About Me

I am an Associate Professor of Marketing at INSEAD. Previously, I have been a visiting professor at the Wharton School of Business at the University of Pennsylvania and an assistant professor at the Michael G. Foster School of Business at the University of Washington in Seattle.  I hold a PhD in Marketing from the Marshall School of Business at the University of Southern California. Prior to academia, I worked at McKinsey & Company.

My research is focused on two main areas:

You can access my papers via the links in the Research tab of my site.

My methodological expertise is in text analytics. My research has appeared in leading journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Strategic Management Journal, Information Systems Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Harvard Business Review. My book - Mine Your Language was published by Penguin Random House India in March 2024.

You can reach out to me at [email protected]