Marc 🚀 Torras Larson

🔆 Institute of Sales SALES 50: The Philippines’ Top People in Sales 🔆 🔆 WEEKLY SPOTLIGHT 🔆 🔷🔷🔷 Jun Quizon Commercial Operations Manager - National Sales Manager Sanofi Consumer Healthcare Philippines 🔷🔷🔷 Key Accomplishments The numbers LOUDLY speak for themselves: 🔷 Under Jun's leadership, the Sanofi Consumer Healthcare team delivered a rare, record 22 out of 22 months STRAIGHT sales target achievement 🔷 Surpassed 2023 overall annual target and achieved a robust double-digit business growth amidst an extreme competitive environment and supply risks 🔷 Recognized as the ASEA Region Sales Ambassador, being the senior sales leader who is able to exert tangible commercial influence not only in the Philippines, but across all markets in the ASEA Region of the company. 🔷🔷🔷 Key Lesson in Sales "Be courageous to step outside the comfort zone and embrace challenges, as anything is possible with this kind of mindset." This SALES 50 recognition comes at an important time in Jun's sales career. Humble, unassuming, but definitely with a competitive spirit and fire inside that sparks him and his team to continued success, Jun is celebrating 10 years of service in his current organization. In his journey with Sanofi, he has been able to develop numerous competencies and experience, among which but not limited to: a very strong commercial background from key account management, trade marketing, sales operations, and a special short term commercial assignment in Hong Kong commercial operations. Jun's openness and willingness to constantly challenge himself to step out of his comfort zone has borne fruit for himself and his career. He has been able to move into different commercial roles and different geographies, hence continuously developing his potential, while bringing in valuable contributions to the organization. 🔷🔷🔷 Favorite Sales Quote: "Strategy is important, but execution is what truly drives success.” 🔷🔷🔷 The Institute of Sales was founded by Chief Sales Sensei Ian Santos. Ian Santos is the #1 Ranked Sales Influencer across all social media platforms in the Philippines* * according to global influencer marketing platform Favikon. The SALES 50 is the 1st and only cross-industry, cross-level recognition program for sales professionals in the Philippines. 🔷🔷🔷 #Sales #SalesLeadership IMS Learning & Consulting Institute of Sales 🔷🔷🔷 For Expert Sales Training, Consulting, Coaching and Mentoring backed up by the wide cross-industry and deep cross-level and functional experience of an actual Sales and Leadership practitioner, please do take time to visit: Ian’s website: iansantosconsultancy.com View Ian's profile video: https://lnkd.in/g294Ama6 ♦️Follow me Ian Santos for daily tips on Sales and Sales Leadership !♦️

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Day 14 of #USvGoogle started with Google Finance Director, Jessica Mok. Google tried to minimize the financial importance of its adtech business, showing that it operated at a loss from 2015-2017, to downplay the role of display in generating revenue, and land an out-of-context soundbite about how much they pay publishers. On cross, DOJ highlighted that Google tracks revenue separately for display, video and app inventory, and for direct vs. indirect-sold inventory supporting their market definition argument. DOJ also pointed out that Google decides whether to classify revenue as principal or agent, which informs whether Traffic Acquisition Costs (”TAC”), money paid to publishers, is included in their figures. Obviously, without TAC, booked revenue will appear lower, and margin will appear higher. Google then called Dr. Mark Israel to play some more number games. He is an economics expert, and his analysis is central to Google’s case. While I expected something at least somewhat compelling, instead we got analysis that appears completely detached from reality. Google seems to want to pretend their publisher customers simply do not exist. While DOJ’s case focuses primarily on harm to publishers, there was a 30 minute stretch of time at the beginning of Israel’s testimony where his only mention of anything publisher-adjacent was to explain the origin of the “cellophane fallacy” as the theory that prices for cellophane might go up so much that people resort to wrapping their sandwiches in newspaper. He starts by refuting the DOJ’s definition of 3 distinct markets, proposing instead that adtech is a single two-sided market. He says that DOJ excludes other places advertisers find impressions, other ways “connections” to audiences are made, and the other types of adtech that exist. No mention of publishers. He talks about shifting media consumption trends, highlighting growth of apps and mobile environments, as well as the growth of ad spend on social, and the rise of retail media. Still, no mention of publishers. He talks about how social and retail media companies act as competitive restraints on Google and serve as reasonable substitutes…again, with respect to advertisers. Google even pulls up a deck to make their point that compares Google and Amazon, and explicitly references the fact that Amazon does not offer a publisher ad server, while Google has DFP. Finally he mentions publishers, to say that if ROI for advertisers were to fall, both advertisers and publishers might switch. For example, he says, publishers might move to a different exchange, move more of their content to apps, or adopt a subscription model. Soon after, he explains publishers can move more of their inventory from indirect to direct sales. It’s about “how hard sales people work” to sell direct. A few minutes later, he suggests that if Google’s publisher ad server isn’t good, advertisers might switch to Facebook. I literally wrote “What??” in my notes. (more in comments)

