Justin Halim

Retail Media Networks (RMNs) are rapidly growing in the Digital Advertising space, but they come with their own unique set of challenges, particularly for Yield Management teams. In my latest video, I dive into the key obstacles RMNs face and break down four actionable strategies to optimize yield and unlock greater potential. If you're navigating the complexities of RMNs, this is a must-watch! https://lnkd.in/gxxCQbGe #DigitalAdvertising #RetailMedia #YieldManagement #AdTech #AdvertisingTrends

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We recently partnered with Kantar to release a new study on Retail Media Networks in SE Asia showing the RMN trend, while early days, is growing faster in SE Asia than global averages and is indeed a Full Funnel Omni-channel experience. 🌊The study by GrabAds and Kantar found that RMN ad spend is expected to surge by 73% in the next seven years, surpassing growth rates in search (47%) and social (45%). 🇮🇩 The study forecasts that Indonesia will lead the pack with a projected 13.41% CAGR in RMN ad spend, with 🇻🇳Vietnam and 🇹🇭Thailand rounding out the top three. 🙋🙋‍♀️🙋‍♂️ The study noted that unlike the other RMN types that cover specific purchase stages, superapp RMNs can reach consumers at all stages of their buying journey, from awareness to purchase. This includes offline and online touchpoints, which are becoming increasingly key as shopping evolves into an omnichannel experience. https://lnkd.in/gbZSUzbq

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👩‍💼Consumers will willingly share data.👩‍💼 You don’t need to rely solely on third-party data and cookies. However, you need a quality data collection strategy that provides clear value to the individual. Optimise your site for data collection, build trust by clearly explaining to a consumer why you are collecting data and provide real value back to them when they provide you with information. With cookies going and other ID solutions likely to face similar challenges, any forward-facing brand should invest and cultivate its first-party data strategy. Comment below or message me for esbconnect tips for maximising first-party data collection. As Declan Kennedy says: ID-based solutions backed will likely run into the same issues as cookies. There is no single solution to precision targeting across domains. Collecting your data is a wise investment to future proof your business and we are seeing the ROIs are three-time higher than sale-based customer acquisition. Read more and some of my top tips at: https://lnkd.in/eCCAcn2Y Campaign Asia-Pacific #firstpartydata #zeropartydata #crm

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🚨 The First Episode of Trillion Dollar Ads Podcast is Here! 🚨 🎧 Why Southeast Asia’s Retail Media Boom is Just Getting Started! In this debut episode, I dive deep with JJ Eastwood into the explosive potential of retail media in Southeast Asia and how it’s set to reshape the industry by blending the best practices from both the West and the East. 💡 What we’ll cover: 👉 With 99% of advertisers exploring retail media, where is the budget coming from — media or shopper marketing? 👉 Retail media is far more than just placing sponsored banners. It’s about leveraging tech, data, consumer insights, and smart ad units to deliver strong performance for brands. 👉 Learn how Carousell Media Group set up their retail media business with the right product and data strategy Tune in to unlock the true potential of retail media in APAC . Amit Ray thanks for all your efforts ... https://lnkd.in/gB-7Pmx8 https://lnkd.in/giXidycs #TrillionDollarAds #RetailMedia #Podcast #SoutheastAsia #DigitalAdvertising #data #marketing

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Tradition, as an inherited pattern of thought, action, or behavior. When consumers engage with creative content that incorporates traditional elements, their behavior provides valuable training data for AI-powered marketing platforms like Meta's Advantage+, Google's Performance Max, and TikTok's Symphony. #ai #performancemarketing #content

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I believe we're only scratching the surface of AI in commerce, but Lazada's new AI features for 11.11 are cool! I'm most excited about delegating regular purchases to my AI agent. 😁 What AI-powered shopping features are you most looking forward to? 👇 #Lazada #AI #ecommerce

