About
I am a global leader with 20+ years of leadership experience in tech-driven growth…
Articles by Susanna
Activity
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A week on from INC-5, I shared my views in edie on the why data transparency is central to a successful treaty and why this is 𝘁𝗵𝗲 moment for…
A week on from INC-5, I shared my views in edie on the why data transparency is central to a successful treaty and why this is 𝘁𝗵𝗲 moment for…
Liked by Susanna Hasenoehrl
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Well done Amar Jadhav! #automotive #sustainability #thoughtleadership
Well done Amar Jadhav! #automotive #sustainability #thoughtleadership
Shared by Susanna Hasenoehrl
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BREAKING: Shell BACKS DOWN in their lawsuit against us. In February 2023, Shell launched a multi-million dollar lawsuit against Greenpeace UK and…
BREAKING: Shell BACKS DOWN in their lawsuit against us. In February 2023, Shell launched a multi-million dollar lawsuit against Greenpeace UK and…
Liked by Susanna Hasenoehrl
Experience
Education
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The GAINMORE™ AdvantEdge Coach Certification Training is designed to equip organizational leaders with the tools and techniques for coaching their team members as well as applying coaching methods on an ad-hoc basis. The Professional Leadership Caddy certification goes beyond traditional coaching training: elements of NLP, Neuro Science, Cognitive Psychology, coaching and mentoring are brought together in a comprehensive framework that works at the individual, team and organizational levels.
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Volunteer Experience
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Founder
Gravista Leaders
- Present 11 years
Education
Gravista Leaders and Gravista Planet are peer groups for international female leaders in Singapore providing a regular forum for sharing, learning and mentoring. A limited number of memberships are provided for international company leaders and global/regional functional heads.
“A great, great group of ladies and very inspiring”
Wendy Hogan, Digital Media, Tech and Marketing Advisor
Publications
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The future of sustainability reporting in the finance function
FutureCFO
Among the things finance leaders must focus on for the new year is undoubtedly the rising interest and trend on sustainability.
ESG reporting is likely to be more on the center stage in 2024, making evaluation of the organisation’s governance structure and sustainability strategy an imperative to identify gaps in time to address them.
According to Susanna Hasenoehrl, head of sustainability for Asia Pacific & Japan at enterprise application software company SAP, sustainability can…Among the things finance leaders must focus on for the new year is undoubtedly the rising interest and trend on sustainability.
ESG reporting is likely to be more on the center stage in 2024, making evaluation of the organisation’s governance structure and sustainability strategy an imperative to identify gaps in time to address them.
According to Susanna Hasenoehrl, head of sustainability for Asia Pacific & Japan at enterprise application software company SAP, sustainability can no longer be considered separately to the finance function because it is increasingly clear that sustainability performance is fundamentally linked to business performance. -
Accelerating carbon accounting in Asia
World Business Council for Sustainable Development
Says Susanna Hasenoehrl: “We see global regulation like the European Union’s Carbon Border Adjustment Mechanism (CBAM) and other proposed ways of monitoring the emissions flows around the world as a tipping point for organizational investment into carbon accounting. This is just the beginning – the scope of regulations and reporting requirements will only increase, and the need for reliable, complete, and auditable data, based on actual figures rather than averages, will become ever more…
Says Susanna Hasenoehrl: “We see global regulation like the European Union’s Carbon Border Adjustment Mechanism (CBAM) and other proposed ways of monitoring the emissions flows around the world as a tipping point for organizational investment into carbon accounting. This is just the beginning – the scope of regulations and reporting requirements will only increase, and the need for reliable, complete, and auditable data, based on actual figures rather than averages, will become ever more critical.”
Other authorsSee publication -
Still ‘greenwashing’ - or taking real climate action?
The Sustainability Speaker
Next to covid-19, the business environment is still dominated by environmental risks, both in terms of the likelihood and the impact of them happening. In 2019, world’s insurers documented a record of US$232 billion of damages from natural catastrophes. And these weren't just small incidents here and there: over 40 major disasters - induced by global warming - caused damages in excess of one billion dollars each. Massive floods, prolonged drought, extreme heat waves - this is the new ‘normal’…
Next to covid-19, the business environment is still dominated by environmental risks, both in terms of the likelihood and the impact of them happening. In 2019, world’s insurers documented a record of US$232 billion of damages from natural catastrophes. And these weren't just small incidents here and there: over 40 major disasters - induced by global warming - caused damages in excess of one billion dollars each. Massive floods, prolonged drought, extreme heat waves - this is the new ‘normal’ even in places like Germany and Japan. And the trend is unmistakably upward - which is something that the insurance industry is intimately familiar with.