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PDD Holdings, parent of Temu and Pinduoduo, saw shares drop 9% after missing Q3 revenue and profit targets. Sales rose 44% year-over-year to RMB 99.4bn (~$13.7bn), but intensified competition and China’s slowing economy are biting. Temu - Bargains at a Cost 🛒 Shopping on Temu is fast, flashy, and addictive. The app’s gamified design and constant deals can make it feel like a Las Vegas casino. And Not In A Good Way. The experience can be overwhelming—aggressive advertising, relentless promotions, and upselling tactics that might not appeal to everyone. The low prices come with trade-offs: long delivery times, variable product quality, and a no-frills customer service approach. Plus, its pushy marketing strategy has drawn criticism for being invasive, leaving some users with ad fatigue. Global Expansion, Big Scrutiny 🌍 Temu’s explosive growth in the US and Europe, backed by heavy advertising spend, has even displaced Amazon as Google’s biggest ad buyer. But regulators are circling—investigations are underway into duty-free loopholes and sales of illegal products. The Competition is On ⚔️ Amazon’s new discount platform, Amazon Haul, is a direct response to Temu’s rise, proving how disruptive the app has become. Meanwhile, PDD says it’s focused on “high-quality development” to navigate the intense competition. Temu’s aggressive approach is shaking up e-commerce, but can it sustain this momentum—or will the downsides catch up? #Ecommerce #Temu #RetailWars #PDDHoldings #Disruption #TheCPGGeek #IBMRetail #IBMConsumer #FMCG #ConsumerGoods #Retail #RethinkRetailTopExpert - RETHINK Retail #RethinkRetail #NRFRetailVoice - National Retail Federation #NRF

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🌟 Exclusive AMA Roundtable for Members with the SESB Committee! 🌟 🔹 Date: 17 July 2024 🔹 Time: 9:00 AM - 11:00 AM 🔹 Location: British Chamber of Commerce Singapore (BritCham) Calling our member network! Join us for an exclusive Ask Me Anything (AMA) session with the Start Up, Entrepreneur & Small Business (SESB) committee. This is your chance to engage in open dialogue with fellow small business professionals and our esteemed committee members. Why Attend? 🤝 Open Dialogue: Engage directly with committee members and fellow small business professionals to address pressing concerns and share valuable resources. 🌱 Valuable Insights: Gain insights from industry leaders who have ventured into the Startup, Entrepreneur & Small Business world - James Price, Steve McArthur, Joe Tofield and Darren Brunton. 📈 Growth Opportunities: Enhance your business growth through meaningful connections and support from our discussion group. 🔗 Networking: Build connections with like-minded professionals and expand your network. This event is exclusively for our members, providing a unique platform to empower your business with the support and resources you need to thrive. (If you are curious on how to become a member please reach out to me personally. 🔗 Register Now: https://lnkd.in/grJ27UKp Don’t miss out on this unique opportunity to engage, learn, and grow with the SESB community. See you there! #SmallBusiness #Entrepreneurship #StartUp #BritishChamber #SingaporeEvents #ProfessionalGrowth #Networking

