Trailblaze Mission

🌺 Loy Krathong Festival Balancing Tradition with Environmental Responsibility! As Thailand prepares to celebrate Loy Krathong on the full moon of the 12th lunar month, let's reflect on how we can honor this beautiful tradition while protecting our waterways. Did you know? In Bangkok alone: 📊 Over 500,000 krathongs are collected annually 🌱 96.4% are made from natural materials ♻️ Natural krathongs are transformed into organic fertilizer at 3 waste management centers Let's celebrate responsibly: - Consider one krathong per family - Choose 100% natural materials - Avoid foam and non-biodegradable materials - Support local artisans who create eco-friendly krathongs #LoyKrathong #ThaiCulture #Sustainability #CulturalHeritage #Thailand #TrailblazePRTH

🌿 Global Food Trends 2024: 🥕🦞🥚The Flourishing Future of Plant-Based and Flexitarian Diets 🌍 As World Food Day approaches, let's dive into the exciting shifts shaping our global food landscape in 2024. The theme ""Right to foods for a better life and a better future"" couldn't be more relevant as we witness a significant transformation in eating habits worldwide. 🔍 The Big Picture The global concern over environmental impact and health consequences of food choices has led to a surge in ""flexitarian"" eating systems. Remarkably, about 42% of the global population is now considering reducing their meat consumption. This shift isn't just a passing trend – it's reshaping the entire food industry. 📊 Market Projections The numbers speak volumes: • The global plant-based food market is expected to grow from $11.3 billion in 2023 to a staggering $35.9 billion by 2033. • That's an impressive Compound Annual Growth Rate (CAGR) of 12.2%! • Over 1.5 billion people worldwide already exclude meat from their diets, and this number is rapidly growing. 🌱 The Rise of Plant-Based Alternatives Western Markets Companies like Beyond Meat and Impossible Foods are revolutionizing the industry: • Beyond Meat became the first plant-based meat company to go public on NASDAQ in 2019. • These companies are creating meat alternatives that appeal to both meat-eaters and flexitarians. Asian Innovation The Asian market is bringing its unique flavors to the plant-based scene: • Singapore's ""Next Gen Foods"" created ""Tindle,"" a popular plant-based ""chicken"" brand. • India's ""Shaka Harry"" offers authentic Indian flavors in plant-based versions of traditional dishes. 🔮 Future Outlook The plant-based meat industry is evolving rapidly. Here's what we can expect: 1. True ready-to-eat frozen foods: Plant-based versions of popular dishes like dumplings, samosas, and more. 2. Advanced food machinery design: Automated production processes that maintain the natural texture of ingredients. 3. Innovative product R&D: Including the development of lab-grown meat, pushing the boundaries of food science. 💡 Industry Implications This shift presents both challenges and opportunities: • The need for adapting production technologies to new plant-based ingredients. • Opportunities for food producers to innovate and capture new market segments. • The importance of investing in food science teams and production consultants to stay competitive. At Trailblaze Mission, we're excited about these trends and their potential to create a more sustainable and healthier food future. How is your company navigating these changes in the food industry? Are you seeing similar trends in your market? Share your thoughts and experiences in the comments below! Let's start a conversation about the future of food. 👇 #FoodTrends2024 #PlantBased #Sustainability #FoodInnovation #WorldFoodDay #FlexitarianDiet #FutureOfFood #TrailblazePRTH

On Mondelēz International’s Purpose Day, our Thailand team is honored to support the Mirror Foundation in its efforts to aid flood victims in Northern Thailand. Together, we stand by our commitment to making a difference in the communities we call home. As devastating floods continue to impact lives, we hope that our contribution brings a bit of relief and hope to those affected. This donation reflects not only our purpose-driven mission but also the collective heart of our team. We are proud to support the Mirror Foundation in their critical work and to show our solidarity with the resilient communities in the region. #PurposeDay2024 #ProudToBeMDLZ 💜 #SEAsational

