Mark Lim

Mark Lim

Singapore, Singapore
3K followers 500+ connections

Join to view profile
Monash University

About

As the APAC leader for Partner Marketing with Red Hat, I’m focused on supporting our…

Activity

Join now to see all activity

Experience

  • Red Hat Graphic

    Red Hat

    Singapore

  • -

    Singapore

  • -

    Australia

  • -

    Melbourne, Australia

  • -

    Singapore

  • -

    Singapore

  • -

    Singapore

  • -

    Singapore

  • -

    Singapore

  • -

  • -

  • -

  • -

  • -

Education

  • Monash University

    -

    Major in Business Management

  • -

    Business Stream

  • -

    Activities and Societies: Junior Varsity Basketball Team

    Grade 5 to 9

Projects

  • CA Customer Funded Proof-of-Concept Program

    - Present

    Reimburse partners for each successful proof of concept that increases marketing sourced opportunity stage to 60% SFDC sales stage.

  • CA Elevate Partner Incentive

    - Present

    An incentive to drive CA's partners to drive more engagement with CA Technologies. We're trying to shift the CA's position within the partners' mindset towards CA being their vendor of choice.

    See project

  • Avaya League Kyoto 2015

    Avaya League Kyoto 2015 will be the first year we run the Avaya League incentive for the whole Asia Pacific Theater. This year, Midmarket resellers from ANZ, ASEAN, and for the first time Japan and Korea will compete for 80 tickets to sublime Kyoto by selling first and selling more.

    See project

  • APAC Marketing Helpdesk

    The Avaya Marketing Helpdesk is a pilot initiative in Asia Pacific to drive marketing engagement with our resellers. The objective of the Helpdesk is to help our partners be marketing enabled and support them with demand generation expertise to better drive their Avaya business.

    The Marketing Helpdesk will seek to familiarize partners around the Channel Marketing Tools that Avaya provides to partners for free. Partners will be introduced to tools such as Content Syndication and Partner…

    The Avaya Marketing Helpdesk is a pilot initiative in Asia Pacific to drive marketing engagement with our resellers. The objective of the Helpdesk is to help our partners be marketing enabled and support them with demand generation expertise to better drive their Avaya business.

    The Marketing Helpdesk will seek to familiarize partners around the Channel Marketing Tools that Avaya provides to partners for free. Partners will be introduced to tools such as Content Syndication and Partner Marketing Central (PMC) and supported through 1:1 engagements to execute demand generation activities simply and for free.

    The Marketing Helpdesk includes a host of to-partner marketing communications - eDMs, Newsletters, as well as monthly webinars and 1:1 briefings to drive the right marketing content and execution support to channel partners.

    Other creators

  • Avaya League Shanghai 2014

    Avaya League 2014 is the start of a new and exciting midmarket Sales Recognition program for 2014. Resellers from ANZ and ASEAN will compete for 80 tickets to a never to be experienced before trip to Shanghai.

    See project

  • APAC MarketLeaders

    The MarketLeaders Program supports Channel Partners with best in class marketing services. The program involves 16 'local' and regional agencies that provide demand generation, digital and social media, and training services to partners without Marketing Resources. The APAC MarketLeaders program currently supports the ASEAN, ANZ, and Japan markets.

    See project

  • Be the Hero

    Microsoft's Be the Hero campaign was a Distributor Sales Incentive to reward the top performing Distributor Sales Executives in the Asia Pacific region.

    Other creators

  • Power Up Your Marketing

    -

    The Power Up Your Marketing Co-Marketing Program helps Microsoft SMB Resellers with world class marketing and demand generation services. Conceptualized from scratch, this program has improved Coop Utilization from 81% to 98% and is a Global Best Practice earmarked to be a Global Program in FY15.

    See project

  • SMB Deal Registration and Sales Incentive Program

    -

    From $0 to $120m in less than a year! Project Lead for the Deal Registration and Sales Incentive Program and team that has built never-before-seen visibility into the SMB Through-Partner Pipeline. Deal Registration accelerates sales for core Microsoft products and promotions through additional incentives to Distributors, Resellers, and Lead Generation Tele-teams.

    See project

  • Customer Reference Program

    -

    Relaunch of the Customer Reference Program in Asia Pacific including a Top 50 customer focus, a new communications strategy, and the migration of Customer Reference Tool to a new platform (from Boulder Logic).

Test Scores

  • Westpac Maths Competition

    Score: Distinction

  • Westpac Maths Competition

    Score: Distinction

Languages

  • English

    Native or bilingual proficiency

Recommendations received

10 people have recommended Mark

Join now to view

More activity by Mark

View Mark’s full profile

  • See who you know in common
  • Get introduced
  • Contact Mark directly
Join to view full profile

Other similar profiles

Explore more posts

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Mark Lim in Singapore

259 others named Mark Lim in Singapore are on LinkedIn

See others named Mark Lim

Add new skills with these courses

See all courses