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🌟 Thanks to MARKETING-INTERACTIVE for featuring our Future Commerce Summit with Meta, Watsons Hong Kong, Hong Kong Life Insurance Limited, and Optical 88 Ltd.! The industry leaders shared their success stories by leveraging WhatsApp: 🛍️ Watsons Hong Kong revolutionised their O+O strategy with WhatsApp commerce, offering one-on-one health consultations and streamlined checkout processes 📈 Hong Kong Life achieved 90% automation in customer enquiries and impressive 70% read rates on marketing broadcasts 👓 OPTICAL 88 enhanced customer trust through verified business accounts, achieving up to 26% click-through rates Other key takeaways: 💡Omnichat's new WhatsApp membership system is transforming customer interactions into rewarding experiences 💡Meta's WhatsApp Flows is delivering measurable results in lead generation, appointments, and direct revenue through customised experiences Vicky Yiu Prolog Leung, MBA Jonathan Ko Andrea Chan Alan Chan Lily Yeung #DigitalTransformation #WhatsAppBusiness #RetailInnovation #CustomerExperience #OmnichannelMarketing

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Our report "Breaking the Digital Frontier" is getting attention from industry and media alike. On Tuesday, October 8th, #VIR reported "Meanwhile, a report by Acclime Vietnam pointed out that 5G testing has been conducted in 59 provinces and cities, and the number of smartphone users has risen to 84.4 per cent, surpassing the global average of 63 per cent. It said an anticipated foreign investment surge will concentrate on high-tech sectors such as semiconductors, electronics, AI, and renewable energy. These strategic investments aim to elevate Vietnam’s economic value chain and foster sustainable long-term growth." Full article here: https://lnkd.in/grUEhQBj Our report is available for free download here: https://lnkd.in/gKYvZ87V #Acclime #Vietnam #Digital #AI #5G #Investment #Economy #FDI

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I recently joined the Podcast du Luxe by Lou DANA for an insightful conversation about the luxury e-commerce industry and the journey behind scaling digital platforms like Vestiaire Collective and Lazada. In this episode, we cover key topics including: •⁠ ⁠How to Build a Successful C2C Platform: I dive into the challenges and opportunities of creating and scaling a customer-to-customer business in the luxury market. •⁠ ⁠The Evolution of E-Commerce: We explore how the e-commerce space is evolving with more social and gamified elements, making shopping for luxury more engaging. •⁠ ⁠Sustainability in Fashion: I share my thoughts on why second-hand fashion is crucial to tackling overconsumption and pollution from fast fashion. 🔗 Listen NOW : ⁠  Spotify 🎧 : https://lnkd.in/gnwC83A7  Apple podcast 🎧 : https://lnkd.in/gn6V-5Z2  Deezer 🎧 : https://lnkd.in/g73uu6gG Hope you will enjoy our talk !

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It was an honor to moderate such a dynamic panel at the AmCham event in Shanghai. The conversation on innovation in durable and luxury goods was enlightening, and I truly enjoyed engaging with these esteemed panelists. A big thank you to AmCham Shanghai for organizing such a valuable event and to the participants for sharing their insights. #Innovation #LuxuryGoods #DurableGoods #ChinaBusiness #AmChamShanghai #Leadership #BusinessInsights"

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[My Thoughts Exactly] By Joyce Phuong Nguyen, General Manager, Jolen Consulting PR in the age of Fake News and Misinformation Fake news is “false stories that appear to be news, spread on the Internet or using other media, usually created to influence political views or as a joke”, as defined by Cambridge Dictionary. There’s a whole world of information at our fingertips, but how much can we actually trust? A recent research showed misinformation is spreading faster than ever - up to six times faster than accurate news items, especially with digital platforms like social media which enables the amplification of those fake stories, misleading claims, or unreliable information. Misinformation is, indeed, causing disruption not just for the media, but businesses, organisations and society at large. For brands who find themselves at the centre of false news claims, the negative implications can be profound. For PR professionals, the rise of fake news and misinformation presented a challenge to maintain accurate and positive brand narratives. The first thing we, as PR practitioners, can do is to act responsibly in making sure we don’t support the spread of fake news. As PR is often about finding the right time to join a conversation, we can decide what conversation we join, as well as what we say on our clients’ behalf. We can filter out the noise from fake news and alternative facts through fostering a transparent relationship with journalists and the public, and be responsive to questions and issues as they occur. Lastly, thorough research and fact-checking should always be a prioritsed practice, whether you’re working on a 200-word social media post or a 2000-word byline. 🎯As the team responsible for managing and protecting client’s brand’s reputation, PR and communications professionals need to be hyper-aware of what we can trust and how misinformation can impact the brands we represent. Until next time… #Jolen #JolenConsulting #pragency #agencylife #publicrelations #InrushhourwithJolen

