GMAP Analytics

🔔The Christmas season is upon us here at GMAP Analytics!🔔 🏎️ 🏎️ 🏎️ Last week we celebrated together over a very competitive game of Go Karting. Feel free to guess the leaderboard positions in the comments below. 🗺️ We've made a quick MVPLUS by GMAP map to explore the opportunity available in Leeds for leisure, using our Opportunity score method which sums the count of LeisureVision Destinations per Product within each Hex as well as the sum of points within the neighbouring Hex. 👂 To hear more about MVPLUS by GMAP and our LeisureVision dataset, contact us at [email protected] #teamday #gmapanalytics #leisuredata #hexgeography #onlinemappingtool #leeds

💡 Our analysis of DVLA data reveals a remarkable trend: the proportion of BEVs (Battery Electric Vehicles) to ICE (Internal Combustion Engine) vehicles is growing exponentially, reaching ~7% of the entire car market in 2024 Q3. However, BEV adoption rates must continue accelerating to meet the UK’s ambitious ZEV mandate. 📈 Much of the recent narrative suggests demand for EVs is flat-lining,  and this may be misleading. While this conclusion may become apparent when focusing on new car sales in isolation, our data paints a more optimistic picture: BEVs as a share of total transactions—both new and used—are growing rapidly. 🤚 🤚 The rise of the second-hand EV market provides consumers with another viable option to make their BEV switch. This may explain some apparent slowing in new BEV growth as this additional market matures, rather than indicating declining demand. ⚡ A growing debate highlights the tension between industry realities and increasing government mandates culminating in a total ban on new petrol and diesel cars by 2035. 🚗 Manufacturers argue BEV demand cannot keep up with these mandated targets, forcing them to rely on EV credits from BEV-exclusive competitors such like Tesla and BYD. Moreover, numerous car manufacturers have warned of job losses without further support. For example, Stellantis has recently announced the closure of its Luton plant, affecting 1100 workers. Despite these challenges, EV sales still made up nearly 25% of new car registrations in October 2024, and our data reflects this growing adoption relative to ICE vehicles, especially post-COVID-19. 🌍 However, as shown above, focusing solely on new car sales overlooks the bigger picture. The media and manufacturers’ narrative should shift to account for the entire car market rather than just new car sales as this will give a more realistic (and positive) picture of the degree of EV adoption. ❓Going further still, should the remit of the ZEV mandate be extended to include Used Car transactions too? 💡 To find out more about automotive data and analysis, contact us at [email protected] #usedcar #BEV #ICE #electiccars #DVLA #automotivedata #automotiveanalysis #gmapanalytics

Today is GIS Day! 🌍🌎🌏 At GMAP we're all geographers and we're proud of our contribution to the world of GIS (or Geographical Information Systems for those that are less familiar)! We use GIS every day to provide data-driven insights for our clients. We love it so much we developed our own: MVPLUS by GMAP 🗺️ This year we celebrate the 25th anniversary of GIS Day. At GMAP we're in our 5th decade of using GIS to produce location planning solutions to help our clients uncover the power of “where”. We've seen GIS evolve from complex systems to intuitive, user-friendly platforms (hello, MVPLUS by GMAP 💻✨), and our love for GIS has only deepened! #GISDay2024 #GISDay #GIS #LocationPlanning #LocationAnalytics #LocationIntelligence