Why Moo Deng Conquered the World: A Deep Dive into Viral Marketing 🦛🐽 Ever wondered why 👀 A baby hippo from a Thai zoo became an international sensation? The Moo Deng phenomenon is more than just a cute animal; it's a masterclass in viral marketing and consumer psychology. It been featuring in very famous and all media around the word! What made Moo Deng so irresistible? 💜 ✨Authenticity: Moo Deng's fresh, unfiltered moments resonated with audiences worldwide. 💕 Emotional Connection: Her adorable antics triggered our brain's reward system, fostering a deep emotional connection. 📲 Real-time Marketing: The swift creation of memes and content capitalized on her popularity. ⭐️ Cultural Significance: Moo Deng became a symbol of joy and hope, especially during challenging times. The Science Behind the Hype: Neurological studies show that cute stimuli activate our brains' reward centers 🧠🌈, releasing dopamine and oxytocin. This biological response explains why we find baby animals, like Moo Deng, so endearing. Lessons for Marketers 📊 ✅ Leverage Authenticity: Genuine content resonates more deeply. 🥰 Understand Your Audience: Tailor your content to their emotions and values. 💪 Act Fast: Capitalize on trends and opportunities quickly. ♻️ Create Shareable Content: Make it easy for your audience to spread the word. Moo Deng's success is a testament to the power of viral marketing. By understanding the psychology behind our fascination with cute animals and leveraging digital platforms, brands can create unforgettable campaigns. 💖 Would you like to discuss how we can apply these lessons to your brand? Let's connect! 🌎 #OpenToConnect #viralmarketing #socialmedia #marketing #psychology #MooDeng #branding #consumerbehavior #contentmarketing #TrailblazePRTH 🦛🐽

"🌍 Regenerative Sustainable Ecosystem: Tourism Beyond Sustainability 🌱 Tourism has the potential to be more than just sustainable—it can be regenerative, enhancing the entire ecosystem and leading to a better, more sustainable way of life. We're moving towards end-to-end solutions that address every dimension, from a solid foundation to scalable growth. Our approach is about adding value and creating meaningful experiences that resonate with individual travelers, ensuring health and safety across the entire system, and fostering empathy and inclusivity. 💚 Our Strategy: People 👫🏻 Mindset: Cultivate confidence among all stakeholders to develop tourism that transforms communities into sustainable, vibrant ecosystems. Knowledge: Equip communities with the know-how and tools they need to innovate and grow, ensuring economic, social, and environmental access. Tools: Provide essential infrastructure and digital innovations that drive business growth and community development. Policy 📑 Implement action-oriented policies tailored to each tourism area, focusing on quick wins that lead to long-term sustainability. Product 🌱 Enhance existing community assets, creating value without unnecessary investment. Reactivate and upscale what already exists, control demand and supply, and make every product and service truly remarkable. Process ♻️ Engage all sectors in collaborative learning and development. Ensure that every activity is meaningful, with a strong focus on storytelling, data visualization, and predictive measures to optimize processes and budgets. Participation 🤝 Build sustainable partnerships that support local needs and create a strong network of collaborators. This includes forming working groups that align with the unique needs of each area. Price 💸 Incorporate tangible and intangible rewards, from gamification to green value initiatives, ensuring that every effort is recognized and valued. The role of the government and all sectors is crucial—not just as supporters but as active participants in every step. Together, we can create sustainable impacts, such as developing segmented travel routes that highlight the unique selling points of secondary cities. By bringing small entrepreneurs into the fold, we design tourism that meets individual needs, supports communities, and protects the environment. 🌎💪 Let's work together to create a regenerative, sustainable future for tourism—where every step we take is a step towards a healthier, more inclusive world. 🌿 #RegenerativeTourism #SustainableEcosystem #TourismInnovation #CommunityDevelopment #SustainableGrowth #InclusiveTourism #TourismStrategy #GreenTourism #FutureOfTravel #TrailblazePRTH #ESG #Sustainability #Thailand

"Snacks as Comfort Food 🍭🍪 In today's fast-paced world, the trend of working from home and social distancing has led to a steady increase in snack consumption. The global snack market is now worth an impressive 640 billion US dollars, largely driven by the convenience, speed, and enjoyment snacks offer. They provide a relaxing break during work and cater to modern lifestyles, where people often spend time with electronic devices and live alone or in small households. 👫🏻 Thai consumers, in particular, enjoy eating crispy snacks throughout the day. 🥨 According to Mintel Global's consumer research in 2021, Thailand ranks second, just behind India, in the consumption of crispy snacks and drinks as meal replacements in the Asia Pacific region. Generation Z, or Gen Z, is a demographic gaining significant attention from businesses due to their strong influence on food industry trends, especially in the United States market. ⭐️ To cater to Gen Z's preferences, snack brands must adapt their products. A survey by Segmanta 📈 highlighted popular snacks among Gen Z consumers in the United States, aged 13-24. Leading brands include Lay's (potato chips), Cheez-Its (crackers), Kit-Kats (chocolate), Nature Valley (snack bars), candies, cakes, and Mondelez's Oreo (cookies). 🍪 💜 Mondelez Thailand is committed to promoting balanced snacking, creating moments of joy for millions. The company's goal is to be the leader in the snacking market and a brand that remains beloved by consumers. Mondelez wants to be the first brand that comes to mind when people think of confectionery, chewing gum, or chocolate. Mondelez's distinctive marketing strategy focuses on three main pillars: 🔸 Be Clear: Ensuring that the Mondelez brand is synonymous with a variety of confectionery products. 🔸 Be Courageous: Enhancing the consumer experience through innovative products and engaging campaigns. 🔸 Be Connected: Staying in tune with consumer needs by continuously introducing new products, while maintaining a fresh brand image. Looking ahead to 2030 ✨, Mondelez is committed to sustainability alongside business growth. This vision includes promoting sustainable practices in products and campaigns. One key initiative is ""Mindful Snacking,"" which encourages controlled portion sizes to avoid overconsumption and its negative health effects. Mondelez ensures that its products have appropriate serving sizes and calorie counts, helping consumers manage their intake effectively. 💖🌎 #SnackTherapy #SnacksForHappiness #MondelezInternational #MondelezThailand #TrailblazePRTH"

