Blue Yonder Research

As we wrap up 2024, we would like to say a huge thank you for your support, in what’s been an incredible year. ✨Discover our reflections from 2024 and how we're paving the way for 2025. Here’s to achieving even more together in the year ahead!  🏫Learn about our new logistics hub. From product sourcing and secure packing to custom labelling and de-branding, the hub offers tailored services to meet the unique demands of your research projects. 🎄We wish you all a very Merry Christmas and a Happy New Year! #ItsAWrap #ConsumerInsights #Innovation #MRX #MarketResearch

We’re thrilled to announce the launch of Blue Yonder’s new logistics hub in West Yorkshire! Strategically located near key UK infrastructure (A1/M1), this facility is designed to enhance efficiency and reliability in product handling and delivery for our valued clients. From product sourcing and secure packing to custom labelling and de-branding, the hub offers tailored services to meet the unique demands of your research projects. ✅ Streamlined product management ✅ Faster, more flexible processes ✅ End-to-end support for smooth project execution Richard Heath, Managing Director, shared: “This logistics hub represents a significant step forward in providing seamless and secure solutions for our clients.” Discover how our new hub can make a difference in your projects - link in comments below! 🚛✨ #LogisticsHub #ProductHandling #EfficientSolutions #MarketResearch #MR

🎄Merry Christmas from all of us!🎄 We would like to take a moment to thank you for your continued support and partnership, it’s been an amazing year! We had a great night celebrating together last week – here’s a quick video of our wonderful team at the Christmas party. 🕺 We wish you and your families a Merry Christmas and a prosperous New Year! ✨ #MerryChristmas #ThankYou #HolidayCheer Jonathan Million CMRS Kate Binner Richard Heath Karen Schofield Mark S.

✨ Thank You for an Incredible 2024! ✨ As we wrap up this year and look forward to 2025, we want to extend a huge thank you to all our clients and partners. Together, we’ve achieved amazing things – innovating, solving complex challenges, and delivering meaningful results. Here’s what’s in it for you: 🚀 Faster, smarter AI: We’ve embedded cutting-edge platforms and agile processes to deliver insights quickly and efficiently. 🌍 Global reach: Expanded networks and panels to better represent diverse markets and demographics. 📈 Your growth, our priority: From streamlined logistics to thought leadership, we’re here to be an extension of your team. Hear from Richard Heath, as he reflects on 2024 and explains what to expect from Blue Yonder in 2025, read more here: https://bit.ly/3ZuVkWB #Innovation #AI #RandD #GlobalPartnerships #ThankYou Jonathan Million CMRS Kate Binner Karen Schofield Hollie Bell Tom Ullathorne Elspeth Bradley Abbie Allcock Becky Coates MCIM CMktr Mark S. Ellie Atack Annie Tran

We’re excited to share insights from Elliot Hollamby-Jones, a global leader in upstream R&D at Bayer Consumer Health. With a stellar track record at iconic brands like Gymshark and Dyson, Elliot knows what it takes to drive innovation in physical product development. In this interview, Elliot breaks down agility in research - what it truly means and how to master it: ✅ Balance speed with strategy by tailoring workflows to set the stage for impactful outcomes ✅ Blend DIY tools and agency expertise for flexibility and efficiency ✅ Embrace AI to simplify tasks and refine research - but with trust and transparency at the core Elliot's approach focuses on collaboration, aligning teams, and fostering a culture of adaptability to deliver smarter, faster results. 👉 Watch this five-minute interview or click on the link below to read the summary... #Innovation #AgilityInResearch #AI #ResearchAndDevelopment Kate Binner Richard Heath

AI tools promise speed, but are they really delivering new insights? This discussion unpacks the role of trial and error in determining which AI innovations are worth embracing.     Learn how experimentation and filtering can reveal the true value of AI in research, and why not every tool is a game-changer.     Follow the link in the comments below to listen to the full podcast 'EuroSense 2024: Key consumer sensory learnings and takeaways'    #AI #MarketResearch #Innovation #MRX Richard Heath Kate Binner

How can research teams be more agile across the R&D process? We had the pleasure of talking to Stephanie Jones, NPD Manager at Additional Lengths, to dive deeper into agility in research. From embedding insights throughout R&D to blending in-house tools with external expertise, Stephanie shares a practical roadmap for making research faster, smarter, and more impactful. ✨ Key highlights: ✅The importance of upfront alignment and clear goals. ✅Integrating consumer insights at every stage of the process.  ✅Using AI as a tool for efficiency while maintaining analytical rigour.    Watch the 4-minute interview, or click on the link below to read the summary, to find out more. 👇    #Agile #ResearchAndDevelopment #ConsumerInsight #Innovation #AI #MRX Richard Heath

🚀 Navigating Product Testing: Monadic vs Sequential Monadic Struggling to decide which product testing method best suits your needs? Whether you’re selecting the top prototype, uncovering consumer preferences, or refining features pre-launch, choosing the right approach can make or break your research success. Our latest article breaks down the monadic vs sequential monadic testing debate, offering guidance on: ✅ Aligning your testing strategy with research goals ✅ Minimising bias to maximise insights ✅ Balancing considerations like product similarity, budget, and timelines Learn when to focus deeply on one product and when comparisons across multiple options might unlock your next market winner. 📖 Read the full article to discover which approach is right for you! https://bit.ly/4giICB1 #ProductResearch #InnovationStrategy #DataDrivenDecisions #MRX #MarketResearch

What an evening! Thank you Market Research Society (MRS)!🙏 Even though we didn't come home with the trophy, we are incredibly proud to have been selected as finalists for the MRS Agency of the Year AND Best Place to Work Awards 2024! It was an honour to be part of the awards ceremony and we are thankful to all the incredible partnerships we've built with you, our clients, and for your unwavering support. Congratulations to all the winners and finalists – it was inspiring to celebrate the exceptional achievements across our industry! Thank you to our wonderful clients, partners, employees, and everyone who supported us – we couldn’t have done it without you. Here’s to all that lies ahead in 2025! #MRSAwards #AgencyOfTheYear #BestPlaceToWork #Finalist #MRX #PartnershipsMatter Mark S. Kate Binner Richard Heath Karen Schofield Belle Watson-Harper Becky Coates MCIM CMktr Annie Tran Steph Harper Adam Heptinstall Hollie Bell Ellie Atack Lara Rudin Isabel Daley Ellie Bacon

If "overall liking" isn't enough, why does it remain a dominant metric in product testing? Here we explore why companies and researchers still rely heavily on liking scores, driven by years of data and comparison needs. The solution isn't to abandon liking but to look beyond it, integrating other metrics to make more informed business decisions. Follow the link in the comments below to listen to the full podcast 'EuroSense 2024: Key consumer sensory learnings and takeaways'. #KeyTakeaways #Podcast #ConsumerInsight #SensoryInsight #EuroSense #MRX Kate Binner Richard Heath