Susanna Hasenoehrl

Susanna Hasenoehrl

Singapore
19K followers 500+ connections

About

I am a global leader with 20+ years of leadership experience in tech-driven growth…

Articles by Susanna

Activity

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Experience

  • SAP Graphic

    SAP

    Singapore

  • -

    Vienna, Austria

  • -

    Singapore, Singapore

  • -

    Singapore

  • -

    Switzerland, Singapore

  • -

    Singapore

  • -

    Singapore

  • -

    Singapore

  • -

    Munich / Singapore / Bangkok

Education

  • Universität Innsbruck Graphic

    Leopold-Franzens Universität Innsbruck

    -

    Study year 1999-2000 at SKEMA, France (formerly CERAM)

  • -

    The GAINMORE™ AdvantEdge Coach Certification Training is designed to equip organizational leaders with the tools and techniques for coaching their team members as well as applying coaching methods on an ad-hoc basis. The Professional Leadership Caddy certification goes beyond traditional coaching training: elements of NLP, Neuro Science, Cognitive Psychology, coaching and mentoring are brought together in a comprehensive framework that works at the individual, team and organizational levels.

  • -

Volunteer Experience

  • Gravista Leaders Graphic

    Founder

    Gravista Leaders

    - Present 11 years

    Education

    Gravista Leaders and Gravista Planet are peer groups for international female leaders in Singapore providing a regular forum for sharing, learning and mentoring. A limited number of memberships are provided for international company leaders and global/regional functional heads.

    “A great, great group of ladies and very inspiring”
    Wendy Hogan, Digital Media, Tech and Marketing Advisor

  • MMA Global APAC Graphic

    Market Education Lead APAC

    MMA Global APAC

    - 2 years 2 months

  • Location Based Marketing Association Graphic

    Co Chairperson Singapore Chapter

    Location Based Marketing Association

    - 1 year 1 month

Publications

  • The future of sustainability reporting in the finance function

    FutureCFO

    Among the things finance leaders must focus on for the new year is undoubtedly the rising interest and trend on sustainability.

    ESG reporting is likely to be more on the center stage in 2024, making evaluation of the organisation’s governance structure and sustainability strategy an imperative to identify gaps in time to address them.

    According to Susanna Hasenoehrl, head of sustainability for Asia Pacific & Japan at enterprise application software company SAP, sustainability can…

    Among the things finance leaders must focus on for the new year is undoubtedly the rising interest and trend on sustainability.

    ESG reporting is likely to be more on the center stage in 2024, making evaluation of the organisation’s governance structure and sustainability strategy an imperative to identify gaps in time to address them.

    According to Susanna Hasenoehrl, head of sustainability for Asia Pacific & Japan at enterprise application software company SAP, sustainability can no longer be considered separately to the finance function because it is increasingly clear that sustainability performance is fundamentally linked to business performance.

    See publication
  • Accelerating carbon accounting in Asia

    World Business Council for Sustainable Development

    Says Susanna Hasenoehrl: “We see global regulation like the European Union’s Carbon Border Adjustment Mechanism (CBAM) and other proposed ways of monitoring the emissions flows around the world as a tipping point for organizational investment into carbon accounting. This is just the beginning – the scope of regulations and reporting requirements will only increase, and the need for reliable, complete, and auditable data, based on actual figures rather than averages, will become ever more…

    Says Susanna Hasenoehrl: “We see global regulation like the European Union’s Carbon Border Adjustment Mechanism (CBAM) and other proposed ways of monitoring the emissions flows around the world as a tipping point for organizational investment into carbon accounting. This is just the beginning – the scope of regulations and reporting requirements will only increase, and the need for reliable, complete, and auditable data, based on actual figures rather than averages, will become ever more critical.”

    Other authors
    See publication
  • Still ‘greenwashing’ - or taking real climate action?

    The Sustainability Speaker

    Next to covid-19, the business environment is still dominated by environmental risks, both in terms of the likelihood and the impact of them happening. In 2019, world’s insurers documented a record of US$232 billion of damages from natural catastrophes. And these weren't just small incidents here and there: over 40 major disasters - induced by global warming - caused damages in excess of one billion dollars each. Massive floods, prolonged drought, extreme heat waves - this is the new ‘normal’…

    Next to covid-19, the business environment is still dominated by environmental risks, both in terms of the likelihood and the impact of them happening. In 2019, world’s insurers documented a record of US$232 billion of damages from natural catastrophes. And these weren't just small incidents here and there: over 40 major disasters - induced by global warming - caused damages in excess of one billion dollars each. Massive floods, prolonged drought, extreme heat waves - this is the new ‘normal’ even in places like Germany and Japan. And the trend is unmistakably upward - which is something that the insurance industry is intimately familiar with.

    According to Henri de Castries, former Chairman and CEO of the French insurance giant AXA, a plus two degrees Celsius warmer world might still be insurable, whereas a four degrees warmer world 'certainly would not be’. This is the trajectory we’re on now, at the very least. Just think for a moment what this means to your business, or for your home.

    See publication
  • Boost your TV and offline campaigns with mobile

    Digital Market Asia

    The percentage of advertising spent on digital and mobile platforms continues to grow year-on-year. Media owners certainly have a vested interest in the budget allocation; but what if marketers stopped thinking about the media spectrum as a competitive race? In the interest of marketing effectiveness, we think it is most productive to focus on how digital, particularly mobile advertising, works in conjunction with traditional forms of media like TV.

