Esther Wong

Esther Wong

Singapore, Singapore
465 followers 471 connections

About

As a seasoned expert in brand activation and event management, I bring unparalleled…

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Experience

  • Bleu Marketing Studios Pte Ltd Graphic
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    Singapore

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    Suntec City

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    Singapore

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    Singapore

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    The Grandstand

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    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

Licenses & Certifications

Projects

  • Bakery 1946 (Pop-up)

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    Bakery1946, established in Daegu, Korea, is well known for its wide range of baked goods, especially K-Apple Bread. For their recent Singapore pop-up, they added a new series of baked goods, and vegetable series to cater to the demand of bread lovers looking for new flavours.


    This is their 2nd pop-up in Singapore. K-Apple bread has been featured before and it is a guaranteed success. The vegetable bread series is a first in the Singapore market.


    Engage with media outlets…

    Bakery1946, established in Daegu, Korea, is well known for its wide range of baked goods, especially K-Apple Bread. For their recent Singapore pop-up, they added a new series of baked goods, and vegetable series to cater to the demand of bread lovers looking for new flavours.


    This is their 2nd pop-up in Singapore. K-Apple bread has been featured before and it is a guaranteed success. The vegetable bread series is a first in the Singapore market.


    Engage with media outlets and influencers to produce an increased amount of video content. The content featured close-up shots of vegetable bread, emphasizing the health benefits of the fillings and ingredients used. Also highlighting the K-Apple bread is made with the same nutritious ingredients.


    The response to our initiative has been extraordinary. Sales and media coverage have exceeded our KPIs by 100%, and we have seen a significant increase in repeat customers. The PR value generated from this campaign is estimated to be in the seven-figure range, further solidifying the success of our efforts.

Languages

  • English

    Professional working proficiency

  • Chinese

    Professional working proficiency

  • Cantonese

    Professional working proficiency

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