Rob Hall, Marketer

One of the most common challenges our clients face is a lack of marketing resources. We understand how frustrating it can be to have great ideas but not enough hands to execute them. The pressure from sales and business departments to respond quickly only adds to the stress. To streamline your marketing operations, it's crucial to define the types and complexities of tasks and assign them to team members with the appropriate skills. This is where our "B2B Marketing Resource Check" service comes in. Designed for customers who have established their marketing organizations and implemented marketing automation for over a year, our "B2B Marketing Resource Check" service evaluates whether tasks are being assigned to team members with the right skills based on task type and difficulty. By identifying gaps between tasks and resources, we help you pinpoint areas for improvement. #MarketingEfficiency #B2BMarketing #ResourceManagement #MarketingOptimization https://lnkd.in/gW7MJtDe

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🎯 Get ahead this Q4! At HK Digital, we're all about strategic planning for success during the holiday season. 🗓️ Start early to avoid last-minute rushes. ✅ Ensure data accuracy and effective segmentation. 💡 Use authentic, relatable content. 📊 Build first-party data and optimize campaigns early. 🏆 Maintain your brand identity while offering promotions. Ready to crush your Q4 goals? Let’s make this season your most profitable yet! 🚀 #HKDigital #Q4Strategy #DigitalMarketing #HolidayCampaigns #BlackFriday #Ecommerce #HKD

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What marketing tactics for increased awareness and user acquisition works best in Japan? The truth is kinda sad. After chatting with a ton of acquisition marketers, digital marketers, Big 3 consultants, and executives, Flyers 「チラシ 📜 」directly into the target audience’s mailbox is the clearly the most effect and cheapest way to convert users. [Probably next to word of mouth] With all the digitization happening everywhere, the effectiveness of the physical world [offline] has been forgotten but it's still a critical avenue to explore. While this caught me by surprise when I first hear about it, I 100% am sure that there are flyers that are in my mailbox that I read, which I would otherwise ignore if it came up on a random social media feed. 20 years ago, I was happy to receive an email, but totally disregarded snail mail. Now, all I get is spam in my emails, and its relatively exciting to get snail mail [Except all the bills] #VentureCapital #Startups #Networking #Careers #Technology #スタートアップ #ベンチャーキャピタル #ネットワーキング #キャリア #テクノロジー

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🌟 Discover the Power of Red Aurora（Xiaohongshu Jùguāng Platform） with Tomato Digital 🌟 🙋 Elevate your digital marketing strategy with Red Aurora's Five Key Benefits, designed to revolutionize the way you engage with your audience. Integrate dual realms to significantly influence consumer choices. How Feeds&Search Affects Consumer Decision-Making? 1️⃣ Feeds are designed to spark interest, guiding users through an exploratory path that generates needs and stimulates purchase intent. 2️⃣ Search functionality captures minds, providing a platform for in-depth decision-making and efficient conversion. 💡 Tomato Digital Team -Specializes in providing digital marketing services for international education institutions -Over 200+ global partners -Team members all have backgrounds related to studying abroad and professional skills in -social media operations -Time-saving and efficient communication, empowering enrollment 🙋Choose us for professionalism and efficiency! #TomatoDigital #DigitalMarketing #ChineseSocialMedia #SocialMedia

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#TwimbitTelecomAwards is just about 8 days away. Today, we look at a category which has been a growth engine for many - "Telco to Ace Content & Media". The final 5 nominees, each with a unique story. China Mobile International Limited: Leveraging MIGU video and Cloud XR, China Mobile's content and media business thrives with a robust 31.6% growth, reaching USD 3.9 billion. KT: With diverse media offerings including OTT, music streaming, and IPTV, KT Corp's content division is projected to hit the USD 5 billion mark, producing 14 originals last year. PCCW: Viu, a leading pan-regional OTT platform with 13.4 million paid users, growing by 10% YoY, Viu extends its reach across 16+ markets in Asia, the Middle East, and South Africa. One of the few telcos to succeed beyond its home market. SK Telecom: Integrates AI across its media services, including IPTV, Wavve OTT, and Flo music streaming, contributing to 18% of total revenue with innovative products like AI TV and AI Commerce. StarHub: Features a comprehensive ecosystem with Live TV, on-demand content, and the StarHub TV+ app, accounting for 9.6% of total revenue and an ARPU of USD 32.7 Congratulations to all the nominees. For more details on the awards https://lnkd.in/gNRhwpC2 If you wish to join the evening, please write in to me / us.

