altavia.uk

In our latest edition of Retail Roundup, we’re shaking things up by shifting our lens to Health & Beauty 💅✨. Curious about how retailers are driving creativity with standout displays and digital strategies? Download the report for an in-depth look and get fresh insights delivered straight to your inbox. https://lnkd.in/eGXXgVKR #ShopperMarketing #RetailMarketing #HealthandBeautyRetail #Digital #Retail #Report

Movember: We grew, we gave, we made a difference. 💙 This year, our Movember efforts were nothing short of stache-tacular! Together, we raised an incredible £2,266 in support of men’s mental and physical health causes. Beyond growing moustaches, dyeing them blue(!) or shaving them off entirely; we absolutely smashed our activity and step goals. For 2024, Movember aligned with our DEIB team’s Q4 focus on Masculinity in the Workplace. Through their learnings and presentations back to the business, our team explored how we can better support men’s mental and physical health while encouraging strong, compassionate people skills — skills that include embracing vulnerability as a strength. With our team stepping up (literally!), we collectively walked an amazing 1,385,880 steps — that’s 1,056 kilometres (or 656 miles) — to raise awareness and funds for critical causes like prostate cancer, testicular cancer, and mental health. From every step taken to every donation received, this was a true team effort. 💪✨ There may have been a few blisters and battle wounds along the way, but every step was worth it to advance these important conversations and make a difference. To everyone who donated, cheered us on, or got involved—thank you. You’ve helped us grow awareness, foster understanding, and strengthen our commitment to supporting men’s health. We can’t wait to see what we’ll achieve together next year! #Movember2024 #MensHealth #CharityFundraising #SuicidePrevention #CancerAwareness #MentalHealth #DEIB

Christmas is calling, and so is a well-deserved break! ✨🎄 We'll soon be pressing pause to soak up some festive cheer, recharge our creative batteries, and maybe overdo it on mince pies and Christmas movie marathons. Before we head into holiday mode, here’s a heads-up about our Christmas hours: Closing: 12pm 24th December Reopening: 9am 2nd January From all at Altavia UK, Merry Christmas! 🎅🏽

Quality, heritage, and a man of great character. For over 143 years, Westons Cider has set the standard for vintage ciders, built on provenance, family values, and just the right amount of apple know-how. 🍎 When tasked with creating a premium creative platform for Henry Westons, we set out to honour this rich legacy and keep it unmistakably ownable. Our creatives developed "Vintage Ciders with Character", a campaign line that captured Henry’s essence and the depth of his craft. The new design concept delivered a clean, modern framework, combining a strong sense of brand identity with a fresh aesthetic. Crafted as a bold headline, it worked across multiple channels ensuring a consistent brand presence wherever shoppers connected with Henry Westons. Every touchpoint felt distinctive, authentic, and on-brand. We brought it to life with Henry’s signature as a seal of quality, curated lifestyle photography to elevate every occasion, and messaging steeped in heritage. Premium and bursting with character—just like the cider itself. 🍺 #ShopperMarketing #RetailMarketing #CreativeDesign #BrandMarketing #BrandStorytelling

Retail trade events are all about placing your brand in the spotlight whilst strengthening relationships between buyers and partners. They present a prime opportunity for networking, making connections, and telling your brand story. Our trade customer brand immersion events in collaboration with Australian Vintage have already won industry recognition for their bold and immersive approach to these B2B projects. 🍷🏆 This year, we raised the bar with an unexpected AI twist that captivated and sparked curiosity. Buyers explored Australian Vintage’s portfolio through theatrical experiences, with each zone featuring actors who brought the brand ethos to life through storytelling and created memorable, human to human connections. But one room changed the script. In the CTZN brand room, SOM, an AI sommelier, stole the show. A hologram, standing 1.8m tall, he brought a tech-driven twist to the experience - a digital creation that commanded the room, drawing attention to the futuristic, AI-driven curation process of CTZN wine. 🍇 Bold clients Tim Rosewell, Oliver Hoey, our creative minds, technical knowledge, and desire to make a difference delivered an experience that left a lasting impression on the minds of buyers. #B2B #WineTrade #ShopperMarketing #Experiential #AI #MarketingInnovation

