C. Guz

It turns out that the life that awaits me is not only about colors and shapes! 💌 The second module of Brick Institute | Userspots Akademi UX Okulu was on UX Research. In other words, Figma became an old friend. ❤️‍🩹 I escaped from Data Science and found myself in qualitative data waiting for me to analyze them. No components, no HEX codes. Only customization I could do was to color the table’s columns. As a subject, I chose the Marti Technologies (NYSE: MRT) App, which I always see the scooters on every corner, and I spent the whole month intertwined with the application and its users. (But unfortunately, I still prefer to walk the hill to my home. Let’s call it ✨choosing of being healthy✨ rather than PTSD. I hope I don't have to be brave to encourage people 😬) It was exciting to listen to real people's experiences with an existing product! Also, what improved me the most is that in this module, in addition to the UX research principles and AirTable features, I also learned how to really listen. Well-prepared questions, sufficient time and each new interview with the correct target audience made me feel more comfortable in the sessions and increased my ability to ask spontaneous questions. Experiencing this process during the education before the real world, with the help and feedback of my mentors İlayda Sena Topcu and Beste Rodoplu Özkan, not only affected my career but also my daily life. Maybe now if I go back to university as a trained listener, I can be productive even in 3-hour lectures at 8:30AM! 🏄‍♀️ You can access my project “We did it your way!” from the link below! 🛴💚 https://lnkd.in/du4UhqV9

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Hi again, Have you been enjoying my recent posts? There is more to come, I promise you. Today, let's talk about one of the most challenging aspects of Product Management; PRIORITIZATION. A skillful product manager is one who appears to have a sixth sense because of their ability to evaluate which product features will deliver the most value. The truth of building products is that you can never get everything done. With limited resources, priorities shift and countless ideas competing for attention, it's essential to prioritize ruthlessly to ensure that we are focusing on the most important things first. Why Is It Important To Prioritize Features? Product managers decide what to build next based on customer needs, market trends, and business goals. Prioritizing features ensures efficient resource allocation, faster delivery of value to customers, and alignment with strategic objectives. It also helps mitigate scope creep and ensures that product development efforts remain focused on delivering maximum impact. How Do Product Managers Prioritize Features? There are several prioritization techniques/frameworks that we can use to prioritize. From frameworks like MoSCoW (Must, Should, Could, Won't) to techniques like RICE (Reach, Impact, Confidence, Effort), to the KANO model, opportunity scoring and user story mapping, to mention a few. Each method offers a different approach to evaluating and ranking priorities. How to Choose the Right Feature Prioritization Framework Choosing the right prioritization framework for your team involves considering factors such as;  Team size  Project complexity, and  Organizational goals. Now, you can start by assessing your team's needs and preferences, then explore different frameworks. There is often not a perfect match when it comes to choosing a prioritization framework. At long last, you may need to experiment before you land on the framework that suits the team best. Remember to regularly evaluate and adapt your prioritization approach as your team evolves and projects change. Okay, let me drop the pen here but before that... I heard a Product Manager brought a map to the meeting? Guess why? Because they heard the discussion was about finding the right direction. These PMs 😂 Have a restful and fun weekend. #productmanagement #technology #prioritization #innovation #internship.

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Thrilled to announce that I’ve just completed the course "Mobile UX Strategy: How to Build Successful Products" from the Interaction Design Foundation (IxDF) In this comprehensive course, I delved into: • Applying fundamental concepts and best practices of mobile UX design to create impactful user experiences. • Gaining a deep understanding of users and their interactions with products. • Conducting user research to uncover target audience preferences and challenges. • Developing actionable personas that bring users to life in the design process. • Crafting a powerful content strategy and leveraging UX writing to guide and engage users. • Implementing a robust testing process to identify areas for improvement and iterating designs based on genuine user feedback. • Integrating assistive technology into products to champion accessibility. • Ensuring inclusivity by accommodating diverse abilities and preferences for a seamless user experience. This course has equipped me with the tools and strategies to create user-friendly mobile experiences that captivate and engage. A big thank you to the Interaction Design Foundation for this invaluable learning journey! #MobileUX #UserExperience #InteractionDesign #DesignStrategy #IxDF

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Okay, this is ABSURD! We are in the process of hiring more web designers and web developers. We have a jotform for people to apply wherever we post the job. We clearly write if they spam our email they will be blocked. Yet every single day people book calls on my Calendly without even asking, they find it on LinkedIn I guess or our website. (as if it will get them anywhere, if they’re that desperate I know they’re not good). Gmail doesn’t allow me to block these contacts from booking future meetings. It’s very convenient to block a persons email address when they email but not for a calendar invite which is crazy. I’m on the lookout for a new calendar provider that allows me to accept or deny a meeting request. Calendly doesn’t have that option. They believe any extra steps needed to book a meeting defeats the purpose of their service. Any recommendations? TIA! Happy Friday everyone! Eli #business #hiring #growth #saas

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You could use Midjourney to generate Turkey-related content this week... or you could do it the old fashioned way and painstakingly draw a turkey with raw css. This is still one of my favorite blog posts, guide in the comments!

