Johnathan Chua

141 creative agencies are gunning for a place in WOG. Having spent my entire career in Singapore with network agencies, this is always a constant topic. 1. It doesn't make money 2. It is propaganda 3. It is not creative The fact is that in Singapore, a lot can be done to improve how we communicate policies, engagement, recruitment, and whatever else needs to be done to improve the lives of Singaporeans and those living here. The government will always need our expertise to distil policy into effective communications. We make money by operating and working with the right government clients, just as we review our other commercial clients. You have the power to still say,"No." It is not seen as propaganda but how we give ourselves a greater sense of purpose. It has to mean more. Creativity is a journey and a balance of what needs to be achieved and be accountable for. Why 141 and not just 10? Well, we all know that part of WOG's function is to provide another source of revenue for agencies of all sizes, granted that we all start at different stages and circumstances. My advice is to do the work, be part of WOG, and give yourself a chance to produce work that matters.

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RMN User Management Can Be a Hassle: See How Simple It Is with Pentaleap! 🚀 If you run a retail media network, you need a user management tool that’s intuitive, fast, and hassle-free. Many retail media tools make this more complicated than it needs to be. 🤯 At Pentaleap, we’ve built seamless user management into the core of our platform—making it easy for admins to create and edit accounts. Just enter the user’s credentials and assign their role, and you’re good to go. Here’s a closer look at what each role can do: 👉 𝐀𝐝𝐦𝐢𝐧𝐬:  Have full access to the platform. They can create, edit, and delete users, set up campaigns, adjust ad units, and manage permissions across the board. 👉 𝐀𝐝 𝐎𝐩𝐬: Focused on campaign management. They can create and manage ad campaigns, adjust ad units, set targeting parameters, and handle the day-to-day operations of ad delivery. 👉 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬: Take control of inventory and ad formats. They can define floor prices, set up ad units with different formats like Sponsored Products or Display, and scale ad inventory up or down—whether it’s 4 Sponsored Products or 14. 👉 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫𝐬: Can be internal or external users. They have access to specific brands, allowing them to manage campaigns, monitor performance, and optimize their advertising efforts, all within the boundaries set by their permissions. Once you’ve set the roles, just hit confirm. The user will receive an invite to the platform and can manage their passwords and profiles—getting them up and running quickly. Stay tuned for more weekly videos about the Pentaleap retail media platform! #RetailMedia #AdTech #UserManagement

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Let's kick off the week with a new project done with Pullupstand.com Pte Ltd They have a main website and get traffic from various marketing methods. However, what makes this landing page or one-page website better? We used a framework that I apply to all my clients' projects, which I teach in ‘The One-Page Playbook’. The One-Page Playbook is a mini-course where I teach everything from A to Z. You can watch all six mini-part videos covering ↳ content outline, ↳ page layout, ↳ user experience design basics, ↳ domain and technical setup ↳ and other elements that boost conversions. Its short and snappy, you can build your own website in a weekend. This is a chance to try new methods instead of sticking to old ones. Oh! did I mentioned, I'm giving ‘The One-Page Playbook’ for FREE? Publicly, this mini-course sells for $47. Just comment 'TPB' and I'll send it to you via DM.

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"Specifically in Singapore, where X is not actively used; we see LinkedIn taking over the role of X as the platform where opinions matter." Althea, Group CEO at Gushcloud International Not surprised by this article on MARKETING-INTERACTIVE. LinkedIn thrives in Singapore, offering a unique space for professionals (including political leaders) to connect with peers, industry leaders, and potential collaborators. It's your digital business card, and crafting a professional yet authentic profile here is crucial for establishing your presence. In the recent months alone, I've seen LinkedIn's impact firsthand: ✨ At a TiE Women event, hosted by TiE Singapore, Anna Vanessa Haotanto 陳安娜 from Zora Health shared how valuable business opportunities stemmed from LinkedIn connections. ✨ During a focus group discussion, Singapore-based women entrepreneurs instantly mentioned LinkedIn, when we asked what tool is crucial to help build their personal brand. ✨ At industry events, I now rely solely on my LinkedIn profile for connections. The LinkedIn QR code allows attendees to connect directly with me, easily access my work, recommendations, and experience. This fosters a more personal connection and has facilitated numerous meetings. Remember we're all "salespeople" here - whether it's landing a dream job, attracting clients, or building a strong personal brand, a well-crafted profile is an undisputed, “not so secret” weapon. Agree?

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Reflecting on the engaging discussions at “Enrage or Engage: Navigating the Paradox of Digital Advertising.” Our team enjoyed connecting with industry peers and sharing our perspectives on using technology to make digital ads less intrusive. Let’s keep the conversation going! #DigitalAdvertising #Crimtan #TheMarketingSocietyHongKong #growingtogether

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Have you ever read an article on Ahrefs blog? Chances are, it was written by Si Quan Ong, senior content marketing manager at Ahrefs. He has written 100 articles for the Ahefs blog (and keeps writing them)! As a result of these content efforts, Si Quan has learnt so much and ready to share his findings with the world. We are putting together an event on May 2nd to share all the insights, findings and learnings. So, if you are interested to learn more about how to write great content that: - keeps your visitors engaged - resonates with your potential customers - turns readers into buyers You should join us on May 2nd! Let me know if you'd like me to send you an invite by commenting "Event" under this post ⬇️ Don't miss it, this is going to be epic!

