Cognito

Our new report – Five days that shaped the climate debate in 2024 – features analysis from our Sustainability Practice on the consequences of a mega-year in the climate transition. Download the report for insights on investment, transition finance, carbon markets and corporate sustainability – and how to create truly effective communications for your stakeholders and clients: https://bit.ly/49IoYwr

Cognition – our monthly newsletter – is now back on LinkedIn with the full text of all articles. This month’s edition looks forward to the trends we believe will drive discussion in 2025. What trends do you think will dominate the conversation next year? Let us know after reading through this issue of Cognition. Subscribe here or get it in your inbox. The choice is yours.

From Australia and London to New York, we kicked off the Holiday Season with annual office festivities. It’s always a great time to spend a day away from our desks and get together with our colleagues. Here’s a few of our favorite snaps.

Freelance journalism is all about relationships. Rachel Curry takes us behind the scenes in our latest episode of Cogcast – explaining to Larissa Padden how she values and works with editors and PR pros. Listen here: https://bit.ly/3OQKmpB Rachel's just launched her newsletter "Acronym" – subscribe for free for candid, raw stories on workplace wellness and organizational trends: https://bit.ly/3BrrIS1

Bluesky is gaining momentum. Andrew Marshall is the newest ‘Skyer’ to join the platform. Here’s his take on how financial services brands should react to the changing social media ecosystem: https://bit.ly/4guIzT2

Last week, our London office hosted clients and colleagues for a very festive evening! We had a wonderful time coming together to celebrate the year that’s been. Thank you to our clients and friends that joined us – and for your continued support. We’re already excited to see what 2025 brings for us all.

We hit a milestone this week with the release of the tenth edition of Cognition, our company newsletter. This means more than 50 articles with insights and analysis from dozens of our Cognito colleagues across the globe. Are you one of our more than 4,000 subscribers? If not, click here: https://bit.ly/3ZD5nKp to join in. You’ll be sure to get our next issue looking at emerging trends for the year ahead.

If you’re seeing this post – congratulations. It’s very much in the minority. New research shows only 1.5% of the LinkedIn feed is from brands.     The average post from your personal handle will receive far more views. So should you stop posting on your company handle? No. But it is time to reframe how you measure success.     Hannah Porritt tells us it's about being intentional, consistency and meaningful storytelling that reflects your brand's core purpose and values.    While that might be more challenging to explain to stakeholders, it’s the recipe for longer term value: https://lnkd.in/gAjShrgQ   

Marketers need to be looking upwards and outwards to achieve long-term impact.    Last week, we held a Cognito in Conversation event in our London office. Yvonne Maher chaired a discussion on “Branding in Financial Services & Tech: Now & Next”   Here are a few key takeaways:  📌 Building brand loyalty, trust, and respect takes time 📌 An authentic and purposeful brand is driven from your culture and values 📌 Creativity can get lost in data, but balancing brand and performance is the key to standing out 📌 95% of buyers are not ‘in-market’ - the goal is to make sure those customers remember your brand when they are 📌 Don’t forget storytelling - brand stories need to be told to power growth   Huge thanks to our speakers and panellists: Harry Sheward, Cory Ferreira and Jo Fearne!

Happy Thanksgiving! Here are some highlights from our pot-luck lunches in our New York and London offices. We all enjoyed some traditional and not-so-traditional fare – and spent the afternoon fighting off the urge to nap.