Qian Ye Seah

“As someone deeply invested in media and brand strategy at GrowthOps Asia, I've witnessed first-hand the critical need for transparency to evolve from a buzzword to a foundational business practice. This article sheds light on the complex layers and what it will genuinely take to cultivate an environment of trust and openness in our industry.” - Arshad Ahamed, Regional Director of Media and Brand Strategy Read it here: https://lnkd.in/gvkz9eNn #AdTech #TransparencyInAdvertising #DigitalMarketing #MediaStrategy #Innovation #BrandStrategy

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ICYMI: Curious if Lemon8 is the secret ingredient your brand strategy needs? 🍋 Our latest article dives into this Instagram-meets-Pinterest app from ByteDance, the creators of TikTok. Discover whether Lemon8 could be the zesty boost your marketing needs or just a sour note:

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Taboola’s ‘Abby’ provides advertisers with a conversational approach to seamlessly build and launch every aspect of their campaigns, including budgeting, targeting, creative development, optimisation, and more. Commenting on the launch, Adam Singolda, CEO of Taboola, said, “Abby reinvents what's possible for advertisers of all sizes, taking the guesswork and time demands out of launching campaigns.” #generativeai #advertising #global ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, Singapore, and Hong Kong to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Learn more how industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register for on-demand access to this webinar HERE: https://bit.ly/4dI06WE

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📜 [Member's Research] DoubleVerify: First APAC-focused Global Insights Report for 2024 🚀 What innovative strategies are APAC companies implementing to enhance media quality in digital advertising? DoubleVerify's new "APAC-focused Global Insights Report for 2024'', uncovers key trends and challenges faced by advertisers across the region, highlighting the growing urgency for media quality. Key highlights: 🤖 Discover how Generative AI is driving a significant increase in ad fraud schemes and variants globally ⚠️ Uncover the reasons behind the decrease in brand safety and suitability violations globally for DV advertisers 💡 Explore the disruptive threat of low-quality content and Made-For-Advertising sites impacting digital ecosystems 🔍 Learn how AI-driven campaign optimization is enhancing media quality for APAC marketers Check out the full report now on IABHK's research corner: https://lnkd.in/gU7fG3xX #IABHK #ResearchCorner #DoubleVerify #APACInsights #MediaQuality #AdFraud #GenerativeAI #DigitalAdvertising #BrandSafety #DigitalFutureTogether

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In the digital advertising landscape, attention is more critical than ever. That’s why we’ve partnered with Dentsu Japan International Brands to conduct a study exploring the reality of attention in the Japanese market. Its findings show that Ogury creatives drive 2.5 times more attention than industry standards, translating to 38% higher brand recognition and 7.8% higher brand choice. In today’s attention-driven economy, there is a clear correlation between optimal attention and brand choice, with higher attention levels leading to greater brand uplift. Read the full study in ExchangeWire Japan: https://lnkd.in/eE2SMtnN #AdTech #DigitalAdvertising #AttentionEconomy

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Yahoo Advertising and Innervate (formerly RevJet)’s Yahoo Creative accelerates programmatic technology to enhance real-time creative development with advanced AI and data.  It is also an omni-channel solution compatible with CTV, mobile, display, DOOH, and more, delivering consistent and impactful creative across all platforms. Elizabeth Herbst-Brady, chief revenue officer at Yahoo, said, “Yahoo Creative represents a major technological advancement, combining AI, data, and human expertise to usher in a new era of creative for advertisers. It empowers brands to achieve greater personalisation and engagement, driving superior campaign results.” Also commenting on the launch, Tony Gemma, vice president and head of Yahoo Creative, shared, “Yahoo Creative represents a key advancement in creative within our industry. By bringing together Innervate’s cutting-edge technology and integrating our robust data and creative services, Yahoo Creative is transforming the potential for creativity and delivering superior results for advertisers.” #marketing  #advertising #platforms ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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📽️ IABHK Measurement Fuel Stop 🔟 Understanding Media Quality: Brand Safety, Ad Fraud, Viewability and Attention Metrics 🛡️Navigating the complexities of media quality is essential for brands aiming to protect their reputation and optimize advertising effectiveness. Join Timmy Kwok from Omnicom Media Group Hong Kong and Junny Yiu from DoubleVerify as they explore critical aspects of brand safety, fraud awareness, and measurement solutions. Key Highlights: 📈 Viewability and Attention Metrics: Effective ad impressions must meet viewability criteria while focusing on user engagement. 🔒 Brand Safety: Protects against negative associations, significantly influencing consumer perception. 🚫 Fraud Awareness: Non-human traffic can lead to substantial financial losses in advertising. Thanks to our insightful speakers: ✨ Timmy Kwok, Head of Performance, Omnicom Media Group Hong Kong ✨ Junny Yiu, Senior Business Director, DoubleVerify 📺 Watch EP10: https://lnkd.in/gPdcKf-b 📝 Fill out our short survey to provide feedback and suggest topics: https://lnkd.in/g3KDGDVV   🔸 Explore more MFS videos on our YouTube Channel: https://lnkd.in/gjdKuxqB #IABHK #DigitalFutureTogether #MFS #MediaQuality #BrandSafety #AdFraud #MarketingInsights

