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We loved looking back on some of our favourite comms campaigns from this year - especially the purpose-driven work we've been inspired by 💚 💡 📰 Thanks Vuelio for including suggestions from our CEO and co-founder Alice Regester - who mentions campaigns from The Woodland Trust National Trust and Clean Creatives Here's to doing more inspiring work in 2025 🥂 🎉

As 2024 draws to a close, our CEO and co-founder Alice Regester joins PR and comms industry leaders to offer some predictions for next year... Thanks Vuelio for including our thoughts on what to expect in 2025 🗓️

One of the biggest challenges for purpose-driven brands right now is encouraging sustainable behaviour change among consumers 💚 ♻️ 💡 While studying for his recent Masters degree, our sustainability PR lead Jack Ferris learnt some valuable lessons from Fork Ranger - an app that translates climate science into stories and recipes so everyone can be part of the solution. Lucky for us, Jack has distilled his studies down into some easy to digest take-aways 🥑 😋 👇

Proof that brands don't need Santa to launch a innovative campaign or insight report in the run-up to Christmas 🎅 🎄👇 #socialmedia #AI #AR #metaverse #sustainability 🇰🇷 Netflix and Duolingo have partnered up to promote the release of season two of the popular TV show ‘Squid Game’. The ‘Learn Korean or Else’ campaign includes an interactive game filter on TikTok: https://lnkd.in/enQN82j3 🛏️ IKEA has now launched ‘Kreativ’ in 29 markets, including the US and UK - the new experience is powered by AI and 3D visualisation and aims to help users create a cozy, customised bedroom set-up: https://lnkd.in/eRnXArr3 💄 E.L.F. BEAUTY has introduced a new shopping experience - the ‘Virtual Luxe Lounge’ 3D environment enables customers to shop for new products in the metaverse and gain access to exclusive offers: https://lnkd.in/ewxueass 💚 PwC has released a new report which reveals that consumers are willing to pay on average 9.7% more for sustainably produced or sourced goods, in order to reduce their impact on the environment: https://lnkd.in/eCFM9B9i

From #sustainability focused podcasts, to handbags in the #metaverse and #AI & #socialmedia tips from industry leaders - here are some of the most innovative brand campaigns on our radar this week👇 💚 PUMA Group has launched 'Green Flags' - a podcast series that aims to educate and inspire Gen Z listeners on the everyday choices that impact climate change and how individuals can make a difference: https://lnkd.in/eQt853xH 👜 Snap Inc. users can now personalise their Bitmoji with designer handbags from Prada and Miu Miu and showcase through the app - from their Snap Profile and Lenses to the Snap Map, Stickers, and more: https://lnkd.in/eDctJ86U 🗣️ Meta has launched a ‘Performance Talks’ hub - which includes video interviews with brand and marketing leaders, on how they’ve been able to maximize their success by using promotional tools: https://lnkd.in/eDjTb64N ♻️ GUESS?, Inc. in partnership with SuperCircle, is allowing online shoppers to add a prepaid label to their orders, enabling them to send in worn clothing from any brand for recycling or repurposing: https://lnkd.in/eTKzeqjr

What's been happening in the world of forward-thinking brands over the past week? 🤷♂️💡💚 #AI #sustainability #metaverse #socialmedia 🤖 Zoom has rebranded itself in a major shift away from being known primarily as a video conferencing solution – the company now wants to be seen as an ‘AI-first work platform for human connection': https://lnkd.in/exBZfrFW 🌎 Primark's carbon emissions have fallen for the first time in three years as it switches to renewable energy, the high street retailer has revealed in its annual Sustainability & Ethics Report: https://lnkd.in/eKMsvR6B 🍭 Chupa Chups, the well-known confectionery brand behind the iconic lollipops, has ventured into the metaverse with 'Chupa Chups City', a unique and interactive gaming experience within The Sandbox: https://lnkd.in/eCRPkdUD ✍ LinkedIn posts are increasingly written by AI - according to new research, 54% of long-form posts on the platform are likely AI-generated, with an increase of 189% since the launch of ChatGPT: https://lnkd.in/eVm4G9S7

Thanks Clean Creatives for including us on the 'Nice List' - it's great to be part of an industry movement working towards a better future 💚

Is it time to rethink 'green' marketing following the US election result? What can we learn from recent events and what's the best way forward? Our Head of Strategy James Poletti has the following thoughts... 🌎

Is this a product I actually want, will I use it or do I just like the idea of a discount? 🛍️ 🤑 These simple questions could help you save space, money and help save the environment this Black Friday! 🌎 As only 1% of products are in use, six months after they’re purchased, it’s time to think green and cast our minds to what’s most important! 💚 #BlackFriday #Shopping #Spending #ThinkBeforeYouBuy

From 'discovery commerce' to jackets made from old tires 🛞 - what have innovative brands been getting up to over the past week? 💡 #sustainability #socialmedia #metaverse 🛍️ TikTok is predicting its biggest UK retail moment yet, thanks to ‘discovery commerce’ over the festive period - driven by a surge in LIVE shopping sessions and an increase in ad spend from brands: https://lnkd.in/evVPukyx 🧼 Tesco is the first national supermarket to stock a dedicated range of eco cleaning tools. The products - from sustainable brand Seep - include a sponge scourer, bamboo cloth and Fairtrade gloves: https://lnkd.in/exh35tQ6 🚙 BBC Studios has teamed up with Reality+ to launch a new digital ‘Top Gear’ experience based on the motoring media brand - ‘The Stigverse’ is set to be a free-to-play experience on The Sandbox: https://lnkd.in/ebZEv3Qt 🥾 Kathmandu, the outdoor apparel brand, is extending the mileage of old tires by transforming them into a polyamide yarn for a special edition puffer jacket that's both stylish and sustainable: https://lnkd.in/egHVBzM8