According to Henri de Castries, former Chairman and CEO of the French insurance giant AXA, a plus two degrees Celsius warmer world might still be insurable, whereas a four degrees warmer world 'certainly would not be’. This is the trajectory we’re on now, at the very least. Just think for a moment what this means to your business, or for your home. -
Boost your TV and offline campaigns with mobile
Digital Market Asia
The percentage of advertising spent on digital and mobile platforms continues to grow year-on-year. Media owners certainly have a vested interest in the budget allocation; but what if marketers stopped thinking about the media spectrum as a competitive race? In the interest of marketing effectiveness, we think it is most productive to focus on how digital, particularly mobile advertising, works in conjunction with traditional forms of media like TV.
Today’s consumers are living in the…The percentage of advertising spent on digital and mobile platforms continues to grow year-on-year. Media owners certainly have a vested interest in the budget allocation; but what if marketers stopped thinking about the media spectrum as a competitive race? In the interest of marketing effectiveness, we think it is most productive to focus on how digital, particularly mobile advertising, works in conjunction with traditional forms of media like TV.
Today’s consumers are living in the ‘always on’ age, continuously digitally interacting with the surrounding environment through their mobile devices. This is altering conventional marketing and media models. The most effective initiatives now use mobile communications to add a digital layer of interactivity and measurability to offline media. This includes TV, print and Out-Of-Home.Other authorsSee publication -
Next frontier of mobile marketing: personal data & privacy
Digital Market Asia
Successful mobile marketers have understood that the key for connecting with mobile consumers lies in personalised and contextual experiences, which are based on people’s behavior, moods, mindsets and intents in specific moments of time and location. Even if some of the scenes in the Google Glass project are still somewhat further down the road, making use of these “mobile moments” – as coined by Barney Loehnis of OgilvyOne – represent both an opportunity as well as a potential risk for…
Successful mobile marketers have understood that the key for connecting with mobile consumers lies in personalised and contextual experiences, which are based on people’s behavior, moods, mindsets and intents in specific moments of time and location. Even if some of the scenes in the Google Glass project are still somewhat further down the road, making use of these “mobile moments” – as coined by Barney Loehnis of OgilvyOne – represent both an opportunity as well as a potential risk for marketers today.
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HTML5 decoded for marketers
Digital Market Asia
As a digital marketer you may have heard and, by now, you should know that a major new development – backed by online giants like Facebook, Google and Microsoft – is under way. The soon-to-be-implemented HTML5 web standard will fundamentally change the way we use the web and the business behind it. And HTML5 is going to have an even greater impact on mobile apps – the numbers, creative standards and user experience. So – if you are planning to develop new ways of getting close to your customer…
As a digital marketer you may have heard and, by now, you should know that a major new development – backed by online giants like Facebook, Google and Microsoft – is under way. The soon-to-be-implemented HTML5 web standard will fundamentally change the way we use the web and the business behind it. And HTML5 is going to have an even greater impact on mobile apps – the numbers, creative standards and user experience. So – if you are planning to develop new ways of getting close to your customer base, if you are looking to extend your reach in mobile, pay attention. HTML5 is going to change the game, yet again.
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Your mobile strategy cheat list
Digital Market Asia
I encourage marketers, or any businesses, to start developing mobile strategies for the purpose of creating great customer experiences and reaching a superior ROI. Together with a range of Singapore based industry experts and a simple ‘cheat list’, I am sharing some practical guidance on how to accomplish it.
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Assessing new product potential in an international context: lessons learned in Thailand
Journal of Consumer Marketing / Emerald
Design/methodology/approach – The authors present their experiences collected during a concept-testing project in Thailand. In a separate section, they judge the degree to which the findings can be generalized.
Findings – Describes circumstances that strongly influence the validity of the research results in an international context, in particular sampling method, the concept presentation, the questioning procedure, country-specific market conditions, and the assessment of learning…Design/methodology/approach – The authors present their experiences collected during a concept-testing project in Thailand. In a separate section, they judge the degree to which the findings can be generalized.
Findings – Describes circumstances that strongly influence the validity of the research results in an international context, in particular sampling method, the concept presentation, the questioning procedure, country-specific market conditions, and the assessment of learning behavior.
Research limitations/implications – The authors suggest future research avenues as they relate to further conceptual development of product diffusion models in an international context. Particularly the efforts to study the impact of culture on consumer innovativeness, adopting culture conceptualizations which realistically reflect consumer behavior, are relevant.
Practical implications – The authors make recommendations as to how to cope with managerial unfamiliarity that arises in an international context: defining locus of control, being aware of where biases enter and set, the findings into the research context, defining the value-add of additional information on learning behavior.
