In today’s digital landscape, the most impactful campaigns are those finely tuned to the unique profiles, interests, and preferences of their audience. For CTV ads, success lies in reaching the right customer at the right time, place, and with the right message. To achieve this, first-party data has become an invaluable tool, enabling brands to tailor strategies, craft compelling content, and reach audiences with unparalleled efficiency. Ready to harness the full potential of first-party data on CTV? Find out more in this MARKETING-INTERACTIVE article: https://lnkd.in/gWPZvXib #digitalmarketing #advertisingandmarketing #programmatic
About us
Crimtan makes the complex world of programmatic advertising simple. We deliver relevant, connected, compliant digital campaigns across every stage of the customer lifecycle, powered by our continually advancing proprietary technology.
- Website
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https://www.crimtan.com
External link for Crimtan
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Programmatic Advertising, Dynamic Creative Optimisation, Demand Side Platform, Data Management Platform, Digital Marketing, Online Advertising, Omnichannel, and Measurement
Locations
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Primary
192-198 Vauxhall Bridge Road
London, England SW1V 1DX, GB
Employees at Crimtan
Updates
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Crimtan has joined the Mastercard Partner Program, bringing Mastercard’s aggregated and anonymised transaction data to Crimtan’s programmatic advertising platform. This means advertisers can now reach audiences based on real-time purchase behaviour with greater precision. Leveraging Mastercard AdInsights through Crimtan’s ActiveID technology, brands can connect with ready-to-purchase consumers across CTV, DOOH, Display, and Online Video, maximising ROI by reaching the right people at the right time—while keeping data privacy a top priority. Learn more about this partnership here: https://lnkd.in/g_heqWv2 #Crimtan #Mastercard #ProgrammaticAdvertising #DataDriven #DigitalMarketing
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Did you catch us at ad:tech tokyo - アドテック東京 last month? Our Senior Sales Manager for Japan, Melynie Yoneda shared in a panel session with dentsu's Senior Director of Innovation Joshua Grant and Wet Cement Founder and CEO Jennifer (Tishman) Willey about marketing in politics. We discussed how advertisers and agencies can leverage data-driven targeting, navigate user privacy changes and engage with younger audiences. We look forward to seeing you next year! #digitalmarketing #advertisingandmarketing #programmatic Comexposium
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We're live at eTail™ Connect Asia! Come by our booth or catch our Commercial Director JAPAC Joshua Wilson and Senior Business Director Frank Cheng to learn more about how retailers can leverage programmatic advertising to drive incremental sales. eTail Asia & Australia #digitalmarketing #advertisingandmarketing #programmatic
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Our Commercial Director, Joshua Wilson, and Senior Business Director, Frank Cheng, will be attending eTail Connect Asia 2024 in Singapore! This exclusive event brings together senior retail and eCommerce leaders to explore innovations in digital marketing and customer experience. If you’re attending, don’t miss the chance to connect with Josh and Frank to discuss how Crimtan can support your business goals. See you there! #Crimtan #ProgrammaticAdvertising #eTailConnect #eTailConnectAsia eTail™ eTail Asia & Australia
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Congratulations to Melynie Yoneda on being selected as a speaker at the upcoming 𝗮𝗱:𝘁𝗲𝗰𝗵 𝗧𝗼𝗸𝘆𝗼 2024! Melynie joined our Crimtan team in June and has quickly become an invaluable asset, bringing over six years of experience in the advertising industry. Her deep understanding of the Japanese market, combined with her success in leading international campaigns, will undoubtedly add significant value to the event. We're excited about the event and the impressive lineup of industry speakers. If you're attending, make sure to check out Melynie's session, and don't hesitate to reach out or say hi at the event! https://lnkd.in/gDZiupjf #Crimtan #adTechTokyo #ProgrammaticAdvertising
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🔈 Karim Abboud, Sales Director, and Andy Battye, Sales Manager, will be attending eTail Connect Australia on September 24-25, 2024. This exclusive event brings together senior eCommerce and digital marketing professionals to share insights, network, and discuss the future of retail. If you're attending, don't hesitate to connect with them to explore how Crimtan can help optimise your programmatic campaigns. We look forward to seeing you there! eTail Asia & Australia #Crimtan #eTailConnect #eTailConnectAustralia #ProgrammaticAdvertising
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𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝘀 𝗮𝗵𝗲𝗮𝗱 𝗳𝗼𝗿 𝗖𝗿𝗶𝗺𝘁𝗮𝗻𝗅 We're excited to announce a significant addition to our leadership team as we strengthen our global marketing and operations strategy. With a focus on driving innovation and excellence across markets, this new leadership will play a pivotal role in guiding Crimtan into the future. Welcoming Emma Newman to the Crimtan family. Join us on this journey and learn more about our vision for the future in our latest blog post. Read more here: https://lnkd.in/dbkEEi4S #Crimtan #Leadership #Marketing #ProgrammaticAdvertising
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Dylan Spangler, our Sales Director for Southeast, will be presenting at 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝗛𝗶𝗴𝗵𝗲𝗿𝗘𝗱 𝗨𝗦 2024 on September 11th. The event brings together higher education marketing experts to explore the latest strategies in digital engagement. If you're attending, don’t miss Dylan’s virtual session. https://lnkd.in/g66ckfuN #Crimtan #HashtagHigherEd #ProgrammaticAdvertising
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We are delighted to announce that Crimtan has successfully renewed our TAG Brand Safety Certified v3.0 certification! This achievement underscores our unwavering commitment to maintaining the highest standards in brand safety and ensuring that our client’s campaigns are placed in safe and appropriate environments. Want to know what this means for your brand and why it’s crucial for your digital advertising strategy? Read our latest blog post to find out more: https://lnkd.in/d7AhhspV #Crimtan #TAGCertified #BrandSafety #DigitalAdvertising #ProgrammaticAdvertising
Crimtan Renews TAG Brand Safety Certified v3.0: A Commitment to Excellence
https://crimtan.com