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The APAC advertising market grew by 7.5% this year, with digital pure players driving 76% of ad budgets. Traditional media saw modest growth, but the future remains firmly digital as the region braces for an 82% digital share by 2029.

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Performance marketing is facing a major shake-up. With privacy regulations like Apple’s ATT and Google’s Privacy Sandbox making retargeting more challenging, many are questioning the future of the industry 💭 Our Paid Media Senior Director, Alberto Sánchez Barco shares his insights with Campaign Asia-Pacific, saying he sees an opportunity for savvy marketers to innovate and build stronger, more trusted relationships with customers. Read the article here: https://lnkd.in/gtVPixuC #OrangeLine #performancemarketing #digitalmarketing

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According to dentsu's 2024 index, the number of brands involved in B2B buying has jumped to 62% since 2021.   “Our goal is to provide B2B brands with the tools and insights they need to connect their marketing, IT, and sales efforts more effectively and these solutions represent a significant leap forward in our commitment to driving B2B success," Patrick Hounsell, president of Dentsu B2B, said. #b2b #marketing #singapore ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE -[Workshop] Exclusive for brand marketers in Singapore. Embark on a journey to harness the full potential of WhatsApp for Business from discovery to re-engagement, upselling, and beyond. Ready to level up Your WhatsApp marketing game? Register for this workshop HERE: https://bit.ly/3XcOZxU 

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According to the report from IPG Mediabrands's MAGNA, the digital strength driving APAC advertising revenues will translate to continued share gains for digital advertising revenues in APAC. Digital revenues will represent 81% of total budgets in 2028, up from 76% of total advertising revenues in 2024. By 2028, the share of total revenues that are represented by linear advertising formats will have fallen to just 19%, representing about the same number of dollars (US$65b) as they do today (US$68b). Leigh Terry, CEO at IPG Mediabrands APAC, said, “The advertising industry in APAC is poised for continued growth in 2024, with an 8.5% projected increase, reaching US$289b. This follows a 9.5% growth in 2023. Despite economic fluctuations, digital advertising remains the driving force, with search and social media leading the way. The digital dominance in APAC is expected to persist, with digital revenues forecast to account for 81% of total budgets by 2028, up from 76% in 2024.” Meanwhile, Paul Waller, chief investment officer at MAGNA APAC, commented, “Despite economic uncertainties, the global and APAC advertising market continues to expand. With digital ad spend leading the charge and projected to reach unprecedented heights in the coming years. Now that inflation in commodity costs and consumer prices are under control, marketers are returning to previous levels of advertising budgets and taking advantage of the investment opportunities offered. With a heightened focus towards more targeted and data-driven marketing strategies.” #advertising #marketforecast #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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Netflix has announced that they will be launching their in-house adtech platform by 2025, a move that will continue supporting the platform’s ad-supported plan. Moreover, Netflix will also expand its buying capabilities to include The Trade Desk, Google’s Display & Video 360, and Magnite who will join Microsoft as the main programmatic partners for advertisers. Amy Reinhard, president of advertising at Netflix, said, “Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence that’s made Netflix the leader in streaming technology today.” #adtech #digitaladvertising #streaming ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4

