The Curators | B Corp™

🎄🧀 A campaign I'm incredibly proud of this year: Cheese and Crackers? ✋🏼🚫 CHEESIES Crackers?😏✅ Getting to create, lead and bring to life this Cheesies Christmas Crackers campaign has been SO much fun - a real whirlwind of creativity, partnerships, and some of the best feedback we’ve ever received. 🧀✨ Here’s why this cheeky twist on the classic Cheese and Crackers combo became the festive must-have of 2024: 🧀 60+ influencers with a combined following of 1,750,756 shared the love of Cheesies Crackers at Friendsmas gatherings and Christmas celebrations. We had some phenomenal feedback, incredible campaign reach and overall our most positively received campaign to date. 🧀 We collaborated with Good Pair Days on a festive Cheese and Wine giveaway, driving huge social media engagement and Christmassy love. 🍷💬 🧀 50 gift-with-purchase boxes sold out faster than Santa's sleigh – proof that Cheesies Crackers = instant holiday happiness. 🎁✨ 🧀 Huge demand meant we had to stock even more online, proving they weren’t just a hit – they were a holiday essential! 📦🎄 🧀 Six of our favourite brands turned into comedic geniuses for the day - providing us with 6 of the cheesiest jokes of 2024. Massive thank you to The Jolly Hog | B Corp , Lucky Saint | B Corp™, Candy Kittens, Hunter & Gather, FUEL10K, Bio&Me I B Corp and of course, co-founder Max Rees with the beautifully written 'How did the Cheese paint his wife? He Double Gloucester'. To everyone who made this campaign possible – THANK YOU! Here’s to an even bigger, better, and cheesier 2025. I personally cannot wait. Merry Cheesemas! 🎄🧀 #Marketing #Campaign #Cheesies #Partnerships

What started as a cheeky twist on the classic ✨Cheese and Crackers✨ combo turned into the holiday hit that everyone needed. 🎄 Here’s what made our Cheesies Christmas Crackers a HUGE festive success: 🧀 60+ influencers shared the love across Instagram and TikTok and brought Crackers along to Friendsmas parties and Christmas celebrations alike. Their feedback? Let’s just say it was the cheesiest love fest we’ve ever seen. 💬✨ 🧀We ran a giveaway with Good Pair Days featuring the perfect festive Cheese and Wine bundle and sparked a HUGE amount of social love 🧀50 gift-with-purchase boxes flew off the (virtual) shelves – apparently, Cheesies crackers = instant holiday joy. 🎁 🧀Demand exploded, so we added more to our website. You asked, we delivered. Again and again. 📦🧀 🧀We gifted some to the wonderful team at Delicious Ideas Food Group - Andrew Vatavu and Emma Unwin, who popped hers on her Christmas Tree! 🧀Six of our favourite brands-turned-comedians got involved with some wonderfully cheesy jokes, and pulled crackers at their Christmas parties! A huge thanks once again to Emma Heal, Peter Tizard, Edward Williams, Jon Walsh, Hattie Smith and Barney😜 Mauleverer 🫶🏼 SO - to everyone who swapped their cheese boards and crackers for Cheesies Christmas Crackers: THANK YOU! You turned this campaign into an absolute festive success and we will most definitely be going bigger, better, and CHEESIER in 2025. 🎄 MERRY CHEESEMAS! #Marketing #Christmas #Crackers #Partnerships

More Christmas Crackers love! 🎄

 🧀 FREE Cheese? 🧀 At The Curators | B Corp™, we’ve had an incredible year with the Cheesies brand, and to celebrate, we’re giving everyone a free pack of Cheesies. 👉 Click the link in the comments 📅 Be quick, this offer is only available until 31st December. 🎉 Don’t miss out on trying your new favourite snack for free!

Would it truly be December without a CHEESY 2024 round up? Rather than reel off all the incredible things we’ve achieved at The Curators | B Corp™ and Cheesies this year (pictures speak louder than words anyways) - instead, here is some FREE CHEESE to get you in the festive spirit! 🧀🧀 I’m honestly not joking, link in the comments for free Cheesies, as a little present from us to you 🧀🧀

My 2024 Cheesies Wrapped: I dressed up as a slice of cheese all year - and now I need your help. 🧀 2024 has been a really ✨Gouda✨ year as Marketing Manager over at Cheesies, but also the year I’ve spent an embarrassing (let's face it, slightly *weird*) amount of time dressed as a piece of cheese. No really, I spent approx. an entire calendar month in this fit. 🗓️😳 From trade shows and events to on-street samplings, from visiting Sandwich Sandwich to meeting Spencer Matthews, I’ve made appearances as 'the big cheese' and 'Cheese-E-O' in my mission to boost brand awareness and represent Cheesies as the bold, fun, 100%-cheese brand it is. But now, I need your help to make it all worth it. (please). Here’s the deal. To continue sharing the Cheesies love, I'm giving out free packs of our Cheddar or Goat's Cheese Cheesies for everyone to redeem in store: 1️⃣ Simply head into Asda or Waitrose & Partners 🧀 2️⃣ Pick up a pack of Cheesies - find them near the crisps and snacks ✨ 3️⃣ Redeem it for free using the link in the comments 😇 We're running a team competition to see who can get the most redemptions, and at the end of the day - it's free cheese, so helping me win is a huge win in itself 🧀 Yours Sincerely, 10% Marketing Manager, 90% Cheese 🧀 #Cheesies #FreeCheese #Marketing #ASDA #Waitrose