"🌍 Exploring French PR: The Return of the Host for the Paris 2024 Olympic Games Exactly 100 years since the Olympics were last staged in Paris, the Paris 2024 Olympic Games are not just about sports; they present a golden opportunity to showcase the country's uniqueness, highlight investments, develop infrastructure, and boost the tourism and service industries. This world-class event is set to attract people from all over the globe. 🌞 Combining outstanding strategic communications, Paris as the host of the Olympics will captivate the world's attention. Here's how the narrative unfolds: OPENING CEREMONY This historic first for any Summer Games will launch the Paris Olympics with thousands of athletes sailing westward along the River Seine at sunset towards the Eiffel Tower on Friday, July 26. 🔹 Job Creation and Local Business Support The Games will create around 150,000 jobs across various sectors. Initiatives like ""Impact 2024"" support short- and long-term employment, with 5,500+ local businesses participating. 🔹 Training and Skills Development The “Emploi 2024” platform provides workers with employment opportunities and skills development related to organizing sports events, sustaining economic benefits post-Games. 🔹 Investment Opportunities Project auctions are expected to exceed €5 billion, offering lucrative business opportunities and stimulating local economic growth. 🔹 Tourism Boost The influx of tourists will significantly boost the service and tourism sectors, generating substantial income for the country. Paris is leveraging its unique identity to create a captivating narrative leading up to the Games. As a global fashion hub, the city is setting a new standard for sporting events by integrating art and fashion. Collaborations with renowned artist Ugo Gattoni and designer Stephane Ashpool elevate the event's image, making merchandise highly sought-after collectibles. Integration with Architecture: Introducing the Paris 2024 Podium 🏆 The Paris 2024 organizers have revealed the medal ceremony podium, to be used at 329 Olympic and 549 Paralympic award ceremonies.🎖️ Sustainable Event Management 💚 Hosting a global event like the Olympics demands substantial resources and often faces sustainability scrutiny. Paris 2024 is committed to sustainable practices, including: ♻️ Circular Economy 🥗 Sustainable Food Management 🌱 Reducing Greenhouse Gas Emissions 🏅 ISO 20121 Certification Striving for certification in sustainable event management, setting a standard for future events. Let's watch as Paris sets the stage for a remarkable and responsible Olympic Games! 🌟 #Paris2024 #Olympics #PRStrategy #Sustainability #EconomicGrowth #Tourism #JobCreation #FashionAndArt #CircularEconomy"

"🌍 Exploring French PR: The Return of the Host for the Paris 2024 Olympic Games Exactly 100 years since the Olympics were last staged in Paris, the Paris 2024 Olympic Games are not just about sports; they present a golden opportunity to showcase the country's uniqueness, highlight investments, develop infrastructure, and boost the tourism and service industries. This world-class event is set to attract people from all over the globe. 🌞 Combining outstanding strategic communications, Paris as the host of the Olympics will captivate the world's attention. Here's how the narrative unfolds: OPENING CEREMONY This historic first for any Summer Games will launch the Paris Olympics with thousands of athletes sailing westward along the River Seine at sunset towards the Eiffel Tower on Friday, July 26. 🔹 Job Creation and Local Business Support The Games will create around 150,000 jobs across various sectors. Initiatives like ""Impact 2024"" support short- and long-term employment, with 5,500+ local businesses participating. 🔹 Training and Skills Development The “Emploi 2024” platform provides workers with employment opportunities and skills development related to organizing sports events, sustaining economic benefits post-Games. 🔹 Investment Opportunities Project auctions are expected to exceed €5 billion, offering lucrative business opportunities and stimulating local economic growth. 🔹 Tourism Boost The influx of tourists will significantly boost the service and tourism sectors, generating substantial income for the country. Paris is leveraging its unique identity to create a captivating narrative leading up to the Games. As a global fashion hub, the city is setting a new standard for sporting events by integrating art and fashion. Collaborations with renowned artist Ugo Gattoni and designer Stephane Ashpool elevate the event's image, making merchandise highly sought-after collectibles. Integration with Architecture: Introducing the Paris 2024 Podium 🏆 The Paris 2024 organizers have revealed the medal ceremony podium, to be used at 329 Olympic and 549 Paralympic award ceremonies.🎖️ Sustainable Event Management 💚 Hosting a global event like the Olympics demands substantial resources and often faces sustainability scrutiny. Paris 2024 is committed to sustainable practices, including: ♻️ Circular Economy 🥗 Sustainable Food Management 🌱 Reducing Greenhouse Gas Emissions 🏅 ISO 20121 Certification Striving for certification in sustainable event management, setting a standard for future events. Let's watch as Paris sets the stage for a remarkable and responsible Olympic Games! 🌟 #Paris2024 #Olympics #PRStrategy #Sustainability #EconomicGrowth #Tourism #JobCreation #FashionAndArt #CircularEconomy"

