Olga Yatsyna

2024 is the year of e-commerce SEO; don't miss this opportunity.  If your e-commerce store looks like this, you are going to fail: 80% of e-commerce brands are making the same mistakes: (Bookmark this, or fail.) 1. No category content - Category content is crucial to provide context and improve SEO ranking.  - Include relevant keywords and etiquette in your category descriptions to boost visibility. - A short description should give a definition. - A long description should ask questions and give exact answers with no fluff. 2. Not targeting the right keyword in h1, URL, or title tag - These three elements are mandatory for every page.  - Use relevant, high-traffic keywords to improve search engine rankings. - Check G autosuggest and competitors to see what keywords and entities they are using. 3. Not having a content plan (topical map) - A content plan or a topical map outlines your content strategy, keeping it organised and on point.  a semantic topical map that covers the main questions in your niche. - Plan and create a topical map at the beginning so you don't target the same keywords. 4. Product pages without a long description - Long and detailed product descriptions with target keywords not only give more information to customers but also contribute to SEO optimisation. - Don't sell your product, but give a solution. 5. Missing internal links on the home page - Internal links improve site navigation, distribute page authority throughout the site, and enhance SEO ranking. - Your home page is your brand, and it has the strongest juice. - Send traffic to your best category or collection pages.  - Use the proper anchor and not just "buy now." 6. Not having structured blog posts - Structured blog posts that utilise headings, sub-headings, lists, and targeted keywords improve readability and SEO performance. - Planning a good topical map at the beginning is a must. - Connect your core content to the outer content. - Send link juice from your blogs to your categories and products. 7. Architecture of headings - Proper heading hierarchy (H1, H2, H3, etc.) improves readability, helps search engines understand your content, and enhances SEO. - 80% of e-commerce stores don't have proper heading architecture. - Use a Chrome extension like "Detailed" to check your pages. 8. NLP and Entities - Natural Language Processing (NLP) and entities help search engines understand the context of your content, improving your SEO ranking. Use them to optimise your content. - There are many tools with which you can check your keywords and entities - Topicalrelevance.com is one of them. 

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**What I feel when I see an inbound lead from organic search** _______________ The past couple of years have been incredibly tough for the IT service business, especially for SEO marketing, and especially for companies with roots in Ukraine. We have to put in three times the effort just to achieve a third of the results we had in 2021. Not only has access to capital become expensive and the lack of investments in startups hasn't helped, but the brand of Ukraine has also unexpectedly shifted from being the "IT hub of Eastern Europe" to a "theater of military operations." And nothing brings more joy these days than a good inbound lead that came through search and one of our articles 😌. There is a light in the end of the tunnel. #itservices #seomarketing #outsourcing #sales #marketing

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👋 Hey everyone! 🤔 Finding the right SEO company can be quite a puzzle, especially in a bustling market like Atlanta. What do you think makes an SEO company stand out in such a competitive environment? I'm curious about your experiences and the qualities you value most in SEO partnerships. Let's share some thoughts! 📣 To all the SEO companies out there, why not add a case study to this discussion? Drop a link in the comments to show us how you've made a difference! 📋 Below, I'll list some top SEO companies in the area. UPQODE Thrive Internet Marketing Agency Joseph Studios SiteCare AdToro M16 Marketing - Atlanta Web Design and SEO Company Brain Bytes Creative LLC TheCommerceShop Online Optimism Black Bear Design #SEO #DigitalMarketing #AtlantaBusiness 🔗 Check the comments for a link to the full article about these companies!

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Should you run A/B tests in your SaaS business? ABSOLUTELY. It's the most scientific way to improve your website copy, messaging, onboarding flows and increase user conversion rates. We always have tests running - on our website, ad campaigns, and the app itself. And the results? Some increased our revenue by over 40%! Some were just plain weird. But let's get this straight first - what is A/B testing? We assign visitors to Group A or Group B and present them with different versions. We then measure how many in each group take a desired action, like creating a new account. Simple right? Here are some of our most impactful results: → Onboarding Flow: Forcing users through an onboarding flow before getting access to the tool increased our revenue by 30%. Quite counterintuitive, right? → Social Proof: Adding comments and ratings in the hero section of our website increased the number of visitors who clicked the ‘Sign up’ button by 6%. May not seem significant, but with increasing visits each month, that’s a strong impact! → Pricing: Presenting monthly pricing by default won over yearly pricing. Visitors clicked the sign-up button more frequently, and didn't feel the need to toggle the pricing options. A/B testing may seem redundant when most results are insignificant. But every once in a while, you’ll strike gold, making it all worth it! Just remember, these tests worked for us, but your mileage may vary. Run your own A/B tests to verify our results in your context.

