Eagle Eye

Want to know what to expect in 2025? Our leading experts at Eagle Eye dive into the key trends poised to redefine loyalty in the coming year. Read the full predictions at Australian Loyalty Association: https://hubs.ly/Q030jrMw0 #loyalty #techtrends #2025loyaltypredictions

Gamification in the form of challenge offers is an emerging addition to the digital customer loyalty experience. Jonathan Reeve, VP APAC at Eagle Eye reveals the psychology behind gamification and the power of mass marketing to deliver personalisation at scale. Read more in Australian Loyalty Association: https://hubs.ly/Q030jrq10 #gamification #loyalty

“To remain competitive in an international environment, German retailers must be brave enough to try something new when it comes to customer loyalty and introduce customer engagement with challenges”, explains our Regional Director Alexander Proske in his newly published guest article in the top tier marketing magazine W&V, Werben & Verkaufen. In the article entitled “Loyalty rethought: How gamification boosts sales,” Alex asks why German marketers are missing out by not implementing the new challenges approach. The gist of the article: • Challenges guarantee an incremental increase in sales. • Gamification leads to high interaction rates. • KI-based SaaS solutions are easy to personalise and adapt to changing needs. Examples from Tesco, Carrefour and Leclerc show the successful implementation of these new marketing tools. Read the full article (in German): https://hubs.ly/Q030b37-0 What do you think? Do you agree with Alex? Let us know in the comments

Tim Mason, CEO, Eagle Eye is among the leading experts discussing all things marketing - the good, bad and epic. Mason says loyalty programs are set to become even more immediate and effective as a marketing strategy than ever before, due to continued innovations in real-time marketing and customer engagement. Read the full insights in Dynamic Business: https://hubs.ly/Q0300f2W0 #AI #realtimemarketing #retail #loyalty

In the field of loyalty program design, Eagle Eye's Communications and Propositions Director, Sarah Jarvis, predicts a significant shift in third-party redemption partnerships – moving beyond traditional ‘single-brand’ rewards. Read the full insights in Women Love Tech: https://hubs.ly/Q02_WfjM0 #Womenlovetech #loyalty #2025techtrends

We’re thrilled to co-host an exclusive networking event alongside leading MACH Alliance members—Sitoo, BigCommerce, Pimberly, OneStock, and Xiatech on Sunday, January 12th, at 6:00 PM EST in the heart of New York City. This event is being held at a secret location in New York and offers: ◾️ A chance to connect with retail innovators shaping the future of our industry. ◾️ A relaxed setting to spark meaningful conversations. ◾️ Hors d'oeuvres, refreshments, and live entertainment in a truly unique NYC venue. Space is limited, and details of the secret venue will be shared upon confirmation. Don’t miss this opportunity to meet like-minded leaders and exchange ideas about what’s next in retail technology and innovation. 👉 Save your seat here: https://hubs.ly/Q02-HvL_0 #NRF2025 #Networking #RetailInnovation #MACHAlliance

Heading to NRF 2025? Meet our North American team at booth 1515 and discover how Eagle Eye is helping retailers across the region revolutionize loyalty and personalized promotions. 📅 Schedule time with us here: https://hubs.ly/Q02-HqVQ0 We’re excited to connect and explore how we can help you achieve your 2025 goals. #NRF2025 #RetailTechnology #CustomerEngagement Anthony Stevenson Joel Percy Matt Flaxman Michael Hadrovic Žanna Flude Pierce Gladfelter

Great to see Econsultancy's Ben Davis and Mark Walker talking about Eagle Eye’s work with Morrisons recently. "[Targeting] is at its best, for me, when it feels natural and subtle. A good example has been the way Eagle Eye has worked with Morrisons on their More Card loyalty scheme, creating ‘personalised’ prices and offers that really appeal to shoppers, but at scale across the customer base. Their ‘My Points’ boosters on favourite brands and products feel personal to me but not heavily targeted – it doesn’t scream ‘buy me’ as a mechanic, rather they are a great nudge in behaviour, for me to spend more.” https://hubs.ly/Q02_LNjf0 #personalization #eagleAI #loyalty

Check out the second blog in our ROI of Loyalty series co-written by Sarah Jarvis, Hunter Murray, Certified Loyalty Expert™ and Anand Patel from Loyalty & Reward Co Co. The blog is a practical guide outlining how you can measure the ROI of your loyalty program. Read it here https://lnkd.in/eyQvHf4W #LoyaltyROI #loyaltyprograms

We are delighted to announce that Eagle Eye has achieved Premier Partner status for Google Cloud. Premier Level is reserved for companies that have demonstrated the highest capability and performance with Google Cloud. It’s a tremendous achievement and comes less than two years since Eagle Eye launched on the Google Cloud Marketplace. We look forward to even deeper collaboration with Google Cloud as we head into 2025.