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For our latest "Top Story", we spoke with Jaslin G., who was recently appointed as its new vice president of marketing for foodpanda. In this exclusive conversation, we learn more about Goh's marketing goals with foodpanda, how she managed to shift to a new industry, and what q-commerce marketing capabilities the industry can expect more from one of the region’s largest food delivery companies. "I work closely with the team to continually find efficient methods to acquire new customers and move them through the lifecycle. My varied marketing background across multiple marketing specialisations enables a big-picture approach and my detailed knowledge into the various disciplines helps to drive topline growth and bottomline success," she stated. #marketing #leadership #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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How can SEA advertisers choose the right retail media partners? 🤔 Here's a sneak peek into my insightful chat Alin Dobrea of ZALORA Group on the Trillion Dollar Ads podcast. 💡 1. Think Full-Funnel, Not Just Performance Retail media isn’t just about conversions! Use it to create impact across the entire customer journey, from building awareness to driving purchases. 🔄 2. Embrace 360° Strategies Go beyond sponsored products. Explore influencer marketing, offline pop-ups, PR, and performance media tailored to your objectives. 🎯 3. Pick the Right Platforms Focus on retail media platforms where your target audience actively engages. Build deep partnerships with select retailers rather than spreading resources too thin. 🧪 4. Test & Learn What works for one brand or category may not work for another. Experiment with channels, formats, and audiences to unlock what drives the best results. #retailmedia #advertising #ecommerce Full podcast links: https://lnkd.in/gMDAWTwv https://lnkd.in/g6iupBFx

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💻 Unlocking the Future of Engagement: Dive into the Transformative Power of Generative AI in Marketing Across Asia, Where Innovation Meets Personalisation! According to a report by Gartner, by 2025, 80% of marketers engaging in AI-powered marketing will shift their efforts from digital advertising to experience creation. This shift is already being seen as companies across Asia innovate and enhance customer experiences using generative AI. Here are some ways companies in Asia are leveraging Generative AI in marketing: 🔺 Zomato's AI Implementation for Personalised Advertisements: Zomato, an online food delivery service in India introduced a series of AI-integrated advertisements tailored specifically for their restaurant partners. By leveraging GenAI technologies in their ads, they enhanced visibility and engagement for their restaurant partners, ensuring an impactful presence amidst the excitement of the sport. 🔺 Alibaba's GenAI driven Online Shopping Innovations: Alibaba recently enabled its merchants to leverage generative AI tools and streamline operations, from crafting marketing content to managing promotions. Additionally, their GenAI solution powered a virtual try-on feature on Taobao, transforming their shopping experience. 🔺 Rakuten's AI-Driven Advertising Strategy: At Rakuten, the integration of advanced generative AI technology in collaboration with OpenAI, with their extensive data resources has led to unprecedented marketing opportunities. At the Rakuten Optimism 2023 event, Rakuten seamlessly integrated AI technologies for tasks like real-time translation, automated subtitle creation, and background music generation. Learn more about CFTE’s latest Generative AI for Marketing programme, led by Huy NGUYEN TRIEU, co-founder of CFTE and Igor Pejic, Fintech Expert and Author of Big Tech in Finance! 👉 https://lnkd.in/eC4RgYip #GenerativeAI #AI #Marketing #CustomerJourney #Personalisation #Innovation #GenAI #GAI #CFTE #Ads #Chatbot #OpenAI CFTE - Centre for Finance, Technology and Entrepreneurship Tram Anh Nguyen Mansi Mehta Danny Khoo Prabhav Singhania Rhea

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141 creative agencies are gunning for a place in WOG. Having spent my entire career in Singapore with network agencies, this is always a constant topic. 1. It doesn't make money 2. It is propaganda 3. It is not creative The fact is that in Singapore, a lot can be done to improve how we communicate policies, engagement, recruitment, and whatever else needs to be done to improve the lives of Singaporeans and those living here. The government will always need our expertise to distil policy into effective communications. We make money by operating and working with the right government clients, just as we review our other commercial clients. You have the power to still say,"No." It is not seen as propaganda but how we give ourselves a greater sense of purpose. It has to mean more. Creativity is a journey and a balance of what needs to be achieved and be accountable for. Why 141 and not just 10? Well, we all know that part of WOG's function is to provide another source of revenue for agencies of all sizes, granted that we all start at different stages and circumstances. My advice is to do the work, be part of WOG, and give yourself a chance to produce work that matters.