In our previous post, Awais and Charlotte’s map provided a dynamic look at the opening of Toys R Us Shop-in-Shop locations within WHSmith stores, as part of Day 17 of Awais’ #30DayMapChallenge. This day’s theme was all about collaboration - and their map truly exemplifies the power of working together. Take a look at some snapshots from Joseph Murphy’s visit to one of the Toys R Us locations at WHSmith in Newark, where he got a first-hand look at the concept and perhaps even picked up a gift for his children! Awais and Charlotte didn’t just collaborate on the analysis; they took full advantage of our MVPLUS by GMAP software to do so. The map creation process was seamless and efficient, thanks to a variety of powerful tools and features within MVPLUS: 👉 Cloning Workspaces for Seamless Collaboration To ensure smooth collaboration, Awais and Charlotte utilized the clone workview feature in MVPLUS. This allowed them to work on the same map simultaneously, with each contributing to the overall design and sharing insights in real time. 👉 RetailVision Points for Precision and Speed Charlotte leveraged RetailVision points, our comprehensive dataset available on MVPLUS, to quickly plot the exact locations of WHSmith stores that feature Toys R Us. This automated process saved hours of manual data entry and ensured the map was based on the most up-to-date information. 👉 Drive Time Catchments for Targeted Analysis To define the areas each store serves, Awais used the drive time catchments tool in MVPLUS, setting the radius to 30 minutes. This tool automatically calculates and visualizes the catchment areas, giving a clear picture of how far customers might travel to visit each store. 👉 Proportional Symbol Maps for Demographic Insights The final touch was the use of proportional symbol mapping to display the percentage of the population aged 5 to 9 within each store’s catchment area. By visualizing these varying proportions, Awais and Charlotte pinpointed areas with the highest concentration of children in this age group—offering key insights into potential customer demographics. The result? A compelling map that shows regional variances in the 5-9 year old population across England, highlighting stores where this key demographic is most concentrated. Want to see how you can use MVPLUS to conduct similar analysis and create powerful maps? Contact us at [email protected] and explore the possibilities! #30DayMapChallenge #locationanalytics #locationintelligence #gis #collaboration #team

Awais, one of our talented graduate consultants at GMAP, has been actively participating in this year’s #30DayMapChallenge! For Day 17, the challenge focused on creating a collaborative map, and Awais teamed up with Charlotte to produce an insightful analysis using our MVPLUS software. Together, they explored the exciting Toys R Us Shop-In-Shop concepts popping up in WHSmith stores. By leveraging RetailVision and running efficient drive-time catchments around each Toys R Us location, Awais pinpointed the stores with the highest concentration of 5 to 9 year olds - a crucial demographic for this retail initiative. The result is a data-driven map that not only highlights the strategic placement of these new locations but also underscores Awais’ skill in turning data into actionable insights. Check out the excellent collaborative work below! #mvplusbygmap #locationanalytics #locationintelligence

Introducing the GMAP Team, 2024 Edition! You might have noticed a few new faces in GMAP, as we continued to grow and evolve in 2024. Please join us in giving a warm, if slightly belated, welcome to Madeleine Chesworth, James Debenham, Awais Hafesji, Charlotte Taylor, and Sze Pang! Curious about their roles and the incredible team driving GMAP forward? Learn more about them and the rest of our talented team at https://www.gmap.com/about #locationplanning #locationanalytics #team

A few weeks ago, GMAP took part in Simon's Big Sleep Out in Leeds and are thrilled to announce that we raised an incredible £2,426 to support the vital work of Simon on the Streets! These generous contributions will truly make a difference in the lives of those facing homelessness in Leeds and beyond. A big thank you to all our clients and friends of GMAP who contributed and supported this important cause! If you’d like to make any final donations, please find the link below - every bit helps! https://lnkd.in/eRbETDDq #team

On Thursday GMAP will be participating in the Simon on the Streets Big Sleep Out to help raise money to contribute to the great work they do to combat homelessness in Leeds and beyond. If you would like to donate and help support this great charity, please click the link below. Every contribution will be greatly appreciated! https://lnkd.in/eRbETDDq

Next month, the GMAP Team will take on Simon's Big Sleepout to raise vital funds for Simon on the Streets, a Leeds-based charity dedicated to combating homelessness. Simon on the Streets provide crucial support to individuals at risk of or experiencing homelessness, often reaching those who are hidden and isolated. As an independent charity, they offer unwavering support for as long as it is needed, making a real difference in people’s lives. We invite you to be part of this impactful effort. Please donate through the link below and help us support Simon on the Streets in their mission to create lasting change. Every contribution counts and is deeply appreciated. Thank you for your generosity! https://lnkd.in/e3Turgps #charity #team

🎉 GMAP has reached 1000 followers on LinkedIn 🎉 Thank you to all our clients and friends of GMAP who have supported us since GMAP once again became independent 5 years ago! We've celebrated in the best way we know how, by drawing some catchment maps using Postcode Sectors in MVPLUS by GMAP... #locationplanning #locationintelligence #locationanalytics