Because of Marketing

"As brand owners, we all have so many good things to say about the incredible brands we work for. Pop ups are a fantastic opportunity to bring that to life for consumers; allowing them to interact in a meaningful way, with the potential to further push awareness and advocacy outside of the immediate location too!" In feature 023 of Conversations Behind The Campaign, we interviewed Molly Slater-Davison, Senior Brand Manager at Sipsmith UK, who began her career at Nestlé and has now grown to managing all things Brand at Sipsmith UK and Founder of her own community, These Girls Run. In our interview, Molly shares the importance of pop-ups and the advice she would give to other brands considering organising a successful pop-up experience in 2025. Molly further shares how Sipsmith’s partnership with Wimbledon has enhanced the brand’s visibility and alignment with British culture along with what community means to her in growing a business. Click on the link below to read Molly's full interview: https://lnkd.in/e8ZwPEDb

Even Santa needs to Have a Break, and a KitKat! Another favourite ad from the archives 🎅

How do performance-obsessed marketers gain revenue through email marketing?   We’ve partnered with Intuit Mailchimp to share their latest report:    “The Revenue Blueprint: Strategies for Performance-Obsessed Marketers,”   To explore the 4 revenue strategies that performance-obsessed marketers and revenue leaders use to drive business growth.   The report discusses:   1. Email’s enduring relevance 2. Data-powered personalization 3. Automation and the customer journey 4. Investing in AI to drive business outcomes    As well as learning: • 52% of Revenue Leaders (47% Baseline Marketers) suggest that personalization has had a revenue impact. • At least 85% of total marketing professionals have either plans to or have already integrated AI tools into their organisation. • Email is still the backbone of marketers’ strategy and a key driver of customer engagement. Download the full blueprint report today to read about real-world case studies, proven performance strategies and to help you succeed in email marketing in 2025:  https://lnkd.in/ejPxAJ3q     #ad

The gift of McDonald's 🎅 A creative marketing visual showcasing a chicken nugget topped with both ketchup and mayonnaise in the shape of a Santa hat and a stocking. Now we’re ready for the festivities to begin! Created by McDonald’s and Leo Burnett UK.

McDonalds Canada Christmas campaign celebrates the launch of the Grinch Happy Meal. Who other than Mr Grinch himself to help spread the festive cheer! The special campaign blends storytelling, familiarity, and nostalgia into a product-led initiative, driving both long-term impact and short-term sales potential. What do you think of the partnership? Let us know below 🎄 - Because of Marketing has collaborated with System1, diving into a festive A-Z of outstanding holiday ad campaigns from around the globe! Read all about the 2024 Christmas campaigns here: https://lnkd.in/eseY_iQ9

This year we have experienced a lot of brands utilising pop-ups as part of their brand and marketing strategy. Offering unique opportunities to engage customers, create buzz and drive sales, these temporary retail spaces are not just about selling products; they are about creating memorable experiences. In today’s hyper-competitive and saturated markets, pop-ups are the ultimate way for brands to foster community and build lasting loyalty. Alongside their pop-ups, brands have tapped into other touchpoints such as takeaway cups, match sticks, newspapers and much more. Will we see an increase of pop-ups in 2025 and if so what brands would you love to meet in real life? Share your favourite pop-up below!

These 5 festive marketing finds will make you merry 🎄 Brands getting involved with in-store promotions, packaging designs and product-based marketing always stand out for me and I love to see integrated marketing campaigns come to life: • British Airways Change Their Logo: To get into the festive spirit, British Airways has updated its logo into a simple Christmas tree across all social media platforms. → Takeaway: If you’re a smaller business and don’t have a big marketing budget at this time of year, changing your logo can still be a fun and festive way to engage with your audience! • Pringles Holiday Packaging Returns: Featured as holiday characters such as Santa Claus, snowmen, and Christmas elves, Mr Pringles taps into the festive spirit to resonate with its audience. → Takeaway: Changing your packaging during the holiday seasons can lead to an increase in sales due to impulsive purchases. • The Return Of Cadbury Dairy Milk Coins: In 2014, Cadbury discontinued the coins due to a decline in sales. However, after listening to customer feedback, they brought them back last year due to high demand as the coins represent festive joy and nostalgia for consumers. → Takeaway: Always listen to customer feedback and tap into nostalgic marketing especially during Christmas time to evoke positive emotions. • Terry’s Chocolate Orange Turn Festive: Creatively using their original cutout in the box feature, the brand includes festive snowman and reindeer designs, making the product stand out on shelves. I also love the "To/From" tag reinforcing its role as a giftable item! → Takeaway: Clever packaging can highlight a product's uniqueness while tapping into seasonal emotions to boost sales. • Asda’s Gnomes Takeover Stores: Asda’s 2024 Christmas advert “Go Big or Go Gnome” truly lived up to the title. They’ve brought the Christmas cheer to Asda stores with Gnome-themed promotions at the security gates, self-service checkouts, hanging from the ceilings and other fun Christmas marketing efforts throughout the isles. → Takeaway: They have nailed the brand awareness objective. From their Christmas ad & social media engagement to offline, in-store promotions, the consumer has been involved along the journey. Marketing around this time of year always makes me appreciate the creative industry. And I love to be able to share incredible work across Because of Marketing’s channels. What’s been a favourite festive find for you? I’d love to know!

“This partnership cleverly taps into sensory marketing, engaging consumers through touch, scent, and sight.” Our columnist George Nikolaou, Founder of MYTHOSMKRS wrote in his latest column about the Dove and Cookie Crumbl body-care collection inspired by dessert indulgence. He further adds “By connecting dessert indulgence with self-care routines, Crumbl and Dove have created a unique offering that feels both innovative and irresistible.” The collection includes body exfoliators, body washes, and hand soaps, offering a sensory experience that bridges skincare with sweet treats. The partnerships has also been amplified through creators with the video below gaining over 4.3 million TikTok views. Read more about the powerful partnerships shaping the future of culture here: https://lnkd.in/gyBPKQYY Comment your thoughts on the Dove x Cookie Crumbl partnership below!

Brands turn their products into festive Christmas trees 🎄 With the holiday season in full swing, these brands have been spreading Christmas cheer by creatively showcasing their offerings through the iconic symbol of Christmas! What other brands have you noticed taking part in seasonal marketing? Share them below!

Snap Inc. latest Christmas campaign invites Brits to celebrate the “Little Joys” during the holiday season. According to research, 92% of Snapchatters said that they view holidays and special moments as a way to connect with friends and family. Whilst 93% said celebrations are important for creating meaningful memories with those they love. The campaign showcases how Snapchat brings everyone together during the holidays, whether it's adding a fun filter to Gran or turning your family's heads into broccoli. Featuring bright OOH displays across London, including key spots like Waterloo Station and Westfield, the campaign highlights Snapchat’s unique role in celebrating meaningful moments. What do you think of the campaign? Comment below! 🎄