Big Star Copywriting

90% of businesses used blogs to help market their products last year. Here's why you need to too → Blogs are undefeated in the ranks of best content marketing tools, and we think almost every business should have one. That's because they work. Blogs build brand loyalty, flex your expertise, and boost conversions. There are different types of blog, and blogging trends come and go every year. This blog will look at the various types of blogging, blog posts and blog trends popular in 2024. Click the link to read it for free - no sign-up required. https://lnkd.in/exPhtx3s

One of the best CMOs we know is looking for a new role. We're slightly biased as we've now worked as part of Sean's team for over ten years and at three different companies. There's a reason for that: he inspires loyalty. He listens to new ideas and will fight to make those ideas happen; he trusts in our expertise but is also diligent and constructive with his feedback. Shame we're in different countries as it's been too long since we got together for a beer!

As of last year, the fashion industry was valued at a whopping $1.7 trillion. And that number is set to only get higher. The money aside, it’s pretty tricky to visualise just how big this industry is. But when 430 million people across the globe work in fashion – that’s more than the entire population of the US and UK combined – you get a good idea of the sheer size of it. Within this industry, there are thousands of brands, from independent names and high-street staples to luxury labels and business apparel manufacturers. But at the heart of these subsectors, you’ll find a shared goal – to make sales. To make an informed purchase decision, 88% of online shoppers consider product content an integral factor in their purchase decision process. Digital marketing for fashion brands is on the minds of all entrepreneurs and CMOs, no matter how big or small their company is. But navigating the vast plains of fashion digital marketing can be pretty daunting when it’s a scene that changes as frequently as trends emerge and algorithms update. In this fashion digital marketing guide, we dive into our top strategies, channel tips and campaign examples to help you steer the ship in 2024 👇 https://lnkd.in/eHwHnWnj

Your website is the shop front of your business. First impressions matter and the words you use hold significant influence. This website copywriting guide walks you through the A- Z of writing effective copy for your site 👇https://lnkd.in/eS2gksPe

Do you want to master the art of writing for SEO? 🔎 Use our free SEO checklist as a guide for any piece of content you write. The steps included cover every aspect of SEO writing and optimisation. It’s great for beginners; and even seasoned copywriters and SEO professionals might learn a thing or two 👀 Click the link to download it now 👇 https://lnkd.in/eNaxwVrt

Want to improve your copywriting skills? 💭 You need to become an expert at storytelling 📚 Storytelling makes your brand and copywriting more memorable. According to a study by psychologist Jerome Bruner, facts are 22 times more likely to be remembered if they are part of a story. On top of this, people retain only 5% to 10% of information included in the mundane copy. However, when you throw some good storytelling into the mix, they remember 65% to 70%. Good storytelling keeps your readers engaged; it grabs their attention and convinces them to read every written word in front of them 💡 Improving your copywriting skills means becoming a better storyteller and to become a better storyteller, you need to:  → Study and consume great stories regularly → Really understand what makes your audience tick → Create a believable and relatable main character → Start with a compelling opening → Build tension and conflict – this is usually the customer’s pain point → Show, don’t tell, with descriptive language → Offer a convincing resolution Want 19 more tips to help you improve your copywriting? Read the full guide here: https://lnkd.in/eZBe46kG

A good copywriter needs to ultimately know how to write well – if that wasn’t obvious already. But it’s not just copywriting skills that will determine the difference between a good copywriter and a bad one. In this article, we are going to look at 20 essential copywriting skills that every writer must have to find success with advice from those already making waves in the industry 💭 https://lnkd.in/erpjGHQG

The food and drink scene is hard to crack; great copywriting is crucial to get eyes feasting on your products – the right words will ensure your products are at the top of mind the next time cravings hit. So, here are 20 mouthwatering food description examples to inspire your food and drink copywriting 🍔 https://lnkd.in/evRfrGw7

In this guide, we’ll share our top tips on how to write an ‘About Us’ page that stands out and, ultimately, converts. We’ll cover About Us page design, copywriting and promotion, with some About Us page examples from brands who have nailed this vital webpage. Let’s get into it 👇 https://lnkd.in/e8E9Yqsj

Here are our top tips for crafting copy for a B2B audience and ten great B2B copywriting examples to inspire you on your way 🔎 https://lnkd.in/ec3fvJt9