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Today, I had the pleasure of sharing about 'Maximising revenue by attracting, engaging & acquiring new customers' at a joint event between VisionGroup & VK Transformation Pte. Ltd. Both Hui Jie Lim & I explored the exciting intersection between digital marketing and generative AI! Here are some key insights: 👬 16% of Singapore’s current workforce comprises of Gen Zs, and they have become a vital customer segment that SMEs must target if they wish to expand their businesses to younger audiences. 📱Gen Zs are tech-savvy with digital channels, are drawn to products that align with their values, and prefer brands that offer personalisation to them. 😥 If SMEs neglect considering younger audiences, they are likely to become disconnected and risk losing their business to rivals that more effectively leverage on new digital marketing trends to stay relevant and competitive. 🧠 Hui Jie’s insightful sharing and demo of how Vision Group’s AI bots streamline customer service show that the incorporation of generative AI in business operations can improve cost effectiveness, accuracy of information, and resource utilisation. This session reinforced the idea that by adopting digital marketing and AI solutions, SMEs can significantly improve their strategies and gain a competitive edge. Thank you Hui Jie Lim & VisionGroup for your collaboration & support. 💯 Transform your business now with up to 50% support from EDG (sustainability-related projects may be supported at up to 70% from 1 April 2023 to 31 March 2026) or MRA grants, training & development via VK Academy. Elevate your grant application chances with our 100% application success rate! 🚀 📊Curious about how our Digital Marketing Experts can help you target at the younger generation and drive sales during the holiday season? Contact us today for a complimentary digital audit https://lnkd.in/gXmRipmV! #holidaymarketing #marketingstrategy #digitalmarketingplatforms #digitalmarketing #vktransformation #visiongroup

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Our latest e-Conomy SEA Report unveils the incredible growth and profitability of Southeast Asia's digital economy. In just two short years, the region has experienced a remarkable 2.5X surge in profits while maintaining robust double-digit growth. One of the most significant trends we've observed is the evolution of e-commerce. While first-time shoppers were once the primary driver, we're now witnessing a shift towards repeat customers. These loyal shoppers account for a substantial 70% of e-commerce expansion, propelling the industry towards an estimated $159 billion  Gross Merchandise Value (GMV) by 2024. Another game-changer is the rise of video commerce. From live shopping to influencer-led content, video is revolutionizing the way consumers shop online. In fact, video commerce has captured a significant 20% of e-commerce GMV, up from a mere 5% in 2022. What does this mean for marketers? 🛒 Prioritize Customer Retention: Invest in loyalty programs and exceptional customer experiences to foster long-term relationships with your customers. 📹 Embrace Video Commerce: Leverage video platforms to create engaging video content that drives sales and captures the attention of your target audience. Read on here for the report’s key takeaways: https://lnkd.in/gj4CC9dW Download the full report here: goo.gle/sea #eConomySEA #ProfitabilityOnTheRise #AdvanceSEAwithAI

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Leveraging Data Governance for Cloud Adoption in Asia Pacific Healthcare As organizations in the Asia Pacific region continue to embrace cloud computing, a robust data governance strategy is essential for unlocking the full benefits of cloud technologies in the healthcare sector. In my latest blog post for the AWS Public Sector Blog, I explore key data governance policies that can support secure and compliant cloud adoption across APAC healthcare systems. Some of the crucial elements covered include: - Establishing clear data classification and risk management frameworks - Implementing data access controls and identity management - Aligning cloud procurement processes with data governance requirements - Ensuring compliance with regional data privacy regulations - Building a culture of data stewardship and security awareness It's important to note that overly restrictive data location requirements can inadvertently limit access to cloud capabilities and innovation. The key is striking the right balance between data protection and enabling the full potential of cloud computing. Effective data governance lays the foundation for healthcare organizations to leverage the scalability, flexibility and analytics capabilities of the cloud - all while maintaining the highest standards of data protection. Thanks to the teams at Alvarez & Marsal and ACCESS Health International for their reports referenced in this topic. Read the full blog post to learn more: #DataGovernance #CloudComputing #HealthcareTechnology #APAC https://lnkd.in/gM8UTdge