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UX and content design are more than dressing you serve with your turkey. For example a lot of Americans I know always complain about this. You'll find these dropdowns often modified to put the US on top. AMERICA FIRST, BABY! (j/k please don't put us on top of the list!) The real hard truth of it is that you have to search/scroll because AMERICA is a continent and the United States IS NOT all of America. We're The United States of America and unfortunately that ends up putting the country in the 't' or 'u' section. Way at the bottom. So you had scroll or type a letter, maybe two. Why not take a slow scroll through geographical names? You might learn something. Or find an interesting place to search for on Google maps —one of my favorite internet activities.

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Are LinkedIn profiles becoming the new websites? 🤔 I’ve noticed a shift. More people (myself included) are using their LinkedIn profiles almost like dynamic, professional landing pages. Depending on the client or prospect, I sometimes share my LinkedIn profile instead of my company’s website or even my portfolio. Why? Because it’s accessible, always up-to-date, and gives a clear snapshot of who I am professionally. My work, skills, and even my thought process. It’s also where real-time interactions happen, something websites can’t replicate as effectively. And let’s not forget the unprecedented opportunity to connect directly with people who might’ve felt out of reach not long ago, like CEOs or other decision-makers. That said, websites aren’t going anywhere. They’re still essential, especially for content-heavy or highly tailored projects where branding, storytelling, or detailed information architecture are critical. 🖥️ Just the other day, while reflecting on a recent project I delivered for a client, I realized how intricate it was. Far more detailed than what a LinkedIn profile could present, or AI could manage at this stage. The digital landscape is evolving fast, though. For smaller projects, tools like AI are already streamlining processes and changing the game, and it’s fascinating to see how new technology is reshaping how we connect and showcase our work. What about you? Are you relying on your LinkedIn profile more than your website these days? P.S. (A like would mean a lot ♻️) P.P.S. If you want a LinkedIn profile that works as hard as your website, send me a DM 🤝

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One of the most beloved courses has come to an end - UX Management👥 Thank you so much to Luciano Daniel Wehrli for his incredibly interactive classes, where it was impossible to sit still and not fully engage with the material ✨Here are some key insights I've gained in UX Management: 1. User-Centered Design🧠 Always prioritize the user's needs, behaviors, and feedback throughout the design process. This involves continuous user research and testing to inform design decisions. 2. Cross-Functional Collaboration🤝 Facilitate strong communication and collaboration between UX designers, developers, product managers, and other stakeholders to ensure alignment on goals and requirements. 3. Iterative Process🔄 Adopt an iterative approach to design and development, allowing for regular testing, feedback, and refinement. Agile methodologies are particularly effective in integrating UX processes. 4. Empathy and Accessibility♿️ Design with empathy and inclusivity in mind. Make sure your product is accessible to all users, including those with disabilities, by adhering to accessibility standards and guidelines. 5. Scalability📈 Plan for scalability in your UX design to accommodate future growth and changes in user needs. This involves creating flexible and adaptable design frameworks. 6. Stakeholder Buy-In💡 Secure buy-in from key stakeholders by demonstrating the value of UX through data, case studies, and user stories. Effective UX management often requires educating stakeholders about the benefits of user-centered design. 7. Continuous Learning and Improvement📚 Foster a culture of continuous learning and improvement within the UX team. Encourage professional development, staying updated with the latest UX trends, tools, and best practices. These insights have been instrumental in shaping my approach to UX management, ensuring that we create products that are not only functional but also deliver exceptional user experiences. I am sure that I will often use our icebreaking games and frameworks!

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Founders: You need to do the boring shit to increase your MRR. You need that onboarding series, even though it's a drag to work on. You need those feature pages, even though they can be repetitive. You need to setup your analytics, even though it creates more work for later. The list goes on: pricing pages, feature releases, A/B testing, etc. I'm a designer, and I love creating new things... but the new things aren't going to work very well if you don't have your marketing fundamentals down too. Do the boring shit, skyrocket your MRR.

