FC United of Manchester reposted this
A thank you and some insights on partnerships..... Inspired by Richard Hall with his recent 'Thank You Thursdays', I wanted to put out a big thank you and highlight the great work this year by Paul Haworth. It's been an absolute pleasure to work with Paul on the Clothes2Order x FC United of Manchester partnership launched in September. It's the first major sponsorship we've done, and Paul's tireless work in making it a success has been outstanding. We've got more exciting details to come in the new year, but in just a few months we've worked together to upgrade the workwear of the groundstaff and hospitality teams, launch a new ball crew uniform and yesterday the launch of a brand new range of on demand fan merchandise #FCUM. This new range looks incredible thanks to Paul, Danny Davis and the team at FC, alongside Dan Brown and Lauren Siddall on the C2O side for making it happen. Link in the comments to see what has been created. This has shown me what a partnership can be. It's far more than putting your logo on something (although that's something we're very good at of course 😂). We've loved the opportunity to get involved at the club, support on community initiatives and work together where we can to supply workwear and merchandise to uplift the look and feel of all the off pitch teams. If you're a marketer looking for sponsorship opportunities next year here are my key takeaways: Make sure your values align. People matter. Will you enjoy working together? Partnership does not just equal advertising exposure. How can you work with each other deeply? Thank you again Paul, Merry Christmas, and here's to good festive period on and off the pitch for all at FCUM.