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𝐆𝐫𝐞𝐚𝐭 𝐀𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬: 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 – 𝐒𝐨𝐮𝐧𝐝 𝐓𝐨𝐮𝐫 Spotify’s “Sound Tour” initiative stands out as an innovative and imaginative marketing campaign to highlight the vibrancy of Japanese culture and landscapes to its local audience. Launched in 2020 in collaboration with Geometry Ogilvy Japan, the project aimed to reconnect people with their local heritage and offer them immersive experiences through curated sound journeys. The campaign ingeniously utilised artistic installations resembling the Spotify app’s playlist flow, featuring elements like cherry blossoms, lanterns, and even squids, which concealed real Spotify codes. These codes, when scanned using the Spotify app, granted access to custom-made playlists perfectly synced with the surrounding environment. The installations were strategically placed in selected locations such as Saigawa, Nishichaya in Kanazawa, and Hane fishing port near Noto, enhancing the overall cultural experience. Spotify’s marketing strategy focused on creating exclusive playlists accessible only by physically travelling to different parts of Japan. This approach aimed to pique the interest of Japanese citizens and encourage them to explore their own country. By seamlessly integrating music with local landscapes and traditions, Spotify effectively promoted cultural awareness and appreciation among its audience. The “Sound Tour” initiative exemplifies Spotify’s ability to leverage its extensive music catalogue to foster cultural connections and offer unique experiences. It demonstrates the power of creative marketing strategies to promote local culture and traditions while engaging audiences on a deeper level. In essence, Spotify’s “Sound Tour” campaign was a testament to the company’s commitment to reimagining storytelling and authenticity in marketing. By intertwining music with travel and cultural exploration, Spotify succeeded in creating genuine engagement and forging lasting relationships with its audience.

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TOP 10 BEST F&B BRANDS IN VIETNAM IN 2024 Decision Lab has recently released the highly anticipated F&B Rankings Report for 2024. The report reveals the top-performing F&B brands in Vietnam based on their Brand Index scores. Some highlights from the report: 🏆KFC secures their #1 position as the best F&B brand in Vietnam for the second year in a row ☕ @Highlandscoffee holds steady at #2, remaining as the top coffee chain 📈Trung Nguyên Legend and @Phuc Long Coffee and Tea both move up the ranking and take place in the top 4 🍗@Jolibee is the second biggest improver, climbing to #8 Download the full report here 👉https://bit.ly/44zR6PG #DecisionLab #rankings #F&B #brandtracking #BrandIndex #Vietnam

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TOP 10 BEST F&B BRANDS IN VIETNAM IN 2024 Decision Lab has recently released the highly anticipated F&B Rankings Report for 2024. The report reveals the top-performing F&B brands in Vietnam based on their Brand Index scores. Some highlights from the report: 🏆KFC secures their #1 position as the best F&B brand in Vietnam for the second year in a row ☕ @Highlandscoffee holds steady at #2, remaining as the top coffee chain 📈Trung Nguyên Legend and @Phuc Long Coffee and Tea both move up the ranking and take place in the top 4 🍗@Jolibee is the second biggest improver, climbing to #8 Download the full report here 👉https://bit.ly/3WzLfIm #DecisionLab #rankings #F&B #brandtracking #BrandIndex #Vietnam

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According to a recent study by YouGov, online advertising continues to be the most impactful channel among Thai consumers, across all age groups. However, there has been a noticeable shift in consumer sentiment over the past 5 years, with a growing skepticism towards advertising. This underscores the importance for advertisers to understand their audience and tailor their strategies to effectively engage the increasingly discerning Thai market. #APAC #Thailand

