Areni Global

What can #luxury travel advisors learn from the Areni Global Podcast with Jean-Noel KAPFERER .... so many insights summarized and how this connects with our #LuxuryMindset research too! Great listening for anyone who wants to elevate exceptional experiences (even if you are not in the luxury industry). #Luxury #LuxuryTravel #AreniGlobal #ExceptionalExperiences

📣 nails it: true magic lies in making the world of wine more accessible without losing its soul —essential reading for anyone navigating the fine line between tradition and innovation in wine. Pauline Vicard. 🍷 Areni Global

On our last days of 2024, we look back at some of our conversations about fine wine consumers. How do luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noël Kapferer and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands. Read more here https://lnkd.in/eFbVqbgd or sign up to be a member to gain access to content like this and more: https://lnkd.in/e4YuvdZE #finewineconsumer #areniglobal #wineeducation #becomeamember

Sir John Hegarty is one of the advertising world’s living legends, the man behind some of the most iconic campaigns ever devised. But he also owns a vineyard and is passionate about wine. What would it take for wine companies to come up with some really compelling ideas that would inspire a whole new generation of consumers to think about wine in a new, more attractive way? Tune in for a fascinating conversation. #podcast #creativity #genius #marketing #businessofwine https://bit.ly/NCNN2

What does the wine trade need to become more profitable? At the very moment that everything is changing, it is important to take some time to evaluate professional wine education. Is it fit for purpose? How could a revised professional wine education answer some of our industry’s crucial issues? After 18 months of study and hours of workshops, interviews and study groups, We are excited to announce the launch of Areni Global newest white paper. Rethinking Education: Shaping the Future of the Wine Trade is an in-depth analysis of the current major gaps in professional education and the opportunities to seize to make our industry more attractive, and more profitable. Save-the-date for a series of thought-provoking events in February, both in Paris (during Vinexposium) and online. Information and registration: https://lnkd.in/eawxEirp #wineeducation #winebusiness#wineindustry #wineparis2025 #vinexpo2025

Come and join us in Paris (Vinexposium ) and online :)

"If we want to have a long, positive relationship with wine (especially those of us in the wine business), we have to question our own intake, and understand what moderation looks like for ourselves." Our exec director Pauline Vicard writes for JancisRobinson.com, building and some of our key interviews and podcasts on the questions of #wine #health and #moderation. Find all the original conversations here: https://areni.global/

How do #luxury brands cope with growth, given that their desirability stands on their inaccessiblity? Jean-Noel KAPFERER (HEC Paris) and Pierre Valette-Florence wanted to know if international growth would hurt the image of luxury brands, so they analysed how 3,200 luxury consumers across six countries felt about 60 major brands. Here is what they found on the Equation of Dreams: (members only) https://lnkd.in/eFbVqbgd #luxury #consumers # #brands #marketing #desirability #accessibility

While the conversations around alcohol and health continue to be debated by governments and researchers, we as the wine trade have no other options but to lead by example. And that starts by questioning our own knowledge, and our own behaviours. Today, we celebrate the second edition of The Wine in Moderation Day, a day that aims to educate consumers to enjoy wine responsibly and in moderation and by sharing the culture of wine. To mark this special day, Pauline Vicard reflects on her own relationship with moderation and what it means when working in the wine trade. https://bit.ly/WimDay #wimday #moderation #winebusiness #hospitality #alcohol #health

Were you a brainy kid? Did people describe you as a nerd? Then that may explain your current wine habits. According to a new study from the The University of Texas Southwestern Medical School, the IQ you demonstrated in high school predicts alcohol consumption later in life. Those with higher IQ levels were significantly more likely to become moderate or heavy drinkers, according to the research, which the team published in the journal Alcohol and Alcoholism. Felicity Carter reports on all of this and more in our latest ARENI Global article: https://bit.ly/OctTrends And to be sure to receive all our analysis and insights, subscribe to our (free) newsletter: https://lnkd.in/eiTnnxUa