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🌟 Create a Stunning Site for Your WordPress Meetup Group! 🌟 🚀 Announced at WordCamp Europe: Free sites with top-notch hosting for local WordPress meetups! Dive into WordPress's easy-to-use templates and elevate your community site. Here's how: 1. Activate the Twenty Twenty-Four Theme: Perfect for a polished, customizable look. 2. Set Up Your Homepage: You can create a stylish homepage and events page layouts. 3. Customize Your Site: Change fonts, colours, and headers. Add social media links and official WordPress assets. 4. Update Your Meetup.com Page: Share your new site with your community. 💬 WordPress has dedicated to supporting the its community. What other features would help your meetup thrive? Share your ideas with WordPress! #WordPress #Community #WebDesign #Meetup #WCEU

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CRO Secrets That Will Increase Your Website's Revenue. Many companies think CRO is solely about testing. However, I argue that it's not just about testing—it's about measurement. Testing implies measurement. But not every site gets enough traffic to run valid tests.. That achieve statistical significance. What should you do instead? Use CRO best practices focused on: 1️⃣ Visitor Intent 2️⃣ Website Experience 3️⃣ Company Goals When these three elements align, you’ll see a surge in conversions, sales, sign-ups, or leads. This alignment is the key to increasing revenue. If your website does a poor job explaining your product or service’s value to visitors, it needs reframing. Match the copy and design to the visitor intent. To align with the intent, you first need to listen. Review customer interviews, support queries, sales calls.. Anything that reveals the core motivations of your audience. Then reflect those pains and challenges in your messaging. Testing remains crucial. But adhering to best practices should always be the first step. Does your website align with your visitors' true intentions? If not, fixing that should be the priority before worrying about testing.

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Inbound isn't a secret. It's a funnel. When someone tells me they're not getting the results they want from inbound, I always come back to this funnel. And it hasn't failed me yet. Maja Voje and I benchmarked the data across a range of B2C and B2B startups to get metrics you can rule of thumb against. Let's break it down: 1. How many people see you? You've got to reach people. The metric to look at is impressions. If you're not reaching 10K people, you're probably not going to be getting any customers when all the math works out. The channels that we've found are most reliable to start with for these are LinkedIn organic and SEO. Neither will yield 10K impressions a day overnight. But you can get there within a year of focused, daily effort. This is true for B2B and B2C. 2. How many visitors do you drive? The next step is: how many people are moving from social media to you? Overall, somewhere between a 5-15% conversion rate is normal. But it's crucial to use your own data. A lot of this depends on the quality of your offer: • B2C lead magnets can convert much higher. • On the other hand, bland B2B homepages convert much worse. 3. How many leads do you get? Once someone's on your site, you want to measure whether you are turning them into something useful for you. Most often, this 'something useful' is that people are interested in getting their contact information and interest in being contacted. • In B2C, this might be as simple as an e-mail address for a newsletter, which converts better. • In B2B, it might be as complicated as a multi-step funnel through a free trial and booking time with sales form, which converts worse. When all is said and done, it tends to be in the 15-20% range. 4. How many are actually potential customers? Quite a few people who reach out are still not going to be potential buyers of your product. Your price is too high, or they need another solution, or something else. It's always something. • In B2C, people tend to underestimate this multiplier. They just focus on visitor to conversion rate. So this number feels abnormally low. • B2B is used to sales teams qualifying leads and only opening opportunities with real opportunities. It tends to be in the 10-20% range. 5. How many paying customers do you get? The last step is where money gets involved. Across B2B and B2C, this tends to be in the 20%+ range if you have a strong product. Of course, the benchmarks are not going to apply to your business. They're merely to help you get the broad contours. In fact, that's why the funnel works. Compare where your product differs, and use that as fodder to identify of which step of the funnel to improve next. Then obsessively improve it. That's how you use the inbound funnel to grow. — Ready to go deeper on inbound funnels? Our deep dive gets super tactical on LinkedIn and SEO (the channels we ourselves use): https://lnkd.in/e9sggnuw

