El Rayo Tequila

Two weeks ago we were waking up in a field in Dorset ready to take We Out Here festival by storm. And that we did. What a weekend! We met some amazing people and had 200 free T&Ts and 200 limited edition WOH x El Rayo tees to hand out, which went down an absolute treat. The response has been overwhelming—if we had a T&T for every message we've had since from people who missed out, asking where they can get their hands on one, we'd be floored.. Shout out to our Day 1 mario hgno B. for the wicked designs. A huge thank you to We Out Here for having us, and for the incredible vibes, impeccable line up, beautiful crowd and, of course, all the Tequila! Special thanks to Michael Fitzpatrick for making this partnership happen. If you were there, head here to see how you could get your hands on one of the final tees.. https://lnkd.in/ePgsSBGX #WeOutHere #Festival #BrandActivation #ElRayoTequila #DrinksPartner

These blue skies are making SE15 feel a little more like CDMX, and we’re here for it. As in, literally here for it. Banksy’s not the only one who’s been doing bits in Peckham this summer. If you’ve been in and around the area these past few weeks, you might have spotted some of our latest work.. Our first ever out of home campaign, a big digital campaign, on-trade T&T ambushes, parties, sponsorships, and more. We had a fun July. But antics continue throughout this month! So if you find yourself in town – get the SE sun on your face, a T&T in your hand and the spirit of Mexico in your soul. HUGE thanks to everyone who helped us pull this out the bag. The team at OTHERWAY for getting our vision and working with us on design and digital, and to Mark O'Rourke at Rock Soup Media for helping bring that design to life and to the public. Shout out to our main Peckham On Trade partners: Peckham Arches & Skylarking (Bird House London), Forza Wine, Franks Bold Tendencies , The Hollydale – and all the others. Thanks to our good friends Bryn Williams & Aled Williams at Brothers Will, and Sebastian Gardner for helping capture the magic with videography and photography! 🤝 AND finally, special thanks to Phoebe Rooke, Katy Hill and the El Rayo team for throwing everything they had at this. Small teams make big dreams! #smalldrinksbrand #oohcampaign #events #tequila #elrayotequila

Get your grapefruits ready - exciting news coming to you live from El Rayo! ⚡ ️It’s official: we are now stocked in 130 Waitrose & Partners stores nationwide! We are immensely proud of this milestone, especially being listed in a store that champions excellence and and dedication to quality so you best believe we fit right in. This is a huge achievement for our team who have worked tirelessly into making this listing a reality and we can’t wait to see our bottles in your Waitrose baskets! An extra shout out to Jack, Phoebe and Rob who may not be in this photo but also massively helped in knocking this one out of the park (note to self- don’t schedule team photo in the summer holidays). To get this over the line means a well earned, Tequila-fuelled retreat is in order. Watch this space 👀 Here’s to new beginnings with a glass of El Rayo Tequila in hand! Tom Bishop Jack Vereker Phoebe Rooke Katy Hill Sam Gummer Robert Johns Erin Sumner Amy Calderan Oli Geldard

How can two bottles of free stuff be a sign of a young brand about to make millions???? …. Well .. take this Tequila that landed on the doorstep this morning …. Stunning in every way … Beautiful artwork … smooth edges….distinctive shape … Holding one feels like having a Rolls Royce in the palm of your hand … Holding two feels like someone putting a big chunk of gold in the other while whispering … It’s ok… that’s somebody else’s pension statement … Your’s has miles more in it than that … They’re a gift from … El Rayo Tequila … An amazing brand …. Replacing ‘Lime, salt and regret’ with ‘Tonic, grapefruit and good times’ one glass at a time … And the best thing …. Totally free… Or they were until… My wife said … ‘I love those bottles … we need a drinks trolly now … and shot glasses … and a new cabinet …. ‘ If there’s one way to know that a drinks brand are doing lots of things right … It’s when people start planning a whole kitchen re-design around your bottles Thank you Katy Hill , Tom Bishop and Jack Vereker for an amazing start to A Saturday … And probably costing me an arm and a leg down the line. 😳 #tequila

El Rayo is growing! We’re looking for three superstars to join the Marketing & Sales teams. As we continue to grow and expand our reach, we need dynamic, creative minds to help drive our brand to new heights. If you love the idea of working in a start-up and are fuelled by the excitement of building something extraordinary, we want YOU on our team. Curious? Read on and click the links below for more flavour on the roles available. ⚡️ On Trade Marketing Executive Are you a collaborative, people person with keen interest and love for the UK drinks market? Join us in building excitement in the On Trade through engaging marketing activities and events. Read more here: https://lnkd.in/gZtcGh9e? ⚡️ Brand Marketing Executive Do you have an interest in design, a knack for creative storytelling and a talent for all things social? Help us engage our audience, build community and support in creative projects and campaigns. Read more here: https://lnkd.in/gUcMgZDT? ⚡️ On Trade Sales Ambassador We’re looking for a tenacious, ambitious and charismatic voice, with a knack for relationship building (and deal closing!) to help spread the El Rayo magic to the best bars, pubs and restaurants. Read more here: https://lnkd.in/eB6FGc9P It’s been an amazing couple of years for us, and we’re buzzing about what’s next. These are amazing opportunities to help shape the growth of El Rayo for years to come as you grow within the company! To apply, please send a CV and cover letter to [email protected] with the job title as the subject line. #hiring #sales #marketing #ontrade #fmcg #startup