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[SHOPLINE Japan] 🚀Event Announcement To further develop e-commerce and physical stores in Japan, we will be hosting various information sessions and networking events. To kick things off, we will start holding regular webinars from July 25th. For the first session, we will present on the topic of "Attracting Inbound Customers through AI-Powered Multilingual SEO using SHOPLINE," targeting all industries. 🛍️Seminar Overview: •  Title: Attracting Inbound Customers through AI-Powered Multilingual SEO using SHOPLINE •  Date and Time: July 25th, 2024, 14:00–15:00 JST •  Format: Online via Zoom. Details will be provided after registration and before the event. •  Fee: Free •  Capacity: 10 participants •  Agenda:     1. Introduction to SHOPLINE     2. Challenges in Multilingual Support     3. Capabilities Achievable with SHOPLINE     4. Practical Tips for Immediate Implementation 🎯Recommended Attendees: We encourage participation from businesses that: •  Wish to explore selling their products to foreign customers •  Aim to enhance inbound customer attraction at their physical stores •  Have already started selling to foreign customers but are not seeing the desired results 🔗Click here to register: https://lnkd.in/gb7XqiiN 🚀【イベント告知】 今後、日本の EC や実店舗の更なる発展のために、様々な情報発信や勉強会、交流会といったイベントを開催していきます。 まず先駆けて、7/25 から定期的にウェビナー開催を開催いたします。 第一弾として全業種を対象に、「SHOPLINE を活用した AI 多言語 SEO 対策によるインバウンド集客」について、配信いたします。 🛍️＜セミナー概要＞ •  タイトル：SHOPLINE を使った多言語 SEO 対策によるインバウンド集客 •  日時：2024 年 7 月 25 日（木）14:00-15:00 •  開催方法：Zoom により開催。詳細はお申し込み後、開始までにご連絡いたします。 •  受講料：無料 •  定員：10 名 •  アジェンダ：      1. SHOPLINE に関する紹介      2. 多言語対応の課題      3. SHOPLINE で実現できること      4. 明日から実践できること 🎯＜おすすめの方＞ 次に当てはまる事業者様は、ぜひご参加ください！ •  自社商品を外国人向け販売で事業展開してみたい方 •  実店舗でのインバウンド集客力を向上させたい方 •  すでに外国人向け販売に取り組んでいるが、成果が出ていない方 🔗申し込みは、こちらから：https://lnkd.in/gb7XqiiN Shota Seiriki HIROTAKA OYAMA