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6 hidden tricks software agencies don’t want you to know about pricing. You can always get a better price from a software agency. You just need to know what to look for and when to ask. Here is how to do that: 1. Request itemized pricing From my experience, when clients asked for itemized pricing, it put them in control. I’ve seen a breakdown make both sides rethink the costs. 2. Ask for extras One of the best negotiations I had was with a client who didn’t haggle over price but asked for more services instead. We added free support and they left happy. Win-win. 3. Challenge padded timelines Early in my career, I padded timelines all the time. A smart client once pushed back on our delivery estimate, and guess what? We finished ahead of schedule. Never hurts to ask! 4. Leverage project gaps Idle engineers are a nightmare for any agency. I’ve personally lowered rates just to fill gaps in our schedule. If you time it right, you’ll get a better deal. 5. Negotiate near quarter-end Trust me on this one. We’re all trying to hit our targets by quarter’s end. More than once, I’ve offered discounts to make numbers work. Timing is everything. 6. Offer portfolio value Early on, a well-known client offered us portfolio use in exchange for a discount. It was worth it! I’ve since offered the same deal to others. Your brand can be as valuable as money.

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What are the Top 3 problems for rental companies? Based on 100+ Rentster Online, the main challenges are: 1. Too much manual labor For many small companies renting still involves calling, scheduling, bookkeeping, and transport management between many people. One transaction requires work from the receptionist, bookkeeper, and transport manager not to mention the renting client. 2. Client data is still on Excel Companies have not started using modern CRM platforms and instead keep their client data in Excel. This can be a security hazard not to mention that the data can easily be erased. 3. Not enough automation For example, renting customers often need to book a time with a person to pick up the rental items. It would be 100x easier for both parties to open doors for the customer automatically remotely when needed. Let me know if you have had a challenging rental experience or know companies that want to innovate. --------------------------------------- Sounds interesting? 👉 Follow me for more tips on how to automate rental services.

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Have you had a chance to test your eCommerce Customer Journey? BFCM24 is almost here. If not, you should definitely think about it! ⏳ As promised, I’ve prepared a series of quick tips and improvements you can apply to your eCommerce website to make sure you hit your BFCM goals. 🎯 The first thing you should do is check out the entire Customer Journey flow. Is the journey smooth, clear, and easy for the customer? Is it consistent and simple? These are the key questions you need to ask yourself during the testing. Customer Experience matters. During BFCM, you’ll reach both existing and new customers. Those who already know you may tolerate some difficulties, but new customers will have no mercy. Building a seamless, uninterrupted flow is the key to success. 🛒✨ Don’t underestimate it! #BFCM24 #blackfriday #blackfridaycybermonday #BFCM #shopify #ecommerce #shopifyplus #customerjourney #customerexperience

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GTM can be boiled down to 7 motions. These are the tools to go from 0 to 1 on each: I teamed up with expert Maja Voje to select the best. INBOUND Master LinkedIn and SEO with these tools: • LinkedIn - the most reliable social media channel • Google Search Console - the first step to any SEO campaign • AuthoredUp - up-level your LinkedIn game with tools like post formatting There's a million other channels, but we recommend these first. OUTBOUND To hit the pavement and talk to your target customers, use these tools: • LinkedIn Sales Navigator - access to the world's best database, plus InMail • Apollo.io - enhancing LinkedIn with emails and phone numbers • lemlist - advanced deliverability control & email sequences You might prefer an instantly or smartleads, but start here. PAID DIGITAL Direct response digital advertising doesn't have to be inefficient with: • Google Ads - the 800 lb gorilla has YouTube and Search, making it a must • Meta Ads - between Instagram, Whatsapp, and Facebook is a gold mine • LinkedIn Ads - still the premier destination for B2B Go where your customers are for more. COMMUNITY Your community can sell for you if you support it with tools like: • Slack - not just a chat tool, but also a good community tool • Reddit, Inc. - yes, you can have a subreddit one day too • Discord - a growing challenger to Slack A supported community tends to be loudest. PARTNERS Resellers and affiliates don't have to be bad words: • PartnerStack - affiliate, referrals, and resales in one platform • AWS Startups - generous credits & co-selling opportunities • Miro - partner workshops, co-branded content There's a million stacks, but the key is focus. ACCOUNT-BASED MARKETING Treat each account like a snowflake with next gen tools: • Attio - easy to use CRM that embraces the custom object • 6sense - king of intent and website visitor data • Clay - fuel for hyper-personalized campaigns There's a million potential tools, enabling attention to detail is the key. PRODUCT-LED GROWTH Growing via your product is much easier with tools like: • Segment - the ultimate data pipeline for the user journey • Amplitude - empowering the team to self-serve product analytics • Dovetail - platform for discovery and user feedback, enabling product growth They enable your product teams to measure and optimize growth. So which GTM motion should you focus on? At the start: • Don't complicate your go-to-market motion • Test 3-4 motions • Dominate 1-2 Then, over time, layer new one's on. If you become a public company, then you'll probably end up doing all 7. The only question will be: how much of each?

