Bamboo PR

Google are smashing the precedent for major Core Updates - rolling out a December Core Update only a week after November's was deployed. What does this mean for your marketing strategy heading into 2025? 👇 💁 E-A-T Remains Essential: Expertise, Authoritativeness, and Trustworthiness are more critical than ever. Ensure your content demonstrates value and reliability. 📖 Content Depth Matters: Google is prioritising in-depth, high-quality content. Thin or superficial pages are more likely to see declines. 🔧 Technical SEO’s Role: A strong site structure, fast loading times, and mobile responsiveness continue to be ranking factors. 📊 SERP Volatility: Many industries are reporting fluctuations in search rankings, so monitoring performance and adapting is vital. Kat's full blog covers the biggest takeaways from December's Core Update - read it here: Read the blog here: https://lnkd.in/eyN2FFuJ #Google #CoreUpdate #SEO #EEAT #DigitalMarketing

A hot topic for a cold December day: should you stop marketing when your audience is on holiday? Kind of. 👀👇 Marco's latest blog delves into... 🎄 Which holidays impact marketing 📣 The types of marketing impacted by holiday season 💻 Example use cases for technology marketers during the holidays Grab your Christmassiest drink and read the full blog: https://lnkd.in/erXHJQ4f #HolidayMarketing #Christmas #Marketing #PeakSeason #Tech #PR

B2B marketers, take note👇 Google's latest CTR data highlights critical shifts for your strategy: 📱 Mobile optimisation is key: Informational searches on mobile thrive, presenting opportunities for content tailored to early buyer journeys. 🧪 Industry-specific focus: Sectors like science see CTR growth, while arts and entertainment dip. Refine your campaigns accordingly. 🖥️ Desktop relevance for commercial content: Desktop remains crucial for bottom-funnel activities. It's time to adapt your B2B campaigns to align with these trends and outpace competitors. Chat with Team Bamboo about how we can help with your digital marketing strategies: https://lnkd.in/e-ehQ6xP #DigitalMarketing #Google #SEO

A big congrats to Adam on 2 years with Bamboo 🥳🎈 From content to PR, Adam has been smashing it this year for our clients. Anyone who's spent 10 minutes on a call with him knows the great energy he brings every day to Bamboo. Speaking of PR, here's the latest feature he's secured for our clients at XYZ Reality 👀👇 https://lnkd.in/e4P38C4B

Great coverage secured for BSO's exciting new data centre project in France! 🐼🗞️ It's always a pleasure to work with the BSO team, and we can't wait to see how DataOne's story develops over the coming months and years. Thanks again to DatacenterDynamics for covering this release: https://lnkd.in/enfxZwY7

We’ve had a great time in York for our (very early) Christmas celebrations 🎄🐼 A big thank you as always to Bamboo’s wonderful clients for being so accommodating around our team away days. Now it’s time to finish the year strong as we ramp up for 2025… 👀

Google has started rolling out a new Core Update and is due to have a large impact on your SEO. Some of the changes include 👇 ✍️ A greater emphasis on content quality and E-E-A-T (Expertise, Experience, Authority, and Trust) 📈 Finance, health, and legal websites are experiencing even more volatility than other sectors 📱 Websites that offer fast, mobile-optimised experiences are expected to see advantages in the wake of this update Kat's full blog breaks down the key takeaways from the November 2024 Core Update and what actions businesses should take to adapt. Read the blog here: https://lnkd.in/ec6-X2qV #Google #CoreUpdate #SEO #EEAT #DigitalMarketing

Marco recently spoke with Antonia Garrett Peel, Senior Writer at Management Today, about the rise of employer NI contributions 👇 "We’re a seven-person agency. Salaries and PAYE are 75% of our annual expenditure. We’ll feel the effects. I don’t love the measure, but rather than wallow, we’re focused on what we can control and practical action. The day after the budget, I reassured everyone that our business has many other avenues to absorb the increase. It’s not ideal, but our people shouldn’t suffer just because our business tax burden grows. I’ve accepted that our business may indeed make less profit in the short term or have to tighten spending in non-essential areas. That’s business and better than passing on price increases to our clients.” The article is packed with a variety of insights from business leaders - read the full piece: https://lnkd.in/eZgGvsJS #Business #NationalInsurance #HR

Is AI and multi-modal search redefining how we access information online? 🤔⬇️ Google's crown as the king of search is being challenged like never before, with a wave of search engine competitors rising up, powered by AI to deliver more interactive, personalised search experiences, including: 👉 ChatGPT Search 👉 Perplexity 👉 TikTok 👉 Bing AI These new tools interpret user intent, creating conversational, tailored results. In their latest blog, Kat explores the impact of these new platforms and tools, and what strategies marketers need for a multi-channel, AI-driven search landscape. Read the full blog: https://lnkd.in/eaapaFH2 #MultiModalSearch #SEO #AI #SearchEverywhere #Bing #Google

It's Kat's work anniversary today! Congratulations on reaching 3 years with Bamboo 🥳🎈 We're not being hyperbolic when we call Kat an absolute machine - anyone who's ever worked with them will know how much passion and pride goes into everything they work on. Beyond that, you couldn't ask for a more supportive leader in your team. Kat goes above and beyond every time. Here's to many more years of digital marketing wizardry at Bamboo. 💜