BBS Ltd

At BBS we're delighted to give a big warm welcome to a new member of the team. Dylan Jenkins is joining us as Sales Manager, working with Curtis Morgan serving our valued existing clients, and looking to find more opportunities to build on our strong recent growth. Dylan joins us from Epsilon, and brings a huge wealth of experience in data-driven marketing, which is at the core of our business here at BBS. BBS is built on the view that direct marketing only fulfils its potential with intelligent use of data, so we're delighted to be strengthening our team in this way to help more clients find more customers. That's what it's all about. #WelcomeToTheTeam #DataDrivenMarketing #DirectMarketing #BusinessGrowth #IndustryExperts #IntelligentData #DataInsights

The latest statistics are out and show the return of direct mail is gathering pace. JICMAIL quarterly stats show a 12% growth in direct mail. The majority of this was political mail due to the election - but the underlying growth of 2% shows that people are using direct mail more and more. Modern direct mail is more measurable than ever - and the returns prove it. What really matters to make direct mail effective is the data work: reaching the right people, with the right messages, at the right time. The same data shows 8% of non-political mail drove a website visit, and 5% drove a purchase. Spectacularly higher than other channels. The whole report makes interesting reading here: https://lnkd.in/eHYYc8Ad #JICMAIL #DirectMail #DataDrivenMarketing #MarketingTrends #AdvertisingStats #MarketingStrategy

We’re thrilled to be sponsoring The Strategic Mailing Partnership Awards next week at the iconic Steel Yard, London. This event brings together key players in direct marketing, celebrating excellence and innovation.    We're sponsoring the awards because we believe in the power of direct mail, and that the sort of high quality data work we do is critical to releasing the potential of mail.    At a time when digital marketing is everywhere, and stimulation is saturated, direct mail is increasingly being seen as a powerful way to influence decision-making. With its tangible, personal touch, direct mail cuts through the noise and builds emotional connections, making it the ultimate medium for guiding customers to action.    The facts back this up. Receiving something through the mail drives trust and engagement - helping brands stay top of mind long after digital messages are forgotten.   According to JICMAIL, over 95% of mail is engaged with. A huge 87% of people say they trust what comes in the mail. The physical nature of an item through the door makes it more tangible, more real.   What matters to turn those assets into cost-effective marketing is targeting. To make the investment in mail work requires thoughtful data work. Get the data right and the returns can be superb.   No wonder more and more brands are turning, or returning, to direct mail.    We’re looking forward to connecting with all attendees and sharing insights on why direct mail remains a powerful tool for marketers today. #SMPNetworking2024 #DirectMail #MarketingInnovation #CustomerEngagement #MailMatters #MailMarketing #Sponsorship #LondonEvents