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I am happy to introduce business community portal TEMPLATE. ✅ Create/Search/Read/Moderate Community's Blog Posts. ✅ 100 % Responsive Interface. ✅ SEO Optimized Feel free to customize colors, images and fonts. Ask Invental Team for any functions and pages to add. Skip 20 hours of works and testing and come to stylization and UI. ❤️‍🔥 Let's launch your digital community from a ready-made new template by Invental Team! #BusinessGrowth #WomenInBusiness #Entrepreneurship #SmallBusiness #Automation #RevenueGrowth #BusinessStrategy #FutureOfWork #WomenEntrepreneurs #ScalableBusiness #TechForBusiness #Innovation #BusinessSuccess #DigitalTransformation #Leadership #BusinessDevelopment #startup #business #entrepreneur #entrepreneurship #marketing #smallbusiness #success #motivation #businessowner #digitalmarketing #entrepreneurlife #inspiration #startups #startuplife #startupbusiness #innovation #technology #lowcode #bubble #flutterflow #webdesign #MVP #MinimumViableProduct #StartupFunding

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The 3 biggest mistakes you're making when writing ads for ecom #3 is the worst! 1. Trying to sound smart: The assumption is that the smarter you sound - the more trustworthy you or your offer is. The reality is you're more like to confuse your audience. People want clarity. Does your ad tell your buyer they are in the right place? Does it communicate value in the quickest and simplest way possible? Don't over-complicate it. 2. Not including keywords in headlines: This is basic, but often overlooked. Structure your ads the way people search and include keywords Your ad has a higher chance of getting clicked when it continues the pattern of thinking your prospect has when searching for the item. Rather than a pattern interrupt... This is pattern completion. 3. Overly focusing on your brand: Let's keep it real - Unless if your brand is really well known... No one cares about it as much as you do. People care about what you can do for them. Focus on selling benefits. Focus on customer pain points. Focus on your competitive edge. Focusing on yourself only gets you clicks from people that already know you. That's all, folks! See you on the next one.

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👋 Hi everyone! 🌐 Let's talk about the importance of SEO in today's digital landscape. Good SEO practices can make a big difference in how your business is seen online. But not all SEO companies deliver the same results. What should we expect from a top-notch SEO company? It’s essential for these companies to be transparent about their strategies and results. How do you measure success with your SEO efforts? 📣 I encourage all listed SEO companies to share links to their case studies in the comments. Show us how you excel! 👇 Here's a quick look at the top 10 Virginia SEO companies: 🏆 Virginia's Finest SEO Pros: Power Digital Marketing Digital W3 Affinity Silverback Strategies Direction.com Cogo Interactive KME.digital Renaissance Marketing 321 Web Marketing ProperExpression TechArk | Innovative Digital Solutions #SEO #BusinessGrowth #DigitalMarketing 🔗 I'll post a link to a detailed article about these companies in the comments!

