Digitas UK

🚀 How AI is Transforming Consumer Experiences: Insights from Andrew Mason   Last week, our very own Andrew Mason, Chief Media Officer at Digitas, took the stage at the Google x Smartly Breakfast to discuss how AI is revolutionising the way brands engage with audiences. The panel, "Leveraging AI in Personalising Consumer Experiences," was full of eye-opening insights.   Here’s a snapshot of Andrew’s take: 💡 AI delivers personalisation at scale. By tailoring content for individual consumers while rolling it out to the masses, we’ve proven that personalisation and scalability can go hand in hand. 🎨 Creativity + AI = magic. AI enhances the creative process, helping us craft content that truly connects with diverse audiences. 📈 Results-driven innovation. From dynamic creative optimisation with Smartly to research with Bath University on AI-powered ideation, we’re seeing real-world results in engagement, click-throughs, and conversions.   With tools like Smartly’s Brand Pulse and Publicis Groupe's €300M investment in AI innovation, we’re shaping a bold future for 2025 and beyond.   🌟 Missed out? Don’t worry - this is just the start. Watch this space for more on how Digitas is using AI to redefine the marketing landscape.   #DigitasUK #AI #Personalisation #MarketingInnovation

🎥 Omnichannel Transparency: Dream or Reality?   Our very own Laurie O'Riordan, Head of Programmatic at Digitas UK, joined an insightful roundtable hosted by New Digital Age and Nexxen to tackle one of the industry’s big questions: Is omnichannel transparency an impossible dream? 🌐   Laurie hit the nail on the head, saying: “Linear TV advertisers have more transparency over where their media budgets are going than CTV advertisers. In the clamour to provide the scale that advertisers were looking for, CTV providers created a massive boom of inventory, but without the standardisation or classification advertisers expect from linear TV.”   The conversation unpacked how fragmented video landscapes, shifting advertiser expectations, and the rise of CTV demand fresh thinking and collaboration to balance efficiency, effectiveness, and transparency. 💡   Want to hear more about the future of omnichannel planning? Dive into the full recap with NDA. https://lnkd.in/eszgCYJx   #Digitas #Programmatic #OmnichannelMarketing #TransparencyInAdvertising #ImpactEveryday

🎄 Rewriting Creativity with AI 🎨   The Coca-Cola Company's AI-powered holiday ad has set the industry buzzing—and our very own Charles C. had something to say in ADWEEK. His take? AI isn’t the villain of creativity; it’s the next chapter.   At Digitas UK, we see AI not as a tool to replace creativity but as a catalyst to reimagine it. The magic happens when tech meets human ingenuity, unlocking storytelling at a scale we’ve only begun to explore.   It’s not about choosing sides; it’s about pushing boundaries. And if this is what the future looks like, we’re all in. https://lnkd.in/eF7X7VYt    #AI #CreativityRedefined #FutureForward #DigitasUK #ImpactEveryday

🎉🏆 One Momentous Night, 9 Amazing Awards! 🏆🎉   Last night, we celebrated a HUGE milestone at the #BIMAAwards, taking home 9 incredible wins across Gold, Silver, and Bronze categories! 🎊 These awards honour the brilliance of our teams and the power of innovation, creativity, and collaboration at Digitas UK. 💡✨   🌟 GOLD Creative Choice: EE - LearnSmart Audio and Video Content: EE - LearnSmart Consumer: EE - Capture the Store Use of Digital Media: EE - Capture the Store 🥈 SILVER Education: EE’s LearnSmart Popular Culture: EE - Capture the Store Social Good: EE’s LearnSmart Trailblazers: Digitas AI Labs and Practice 🥉 BRONZE Transport and Leisure Travel: Causal Inference with DigiWhy We’re so proud of the teams behind EE, Digitas AI Labs, and DigiWhy, whose work continues to push boundaries and drive meaningful impact for businesses, culture, and society. 🌍🚀   A massive thank you to the BIMA Awards for an unforgettable night celebrating the best of British ingenuity since 1985! 🇬🇧💙   Check out the full list of winners 👉 bima.co.uk/awards.aspx #BIMAAwards2024 #DigitalExcellence #ImpactEveryDay #AwardWinning #DigitasUK