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📢 Exciting news! I'm thrilled to be a speaker at the upcoming Ahrefs event. Join me as I discuss how to supercharge your digital marketing efforts by combining the power of SEM and SEO. Looking forward to seeing you there and exploring how we can drive impactful results together! 🚀 #SEO #SEM #DigitalMarketing #Ahrefs #MarketingStrategy #MarketingInsights

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The recent partnership between YouTube and Shopee marks a pivotal moment in Southeast Asia's e-commerce landscape, particularly in Vietnam. As both platforms prepare to launch their integrated shopping feature, they aim to capitalize on the country's burgeoning online shopping trends, which have transformed Vietnam into a digital commerce hotspot. This collaboration enables YouTube creators to tag Shopee products in their videos, allowing viewers to purchase items directly through embedded links. This seamless integration of e-commerce into video content not only enhances user engagement but also offers a unique shopping experience that blends entertainment with convenience. Vietnam has swiftly emerged as one of Southeast Asia's fastest-growing e-commerce markets, recently surpassing the Philippines to become the region's third-largest. In 2024, Shopee dominates this landscape, commanding 60% to 70% of the total gross merchandise value among leading platforms. Recent statistics show that about 79% of Vietnamese internet users shop on Shopee, highlighting its significant market penetration and popularity. Vietnam's e-commerce sector is projected to reach a value of $32 billion by 2025 , driven by a young, tech-savvy population. Currently, 57 million Vietnamese shop online, with a notable 43% belonging to Gen Z. This demographic shift is crucial as these digital natives increasingly prefer online shopping over traditional retail channels. A recent survey revealed that Vietnamese consumers are becoming more discerning and price-sensitive. While they remain loyal to established brands, there's growing interest in exploring private labels and new products. This trend underscores the importance of competitive pricing and product quality for brands aiming to capture this market. Moreover, impulse buying is on the rise, with 93% of shoppers making unplanned purchases influenced by promotions and deals. This behavior presents an opportunity for YouTube and Shopee to leverage engaging content that drives spontaneous purchasing decisions. Livestream shopping has gained immense popularity in Vietnam, with businesses using real-time video interactions to engage consumers effectively. This method enables direct communication with customers and streamlines the purchasing process. As YouTube integrates shopping features into its platform, it stands to benefit from this trend by allowing creators to host livestreams that promote Shopee products directly. As YouTube and Shopee prepare to launch their initiative in Vietnam, they face stiff competition from TikTok Shop, which has rapidly gained market share since entering the e-commerce space. TikTok Shop accounts for 22% of the market share in recent transactions, showcasing its growing influence. The competition is fierce, with TikTok's innovative approaches like social commerce reshaping consumer expectations and shopping habits.

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Diving deeper into the great B2B brands in my region… It’s honestly just very sound business tactics and thought leadership that help major B2B businesses overtake others. 🚀 PropertyGuru – Leveraging Content to Build Industry Trust They’re a leading real estate platform in Southeast Asia, and I love how they used content marketing to solidify their position as a trusted partner for both consumers and B2B clients. Their strategy revolves around delivering relevant, insightful content for real estate professionals and developers. Here’s how they did it: Research-Driven Content - PropertyGuru produces market reports and industry insights that are tailored specifically to the Southeast Asian property market, offering immense value to developers, realtors, and investors. Localized Content - Their content addresses the unique challenges and opportunities in each market, whether it’s Singapore, Malaysia, or Indonesia. Engagement Through Webinars - PropertyGuru regularly hosts webinars featuring industry experts, allowing B2B clients to gain insights into market trends, legal updates, and digital tools. Their approach has helped them become a key player in the B2B property market, growing long-term partnerships and enhancing client loyalty. I’ve started compiling key insights that illustrate also be writing in detail about here on LinkedIn for those that are interested. 📊 Data-Driven Content - Use insights and research to provide high-value content that positions you as an industry leader. It’s all out there already, but how you frame it and how you can express it in a digestible format that will help you stick out on this platform. 🌍 Localized Strategies - Tailor your content to the specific challenges and cultural nuances of each Southeast Asian market. This isn’t done enough at the regional SME level in my opinion. 🎙️ Expert-Led Webinars: Hosting industry events and sharing thought leadership keeps your audience engaged and loyal. My takeaway from this particular research into successful B2B brands in Southeast is that a well-executed content marketing strategy isn’t just about lead generation—it’s about establishing your business as a trusted, long-term partner. It’s that Asian mentality and ethos that translates well to B2B ventures. Also, here’s the AI prompt I used for this image 🚀😃 “Create a badass real estate investor with long flowing hair, cool sunglasses, and an epic business suit, overlooking Southeast Asia” #contentmarketing #b2b

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Are you an early adopter? It pays to be one and this is my observations for the past 10 years 👇 The best time to use an app is when it is in the growth stages The business is looking for growth... and are usually very aggressive in their marketing Think of Uber Free First Ride Lazada and Shopee 1.1 to 12.12 sales They have to spend their marketing funds to drive growth You, the user of the app, will be the beneficiary of these spending We at azgo is also in our growth stage The last 6 months growth was just the start This 9.9, I got the team to run a 20% cashback on popular travel brands No capped, No Limit, Only benefits to our early adopters So if you are currently planning your year end travel Or upcoming business trip Give us a try this 9.9 And share with me below what you are booking 🏨 #travel #startup #digitalmarketing

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🚀 In a move to uphold transparency, the Elections Department Singapore has recently intensified its advertising rules under the Parliamentary Elections Act. Now, every key player involved in election ads, from creation to payment, must be clearly listed to enhance accountability. 🌟 This strategic change could reshape political advertising standards globally. How do you think this will impact digital marketing strategies during election seasons? Could this lead to more honest and transparent political campaigns? 🔗 For top-notch digital marketing strategies, visit our website: [The Alpha Team](https://lnkd.in/gDtv2xfg) #DigitalMarketing #Election2024 #TransparencyInAdvertising #SingaporeElections #PoliticalAdvertising #MarketingEthics #LeadGeneration #TheAlphaTeam #AccountabilityInAds #InnovativeMarketing

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