Fussy

🎉 Humblebrag alert but sometimes, it’s important to give yourselves a pat on the back, right? 🥳 A massive THANK YOU to all our customers, partners, investors, and, of course, the dream team for making sh*t happen. Here’s what we’ve achieved together at Fussy this year: 🌱 Saved 200,000+ kg of single-use plastics and sold over 6 million refills 🚀 Became the fastest-growing deodorant brand in the UK 🛒 Launched nationwide into Sainsbury's, Waitrose, Ocado and more 👩💻 Grew the team from 10 to 23 amazing Fussy individuals 🏆 Named Number 47 in the Top 100 UK Startups 💻 Launched a shiny new website ⚽ Made armpit history by sponsoring the world’s greenest football club 🌈 Stood up for planet and people with our #EverybodySweats campaign 🧴 Launched the world’s smallest deodorant 📢 Ran our largest-ever mini billboard campaign 🎵 Dropped a rap video featuring Deborah Meaden 🎄 Released a viral Christmas advert (beating Disney and Apple to the top spot) ⚠️ Got a slap on the wrist from the ASA (again 🤫) 🏢 Moved offices (again!) And the best part? We did it all with smiles on our faces (most of the time). Here’s to an even better smelling 2025 ✨🥂 Everyone at Fussy x

Santa is definitely on the naughty list this year! Watch if you dare. 🎅🍆 To celebrate our latest scent inspired by the big man himself, we've created a never-before-told festive fable...that maybe should have stayed never-told. Smelling truly is believing. 🎅✨ #smellingisbelieving #SmellLikeSanta #TheRightAmountOfWrong

🚨 We’ve just launched our BIGGEST-ever OOH campaign across prime London locations to promote our new Mini Deodorants… but there’s a twist. You'll need a magnifying glass to spot them! 🔍 Handcrafted from cardboard and carefully painted, these tiny posters measure just 3mm tall and cost a grand total of £5.87 to produce. Not bad for placements outside Buckingham Palace, the London Eye, and Piccadilly Circus! Proof that size really doesn’t matter when it comes to posters...or deodorants. 😉 #OOHcampaign #Sizedoesntmatter #smallbutmighty #MiniMarketing #Fussy

💥 We just crushed the competition—literally! 💥 By recycling discarded single-use plastic deodorant bottles from the big brands 🕊, we created something unique: a limited-edition vinyl record featuring our ‘90s-inspired hip-hop track, Believe The Fuss. 🎶 Partnering with a specialist manufacturer, we used cutting-edge lathe cut techniques to transform what would’ve been landfill waste into a vinyl record with our own pit anthem. no mix, but we’ve got a D&B remix too for all the drum and bass heads. 🎛️ It’s the ultimate recycling flex. If you haven’t heard the original track yet, check it out in the comments below. ⬇️ Believe the Fuss! 🌱💿 #BelieveTheFuss #sustainability #recycling #innovation #vinylrecords #circulareconomy #hiphop

Deborah Meaden , 90's rap , aluminium aliens, anthropomorphic fruit and the inside of an armpit ...we only gone and made a Youtube ad. 🐉 🎤👽🍋💪 Link to full version in comments. Let the BO battle commence! 💥 #believethefuss #battleBO #FUSSYAF

There's a new deodorant in town...add Fussy to your weekly shop in Sainsbury's. #smellthedifference #powertoyourpits

Did you spot our new giant Fussy-shaped display in Sainsbury’s recently? We launched this pink beauty in over 200 Sainsbury’s stores, and it created quite a fuss! We saved more than double the amount of plastic compared to previous weeks, achieved a record share of the deodorant category... and even got approval from grime legend JME. Power to your pits! 🌎💪

Why did we become The Official Armpit Sponsor of Forest Green Rovers Football Club? 🌍 Shared Sustainability Focus: They are known as The World’s Greenest Football club and Fussy— well, banishing single-use plastic is our whole mission! 💪 Highlighting Product Effectiveness: Football players sweat a lot. They need a high-performance deodorant. ⚽ Challenging the Status Quo: FGR, especially the women's team, are true football heroes, often working full-time jobs on top of their football. They're challenging the status quo, just like Fussy! 🎯 PR’ability: Sponsoring players' armpits is unique—as far as we know, it’s never been done before? 🌱 Target Audience: The fans of Forest Green Rovers are more environmentally conscious. 🤝 Positive Brand Association: By partnering with a club known for its ethical and green practices, Fussy strengthens its brand image as responsible—and vice versa. 🏡 Community Engagement: FGR is deeply rooted in its local community. Fussy is a community-driven brand…our customers are also our investors! 🌎 FGR's Global Reach: Despite being a smaller club, FGR has a global following due to its green initiatives. The question is who's armpits should we sponsor next? Fussy x

Was great to be down at the Sainsbury's Beauty Expo with our giant spin the armpit. Smell you next time! 🧡🧡🧡

Check out this job at Fussy: Customer Experience Executive (German Bilingual)