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Latest data from YouGov BrandIndex shows that Suntory PepsiCo Beverage (Thailand) BRAND’S, Apple and DKSH Ovaltine have registered the biggest increase in #advertising awareness in #Thailand over the past month: https://okt.to/89aQLY #consumerintelligence #marketresearch #datainsights

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Exciting news from Custom Media KK! Their latest report, "Insights from the Content Marketing Landscape in Japan," delves into the top objectives, challenges, and the pivotal role of storytelling in B2B marketing. A must-read for industry professionals! Learn More: https://lnkd.in/ga-bB-st #ContentMarketing #B2BMarketing #Storytelling

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When e-commerce meets influencer marketing, magic happens. 🪄✨ ZALORA Group partnered with Partipost to tap into the power of authentic connections, leveraging influencers to turn casual scrollers into loyal shoppers. Key Highlights: 📈 Engagement Drives Sales: Discover how ZALORA tapped into highly engaged audiences across platforms like TikTok and Instagram. 🎯 Authenticity Wins: Influencers shared relatable content that resonated with everyday shoppers, making ZALORA the top-of-mind choice for online fashion. 🚀 Impressive Results: See how this campaign reached thousands of potential customers and drove a measurable spike in conversions. Curious how we achieved this? 😇 Swipe through the carousel to explore the strategies, results, and why influencer marketing works so well for e-commerce. Read the full article for all the insights: https://lnkd.in/gDSBsWrA #InfluencerMarketing #EcommerceSuccess #Partipost #ZALORA #MarketingStrategy #DigitalMarketing #Singapore

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🇹🇭 Thailand's Brand Wars 2024: Who Will Lead the Market? I would like to bring you the latest insights into the dynamic world of Thai branding. Let’s dive into the brand strategies that are shaping Thailand’s business landscape. As we step into 2024, the competition among Thailand’s leading brands is more intense than ever. From innovative campaigns to strategic digital transformation, the battle for market dominance is heating up. But which Thai brands are poised to lead this year? Brand Finance's latest research reveals key insights into the strengths, challenges, and opportunities facing Thailand's top brands. If you're interested in the strategies that could define the future of Thai branding, you won't want to miss this! 📊 Explore the full article for an in-depth analysis: https://lnkd.in/gkZTedTe #ThailandBrandWars2024 #ThaiBrands #BrandFinance

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How Razer's Marketing Campaigns Engage Gamers and Build Loyalty 🎮 #Razer has mastered the art of connecting with gamers on a deep, emotional level through campaigns that go beyond just showcasing their products. From aligning with the esports community to promoting sustainability through #GoGreenWithRazer, their approach offers valuable lessons for marketers looking to build strong, authentic relationships with their audience. In my latest article, I break down 7 of Razer's marketing campaigns and the key takeaways for e-commerce marketers: - How to align your brand with niche communities 🎯 - Using customer feedback to co-create products 🤝 - Embracing personalization and diverse product options 🎨 - Supporting social causes to deepen emotional connections 🌍 Looking for fresh inspiration to engage your customers and build brand loyalty? Check out the full article here https://lnkd.in/dn7Mt2ai for actionable insights from Razer's marketing strategies. #marketing #ecommerce #Razer #gaming #emotionalmarketing #customerengagement #brandloyalty #sustainability #InfluencerMarketing

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👀 The marketing landscape is constantly evolving, and the rise of generative AI (GenAI) is poised to disrupt the game. 👉 Get ready to unlock the transformative potential of GenAI - not only for CMOs, this is for all Marketing people! #Innovators_Hub_Asia #AI #GenAI #artificialintelligence #CMO #MarketingManager #AIMarketing #Marketing Source: RivalFlowAI

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To our Vietnamese friends and app developers, check out this article in Vietnamese, where you will learn all about our mobile OEM ad formats guide. 📲 Find out why this guide is an invaluable resource for anyone dipping their toes into mobile OEM advertising and the abundance of ad formats available for any need imaginable! 📰https://lnkd.in/ebx_wwFH 📗(Guide) https://lnkd.in/e4dRrmf5 #AVOW #AVOWGuide #AdFormats #MobileAdFormats #MobileOEM #MobileOEMAdvertising

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