"Unveiling Fascinating Trends Among Gen Z: Insights from Bolt Mr. Nathadon Suksiritarnan, Country Manager of Bolt Thailand, shares insights into the rising trend of non-ownership among the younger generation. 📈 Bolt revealed 600% increase in ride-hailing service usage over the past two years in Thailand, with a staggering 800% rise in app users since its official launch. This surge aligns with the shift in consumer behavior, where younger generations prioritize access over ownership. 👉 Interestingly, Gen Z values experiences and digital access over owning physical assets. This shift is influenced by economic pressures, rising living costs, and the convenience of technology. Ride-hailing services, streaming platforms, and subscription services are becoming integral to their lifestyle. A 2023 McKinsey survey reveals that individuals under 30 use personal vehicles 42% less than those over 45, highlighting a growing preference for shared and public transportation. The UN predicts that by 2050, 68% of the global population will reside in urban areas, emphasizing the need for efficient, sustainable transport solutions. These trends suggest a need for businesses to adapt by promoting seamless public transport integration and providing diverse, convenient, and eco-friendly travel options. 🌎 Join Bolt in discussing how these trends are shaping the future of urban mobility and how businesses can adapt to meet the evolving needs of younger generations. 🏃♂️🚕 🔗 Link through the article https://lnkd.in/gRAkMZen #Bolt #GenZTrends #UrbanMobility #trends #insights #SustainableTransport #FutureOfTravel"

Unlocking the Power of Public Relations 💪: Building Strong Brands in the Digital Age! 🌎 In the dynamic realm of modern communication, few professions are as intertwined with journalism as Public Relations (PR). An affectionately termed abbreviation, PR derives its name from the fusion of "Public" and "Relations," emphasizing its core function: fostering relationships between organizations and the public. Traditionally perceived as orchestrators of press conferences and purveyors of organizational news to the media, PR professionals have long served as intermediaries, conveying vital narratives to the public sphere. However, with the advent of the digital age, the communication landscape has evolved significantly. The rise of social media as new intermediaries has raised questions about the enduring relevance of PR. 📈 Before engaging a PR agency, brands must align their objectives with the role of PR. While PR enhances credibility with stakeholders and facilitates widespread recognition of success through strategic communication, its focus on building relationships may not directly align with sales-oriented marketing objectives. Understanding this distinction is crucial for brands navigating the PR landscape. 🥰 While some brands maintain in-house PR capabilities, others opt to enlist the expertise of PR agencies to bolster their public image. Whether augmenting existing capabilities or strategizing from scratch, PR agencies play a pivotal role in shaping brand communication strategies to align with organizational objectives. 🙋🏻♀️ Central to effective PR is the creation of quality content that transcends mere advertising. By disseminating accurate and comprehensive information tailored to target audiences, PR endeavours to cultivate credibility and foster organic discussions about the brand within the media and among consumers. Contrary to marketing's consumer-centric focus, PR's primary audience is the media. While PR cannot exert absolute control over media narratives, it endeavours to deliver compelling content that resonates with both journalists and consumers, thereby shaping brand perception and reputation.❣️ Despite misconceptions, PR is not solely about boosting sales through immediate news releases. Instead, it focuses on generating awareness and fostering brand affinity, leaving the task of conversion to marketing initiatives. Amidst intensifying market competition, investing in professional PR services is essential for building a robust brand identity and reputation. From enhancing brand awareness and managing crises to bolstering credibility and managing online reputation, PR agencies offer comprehensive solutions to navigate the complexities of modern communication effectively. ⭐️ Read more through our article https://lnkd.in/gX_896Dq 💌