🎉 We did it! 🎉    We’re so proud to share that Digitas UK has been named the All In Champion at the Media For All [MEFA] Awards! 🏆 This award celebrates companies making real progress in Diversity, Equity, and Inclusion—and for us, it’s not just a priority; it’s who we are. From launching Digitas Next to partnering with Next Tech Girls and The Women's Association, and creating our open-source CV anonymiser, we’re building an inclusive workplace where everyone can thrive.    And the results speak volumes:  💡 60% of our C-suite is female  💡 20% of our team comes from BAME backgrounds (with 40% of entry-level hires!)  💡 A 30% lower turnover rate than the industry average  💡 A gender pay gap reduced by nearly 2% in just one year    💬 “At Digitas, our goal is to create a high-performing talent experience where everyone feels represented and truly belongs. As an agency, we harness the power of connection to drive positive impact every day – culturally and commercially. Diverse backgrounds, perspectives, and experiences are key to building thriving teams and producing better work. Since the Census, we’ve made significant strides in advancing DEI across the business, and we’re excited to continue our journey in shaping a more inclusive and diverse future where everyone has the opportunity to succeed.” – Jessica Priest, Associate Talent Director, Digitas UK    This award is a testament to our people, our partners, and our shared vision for a more inclusive industry. And the work doesn’t stop here. Let’s keep pushing boundaries and reimagining what’s possible—together. 💜  https://lnkd.in/eTZj8Hv2   #MEFAAwards #AllInChampion #DEI #ImpactEveryday

Is AI-generated content enhancing brand authenticity or eroding it?    The digital landscape is buzzing, but not all content is created equal. Just last week, it was revealed that Hugh Grant’s latest film, Heretic, will feature a note stating: “No generative AI was used in the making of this film.”   But how do data leaders feel about the ever-growing role of generative AI content in advertising? As our Head of Data Science, LOUIS DOMINIQUE VAINQUEUR, points out in Creative Salon Worldwide : “LLMs are evolving into a medium for personal expression, enabling more voices to join the conversation. While we’re certainly on the verge of an explosion of content, we’re also seeing a rise in the number of unique perspectives”   It’s not about fearing the rise of generative AI - it’s about using it wisely. When human and artificial intelligence work together to create genuinely valuable experiences, they can cut through the sea of sameness 🌟   🔗 Read the full article here: https://lnkd.in/eJgGz83z #PowerofConnection #ImpactEveryday

👏 We’re proud to partner with EE and Apprentice Nation to bring the EE LearnSmart Career Matchmaker series to life! This new series connects young people with inspiring mentors across five dynamic industries, helping them explore exciting career paths and gain real-world insights into what it takes to succeed.   From notepad to newsroom with Sonia Sodha, to finding your voice behind the mic with Remel London, each episode offers young learners the chance to see their passions turn into careers. Check out the series and share with those interested in exploring diverse opportunities! ✨   🎥 Watch the full playlist here: https://lnkd.in/eQUDmchh   #CareerPathways #EarlyCareers #LearnSmart #ImpactEveryday #PowerofConnection

💥 Last week was a testament to the power of real impact. As sponsors of the Marketing Week Awards 2024, we witnessed something electric - the marketing world’s finest coming together to celebrate work that genuinely moves the needle. From groundbreaking campaigns to strategies that spark deep connection, last night's winners remind us what’s possible when creativity meets purpose. A massive shoutout to Antonia Wade, Global CMO at PwC, for earning the well-deserved title of Marketer of the Year. Her work doesn’t just capture attention - it shapes how people experience brands. 🚀💡 At Digitas, we believe in the ripple effect of marketing that matters. Here’s to all the bold thinkers and relentless doers who took home awards last Thursday. You’re paving the way, and we’re thrilled to be right there with you. #MarketingWeekAwards #ImpactIsOurOutput #DigitasUK #PowerofConnection #ImpactEveryday

🌟 Celebrating Culture & Diversity at Digitas UK: Our First-Ever Culture Day! 🌟 We’re thrilled with the success of our very first Culture Day, crafted by our Future Ready Board to honour the diverse cultures that make Digitas UK so vibrant! To celebrate Diwali, the Festival of Lights, our unicorns gathered for a day bursting with colour, joy, and connection, led by our Digitas Culture Collective and Future Ready Board. Together, we enjoyed a “sip and paint” session decorating diyas, savoured authentic chai from Chai Guys, and indulged in delicious Indian sweets. This day was more than a celebration; it was an opportunity to share stories and explore the rich history of Diwali, celebrated by Hindus, Sikhs, and millions worldwide. Events like these remind us how an inclusive workplace brings out the best in each of us. A huge thank you to everyone who made this day unforgettable, especially the Future Ready Board and our ever-energetic Digitas Culture Collective. Here’s to many more celebrations of what makes us unique! #LifeAtDigitas #CultureDay #FestivalOfLights #FutureReady #Diwali

Missed our first-ever Client Summit? We've got the highlights you need to catch up. 🎉 From Dame Stephanie Shirley’s fearless vision to Tim Peake CMG’s stories from space, the day was packed with bold ideas, hands-on sessions, and fresh perspectives that define where we’re headed. We’re bringing you 5 key takeaways that are driving us forward—from next-gen voices shaping our strategies to game-changing insights from our Hackathon. Dive in and see what “Impact is Our Output” is all about! 👇 #ImpactIsOurOutput #DigitasUK #PowerofConnection #FutureReady