SPOT SAMPLING 😮💨 To help support the launch of Cheesies into Waitrose & Partners, we’ve decided to gift 4000 Londoners a pack our baked-cheese snack 🤝 Yesterday we sampled; 500 packs in Canary Wharf 1000 packs in Stratford 500 packs in Bank Today we’re sampling; 1000 packs in Marylebone at lunchtime 1000 packs in Nine Elms this afternoon Fancy trying our award-winning Cheesies? Pop down to Waitrose & Partners today to grab yourself a free bag. See you soon! 🧀 The Curators | B Corp™ Rhys Dennis Natalie Wilson Ollie Rhys-Jones

Cheese and Crackers? ✋🏼 Cheesies CRACKERS? 😏✅ Introducing the Cheesiest Christmas Ever with our brand new, limited edition Cheesies CHRISTMAS CRACKERS. 🥳 Gone are the days of boring party traditions. The festivi-cheese have well and truly arrived with Cheesies Marketing Manager Nathalie Wilson's Christmassy spin on Cheese and Crackers. 🧀 Inside, you won’t find the usual suspects. Nope. Each cracker contains a 10g pack of our bestselling Cheddar Cheesies - 100% cheese, baked to perfection and oh-so-crunchy. Think cheese. Think crackers. Now combine them in a way that's never been done before. PLUS each cracker features an outstanding joke to crack-you-up (think dad jokes, but cheesier) from some of our absolute favourite brands and founders - Emma Heal - Lucky Saint | B Corp™, Jon Walsh - Bio&Me I B Corp, Edward Williams - Candy Kittens, Max Kohn - The Jolly Hog | B Corp FUEL10K Barney😜 Mauleverer and Hattie Smith - Hunter & Gather! THANK YOU! Get your hands on them before Santa does and look out for our delicious range in Waitrose & Partners and Asda! 📩 Drop us a comment or email [email protected] if you need some of these for your upcoming Christmas party! 🎄 #Christmas #Cheese #Innovation #Waitrose #Snacks

Cheesies are flying in wholesale right now 🚀 And with 7g protein, only 120 calories & just 1 ingredient, it’s no surprise. It’s tough to balance amazing taste and quality nutrition in this industry - but not for Cheesies. This snack is truly elite and it’s fantastic to see it getting the recognition it deserves. If you haven’t yet tried them, I’m offering the first 3 people who DM me a FREE Cheesies sampling session at their site/store before Christmas - no strings attached, let’s make it happen 🤝 The Curators | B Corp™

It all started at 0. I think founders need to always remember this, take a step back and look what they've built. I remember launching Gymfluencers.agency and we had literally 0 clients and 0 influencers. It was a SLOG. I had to convince influencers to pay to join and for brands to work with us in a different way to how they were ever used to. I remember getting our first clients and actioning those first campaigns. It was refine as you go and it worked. Influencers began referring friends/followers and brands kept extending campaigns and even now referring other brands to us. 👉 We've now got multiple agencies in different niches. 👉 Worked on over 600 campaigns in 2024 alone. 👉 Have close to 12,000 influencers/creators signed. 👉 See the content our network created filling the feeds of the best brands in the industry. 👉 Have a solid team working on this for our brand partners. 👉 Paying thousands of creators every month. 👉 Giving new options to brands that they have never been given before. 👉 Getting so much love from brands. Touching on that last point this is never something I asked for or expected. There is no doubt having a brand stand up and say "THEY ARE THE BEST" is what gets us new clients but I always felt a little weird asking for it. To see this week alone posts from Hunter & Gather, The Curators | B Corp™ and PoundFun™ on LinkedIn out of nowhere blew my mind. We have the best clients, we do everything we can for them and this level of support is like nothing else. My agencies are not traditional. We do not limit brands, we do not have MINIMUM requirements and the bigger we get the more options we can give them. Payment terms, performance basis, guaranteed expectations. This is what I want to do. Not put up a big barrier and take clients for granted. Brands and agencies shouldn't be a transaction. It should be a partnership. Teams win... -- 2024 has been wild. 2025 is going to be wilder and I can't wait to continue growing it and see what it all turns into.