This week, members of our team are sharing their departmental tips to help you start 2025 strong. First up is Bethany Strong from the #content team. How are you spending this week? Are you prepping for the new year or desperately trying to wrap things up?
5 housekeeping tips to reinvigorate your content strategy for the New Year ✨ As the year winds down, it's the perfect time to check in on the state of your current content strategy and prepare for 2025. Here are 5 things you can do to set your content strategy up for success in 2025 - your future self will thank you for it! 1) Analyse last year’s performance 📈 It sounds obvious but speaking from experience, it’s v easy to get stuck in MoM changes and forget to reflect on the bigger-picture trends. Assess successful content formats, seasonality and any learnings you can take forward. 2. Spring cleaning 🧹 Embrace the Marie Kondo approach by removing or updating content that isn’t driving traffic. Just don’t forget to redirect links from any removed content to ensure good UX. 3. Plan with agility in mind 🤸 Plot out a high-level content calendar for the upcoming year - or at least Q1/Q2 if that feels more doable. Incorporate any confirmed campaigns or business focuses, but build in some flexibility to adapt as needed. 4. Align content goals with overall business KPIs 🎯 If your business goals have shifted for 2024, ensure your content strategy reflects these new objectives. This may also require measuring success against different metrics than you were previously. 5. Consider emerging technologies 🤖 Think about how automation tools might help streamline your processes or enhance your current approach. New tools are emerging that can assist in scaling the different stages of your strategy, so think about which aspects you’d like to spend less or more time on, and go from there. What are your go-to content strategy refresh tips? #ContentStrategy #ContentMarketing #DigitalMarketing Builtvisible