Originality/value – This paper fulfils an identified need to provide more insights that show how practitioners manage the environmental unfamiliarity that arises in the context of international concept-testing projects.Other authorsSee publication
Projects
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Climate Reality Leader
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The Sustainability Speaker
- Present
International keynote speaker and business leader Susanna Hasenoehrl shows how corporate leaders can tackle imminent climate risks and make the most of the sustainable business opportunities. In her keynote, The Business Impact of Climate Change, Susanna illustrates the material topics all business leaders must know about the myriad economic dependencies on our physical environment, with a clarity never seen before. Whether dissecting capital markets’ response to ESG ratings or the impact of…
International keynote speaker and business leader Susanna Hasenoehrl shows how corporate leaders can tackle imminent climate risks and make the most of the sustainable business opportunities. In her keynote, The Business Impact of Climate Change, Susanna illustrates the material topics all business leaders must know about the myriad economic dependencies on our physical environment, with a clarity never seen before. Whether dissecting capital markets’ response to ESG ratings or the impact of greenwashing on the brand, Susanna’s presentation cuts through noise. She provides the very latest, comprehensive global evidence, making the case for corporate climate action evident - now.
Languages
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English
Native or bilingual proficiency
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German
Native or bilingual proficiency
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French
Professional working proficiency
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Swedish
Professional working proficiency
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Finnish
Native or bilingual proficiency
Organizations
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Gravista Leaders
Founder
- Present
Recommendations received
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🌍 The Arctic's Alarming Transition: From Carbon Sink to Carbon Source 🌍 According to NOAA: National Oceanic & Atmospheric Administration’s latest…
🌍 The Arctic's Alarming Transition: From Carbon Sink to Carbon Source 🌍 According to NOAA: National Oceanic & Atmospheric Administration’s latest…
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Affordability challenges are slowing down the adoption of electric cars. Current flat-rate subsidies miss the mark— they do not effectively help…
Affordability challenges are slowing down the adoption of electric cars. Current flat-rate subsidies miss the mark— they do not effectively help…
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I’ll say it again: Nuclear is just not right for Australia. To pursue this fantasy here is dangerous: it only means we prolong the burning of…
I’ll say it again: Nuclear is just not right for Australia. To pursue this fantasy here is dangerous: it only means we prolong the burning of…
Liked by Susanna Hasenoehrl
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Congratulations to Yara Thailand for winning the Yara Africa & Asia (YAA) Operational Excellence Rewards & Recognition Program! 🎉 This program was…
Congratulations to Yara Thailand for winning the Yara Africa & Asia (YAA) Operational Excellence Rewards & Recognition Program! 🎉 This program was…
Liked by Susanna Hasenoehrl
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“According to a new Bloomberg report, the cost of LFP battery cells in China has fallen by 51 per cent to an average of $53/kWh since 2023. That’s…
“According to a new Bloomberg report, the cost of LFP battery cells in China has fallen by 51 per cent to an average of $53/kWh since 2023. That’s…
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All Aboard: What Japan’s Trains Can Teach Us About Innovation and Growth 🚆 As someone who’s always loved trains, they’re always part of my…
All Aboard: What Japan’s Trains Can Teach Us About Innovation and Growth 🚆 As someone who’s always loved trains, they’re always part of my…
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NEW Ember data: Despite some windless weeks in Europe in November, Sweden reached a new record share of wind power of over 30% ⚡ This is a…
NEW Ember data: Despite some windless weeks in Europe in November, Sweden reached a new record share of wind power of over 30% ⚡ This is a…
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🌍🚛 Driving Heavy-Duty Electrification Forward with Heliox, a Siemens Business At Heliox, now proudly part of Siemens, we are shaping a sustainable…
🌍🚛 Driving Heavy-Duty Electrification Forward with Heliox, a Siemens Business At Heliox, now proudly part of Siemens, we are shaping a sustainable…
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Well said. I found Arnab Datta's NYT opinion piece to be poorly informed and, at heart, an ode to business-as-usual. To wit, it contains the…
Well said. I found Arnab Datta's NYT opinion piece to be poorly informed and, at heart, an ode to business-as-usual. To wit, it contains the…
Liked by Susanna Hasenoehrl
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🌊 "The ocean is resilient, but only if we give it a chance." – Her Deepness Dr. Sylvia Earle Dr Earle has an incredible way of making you feel like…
🌊 "The ocean is resilient, but only if we give it a chance." – Her Deepness Dr. Sylvia Earle Dr Earle has an incredible way of making you feel like…
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