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𝐋𝐚𝐭𝐞𝐬𝐭 618 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝐆𝐌𝐕 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐂𝐡𝐢𝐧𝐚 Today is 618's festival, which is the second largest and most important Shopping Festival in China. So, how does this year's 618 GMV performance in China? I hope to share these insights for cross broader marketers below 🤩 👇 Tmall (also Taobao)'s GMV for the first wave of the 618 festival saw a year-on-year increase of 14.6%, capturing a 60.5% market share among comprehensive e-commerce platforms. Tmall remains the dominant platform in China's e-commerce market during the 618 festival. ✅ 185 brands on Tmall's 618 shopping festival achieved sales exceeding 100 million yuan.  ✅ Over 37,000 brands doubled their sales, and 50 trending product categories reached a sales volume of over 1 billion yuan. . This year, Tmall (also Taobao) introduced the "𝐀𝐥𝐥-𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐏𝐚𝐜𝐤𝐚𝐠𝐞" promotion as part of their 10 Billion Yuan Subsidy campaign to boost 618 GMV sales this year. 𝑻𝒉𝒊𝒔 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒓𝒆𝒔𝒖𝒍𝒕𝒆𝒅 𝒊𝒏 𝒂 𝒓𝒆𝒎𝒂𝒓𝒌𝒂𝒃𝒍𝒆 𝒚𝒆𝒂𝒓-𝒐𝒏-𝒚𝒆𝒂𝒓 𝑮𝑴𝑽 𝒊𝒏𝒄𝒓𝒆𝒂𝒔𝒆 𝒐𝒇 445% 𝒄𝒐𝒎𝒑𝒂𝒓𝒆𝒅 𝒕𝒐 𝒍𝒂𝒔𝒕 𝒚𝒆𝒂𝒓'𝒔 618 𝒔𝒉𝒐𝒑𝒑𝒊𝒏𝒈 𝒇𝒆𝒔𝒕𝒊𝒗𝒂𝒍. 𝐇𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐉𝐃?  Meanwhile, JD's 618 shopping festival set new records in both transaction volume and order volume, with JD Live's order volume increasing by over 200% year-on-year. . However, there are some swifts when it comes to Chinese consumers' attention and changes in consumers' attitudes towards consumption in general, noticeably there are 3️⃣ changes below:  ✅️ Digital attention swift from single to multiple channels: From TMALL and JD with an extension of other emerging social-commerce channels such as Little Red Book, Douyin, WeChat channel, etc.  ✅️ Chinese consumers are becoming more rational, they want both discount and quality products at the same time, in a nutshell, Chinese consumers have more bargaining power than suppliers. ✅️ All the major China e-commerce platforms have canceled the "Pre-sales" and offer a more straightforward discounting strategy. So, NO MORE complex rules, what you see is what you pay! 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝𝐬?  ✅️ While TMALL is still the leading China e-commerce platform in China, many signs are showing that Chinese consumers' attention is being diversified to other channels such as Douyin, Little Red Book livestreaming, etc. Employing a diversified digital and China e-commerce & social e-commerce strategy would allow it to reach future brand growth. What do you think about this year's 618 promotional result? If you would like to obtain more insights, please feel free to contact me or send me a DM. 😊 #ecommerce #digitalmarketing #socialcommerce #socialmediamarketing #chinamarket

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CHARLES & KEITH GROUP x DRESSX Bring Summer Vibes to Roblox How are fashion brands embracing digital platforms to enhance customer engagement? CHARLES & KEITH has partnered with digital fashion retailer DRESSX to launch their Summer’s Calling collection in the virtual world of Roblox. Players can dress their avatars in five digital pairs of shoes and five bags, all capturing the laidback, breezy essence of summer fashion. Why This Matters to Marketers: By leveraging Roblox’s vast user base, CHARLES & KEITH are connecting with younger, tech-savvy consumers, bringing physical fashion into the digital space. This move exemplifies how fashion brands can engage with the virtual generation and drive brand relevance in the metaverse. As fashion steps into the digital realm, Mana can help you explore new avenues for customer engagement in the virtual world. #DigitalFashion #Metaverse #VirtualStyle #Gaming

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Alibaba Group Doubles Down on Southeast Asia with $230 Million Investment in Lazada Ecommerce giant Alibaba Group is making a strategic move in Southeast Asia by injecting another $230 million into Lazada, its regional subsidiary. This brings Alibaba Group's total investment in Lazada to a whopping $7.7 billion since 2016, solidifying their commitment to the region's booming online retail market. Why the Investment? Several factors likely influenced Alibaba Group's decision: 1️⃣ Growth and Competition: Southeast Asia boasts a rapidly growing internet population and increasing disposable income, making it a prime target for e-commerce giants. Alibaba Group is likely aiming to solidify Lazada's position against competitors like Shopee. 2️⃣ IPO Prospects: This investment could be a strategic move to bolster Lazada's financial performance in preparation for a potential future IPO (Initial Public Offering). 3️⃣ Evolving Market: The recent launch of Lazada Choice, a platform focused on budget-friendly offerings, suggests Alibaba is adapting to compete with the growing demand for low-cost goods. Lazada: A Regional Powerhouse: Founded in 2012, Lazada is Southeast Asia's leading online shopping destination. It offers a wide range of products from various categories, connecting consumers with brands and sellers across the region. Future Impact of Alibaba Group's continued investment in Lazada could have significant implications: ➡ Intensified Competition: The e-commerce landscape in Southeast Asia is expected to heat up further, with Lazada and Shopee battling for market dominance. ➡ Innovation and Investment: We can expect to see increased investment in logistics, technology, and marketing as Lazada strives to capture a larger market share. ➡ Consumer Benefits: A competitive environment can ultimately lead to a wider variety of products, better deals, and improved customer service for consumers. This move by Alibaba Group underscores the vast potential of Southeast Asia's e-commerce market. With continued investment and strategic maneuvering, Lazada is well-positioned to maintain its leadership role in the region. #ecommerce #southeastasia #investment