    Today’s consumers are living in the…

    The percentage of advertising spent on digital and mobile platforms continues to grow year-on-year. Media owners certainly have a vested interest in the budget allocation; but what if marketers stopped thinking about the media spectrum as a competitive race? In the interest of marketing effectiveness, we think it is most productive to focus on how digital, particularly mobile advertising, works in conjunction with traditional forms of media like TV.

    Today’s consumers are living in the ‘always on’ age, continuously digitally interacting with the surrounding environment through their mobile devices. This is altering conventional marketing and media models. The most effective initiatives now use mobile communications to add a digital layer of interactivity and measurability to offline media. This includes TV, print and Out-Of-Home.

    Other authors
    See publication
  • Next frontier of mobile marketing: personal data & privacy

    Digital Market Asia

    Successful mobile marketers have understood that the key for connecting with mobile consumers lies in personalised and contextual experiences, which are based on people’s behavior, moods, mindsets and intents in specific moments of time and location. Even if some of the scenes in the Google Glass project are still somewhat further down the road, making use of these “mobile moments” – as coined by Barney Loehnis of OgilvyOne – represent both an opportunity as well as a potential risk for…

    Successful mobile marketers have understood that the key for connecting with mobile consumers lies in personalised and contextual experiences, which are based on people’s behavior, moods, mindsets and intents in specific moments of time and location. Even if some of the scenes in the Google Glass project are still somewhat further down the road, making use of these “mobile moments” – as coined by Barney Loehnis of OgilvyOne – represent both an opportunity as well as a potential risk for marketers today.

    See publication
  • HTML5 decoded for marketers

    Digital Market Asia

    As a digital marketer you may have heard and, by now, you should know that a major new development – backed by online giants like Facebook, Google and Microsoft – is under way. The soon-to-be-implemented HTML5 web standard will fundamentally change the way we use the web and the business behind it. And HTML5 is going to have an even greater impact on mobile apps – the numbers, creative standards and user experience. So – if you are planning to develop new ways of getting close to your customer…

    As a digital marketer you may have heard and, by now, you should know that a major new development – backed by online giants like Facebook, Google and Microsoft – is under way. The soon-to-be-implemented HTML5 web standard will fundamentally change the way we use the web and the business behind it. And HTML5 is going to have an even greater impact on mobile apps – the numbers, creative standards and user experience. So – if you are planning to develop new ways of getting close to your customer base, if you are looking to extend your reach in mobile, pay attention. HTML5 is going to change the game, yet again.

    See publication
  • Your mobile strategy cheat list

    Digital Market Asia

    I encourage marketers, or any businesses, to start developing mobile strategies for the purpose of creating great customer experiences and reaching a superior ROI. Together with a range of Singapore based industry experts and a simple ‘cheat list’, I am sharing some practical guidance on how to accomplish it.

    See publication
  • Assessing new product potential in an international context: lessons learned in Thailand

    Journal of Consumer Marketing / Emerald

    Design/methodology/approach – The authors present their experiences collected during a concept-testing project in Thailand. In a separate section, they judge the degree to which the findings can be generalized.

    Findings – Describes circumstances that strongly influence the validity of the research results in an international context, in particular sampling method, the concept presentation, the questioning procedure, country-specific market conditions, and the assessment of learning…

    Design/methodology/approach – The authors present their experiences collected during a concept-testing project in Thailand. In a separate section, they judge the degree to which the findings can be generalized.

    Findings – Describes circumstances that strongly influence the validity of the research results in an international context, in particular sampling method, the concept presentation, the questioning procedure, country-specific market conditions, and the assessment of learning behavior.

    Research limitations/implications – The authors suggest future research avenues as they relate to further conceptual development of product diffusion models in an international context. Particularly the efforts to study the impact of culture on consumer innovativeness, adopting culture conceptualizations which realistically reflect consumer behavior, are relevant.

    Practical implications – The authors make recommendations as to how to cope with managerial unfamiliarity that arises in an international context: defining locus of control, being aware of where biases enter and set, the findings into the research context, defining the value-add of additional information on learning behavior.

    Originality/value – This paper fulfils an identified need to provide more insights that show how practitioners manage the environmental unfamiliarity that arises in the context of international concept-testing projects.

    Other authors
    See publication

Projects

  • Climate Reality Leader

  • The Sustainability Speaker

    - Present

    International keynote speaker and business leader Susanna Hasenoehrl shows how corporate leaders can tackle imminent climate risks and make the most of the sustainable business opportunities. In her keynote, The Business Impact of Climate Change, Susanna illustrates the material topics all business leaders must know about the myriad economic dependencies on our physical environment, with a clarity never seen before. Whether dissecting capital markets’ response to ESG ratings or the impact of…

    International keynote speaker and business leader Susanna Hasenoehrl shows how corporate leaders can tackle imminent climate risks and make the most of the sustainable business opportunities. In her keynote, The Business Impact of Climate Change, Susanna illustrates the material topics all business leaders must know about the myriad economic dependencies on our physical environment, with a clarity never seen before. Whether dissecting capital markets’ response to ESG ratings or the impact of greenwashing on the brand, Susanna’s presentation cuts through noise. She provides the very latest, comprehensive global evidence, making the case for corporate climate action evident - now.

    See project

Languages

  • English

    Native or bilingual proficiency

  • German

    Native or bilingual proficiency

  • French

    Professional working proficiency

  • Swedish

    Professional working proficiency

  • Finnish

    Native or bilingual proficiency

Organizations

  • Gravista Leaders

    Founder

    - Present

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