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Maars is loading... Maars Web3 Wallet Figma freebie (+ Design System, Animated Components, Style Guide, Interactive prototypes and UI) coming your way, sharing on Figam Community soon 😎 #uiuxdesign #figmatemplate #Web3 #cryptowallet #web3crytowallet

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Aging in UX and product design is essential in an era with a growing elderly population, as it involves adapting digital experiences to meet the physical, cognitive, and sensory needs of this group without compromising overall usability. With increasing life expectancy, an estimated 2.1 billion people will be over 60 by 2050, making it critical to consider their needs to ensure accessibility. Key adaptations include interfaces with higher contrast and larger text, task simplification, larger buttons, and intuitive designs that facilitate navigation. Involving older adults in usability testing and prioritizing accessibility from the design stage not only benefits this group but also supports users with temporary limitations, promoting universal and inclusive usability for all.

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I completed a mini-MBA! I've learned that collaboration is essential for designers. Working with business-oriented clients and managers means we need to speak their language, so I'm focusing on improving this skill. When I found out about the 𝟕-𝐝𝐚𝐲 𝐌𝐢𝐧𝐢 𝐌𝐁𝐀 𝐟𝐨𝐫 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐫𝐬 by Alen Faljic, I signed up for it straightaway. Through this mini-MBA, I got introduced to business concepts relevant for designers. Here’s what I learned - - The blue ocean strategy (Differentiate your solution from the rest) - Customer lifetime value (Surprised to learn that it helps when you create your User Personas) - The AARRR framework (Learned how to speak to businesswomen) - How to set a prize for your product (My personal favourite lesson) - Total Addressable Market (Now you have numbers to present, yay!) - Really cool resources to self-learn these concepts in even more depth If you’re learning design, I suggest you sign up for this too. It’s free and it’s short. So, why not? Also completed a logo-design course on Udemy and started designing my own logo!

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User pain points that led to major design changes about Google fonts! I found this really interesting... https://lnkd.in/ddrhqjDi https://lnkd.in/dnvTsjQ3 #design #ui #user_experience

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Yesterday, during my research session for a mobile app UI design feature I was working on, I remembered a feature I had seen years ago on the 2go chat app. Curious about how the app has changed, I downloaded it. It was surprising to see that an app that was once so popular had become outdated. and yet everything still remained the same, it looked just like I never left. Exploring the app, I noticed that not much had changed except for the addition of ChatGPT. This made me think about why 2go faded away. When Android became mainstream, 2go couldn't innovate quickly and lost users to other apps like WhatsApp, Snapchat and others. This is a lesson for business people "𝙨𝙤 𝙄 𝙩𝙝𝙤𝙪𝙜𝙝𝙩 ", always listen to your customers and focus on their needs before making any major changes that will affect the way they interact with your product. 2go was initially popular because it served its purpose well, which was communication. But as it started adding unnecessary features, the app became buggy, and users left. The name "2𝙜𝙤" seems fitting because, eventually, it had "𝙩𝙤 𝙜𝙤." I guess no one regretted leaving it. 🤷🏽‍♂️🤷🏽‍♂️🤷🏽‍♂️ I'm just saying, WhatsApp might be heading down the same path. 🤐🤐🤐 #MobileAppDesign #UserExperience #2go #AppInnovation #TechEvolution #CustomerFocus #BusinessLessons #AppDevelopment #TechTrends #UserNeeds #ProductManagement #UIUX #TechHistory #AppFailure #InnovationLessons

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Yesterday, during my research session for a mobile app UI design feature I was working on, I remembered a feature I had seen years ago on the 2go chat app. Curious about how the app has changed, I downloaded it. It was surprising to see that an app that was once so popular had become outdated. and yet everything still remained the same, it looked just like I never left. Exploring the app, I noticed that not much had changed except for the addition of ChatGPT. This made me think about why 2go faded away. When Android became mainstream, 2go couldn’t innovate quickly and lost users to other apps like WhatsApp, Snapchat and others. This is a lesson for business people "so I thought", always listen to your customers and focus on their needs before making any major changes that will affect the way they interact with your product. 2go was initially popular because it served its purpose well, which was communication. But as it started adding unnecessary features, the app became buggy, and users left. The name "2𝙜𝙤" seems fitting because, eventually, it had "𝙩𝙤 𝙜𝙤." I guess no one regretted leaving it. 🤷🏽‍♂️🤷🏽‍♂️🤷🏽‍♂️ I’m just saying, WhatsApp might be heading down the same path. 😶😶😶 #MobileAppDesign #UserExperience #2go #AppInnovation #TechEvolution #CustomerFocus #BusinessLessons #AppDevelopment #TechTrends #UserNeeds #ProductManagement #UIUX #TechHistory #AppFailure #InnovationLessons

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