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According to Khan Smith ✔️ from RGF Professional Recruitment Japan, Japan's hiring market saw a surge in Q2 2024, fueled by economic recovery, rising consumer spending, and wage growth. Companies focused on expanding teams to support digital transformation, sustainability, and operational efficiency, with high demand for talent skilled in AI, low-code platforms, and other emerging technologies. The need for agility in leadership and operations shaped hiring decisions as organizations navigated a rapidly changing landscape. Find out more about the job market trends in Japan by downloading our Job Market Index report below! English: https://lnkd.in/gWKPGfRX Japanese: https://lnkd.in/g-HnigVj #Jobs #JobMarket #Career #JobSearch #HR #JobMarketIndex #JobMarketTrends #hiring

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According to Khan Smith ✔️ from RGF Professional Recruitment Japan, Japan's hiring market saw a surge in Q2 2024, fueled by economic recovery, rising consumer spending, and wage growth. Companies focused on expanding teams to support digital transformation, sustainability, and operational efficiency, with high demand for talent skilled in AI, low-code platforms, and other emerging technologies. The need for agility in leadership and operations shaped hiring decisions as organizations navigated a rapidly changing landscape. Find out more about the job market trends in Japan by downloading our Job Market Index report below! English: https://lnkd.in/gWKPGfRX Japanese: https://lnkd.in/g-HnigVj #Jobs #JobMarket #Career #JobSearch #HR #JobMarketIndex #JobMarketTrends #hiring

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According to Khan Smith ✔️ from RGF Professional Recruitment Japan, Japan's hiring market saw a surge in Q2 2024, fueled by economic recovery, rising consumer spending, and wage growth. Companies focused on expanding teams to support digital transformation, sustainability, and operational efficiency, with high demand for talent skilled in AI, low-code platforms, and other emerging technologies. The need for agility in leadership and operations shaped hiring decisions as organizations navigated a rapidly changing landscape. Find out more about the job market trends in Japan by downloading our Job Market Index report below! English: https://lnkd.in/gWKPGfRX Japanese: https://lnkd.in/g-HnigVj #Jobs #JobMarket #Career #JobSearch #HR #JobMarketIndex #JobMarketTrends #hiring

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🚀 "Daily practice makes perfect sales!" Today, I'm very grateful to share the success story of Tribee's partner. Mắt Việt, part of the global eyewear leader EssilorLuxottica and Vietnam's largest eyewear retail chain with 30 stores and over 400 distribution partners, is known for being the first to bring 100% authentic products from top brands like Gucci, Ray-Ban, and Swarovski to Vietnam 🇻🇳 Selling premium, high-value brands like Prada, Burberry, or Gucci is not an easy task. Salesmen need to demonstrate the highest level of knowledge about the brands and materials. Most importantly, they need to provide excellent and highly personalized service to cater to the needs of their premium customers and help them choose the eyewear that makes them feel like the best version of themselves. Mắt Việt has been one of Tribee's earliest clients, allowing us to continuously improve our sales techniques content services. We are excited to see that the hard work and focus on continuous improvement have led to great results! To help Mắt Việt teams sell more, Tribee has supported in aligning staff motivation programs, performance management, and daily sales coaching. This effort drives the monthly focus "Brand Of The Month," helping store teams highlight high-margin brands to customers in the right way and improve conversion rates by 23%, up to even 85%! And there is more to it! Watch the last part of the video to learn how we identify opportunities to leverage our insights from stores to improve online sales strategies and messaging. 🙏 Big thanks to Ms. Thuy, Ms. Uyen, Mr. Phat, Mr. Thanh, and the whole team for taking Tribee.io on this journey! ❓ Question to my LinkedIn friends - How do you support your teams to deliver premium service and/or sell premium products to your customers? What do you find to be the most essential factor in serving premium customers?

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