Inbound Marketing Agency

Every year, Black Friday reshapes shopping habits in fascinating ways. Based on industry insights and trends for 2024, this year's consumer behavior may be influenced by several factors: the hunt for steep discounts, the rise of mobile shopping, online research with in-store purchases, and the race for quick delivery on limited stock! 📈 Take our poll and share your insights! 👇 #BlackFriday2024 #ConsumerBehavior #Ecommerce

Black Friday is right around the corner – are you ready to navigate the data surge? 📊 Our Marketing Intelligence Team has you covered with effective, fast, and actionable last-minute tips to power up your strategy! #AnalyticsTips #DataDrivenMarketing #BlackFriday2024

 📈We’re proud to be a Silver Sponsor of MeasureCamp Istanbul IV, Turkey’s only non-profit digital analytics unconference! Join us on December 14th at Maslak Orjin, where top analytics minds from Turkey and Europe unite for a day of knowledge sharing and collaboration. Our Marketing Intelligence Engineering team will be there, ready to connect and inspire in our sponsor room. See you there! #MeasureCampIstanbul #DigitalAnalytics

🖤 SEPHORA ekibiyle Black Friday heyecanını birlikte yaşamak ve War Room sürecinde yan yana çalışmak harikaydı! Hazırlıkları tamamladık, şimdi birlikte elde ettiğimiz sonuçları ve sonrasını analiz etmek için sabırsızlanıyoruz. Bu süreci yürüten tüm ekip arkadaşlarımıza, Murat BOSTANCI ve tüm Sephora ekibine kocaman teşekkürler! Daha nice başarıyı birlikte kutlayacağımız günlere! 🚀✨ #BlackFriday2024 #TeamWork #DigitalMarketing

The big day is almost here! Make sure your Ads campaigns are ready to handle the #BlackFriday traffic. Here’s a quick LAST-MINUTE checklist: 1️⃣ Budget Check: Have you allocated enough budget to your top-performing channels? 2️⃣ Ad Copy: Use high-CTR headlines and CTAs. 3️⃣ Mobile Optimization: Ensure ads load quickly on mobile. 4️⃣ Retargeting Active? Target cart abandoners and recent site visitors. 5️⃣ Ad Frequency: Keep impressions balanced to avoid ad fatigue. 6️⃣ Ad Approvals: Are all ads approved and ready to go live? 7️⃣ Real-Time Monitoring: Set up tools for live performance tracking. 8️⃣ Optimization Score: Ensure high optimization scores to stay competitive in auctions during this high-stakes period. Wishing everyone a profitable and high-impact Black Friday season! 🎉💸 #BlackFriday2024 #AdsChecklist #BrandPerformance #DigitalMarketing

At Google Search Central Live Türkiye 2024, our SEO team gained valuable insights and dived into the latest in SEO, AI integration, and user experience, with a strong focus on the growing role of AI and the importance of originality, as highlighted by Martin Splitt . 💡 One of the key takeaways: AI-generated content can rank higher than human-generated content—if the quality is there. It’s all about delivering value, not just relying on the technology. 💡 On the Technical SEO front, we were reminded that there’s no one-size-fits-all solution. The right approach depends on your specific goals and business needs.  💡In addition, John Mueller shared valuable insights on the future of Image SEO and enthusiastically answered our many questions, even long after the session ended. Armed with these insights, we’re even stronger as we tailor our strategies and drive impactful results for our clients!  🚀 #Google #SEO #AI #QualityOverQuantity

Just as we entered Q4, many shared last-minute tips for the "back to school" season. At Inbound, we take a different approach. For the third year running, our Brand Performance Marketing team conducted cross-team audits throughout September to ensure our clients are fully prepared for Q4, the most critical period for e-commerce brands. Our audits go beyond surface-level checks, and in September, we reviewed the performance of 13 brands across 114 criteria within 9 categories, with a total of 27 brands to be audited by the end of October, focusing on: ✅ Campaign settings, targeting, and ad performance ✅ Conversion tracking ✅ Media mix optimization ✅ Creative diversity What makes this process truly impactful is our cross-team collaboration. Team members outside the core brand teams bring fresh perspectives, helping us uncover new opportunities, spot gaps, and share diverse insights. It’s not just about being prepared for Q4; it’s about continuous learning, growing, and delivering the best for our clients and team 🙌 #TeamCulture #PerformanceMarketing #BackToSchool #MarketingExcellence

Our new career page is live, and we're hiring! 📣 With curiosity at the heart of everything we do, we’re on a mission to turn complex challenges into exciting growth opportunities, and we want you to be part of it. 🎯 Brand Performance Marketing Strategist: If you’re passionate about guiding brands with innovative paid marketing strategies, this role could be your next move. 🔍 Senior SEO Strategist: As a senior member of our team, lead the way in crafting SEO strategies that drive organic growth and amplify our clients' digital presence. Why join Inbound? At Inbound, our community thrives on personal growth and collaboration. With over a decade of expertise delivering large-scale, enterprise-level digital marketing projects, we are committed to a fully remote work model and embrace flexibility. We’ve proven that top-quality work can be achieved remotely, demonstrating our adaptability in an evolving world. Ready to make an impact in a dynamic, remote-first environment? We’d love to hear from you. Know someone who’s the perfect fit? Share this post and help them take their career to the next level! Check out here: https://lnkd.in/d48WTrNC

We're proud to announce that Inbound is now a member of IAB Turkey (İnteraktif Reklamcılık Derneği (IAB))! 🥳 As part of the world's largest digital marketing and advertising industry association, IAB Turkey plays a vital role in promoting the sustainable and healthy growth of the digital advertising ecosystem. Being part of this dynamic network allows us to contribute to and stay ahead of industry trends, innovations, and best practices, both in Turkey and globally. Here's to new opportunities and beyond! 🚀

We're proud to share a prime example of our best practices, born from a successful collaboration with Boyner Buyuk Magazacilik A.S., a retail giant in Turkey. 🤘 Through this true partnership, we launched an advanced reporting and analysis system seamlessly integrated with Google Analytics 4 and Boyner's major digital advertising partners, leveraging our proprietary data engineering processes and using the Google Cloud Platform. Backed with a best-in-class event architecture and advanced analytics methodologies, this sophisticated system has empowered Boyner to precisely measure cross-device and cross-channel performance and digital marketing effectiveness, boosting operational efficiency by an estimated 50%. 🚀 A big shout out to the Boyner team, especially Mustafa Cengiz, for their trust and teamwork! Together, we're not just adapting to change but leading it. Watch our 4-minute video featuring Mustafa Cengiz and Can Ozcer to discover our collaboration's full story and impact. #GA4 #GCP #Ecommerce #CaseStudy — PS: You may notice our previous logo in the video, which reflects our excitement about sharing this milestone with you as we continue to evolve our brand. More updates are on the way! 😉