CommuniD

In the medical device business, when sales don’t ramp up or fail to meet targets, we often blame the product, the portfolio, or the features we offer. While these are important, they’re just one piece of the puzzle. What about the sales process? Could it be that the way we approach sales needs to evolve? To help inspire you, we’ve curated a bundle of 13 insightful articles that explore how the sales process is changing in the medical device industry. https://lnkd.in/ewwyGum2 Are you ready to transform your sales process? #MedicalDevices #SalesExcellence #SalesProcess #BusinessGrowth #communid

Is posting on social media essential to success as a sales or marketing professional? In one of our recent LinkedIn Live sessions, Scott Rivers highlighted that while showcasing yourself online can be a powerful advantage, it’s only going to be effective if you feel confident putting yourself out there. Scott emphasises that forced or inauthentic content can actually undermine your progress. The key is to match your communication style to your personal strengths. If you feel ready to step up your LinkedIn game, our personal profile eBook can be downloaded using the link below: https://lnkd.in/dyjvJAPt #LinkedInAdvice #PersonalBrand #MedTech #PersonalProfile #CommuniD

Our recent LinkedIn Live with Marco Baiguini delved into the opportunities and complexities presented by the shift in practices - and mindset - when moving to an omnichannel approach. Marco is more than an expert in this area - he brings wide-ranging experience from leadership roles in the Medtech sector, and has successfully delivered omnichannel go-to-market strategies across Europe. So Marco is speaking not only with a strong theoretical knowledge of the omnichannel commercial model - but also with hard-won experience of the challenges of implementing this approach in practice. If you're interested in developing a full understanding of the omnichannel approach, as well as practical insights into implementing such an approach, the full conversation is available on the CommuniD YouTube channel: https://lnkd.in/eyYhFvVn Alternatively, you can listen to the audio recording on Spotify: https://lnkd.in/e_dHDPmz And Marco has also written an article on the topic, which you can access by following the link below: https://lnkd.in/eNcFWdKM #Omnichannel #OmnichannelMedtech #MedicalDevices #MedicalDeviceIndustry #LinkedInLive #CommuniD

Will robotic orthopedic surgeries ever achieve the same outcomes as laparoscopic robotic procedures? The other day, I was reading an article about the advantages of the da Vinci robotic system in cancer procedures. Findings were fascinating: a meta-analysis of 230 studies, published in the Annals of Surgery, examined 30-day outcomes for robotic, laparoscopic, and open surgeries. Key takeaways included: 1️⃣ Lower Postoperative Complications: Robotic surgeries had fewer complications compared to laparoscopic and open procedures. 2️⃣ Reduced Readmissions and Mortality Rates: Patients undergoing robotic surgery experienced fewer readmissions and lower mortality rates. Reflecting on this, I considered robotic surgery in orthopedics. Here too, robotic-assisted procedures show potential: ▶️ Improved Accuracy: Robotic-assisted procedures enhance implant positioning and bone cuts, potentially improving joint function. ▶️ Shorter Hospital Stays: These surgeries are linked to quicker recovery times and higher rates of home discharge. However, despite these advantages, studies in orthopedics have shown mixed results for clinical outcomes, with no clear evidence of superiority over manual techniques. Robotic surgery’s performance appears to vary significantly between soft tissues, as in cancer surgeries, and hard bones, as in orthopedics. This raises an intriguing question: Is there a Divergent Path between Soft Tissues vs. Hard Bones surgery? Do we need to redesign implants to achieve similar results, or are anatomical differences the key limiting factor? I’d love to hear your thoughts! https://lnkd.in/eburfCe7

It was truly an honor to host Marco Baiguini, a remarkable professional and individual, on our LinkedIn Live session yesterday. If you’re looking to improve your company’s sales process, I highly recommend listening to this podcast. Personally, I gained valuable insights into the OmniChannel approach, learning 1️⃣ that it’s not just about sales—it covers all phases of client relationships. 2️⃣ A key takeaway was that adopting a MultiChannel approach doesn’t require a full transformation. You can start with small, incremental changes, which allow you to measure and improve processes effectively. 3️⃣ I also learned how the role of sales is evolving, becoming even more crucial within the medical device value chain. Unfortunately, we experienced some streaming issues, and not all subscribers could join live and ask questions. However, the recording is available on Marco Baiguini’s profile (https://lnkd.in/eGbn5tsE) and my personal profile https://lnkd.in/ed_FwPzs. An edited version will soon be shared on YouTube and Spotify, and sent to all event subscribers. If you have questions for Marco, feel free to leave them in the comments or contact him directly. Thank you again, Marco, for your time and insights! #communid #sales #medicaldevice

LIVE NOW!

