Flat Iron

Next week Tuesday (10th), we’ll be opening the doors to our newest Flat Iron restaurant at 22 Terminus Place, just opposite Victoria Station.    We can’t wait to welcome you all in and share our passion for great beef at good value, served by a brilliant new team.    As we grow, we're on the lookout for a Marketing Manager to join us. If you’re passionate about food and hospitality, love storytelling and being part of a friendly and hardworking team, this might be the perfect role for you. Apply here: https://lnkd.in/eFuZtX3W 🖤

Happy Halloween! Every year our teams go all out, dressing up and transforming the restaurant for the spooky season. It’s a tradition that only gets bigger and better! If you're in the area, make sure to pop by and say hello.

With restaurants across the UK, Flat Iron is all about making great quality beef affordable for everyone. They focus on beef grown in regenerative systems, favouring traditional breeds and longer, slower rearing processes. Flat Iron was the first hospitality business to complete the Food Made Good Standard with our newly developed additional support, earning three stars in January 2024! We thought it was a great time to catch up with the team and learn how things have been since the evaluation. One of the most impressive insights we gained is that they recognise their biggest environmental impact occurs on the farm. They’re exploring ways to make their beef farming less intensive. Together with Charles Ashbridge, who breeds and raises the best cattle for Flat Iron’s own herd, they’ve set up a lifecycle analysis to measure their herd’s carbon footprint and reduce on-farm emissions. Read the full interview on our News & Insights page! https://lnkd.in/euRja37Z

Hello Victoria! We’re thrilled to be opening our doors on Terminus Place in just a couple of months. As always – we’re looking for great people to join our team and to continue championing our mission of making remarkable steak accessible to all. Please share far and wide, and click below to apply (& to check out our new careers page!)  https://lnkd.in/gdtU9MGn

Sink your teeth into steak perfection at Flat Iron’s Carcass Club! 🥩🔥 Flat Iron is thrilled to debut its ‘Carcass Club’ on 16th October from 6pm, hosted by their very own Head of Beef, Fred Smith 👨🍳 This exclusive one-night event will feature the remarkable Dexter beef, a rare breed known for its finely textured and deeply flavoured meat, perfect for true beef enthusiasts. Sourced from local Yorkshire farms, they’ve partnered with Mount Grace Farm and Crosscliff Farm to bring you this exceptional quality beef. 🐄 For just £20, indulge in a delicious meal that includes:
 🍽️ Dexter steak
 🍟 Beef dripping chips
 🍷 A glass of wine
 🍿 Flat Iron’s signature popcorn
 🍨 Tahitian vanilla ice cream It’s first-come, first-served, so make sure to swing by and ask for the Carcass Club! #YorkshireFoodGuide #FlatIron #SteakNight #Leeds #LeedsRestaurant #DateNight #MeatLover

And the crowd goes moo…! The Flat Iron football tournament is here – a fantastic idea, actioned by our teams, to encourage some healthy competition between the restaurants. Our London Bridge and Westfield teams went head-to-head in the first game, with Westfield taking home the win. Great work, Ronald, for organising – see you at the next! 

Last week we hosted our Carcass Club series at Flat Iron Hammersmith and Waterloo. The Carcass Club is an opportunity to try remarkable rare breed or lesser-known beef; this time, it was the turn of the Belted Galloway. Fondly referred to as ‘Belties’, these remarkable animals are slow maturing, producing beef with an exceptional depth of flavour. Our in-house butcher Scott is a true master of his craft and broke down an entire Belted Galloway carcass in our Covent Garden butchery. The result was 150 expertly portioned and deliciously marbled steaks – some of the most marbled beef Scott has seen in his 18 years as a butcher. It was a fantastic evening – our next Carcass Club is lined up for mid-October, more details coming soon!

We've introduced The Triple Cheese Truffle Burger to all of our restaurants - layers of melted raclette, gouda and American cheese with our homemade truffle relish and suitably thick pickles. As always, the patties are made using beef from our Yorkshire based herd.

We’ve recently refreshed our drinks menu - the eagle-eyed may have spotted a Tony’s Margarita, but who is Tony?   Tony's journey began in Sinaia, Romania, where he started his hospitality career as a young teenager and continued to become a General Manager by the age of 25. Excited for a new adventure, Tony moved to England, where he joined us in our Shoreditch restaurant and swiftly discovered his love for bartending. Fast forward a few years and Tony is now a legendary face of Flat Iron, where his role as Head Bar Trainer is fundamental in many ways, from the smooth opening of our new restaurants to the creation of new boozy concoctions.   And so – Tony’s Margarita was born. It’s fresh, zingy and is a true celebration of the spirit he brings to every glass. Cheers!

We closed our restaurants for the day so our formidable teams could enjoy our annual summer party. This year’s theme was carnival and, as always, the outfits were on point (disclaimer: raunchiest ones not shown…) Can't wait for next year!