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In contrast to conventional approaches centred around metrics such as followers, reach, impressions, likes, and engagement, SWAY by HAVAS Red PH prioritises genuine connections within smaller, more defined niche communities that represent subcultures. Speaking on the launch, Jos Ortega, CEO of HAVAS Ortega and general manager of HAVAS Red Philippines, said, “Influencers have become trusted leaders and catalysts for change. By curating collaborative campaigns that align with their core values and those of the subcultures they influence, we foster deeper engagement and brand loyalty, all while respecting the unique interests of these passionate communities.” Dayniel Garcia, head of SWAY by HAVAS Red Philippines, also shared, "We are redefining influencer marketing in the Philippines. The emergence of subcultures signalled the need to analyse and further explore the cultural context. Fortunately, we have proprietary strategic and measurement tools that inspire fresh approaches that deliver results." #influencermarketing #socialmedia #philippines ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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💡 Ogury's Winning Formula: Conquering the APAC Advertising Market 💡 Ogury may not be a household name, but in ad tech, it’s a leader. Founded in London in 2014, Ogury’s privacy-focused approach and persona-based targeting have set a new standard for digital advertising. 🔹 Early APAC Entry: By entering the APAC market early, Ogury positioned itself ahead of competitors. Their understanding of diverse regional data privacy laws allowed them to build consumer trust and offer tailored solutions. 🔹 Local Presence: Establishing a Tokyo office and appointing a Japanese Country Manager provided Ogury with invaluable local insights. This move helped the company navigate market complexities and foster strong relationships with regional brands and publishers. 🔹 Global Impact: Ogury’s innovative model, which combines persona-based targeting with a robust data stack, has led to collaborations with global powerhouses like Microsoft, BMW, and Dyson. Their approach has proven effective in driving success across 17 countries. At Akitaya.Design, we help brands achieve similar success in the APAC market. Leveraging our deep local knowledge and strategic insights, we guide you through the intricacies of market expansion, ensuring sustainable growth and long-term success. Ready to take your business to the next level in APAC? Message us and explore how we can help you grow! 🌟 #APACMarket #AdTech #Advertising #BusinessExpansion #GrowthStrategy #ConsultingExcellence https://lnkd.in/g9T34nhy

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Through their collaboration, GroupM and its agencies have utilised SeenThis’ expertise and proprietary technology to manage and minimise carbon emissions while enhancing the performance of display advertising campaigns. Commenting on the partnership, Kieley Taylor, global head of partnerships at GroupM, said, “One year on, we are achieving what we said we would do, building on our global framework for media decarbonization. The success of this partnership marks an important step in our commitment to decarbonise our media supply chain, and the more advertisers opt into SeenThis, the more they can drive positive results across both emissions and performance.” Thomas Bowens, global agency director at SeenThis, also said, “Our partnership is one of the first examples of a vendor providing an immediate turn-key solution to enable GroupM to deliver CO2e reductions while enhancing the user experience. We’re thrilled that GroupM is focused on the combination of minimising emissions while maximising performance and is embracing the use of SeenThis data to share this insight with their advertisers to encourage lower carbon cost of business outcomes.” #technology  #decarbonisation #advertising ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Conferences] Learn about the latest trends, strategies, and technologies that converge to shape the future of commerce and customer marketing with our upcoming "E-Commerce Marketing 2024" conference happening in the Philippines on August 14 [https://bit.ly/3WeZW2M] and our "Customer Marketing Asia 2024" conference in Singapore on September 10 [https://bit.ly/3YkKjIw]. -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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Retail media isn’t just a trend; it’s becoming a core part of how consumers shop today and how brands reach the right audiences. In a recent interview with MARKETECH APAC, Ken Mandel, Regional Managing Director and Head of #GrabAds & Enterprise at Grab, discusses the unique capabilities of RMNs and the best practices for brands to make the most of this fast-growing channel in the new year – whether that’s leveraging the #omnichannel nature of RMNs or considering the audiences unique to each RMN. Explore more insights here: https://lnkd.in/gjd7-P4T #Grab #SuperappAdvertising #RetailMedia

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Contextual advertising is evolving into a new era that is not only more privacy-focused in light of the upcoming third-party cookie phaseout, but also more efficient for businesses and provides new avenues for customer engagement through a variety of channels and advertising requirements. To learn more about the various facets of this new era of advertising, we sat down with Marc Zander, global chief client officer at Teads, to learn more about the new strategies and insights in the new era of digital advertising. Learn more of how Teads is using AI for creative optimisation, as well as measurement and prediction tools in its system in our interview below. #digitaladvertising #industryinsights #artificialintelligence

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With this Integral Ad Science update, advertisers can now assess if their ads are running alongside potentially unsuitable content like misinformation, as defined by the GARM framework, allowing them to tailor suitability settings on Meta. Lisa Utzschneider, CEO of IAS, said, “We’re excited to evolve our TMQ solution to include the GARM category of misinformation, which gives marketers more control over their brands’ reputations, especially ahead of this year’s U.S. elections. We are constantly innovating and building on our partnerships with the world’s largest platforms like Meta, providing added confidence for our customers while ensuring they are driving superior results through IAS’s data and technology.” #adtech #brandsafety #socialmedia ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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