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As the founder of Stradiji, I've been at the forefront of digital marketing since 2010…
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How can you use social media to track customer journeys?
Map the Journey: Start by understanding your audience’s path—from awareness to conversion. Use social analytics to identify touchpoints and pain points. Persona-Driven Content: Tailor content for different buyer personas. Create engaging posts that resonate at each stage of the journey. Conversion Tracking: Set up conversion tracking pixels. Monitor clicks, form submissions, and purchases. Social platforms offer robust tracking capabilities. Listen Actively: Social listening tools reveal sentiment, trends, and customer feedback. Adjust your strategy based on real-time insights. Attribution Models: Attribute conversions to social channels accurately. Multi-touch attribution models help allocate credit fairly.
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