Force24

The October edition of FWD: Thinking is now live! Get stuck into this month's insights on marketing automation: 📬 Slide into DM: Why You Should Rethink Direct Mail for Smarter Automation – We teamed up with ZAP~POST and Precision Proco to show you how DM can transform your strategy. 🤖 AI and Creativity: How Marketers Keep Control – Learn how to make AI a powerful support for your creativity, using it as a tool (not the boss) in your marketing. 🔒 To Gate or Not to Gate Content? Making the Right Call in 2024 – Sam Holmes, Head of Marketing, tackles the gating debate with tips on finding the right balance. 💸 Preparing Your Automation Strategy for Golden Quarter – Get ready for Black Friday and beyond with cross-channel insights to help you stand out. 👥 The Value of the Single Customer View: A Holistic Approach to Data – See why combining all your customer data into one view drives stronger personalisation. Plus, we've released a range of videos on tech adoption, blending logic and emotion, and rethinking segmentation, featuring Alicia Torres and Adam Oldfield. This month’s 24 Questions spotlights Faith Jukes, our inspiring Customer Success Manager, sharing her journey and client success stories. Subscribe now to get next month’s edition as soon as it’s out!

⭐️ Force24 Wrapped 2024 ⭐️ As 2024 comes to a close, we’re taking a moment to celebrate an incredible year for Force24! This year, we: 🚀 Visited over 10 cities across the UK, connecting face-to-face with thousands of marketers. 💡 Launched and upgraded multiple features, including enhancements to our email editor, hitting our first AI milestone, and improving non-human interaction filtering—making marketing automation smarter and more accessible than ever. 🎯 Introduced FWD: Thinking—a dedicated space to explore, test, and push the boundaries of marketing automation. 👋 Welcomed an amazing community of talented marketers to the Force24 platform, growing together and achieving incredible results. And that’s only scratching the surface—2024 has truly been an exceptional year! A massive thank you to our talented team for your passion, hard work, and commitment. You’ve made this year unforgettable, and we can’t wait to see what 2025 holds! 🌟

 Meet Faith Jukes, a Force24 Customer Success Manager! In our latest 24 Questions interview, Faith shares her journey at Force24 and how she helps clients maximise the potential of marketing automation. With over five years of experience, Faith brings a hands-on approach to customer success, ensuring every client can confidently navigate and leverage our platform to drive growth. Faith’s passion for helping clients goes beyond just training—she’s all about building relationships and understanding unique challenges to deliver solutions that truly make a difference. Whether it’s guiding a new user through the onboarding process or helping seasoned marketers unlock advanced features, Faith’s dedication to client success is inspiring. She also offers insights into the creative and data-driven sides of marketing, shares her thoughts on the evolving landscape of automation, and even opens up about the most rewarding parts of her role at Force24. Read more about Faith’s journey and what her day-to-day looks like on FWD: Thinking https://lnkd.in/e2eZg_mr

🎯 What’s the real value of a Single Customer View (SCV)? Let's talk about why a holistic approach to data is essential for marketers looking to build meaningful connections with their audience. By consolidating data into a single, unified view, you can gain a deeper understanding of customer behaviour, deliver more personalised campaigns, and drive long-term loyalty. We're covering: • Why SCV is key to better customer insights and engagement • How to create a unified data strategy that works across touchpoints • Practical steps to leverage SCV for more impactful marketing campaigns • Ready to unlock the potential of a Single Customer View? Read the full article here: https://lnkd.in/edZEfsDG

🎯 To gate or not to gate? That’s the big question for content strategies moving into 2025. This FWD: Thinking article dives into the decision-making process behind gating content and how to strike the right balance. Gating can be a powerful way to generate leads, but it’s equally important to consider audience needs and the value of accessibility. Understanding when and how to gate your content can build trust, capture high-quality leads, and drive meaningful engagement. Here’s what you’ll take away: • How to assess which content is worth gating • The impact of gated vs. ungated content on lead generation and user experience • Practical tips for integrating gating into your overall strategy Read the full article here: https://lnkd.in/en8Nr3Bf

🤖 AI is transforming marketing, but what about creativity? We're exploring how marketers can use AI to streamline workflows and enhance creativity without losing control. By blending AI's efficiency with human ingenuity, you can craft impactful campaigns that stay true to your brand. How do you find a balance between AI and creativity? https://lnkd.in/eRdAf2Vk

📬 Direct mail is back—and it’s smarter than ever. This month on FWD: Thinking, we're exploring how combining direct mail with automation can create a unique, personalised touch that digital channels alone can’t deliver. From boosting engagement to driving response rates, direct mail is a powerful addition to your multichannel strategy. See how it fits into your marketing approach. Check out the full article here: https://lnkd.in/eq_KJ_kg

💼 Tomorrow, we're joining Marmalade Marketing’s webinar 'Generate Revenue for Your Revenue for Your Recruitment Business with Better Data.' We'll be sharing how to transform messy data into a powerful, fee-generating asset. Hear from industry experts as they share tips to optimise your CRM, leverage automation, and improve BD and candidate experience. What you'll learn: • The difference between good and bad data—and why it matters. • Top automation to help recruiters focus on what counts. • Practical steps to clean and maximise your CRM. Speakers: • Kamal Ladwa, Founder, Syun Consulting • Nick Washbourne, Commercial Director, Force24 • Jo Perrotta, MD, Marmalade Marketing • Paul Rawson MBA, Director of Growth & Strategy, Marmalade Marketing Secure your spot here: https://lnkd.in/eNmb-fHH

💡 The Golden Quarter is here! Are your marketing strategies ready to capitalise on the year's busiest season? From segmenting your audience to optimising email timing, we've gathered the insights you need to drive maximum engagement and sales. We're sharing our tips so you can turn this season into your strongest yet! Read more 👉 https://lnkd.in/eRuuJXhK

👋 Meet Faith Jukes, Customer Success Manager at Force24. In our latest 24 Questions series, Faith dives into her journey in customer success, her approach to cultivating client relationships, and what it takes to make the most of digital tools in today’s marketing world. From the value of hands-on experience to the strategies she uses to drive growth and success for her clients, Faith offers insights that resonate with marketers aiming to elevate their approach to customer experience. 💡 Curious to learn more about Faith’s perspective on success and her vision for the future of client engagement? Check out the full interview here: https://lnkd.in/e2eZg_mr