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𝘠𝘰𝘶 𝘬𝘯𝘰𝘸 𝘵𝘩𝘦 𝘧𝘦𝘦𝘭𝘪𝘯𝘨… When you buy a red sweater, and then everywhere you go you see nothing but red sweaters? That’s been the case for us, but with lead scoring. We recently implemented #leadscoring for one client, and now everyone seems to be asking about it. So here a primer. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐋𝐞𝐚𝐝 𝐒𝐜𝐨𝐫𝐢𝐧𝐠? Lead scoring is the process of assigning numerical values to leads based on their actions, demographic information, and level of engagement. These scores help sales teams prioritize which leads are most likely to convert into customers, and are ideally set automatically. For many businesses, leads can vary greatly in terms of their readiness to purchase. A good lead scoring system uses both explicit and implicit data to separate those who are genuinely interested from those who are just browsing. Lead Scoring typically makes sense with companies that have a large number of leads and need better ways to prioritize them. As an example, let’s say we are scoring leads for a hardware company. 𝘌𝘟𝘗𝘓𝘐𝘊𝘐𝘛 𝘋𝘈𝘛𝘈, provided by the lead, could be: 🏢 Company size -  Larger companies may have bigger budgets and a higher likelihood of purchasing. 🏭 Industry - Some industries are more likely to need certain hardware solutions. 👩🏽‍⚕️ Job title - A CTO or IT Manager is more likely to make hardware decisions than someone in a marketing role. 𝘐𝘔𝘗𝘓𝘐𝘊𝘐𝘛 𝘰𝘳 𝘉𝘌𝘏𝘈𝘝𝘐𝘖𝘜𝘙𝘈𝘓 𝘋𝘈𝘛𝘈, based on the lead’s interactions with your company, could be: 🧑‍💻 Website visits -  If a lead frequently visits your product pages or downloads technical specs, it indicates a higher interest. 👍🏻 Content engagement- Leads who interact with case studies, whitepapers, or webinars are often further along in the decision-making process. 🖱️Email clicks - Opening emails or clicking links in newsletters can be a sign of engagement. Let’s look at how you might assign points based on both explicit and implicit factors. 𝘌𝘟𝘗𝘓𝘐𝘊𝘐𝘛 𝘚𝘊𝘖𝘙𝘐𝘕𝘎 𝘌𝘟𝘈𝘔𝘗𝘓𝘌 👩🏽‍⚕️ Job Title - CTO+20, IT Manager +15, General employee +5   🏢 Company Size - 1000+ employees +20, 500-999 employees +15, Less than 500 +10 🏭 Industry - technology +20, manufacturing +15, retail +5  𝘐𝘔𝘗𝘓𝘐𝘊𝘐𝘛 𝘚𝘊𝘖𝘙𝘐𝘕𝘎 𝘌𝘟𝘈𝘔𝘗𝘓𝘌 🧑‍💻 Website behaviour - visited product page +10, downloaded technical specifications +15, watched demo video +20   🖱️ Email engagement - opened email +5, clicked on product link +10, registered for webinar +20 A properly implemented lead scoring system, using a smart CRM like #HubSpot, brings multiple advantages: ➡️ Improved Sales Efficiency - by focusing on high-scoring leads, your sales team can spend more time closing deals and less time chasing unqualified leads. ➡️ Better Marketing Alignment - marketing can focus on nurturing lower-scoring leads, helping them move through the funnel. ➡️ Data-Driven Decisions - lead scoring removes guesswork, letting data guide sales and marketing strategies.

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New school SaaS solutions offer so much flexibility and variety in features. Old school tracking platforms should take note. Today we look at: Everflow - Partner Marketing Platform They have a built in cookie freeze feature without needing extra code. 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗰𝗼𝗼𝗸𝗶𝗲 𝗳𝗿𝗲𝗲𝘇𝗲? ↳ A technique used to prevent new cookies from being saved within a certain time frame. 𝗧𝘆𝗽𝗶𝗰𝗮𝗹𝗹𝘆 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝘁𝗼: ↳ Prevent last click coupon sites from dropping cookies while a visitor is in the cart. Everflow's option doesn't block cookies within a specified time frame. But it will not record conversions if the click to conversion times fall within your given range. 𝗜𝘁 𝗵𝗲𝗹𝗽𝘀 𝗽𝗿𝗲𝘃𝗲𝗻𝘁: ↳ Coupon sites hijacking the conversion in the final stages of the customer journey ↳ Fraudulent activity like click injections, etc. This is pretty dope if you ask me. Every affiliate tracking platform should have this option. Which features do you want to see more in your current platform? PS: I'll highlight more features like this once in a while. PPS: the time frame in the image is purely theoretical and you should apply what is relevant for your specific brand's affiliate program. <><> Looking to level up your affiliate game? Sign up for the Sunday Tips: bit.ly/3tgBX7n

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How Important is a Reliable Database for Your Company? In today’s data-driven world, a well-maintained database is the backbone of any successful company! 💼 A strong database helps you: •Streamline operations by organizing valuable customer insights •Make informed business decisions with real-time data •Boost marketing efforts by targeting the right audience •Enhance customer retention through personalized communication Without a reliable database, you risk losing out on opportunities and efficiency. Investing in quality data management isn’t just smart—it’s essential for growth! How are you leveraging your database to drive success?

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