Don't let this opportunity slip through your fingers! This is the last call to register for our LinkedIn Live session on December 12, where we will be hosting a discussion with Marco Baiguini on the urgency of adopting omnichannel go-to-market models in MedTech. And to make it easy to join, we have prepared a video guide on how to register for the event and add it to your calendar. We hope to see you there! Event registration link: https://lnkd.in/dqXiBzFp #Omnichannel #CommercialStrategy #MedTech #MedicalDevices #CommuniD

Why Omnichannel is the Future of MedTech Sales The world of MedTech sales is evolving rapidly, and professionals who embrace omnichannel strategies are leading the charge. Omnichannel approaches integrate traditional and digital sales methods, empowering sales teams to engage customers across multiple platforms in a cohesive and impactful way. However, achieving true omnichannel success is not an overnight transformation—it requires thoughtful planning, consistent execution, and a commitment to meeting customers where they are. The rewards? Organisations that put in the work today are seeing: - Deeper customer engagement through tailored communication. - Shorter sales cycles powered by actionable insights from integrated channels. - Long-term growth driven by customer-centric innovation. Join us on December 12 at 12 pm GMT for our next LinkedIn Live session with Marco Baiguini, a MedTech leader with a proven track record in omnichannel sales transformation. Marco will share practical insights and lessons learned from his journey of turning challenges into wins. 📅 When: December 12 ⏰ Time: 12 PM GMT 👉 Register now: https://lnkd.in/dqXiBzFp Get ready to transform how you approach MedTech sales—don’t miss this opportunity to learn from one of the best! #MedTechTransformation #OmnichannelStrategy #DigitalHealth #SalesInnovation #FutureOfMedTech

Medical Device CEOs: Leading from the Front on Webinars and LinkedIn Live 🌟 One individual who has been greatly influencing my perspective on communication lately is Daniel Priestley. He recently shared a compelling YouTube video that I highly recommend—his insights are a game-changer for anyone looking to refine their communication style. https://lnkd.in/em3Cm3AP I started to consider that in the dynamic world of medical devices, it’s becoming increasingly common to see CEOs stepping into the spotlight through webinars and LinkedIn Live sessions. This shift isn’t just about adopting new communication trends; it reflects an evolution in leadership—leaders becoming more visible, relatable, and engaging. Medical Device CEOs are using these platforms to: ✅ Build trust and transparency: Strengthening relationships with customers, investors, and stakeholders. ✅ Showcase thought leadership: Sharing expertise on medtech innovation, regulatory developments, and the future of healthcare. ✅ Foster meaningful connections: Standing out in an industry that’s becoming increasingly competitive and commoditized. As this trend continues, it raises an important question: Who inspires you the most as a leader in the medtech space? 📢 Let me know in the comments! Which CEOs or leaders have captured your attention and why? I’d love to hear your thoughts and examples.

What impact is the MDR/IVDR having on product innovation? In the video from our recent LinkedIn Live, Bassil Akra provided an insightful analysis of the challenges MedTech innovators face when navigating European regulatory pathways. One of the most pressing issues for companies relying on innovation as a strategic driver is predictability. Unfortunately, the MDR/IVDR frameworks have introduced even greater uncertainty into the registration process for new products—and significantly higher costs. In the video Bassil shared a striking example: obtaining 510(k) clearance for a new product in the U.S. required just 6 months and cost approximately $40,000, whereas achieving CE marking in Europe took 18 months and cost €250,000. If you're interested in learning more about the MDR/IVDR then you can listen to the full conversation with Bassil on YouTube or Spotify. YouTube: https://lnkd.in/dDwTeXmY Spotify: https://lnkd.in/dVqmgiHV #MedicalDevices #MedTechRegulation #MDR #IVDR #CommuniD