Genflow

Gen Z’s top 10 beauty brands of 2023 have been revealed, and they have something in common… 💄🛍 These brands all use social media and influencer marketing to reach their target audience 📲 Brands like Fenty Beauty and Rare Beauty harness the power of their founder’s audience and their influence over make-up trends to boost sales. Whereas brands such as E.L.F. BEAUTY and Glossier, Inc. are consistently working with influencers of all sizes to dominate Gen Z’s social media feeds. The power of online creators and social media in shaping trends and shopping habits is only getting stronger 📈 Source: https://lnkd.in/gjAmqDgc

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 💸 Snap Inc. is simplifying its creator monetization tools, into one revenue program which will pay creators for content posted to Stories and the Spotlight discovery feed ✨ Instagram has rolled out some 2024 end-of-year-themed templates, text effects, and chat themes for DMs 🎙 YouTube is testing the ability for creators to post voice notes as comments 🚀 LinkedIn is testing the option to boost profile posts ⏰ Threads is testing post scheduling 💰 Facebook launches a new, more prominent display, for affiliate links in posts and comments 📲 Threads now lets you credit the original poster when resharing photos and videos ❌ Instagram implements screenshot blocking for view-once media 🎄TikTok has launched a new in-app Christmas hub, including exclusive content, profile frames, playlists, festive effects, and more 🤖 Instagram has teased new AI elements coming to the platform 📈 Instagram will soon stop providing video views data on carousel posts ✏️ Threads is working on bringing Instagram's Notes to the platform

Creator-founded brands are changing the game 🚀🛍 By creating businesses that reflect their values and dedicated audiences, creators are turning their unique perspectives into powerful movements, building brands that truly connect. #creatoreconomy #creatorbrands

One common term you may see in a brand deal contract is Whitelisting 💸 Swipe to learn what this means, and how you should be charging for it 👉

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 🤖 X has made its Grok AI Chatbot available to all users 🎬 Instagram introduces Trial Reels, where you can share a Reel to your non-followers first. Then if you feel good about how the Reel is performing, you can choose to share it with your followers 📈 Twitch is Introducing Shared Viewership which combines view counts across collaborative channels 💸 X has increased the requirements for its Creator Revenue Share Program, with creators now needing at least 2,000 verified followers, up from just 500 ❌ Meta expands its strike removal feature to Instagram and all Facebook users 🔍 Instagram is testing the ability to hide your Reel views on the Reel tab on your profile 💬 Threads is testing the option to hide your Threads replies ⏰ Instagram is trialing the ability to schedule DMs with a limited number of Android users 👾 YouTube is testing multiplayer games within its “Playables” gaming platform ✏️ Facebook is testing an optional “No Edit” tag for Stories to specify that the image hasn’t been edited in the app 📁 X tests the ability to add file attachments in DMs 📲 Instagram is now showing post views in feed

Creators are driving the future of shopping 🛍️💰 From viral beauty hacks to must-have gadgets, creators are changing the way we shop - and driving real results for brands - by blending entertainment with authenticity 🛒 Authentic storytelling = sales 📈

Going viral is CANCELLED ❌ Virality is no longer a key to success on social media in 2025. While a viral post can gain you more exposure in the short-term, building a strong audience over time with consistent quality content is much more valuable. Instead of trying to go viral with every post, focus on growing a loyal community. A small dedicated audience is much more powerful than a large but unengaged follower number.

Kim Kardashian started from ZERO Alix Earle started from ZERO Kai Cenat started from ZERO Nara Smith started from ZERO Emma Chamberlain started from ZERO We all start from ZERO 💯

The Business Blueprint Behind Social Media's Rising Stars 📈 GCA featured in Forbes

Happy Friday! It’s that time when we recap the biggest #SocialMediaUpdates and #CreatorEconomy news of the week 👇 💬 Instagram announces new updates for Broadcast Channels, including a full roll-out of the Reply option, Prompts, and new Insights 🏆 Kai Cenat broke the record for the highest subscriber count on Twitch during a nonstop live stream for the entire month of November 🏷 X launches labels for Parody and Fan Accounts   💧 Alex Cooper, host of Call Her Daddy, is launching her own drinks brand, Unwell Hydration 🔍 Threads will soon launch the ability to search for posts filtered by profile and date range 📲 LinkedIn says hashtags are still important in the app, and will help increase your content’s discoverability and reach 💰 TikTok creators can now personalize their fundraisers by adding a custom fundraiser name, goal amount, and cover photo, and generate stickers that creators can share across TikTok in their videos and LIVEs 📸 LinkedIn has rolled out a new option to add an auto-revolving slideshow of images as the banner on your profile 🎓 Meta has launched a new info hub for Threads creators, which includes a range of explainers, notes, and pointers on how to create and grow on Threads 🚀 YouTuber Mark Rober is launching a satellite into space, giving viewers a chance to get a selfie with Earth 📈 Threads has launched a new test of individual post analytics