Vision Express needed a fresh new look for their Burberry Shop-in-Shop at their flagship Oxford Street store.✨ They wanted something that would make an immediate impression and draw shoppers in, so we got straight to it. Working closely with their team, we presented three tailored options, from simple updates to a full luxury transformation. They opted for the high-end option, incorporating sleek cut vinyls and on-site spraying to give the space a premium, polished look and we couldn’t agree more with their choice. 🤩 In just 8 days, we redefined their space, which not only caused a flurry of attention in-store but also drove footfall and boosted sales ahead of the store’s full refit this year. It's clean, sophisticated, impactful. Exactly as we imagined. Really proud to have been the team behind this stunning transformation! 🙌 #RetailBranding #ShopperMarketing #PrintProduction #PrintDesign #LuxuryRetail

Here we go again… After the success of last year’s Australian Vintage Customer Brand Immersion, we upped the ante with an experience that went beyond the typical sip, show and tell. 🍷✨ This year, The Grand Avino Hotel set the stage—an immersive escape with a 1920’s-inspired theme that unveiled a new story in every room, showcased Australian Vintage’s diverse portfolio, and packed in a few surprises along the way. Far from your usual trade event, it gave key customers and prospective buyers the chance to experience Australian Vintage’s bold innovations and creative vision first-hand. From chatting with an AI sommelier to exploring interactive brand zones whilst sipping cocktails surrounded by vintage theatrics, we crafted every detail to captivate, delight, and engage. Guests didn’t just taste the portfolio—they checked in and became part of each brand story. With everything from concept creation and venue sourcing to production and digital wizardry created and managed by our talented team, we’re proud to have delivered another unforgettable experience for our bold clients who are setting the industry benchmark to beat! 🚀 #B2B #WineTrade #ShopperMarketing #Experiental #MarketingInnovation #AIRetail

Now that's what we call a Wicked transformation! ✨ As part of KP Snacks' spellbinding partnership with the highly anticipated Wicked film, we brought a touch of theatre to stores installing immersive POS installations for the Butterkist 'Wicked Partnership Roadshow'. In just three days, we turned five convenience stores across the UK into Wicked-themed showstoppers, complete with stock-holding arches, Butterkist cauldrons, shelf toppers and more. All served to excite and engage shoppers, elevate the profile of the partnership, and drive those ever-important sales. 🍿 💗💚🧹 #RetailMarketing #POS #POSInstallations #ConvenienceRetail #FMCG #WickedMovie

When branding takes over, it really takes over. 💥 Back in September, we transformed the Waitrose & Partners at King's Cross into a full on brand experience for our lovely clients at Campari Group. From bold floor vinyls and striking bar graphics to FSDUs and a full glow-up that turned the wine bar into a celebration of the iconic Negroni. And yes, there were tastings and classic drinks served up too! 🍷 Each branded element worked together to make Campari show-stopping, cementing its presence in the store. We led this from site survey to design, install, and derig, ensuring every inch of this activation set the bar (literally!). Couldn’t be prouder of the impact it had. ✨ #RetailMarketing #ShopperMarketing #RetailActivation #BrandExperience #ExperientialMarketing #RetailDesign

Finding the right garden care products shouldn’t be a guessing game—yet for over a third of shoppers it is. With so many similar products on the shelves, it’s easy to see why. We worked with Evergreen Garden Care to change that. Tasked with transforming the fertiliser category for their heritage brand Levington® at Blue Diamond Garden Centres, we set out to make the shopping experience simpler, more inspiring, and easier to navigate. The renaming of a well-established brand was just the start. Modular POS display kits tailored to various store formats brought clarity and creativity to the fixture. These displays spotlighted the unique benefits of Levington® Soil Supplements, while easy-to-read infographics broke down product details, and QR codes directed shoppers to practical ‘How To’ videos—giving them confidence long after leaving the store. Not only did this project win multiple awards; it drove measurable growth in footfall, engagement, and sales. And the impact was certainly clear, as Jake Smith, Garden Care Manager at Rake Garden Centre, put it: “I used to be stopped daily by customers asking which fertiliser they needed for a specific task. Since Evergreen installed the Levington® Soil Supplements POS, I haven’t been stopped once! The fixture looks great, and the POS clearly and simply addresses the customer questions.” No confusion—just the fruits (and flowers!) of their labour. 🌸🍎 #ShopperMarketing #RetailMarketing #ShopperEducation #PointOfSale #POS