20.20 Limited

Before we say farewell to 2024, we wanted to wish you all a very happy holiday! This has been a busy year for us at 20.20, so we're looking forward to a few days off to rest, reflect and prepare for another exciting year ahead. We're sending all our best wishes for a happy and healthy 2025.

Our London team led the design for a £50 million makeover of Manchester’s AO Arena. The project brings new life to one of the UK’s premier entertainment venues while preserving what makes it special—including its massive 23,000-seat bowl. “We love having the opportunity to unlock the hidden potential in existing venues like AO Arena,” says John Rhodes, a director of Sports + Entertainment for HOK in London. “These improvements position the arena to continue as the heart of Manchester’s legendary music and entertainment scene for decades to come.” The centrepiece of the renovation is The Mezz, a unique new hospitality destination that provides direct access to premium seats that enjoy panoramic views of the main stage. Our design doubled the event floor capacity while introducing new amenities that elevate the experience for guests and artists. 📸: Andrew Meredith ASM Global

Levy tasked 20.20 with creating a brand that would reflect the energy and location of this vibrant street food destination at London ExCeL. The Waterfront is a brand-new dining experience and a key part of ExCeL’s local and growing entertainment district, Immerse LDN. Inspired by the historic importance of the London Docklands, the international influence of nearby City Airport and a fresh street food offer, we set out to create a unique visual identity.   Have you been to The Waterfront yet?    Click through to see this unique typography and the applications we delivered.    #branding #brandcreation https://lnkd.in/ewgHbAkC

Odeon Cinemas Group wanted to convey the various levels of experiences available at their cinemas and tasked 20.20 to conceive a brand new creative campaign. “A Little More”, created by the team at 20.20, creates the start of a conversation that could go in so many directions. We designed a toolkit for the campaign that helped ODEON Cinema Group brands to adapt the format, colours and copy to meet their market’s needs. The creative had a successful premiere for the launch of Filmstaden Uppsala Luxe in Sweden. Read more and see how the campaign came to life here- https://lnkd.in/e5n_masY 

Generation Alpha are officially on the radar but who are they? Well, they’re kids. And they act like kids. But they’re empathetic, health-conscious, politically aware, entrepreneurial and environmentally-conscious kids, who have been shaped by attentive Millennial mums and dads. If you'd like to read more about this game-changing generation so that your brand can be prepared - here's the link to download our report >>> https://lnkd.in/egbXwrZR #GenerationAlpha #GenA #Research #2020insights

Would you like to receive our company news and insights direct to your inbox? This month we have emailed our peers, collaborators, colleagues and friends with three of our latest projects and our latest insights piece as we're always working on new projects and new research studies. Sign up here- https://lnkd.in/ezDtvRgy #2020news

Last week, Jon Lee took on the main stage at SVB for a Q&A with Katie McIntyre about how we build brands into experiences. He gave insights into how we engage with consumers, build a vision for a venue's strategy and design compelling guest experiences that generate revenue and create memories. If you're wondering how to create compelling experiences layered with stories, get in touch with one of the team. #experiencedesign #experienceagency

Last week 20.20’s Jon Lee, presented ‘Maximising Revenues from Existing Spaces’ at ALSD with Yvette Thompson and Colin Perkins from Newcastle United FC. We unveiled how we conceived new hospitality experiences from our research, working closely with the venue, sales, and marketing teams at the Club, to create the perfect offering for these two premium hospitality spaces (Rooftops & Wings).    It was good to catch up with many industry folks and, this week, onto SVB Live! #ALSD #sportssector #networking

Congratulations to ASM Global and AO Arena for The Mezz being a Finalist at the TheStadiumBusiness Design + Development Awards 2024. The Mezz Bar and Restaurant brought together a fantastic team, that we were delighted to be a part of. We believe there will be more awards and more accolades headed this way. Congrats to all! #hospitalitydesign #newconcept #TheMezz #experiencedesigners

Our final post showcases how we design every detail and touchpoint, ensuring signage, Artist journeys and General admission areas align with the vision. When transforming a guest experience for everyone from GA to VIP; all signage had to reflect AO's branding, so we mapped every single point of brand communication and created a hierarchy and set of principles. We also upgraded the Star Dressing Rooms, Green Room and back-of-house walkways. A brilliant project team at ASM Global , Motion Project Management and Off The Wall Creative LTD- until next time! Read more about it here in our case study; https://lnkd.in/eCd_mK4F #arenadesign #arenabranding #experiencedesign