aivazoglou, Finn Bradshaw, Iñigo Bonilla Barroso, Siddharth Raman, Ross Tanner, Barry McAdams, Nicolas Rey Petit, Charlie Dewhurst, Anuroop Talwar, Peer Niclas Naubert, Daniel Rossomondo, Shawn Doss
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✨Introducing GSIQ Tourism Conversations: Insights from Industry Leaders, a new feature by GSIQ Tourism Insights, bringing you wisdom from top voices in the tourism industry. ✈️🌍 Today’s focus: how Saudi Arabia is using high-profile international sporting events to captivate global audiences and position itself as a modern, dynamic destination. Dive into the conversation with Claude Blanc, Senior Expert in Tourism Destination Marketing, and Eva Stewart, Global Managing Partner at GSIQ Tourism Insights. 💡📢 Interesting insights from Eva Satkute Stewart and Claude Blanc, with contributions from Sam Dawson and Oliver Rowe. 👉 Read the full interview and join the conversation! https://lnkd.in/e922MqYw #Tourism #SportsTourism #TravelIndustry #DestinationDevelopment #MiddleEastTravel
Global Managing Partner at GSIQ, Voice of the T&T Industry, Business Leader | Market & Brands Research | Social listening | Experiential tourism | Sports tourism | Sustainability | TTRA Committee Member
Saudi Arabia aims to attract 100M visitors by 2030 and in the process redefine itself as a modern destination. The focus is on tourism, sports, and experiences. Whilst countries in GCC have long offered experience tourism such as city tours and desert safaris, these attractions have not driven significant visitor numbers. In contrast, #sports #tourism has. Looking ahead, I expect that destinations near the Red Sea and cultural treasures like AlUla are poised to gain more prominence and excitement from experienced travellers looking for places “off-the-beaten” path and it will be interesting to follow how community, economic, social, cultural, and environmental goals are being aligned. About that and a lot more in conversation with an industry colleague Claude Blanc and insightful comments from Sam Dawson and Oliver Rowe GSIQ #insights #travel #saudiarabia #gcc #events #experiences
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📅 Don’t miss today’s ShortTermRentalz STRz webinar at 16:00 GMT! GSIQ Tourism Insights Global Managing Partner, Eva Satkute Stewart, joins the panel of experts to discuss Short Term Rental Trends 2025. 🌍 Topics include overtourism, evolving travel expectations, the rise of experiential travel (with sports and entertainment tourism booming), and the growing momentum of solo travel. ✅ Check out Eva’s post for a preview of what to expect, and register to join here: https://lnkd.in/gYXacP74 📊 For additional insight, download The Tourism Conversation Report 2024 at https://lnkd.in/epf8xAjA #Overtourism #ExperientialTravel #SoloTravel #SportsTourism #EntertainmentTourism #RemoteWorkTravel #ShortTermRentals #TravelTrends
Global Managing Partner at GSIQ, Voice of the T&T Industry, Business Leader | Market & Brands Research | Social listening | Experiential tourism | Sports tourism | Sustainability | TTRA Committee Member
Hi everyone, don't miss the STRz webinar tomorrow! Overtourism has been making headlines this year, but beneath the surface, there’s a bigger story about how travel is changing and what it means for short-term rentals (STRs) and the tourism industry. Here’s a sneak peek at what I’ll be covering in an upcoming webinar: 🔹 80 percent of travelers visit just 10 percent of the world’s tourist destinations. 🔹 The debate has evolved from "how much money tourism brings" to "who really benefits" 🔹In 2025, tourism intensity is expected to increase in destinations like the #CanaryIslands, #Balearics, #Venice, Dubrovnik, #Paris, Edinburgh, Reykjavik, #Amsterdam, and Prague. 🔹 More regulation is coming in 2025. 🔹 #Travel demand is evolving with changing travel expectations, especially for experiential travel - sports and entertainment tourism growing like never before. 🔹#Solo travel is picking up pace (link to data below) - how can STRs cater to this growing market? 🔹 Remote workers are driving uptick for medium-term lets whilst blue-collar workers —an important segment often overlooked. What do these trends mean for 2025 and beyond? Join me for an insightful webinar where we’ll explore these shifts and discuss what’s next for tourism and STRs. Webinar registration: https://lnkd.in/gYXacP74 Link to Download The Tourism Conversation 2024 report: https://lnkd.in/epf8xAjA
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