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Amazon’s new AI shopping assistant, Rufus, is shaking up how consumers discover 🛍️ and buy online. For years, the playbook was clear: keywords, ratings ⭐, great content 📸, and ads. But Rufus looks beyond traditional signals, considering brand websites and the broader internet 🌐. How can brands adapt to this AI-driven future? 🤖 Read more here! https://lnkd.in/eYVTUDxm Kiri Masters

🎉 New Client Announcement: Vida Fit 🎉 We’re excited to share that we’re partnering with Vida Fit to support their Amazon US presence! 🧡 About Vida Fit: Bringing innovation to fitness and wellness, Vida Fit offers personalized supplements designed to align with your unique goals. We’re thrilled to help Vida Fit on the next stage of their Amazon journey.

🚀 Transform Your Amazon Listings: Standard to Premium A+ Content 🚀 At FordeBaker, we know that a great Amazon listing does more than just look good—it drives conversions, builds trust, and tells a compelling brand story. That’s why we’ve just published our latest blog: "From Standard to Premium A+: Unlock the Secret to High-Converting Amazon Listings." In this post, we dive deep into: ✅ The key differences between Standard and Premium A+ Content ✅ Step-by-step insights on how to leverage Premium A+ Content for maximum impact ✅ Real-world examples of how brands have used this upgrade to boost sales If you're ready to elevate your brand’s presence on Amazon and turn browsers into buyers, this is a must-read. 💡 Check out the full blog here: 👉 https://lnkd.in/eTSUTy7w Let us know in the comments: Have you tried Premium A+ Content yet? What’s your biggest challenge with Amazon listings? #AmazonSelling #PremiumContent #FordeBaker #AmazonTips

🚀 The December FordeBaker Newsletter is Here! 🎉 Discover the latest from TikTok Shop's new markets, updates on Amazon Ireland's launch, and our take on the evolving ecommerce landscape and more!

Amazon + TikTok Shop Ireland is Here! 📣 Amazon.ie is expected to go live in Q1 2025! UK sellers can get ahead by migrating listings to their IE accounts now. 🌍 Ireland is available in European Seller Central. Don’t see it? Enable multi-store selling under "How to expand to other stores." 💡 Use Build International Listings to sync offers and be among the first to sell to Irish customers. 🎥 Meanwhile, TikTok Shop is live! Another huge opportunity to expand your reach. #AmazonIE #TikTokShop #EcommerceExpansion #Ireland

Is TikTok Shop the New King of Online Shopping? 🛍️📱 With $17.5 billion in expected revenue for 2024, TikTok Shop is turning the online shopping world on its head. 🌟 Seamlessly blending content discovery with transactions, it's winning over Gen Z 🎯, merchants 🛒, and creators 🎥. Dive into the full story to uncover why TikTok Shop is a game-changer—and the challenges it might face ahead. 🔍✨ https://lnkd.in/ebMnMtCG

🚀 Exciting Update to Amazon Sponsored Brands Ads! Amazon has rolled out a subtle but impactful enhancement to Sponsored Brand Ads. In the new format, a portion of the product image gallery is now displayed alongside the product video. Previously, the ad format was limited to just the video and the main image. This change is a game-changer for advertisers. Here’s why: 1️⃣ Increased Visual Real Estate: By showcasing additional gallery images, brands can highlight more features, benefits, and lifestyle shots directly in the ad, catching the shopper's eye. 2️⃣ Enhanced Storytelling: The combination of video and multiple images allows brands to create a richer narrative and provide a more comprehensive product experience. 3️⃣ Improved Shopper Confidence: More visuals mean more opportunities to address customer questions visually, driving higher conversion rates. For brands already optimizing their Amazon presence, this is a great opportunity to revisit your gallery images. Make sure they're high-quality and align with your product's value proposition! What do you think about this new feature? Are you planning to adjust your ad strategies to make the most of this update?

🍬 If you sell food and drink on Amazon, there are a few compliance policies you’ll need to be aware of for healthy listings and happy customers. Here are a few main points that you should keep in mind for selling your products: 🧁 Avoid false or misleading claims 🥫 Avoid health or medicinal claims (e.g., implying that health could be affected by not consuming the food or drink, referencing a rate or amount of weight loss, or implying that a balanced diet cannot provide the necessary nutrients) 🍅 Make sure that any nutritional claims are correct depending on their quantity (e.g., you can a food is “low fat” only if the product contains no more than 3g of fat per 100g) 🍫 Check that you have supplied information for required attributes: Is product expirable?, Product expiration type, and Fulfilment Centre Shelf Life (this should be given in ‘days’) 🍩 FBA products should be new, have valid barcodes, and have labels in the language of the relevant marketplace 🧀 Seller Fulfilled goods must be lot-controlled and received by the customer with sufficient time for use, should be clearly labelled with expiry or manufacturing dates, and have acceptable date formats (DD/MM/YYYY, MM/YYYY, or DD/JAN/YYYY) If you’re selling in the US marketplace, Amazon’s system stores the expiration date information in Coordinated Universal Time (UTC) – due to time-zone conversions, the expiry date on the box label might differ from what you originally entered. Any items that are past their expiration date at the time they arrive at Amazon fulfilment centres will be marked for disposal, and cannot be returned to you. Expiration-dated products must be fully enclosed and sealed in packaging that is suitable for shipping. If you’re hungry for more detail and a guide for how to abide by Amazon’s compliance policies, how to add the required attributes, and look at different recommendations for shelf lives, then check out our blog here: https://lnkd.in/e5bkfXQu

🚛✨ Exciting Update for FBA Sellers! Amazon's Cross-Border Partnered Carrier Programme now makes it easier than ever to ship inventory from the UK to the US. 🌍📦 Here’s how it works: ✅ Ship your FBA inventory cost effectively with an Amazon Partnered Carrier (APC). ✅ Enjoy end-to-end shipping, including customs clearance and delivery to US fulfilment centres. ✅ Flexible options: choose doorstep pickup or drop off at a carrier facility. Think of this programme like it's your regular, easy to use partner carrier programme but to ship to international FCs. 💼📈

🚀 Big News! Last week, we hit an exciting milestone – we launched our very first TikTok Shop ad campaigns! 🎉 This marks another step in our journey as we develop our TikTok Shop services: ➡️ We've scaled our processes to build TikTok Shop accounts very quickly ➡️ Developed our creator network to drive even greater results 🎥💡 ➡️ Expanded our advertising services into TikTok Shop 📈 If you're curious about how TikTok Shop ads can grow your brand, let’s chat! 💬✨