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Latest data from YouGov BrandIndex shows that Lazada, Lalamove and Grab have registered the biggest increase in #advertising awareness in #Singapore over the past month: https://okt.to/GjZhn9 #consumerintelligence #marketresearch #datainsights

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I had a great convo with Justin Ong (as always) and Tim Till - both from Ogilvy - over lunch yesterday. One interesting topic that we discussed was “High Traffic vs Quality Traffic”. It’s always controversial on whether we should execute campaigns based on high traffic or quality traffic sites. Some say high traffic will generate more eyeballs and people will notice you. But what is the ultimate end goal here? Just brand awareness? Sales? Be honest… 😏 Photo taken from Ogilvy Singapore office before the lunch meet. I love their mantra - #Do ———————————————————————— 𝘐 𝘢𝘮 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘢𝘳𝘵𝘪𝘤𝘭𝘦 𝘤𝘢𝘭𝘭𝘦𝘥 “𝘏𝘪𝘨𝘩 𝘛𝘳𝘢𝘧𝘧𝘪𝘤 𝘷𝘴 𝘘𝘶𝘢𝘭𝘪𝘵𝘺 𝘛𝘳𝘢𝘧𝘧𝘪𝘤 𝘧𝘰𝘳 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘦𝘳𝘴” 𝘸𝘪𝘵𝘩 𝘴𝘰𝘮𝘦 𝘶𝘴𝘦 𝘤𝘢𝘴𝘦𝘴, 𝘢𝘯𝘥 𝘸𝘪𝘭𝘭 𝘱𝘶𝘣𝘭𝘪𝘴𝘩 𝘪𝘵 𝘩𝘦𝘳𝘦 𝘪𝘯 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯. 𝘍𝘰𝘭𝘭𝘰𝘸 𝘮𝘦 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘪𝘴 𝘳𝘦𝘭𝘦𝘢𝘴𝘦𝘥. #KeepMoving #Do #MarTech #SpotLUMOS

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Thailand's post-pandemic out of home consumption is up 4.3% This is a good opportunity for FMCG brands to capitalize on changing consumer behavior. By leveraging data-driven insights, omnichannel presence, personalisation, and real-time agility, FMCG companies can stay ahead of the curve. AI is a game-changer, enabling brands to optimize inventory, personalize marketing, and predict demand with unprecedented accuracy. New entrants like Rare Beverage Company Limited and 6ty Water have a unique advantage. By embracing a digital-first approach, they can quickly build brand awareness, cater to convenience, and engage directly with consumers. Read More:

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Explore the future of media with dentsu! Check out the latest trends shaping the industry in 2025. #MediaTrends #dentsuInsights

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Thrilled to have Ming Hao Cheong, our team’s creative genius, to kick off the latest episode of #CoffeeChatsWithAndrea! He’s dropping some great insights on how FMCG brands can leverage influencer marketing to achieve success.👏 In a competitive FMCG landscape, it’s crucial to stay ahead by embracing new trends to spread your brand message effectively. With big events on the horizon, as Ming Hao mentioned, there are countless ways to work with influencers and hit your campaign goals. Watch till the end to catch us in the 'this or that' challenge. Spoiler alert: Ming Hao, our Gen Z rep, actually prefers in-store shopping for FMCG. Who knew?🤣 Drop your thoughts on the questions in the comments! #RealTalk #FMCG #InfluencerPartnership #BrandSuccess #InfluencerMarketing #PartipostMY #Malaysia

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