digitALL

Sometimes we make the wrong decisions and stubbornly continue to be wrong, ignoring the possibility of doing wrong. These strategic mistakes cause us to face some losses: time/effort/income... On "Online Distribution and Direct Booking", I tried to interpret some feedback in my own way about wrong expectations, wrong strategies, and wrong mistakes with a focus on the discipline of "value engineering". For those who are curious, here is the article with similar content I published last year https://lnkd.in/dkAmQV4M   Let the following aphorism stand below as a "short but profound explanation". "Maybe the ships are abandoning their rats" #EceAyhan   In this article, I sought answers to some questions, including: 1-Is the online segment a must for a hotel? 2-Does the online segment have a budget? 3-Is a two-way interface requirement for a hotel? 4-How far are OTA & Bedbank & Tour Operatour & DMC from each other?  5-Will the number of direct bookings increase without digital marketing? 6-How about hotel managers focus on customer satisfaction rates instead of commission rates? 7- Should the final result to be targeted be to increase the hotel's unprecedented revenues from 0 to x and say that we have done all this, or should it be to try to reach the highest figures in order for the hotel to reach the figures it deserves, taking into account the current forecast occupancies? 8-What is the purpose of setting prices according to different nationalities?   *I shared the source links of the data I used at the bottom of the article. Selçuk Üniversitesi Adem Öğüt #Rifatİraz Muammer Zerenler #valueengineering #değermühendisliği #optimal #değer #online #distribution #twowayinterface #tech #crs #revenuemanagement #budget #b2b #touroperatour #wholesaler #digitalmarketing #dijitalpazarlama #eceayhan #Toyota #BertrandRussell #CharlesDarwin

"Every person is a candidate for disability" #onelife #disability #healt #03December #humanity

Question: Is it possible to talk about sustainable direct booking performance without digital marketing. So we are here to support you digitALL #directbooking #directsales #sales ChatGPT said: Talking about sustainable direct booking performance without digital marketing is certainly possible, though it might be more challenging. Digital marketing typically plays a key role in driving and sustaining direct bookings by helping businesses reach a wider audience, create awareness, and engage customers. However, sustainable direct booking performance can also be built through non-digital marketing strategies, which focus more on relationship-building, reputation management, and customer loyalty. Here are a few ways to achieve sustainable direct bookings without relying heavily on digital marketing: 1. Customer Experience and Service Excellence Personalized Service: Offering exceptional, personalized experiences can encourage repeat bookings directly through word-of-mouth referrals or returning guests. When a customer feels valued and taken care of, they are more likely to book directly next time. On-site Experience: The quality of the guest experience, from check-in to check-out, is crucial. If guests have a positive experience, they are more likely to book directly again or refer others to do the same. 2. Building Relationships and Loyalty Programs Word-of-Mouth and Referrals: Positive guest experiences often lead to organic recommendations. A satisfied guest who tells their friends, family, or colleagues about their experience can drive future direct bookings without the need for digital ads or online campaigns. Loyalty Programs: Offering loyalty rewards or discounts for returning customers is an effective way to encourage repeat direct bookings. A well-structured loyalty program can build a long-term relationship with customers, promoting direct bookings over time. 3. Partnerships with Local Businesses Collaborations with Local Attractions: Collaborating with local tourism organizations, restaurants, and attractions to offer bundled deals can encourage guests to book directly through you rather than third-party platforms. 4. Local Community Involvement: Engaging with local communities and fostering relationships can generate more local direct bookings. When a business is embedded in the community, it can be a natural go-to for nearby travelers who prefer to book directly. 5. Brand Reputation and Trust Reputation Management: An established reputation for reliability, quality, and trustworthiness will encourage repeat guests to book directly. This can be cultivated through in-person interactions, customer service, and consistent delivery of quality.

Türkiye Cumhuriyeti'nin kurucusu Büyük Önder Mustafa Kemal Atatürk`ü sevgi, saygı ve minnetle anıyoruz. #MustafaKemalAtatürk #10Kasım

we will be there. what about you? digitALL E-ihracat-yolu For meeting requests: [email protected] #Antalya #Eihracatyolu

As digitALL, we were with our partners from 23 to 25 Oct. at #AntalyaTourism Fair #AntalyaTourismFair. We thank our partners for their valuable time. #ATF2024 Pricing Coach Cavit Colak Ergin Kincal Arzu Harley Holidaymine Mehmet Durukanoglu, PhD Pricing Coach digitALL Yakup Demir Güven YANIK Guven Telekom PHOBS Onur Cankurt Tugberk OLCER Kargilos Hotel & Beach Paloma Hotels Ayca Ozturk vsttour Kardelen Yıldızhan

digitALL will be at #AntalyaTourismFair #ATF 23-25 Oct 2024 digitALL is a digital marketing agency based in "Istanbul" that serves companies that want to grow online and offer digital work including Search Engine Optimization (SEO),Performance & Brand Marketing, Tourism Marketing, Online Reputation Management and Conversion Optimization services. For more information: [email protected] #SEO #PerformanceMarketing #BrandMarketing #TourismMarketing #CRM #OnlineReputation #collaboration

Why are guest reviews are important? digitALL also agrees with the number 4! #SEO #Reputation #Loyalty Guest reviews are important for several reasons: 1-Trust and Credibility: Positive reviews build trust with potential customers. They serve as social proof that others have had good experiences. 2-Decision Making: Many consumers rely on reviews to make informed choices about where to stay, eat, or shop. Reviews can heavily influence their decisions. 3-Feedback for Improvement: Reviews provide businesses with valuable feedback, helping them identify areas for improvement and enhance the guest experience. 4-SEO Benefits: User-generated content, like reviews, can improve a business's search engine ranking, making it easier for potential customers to find them online. 5-Engagement and Loyalty: Responding to reviews shows that a business values its customers, fostering loyalty and encouraging repeat business. 6-Reputation Management: Monitoring and managing reviews can help a business maintain a positive reputation, addressing negative feedback promptly and professionally. Overall, guest reviews are a crucial part of building a successful brand and enhancing customer satisfaction.

digitALL will be at #AntalyaTourismFair #ATF 23-25 Oct 2024 digitALL is a digital marketing agency based in "Istanbul" that serves companies that want to grow online and offer digital work including Search Engine Optimization (SEO),Performance & Brand Marketing, Tourism Marketing, Online Reputation Management and Conversion Optimization services. For more information: [email protected] #SEO #PerformanceMarketing #BrandMarketing #TourismMarketing #CRM #OnlineReputation #collaboration

🌍✈️ Celebrating World Tourism Day! Tourism is a vital bridge that connects cultures, boosts economies, and builds relationships among people. Today, we celebrate this vast industry and emphasize our commitment to sustainable tourism. If you want to take your tourism business to the digital world and reach your target audience more effectively, get in touch with us. Make a difference in tourism with digital solutions! #WorldTourismDay #SustainableTourism #Tourism #DigitalMarketing #TourismAndTechnology