“Maya and I worked closely for 7 years at Space Doctors as she lead our business in Asia. I came to know Maya as a talented advisor and consultant with a real depth of experience that she carries lightly. She has the ability to breathe cultural life into the driest of topics, and find innovative and impactful ways around the trickiest brand problems. I have seen all sorts of clients & teams trust her analysis and her judgement. She has a rare ability to intuit and sense into both personal and business situations and see paths forward. Folks will tell you she is a brave connector, an energising facilitator and a captivating speaker. Maya has worked with regenerative principles in mind over recent years and is a strong advocate for business as part of the solution to the climate crisis. More importantly, Maya has a wicked sense of humour, and her energy is infectious! I heartily recommend picking up the phone and having a chat!”
About
I work at the intersections of culture x climate foresights to inform companies on…
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Contributions
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How can you use creative strategy to develop counterterrorism tactics?
A good creative strategy that connects the intended message with the received message, with empathy and cultural understanding, can be powerful. At the end of the day, what do we intend to say, what behaviour, attitudes do we intend to shift? How can we nudge negativity and bias to positive curiosity and constructive engagement? Bias, hatred, power mongering, belonging (because of having been shunted) are all core human constructs that can have a constructive or destructive (shadow) effect and are culturally informed. Well researched, insightful creative strategy can unlock these for more cohesive societal change.
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How can you identify when it's time to refresh your brand story?
Relevance is closely linked to context. Often our 'tracking' and research tools look too close into brand KPIs and customer feedback. The blind spot is changing meaning in culture. If your brand is about 'limitless potential' and one fails to understand how potential manifests in culture, then the brand loses relevance. If your brand is about play, and you stop looking at emergent values of play in culture, new vernacular, new tropes, new meaning frameworks, the brand loses relevance. But others will come along and change the shape of the category.
Activity
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Reporting live from DFF - take #7 At 'Experiences of the Future' session with Honor Harger (ArtScience Museum in Singapore) and Liam Young (Film…
Reporting live from DFF - take #7 At 'Experiences of the Future' session with Honor Harger (ArtScience Museum in Singapore) and Liam Young (Film…
Liked by Maya Madhusoodan
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I see training sessions as opportunities to co-learn and discover collaborations for larger impact. The masterclass on S of ESG that I curated, and…
I see training sessions as opportunities to co-learn and discover collaborations for larger impact. The masterclass on S of ESG that I curated, and…
Liked by Maya Madhusoodan
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To be the answer to the e-waste question is what KGS PTE LTD strives to be and we do it by being #bold, foster #synergy with stakeholders and…
To be the answer to the e-waste question is what KGS PTE LTD strives to be and we do it by being #bold, foster #synergy with stakeholders and…
Liked by Maya Madhusoodan
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