Dominic Powers

There is a wealth of potential in the digital advertising industry in Malaysia. After the pandemic, there has been a noticeable shift towards traditional brick-and-mortar stores, emphasizing the importance of a well-rounded online and offline advertising approach. The emergence of micro and nano influencers has opened up new avenues for growth in influencer marketing. Additionally, Malaysian content is gaining recognition globally, with exports reaching markets such as Taiwan and China. Chanchal Chakrabarty, CEO of GroupM in Malaysia, recently sat down with Creative Stew to discuss the unique opportunities and challenges present in the Malaysian advertising landscape: https://lnkd.in/eiKM4YXr

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141 creative agencies are gunning for a place in WOG. Having spent my entire career in Singapore with network agencies, this is always a constant topic. 1. It doesn't make money 2. It is propaganda 3. It is not creative The fact is that in Singapore, a lot can be done to improve how we communicate policies, engagement, recruitment, and whatever else needs to be done to improve the lives of Singaporeans and those living here. The government will always need our expertise to distil policy into effective communications. We make money by operating and working with the right government clients, just as we review our other commercial clients. You have the power to still say,"No." It is not seen as propaganda but how we give ourselves a greater sense of purpose. It has to mean more. Creativity is a journey and a balance of what needs to be achieved and be accountable for. Why 141 and not just 10? Well, we all know that part of WOG's function is to provide another source of revenue for agencies of all sizes, granted that we all start at different stages and circumstances. My advice is to do the work, be part of WOG, and give yourself a chance to produce work that matters.

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Elevate your leadership with actionable insights. Designed to guide decision-makers through the complexities of Asia's renewable energy landscape, this report delves into the critical aspects of supply chain decarbonization and provides exclusive insights into the opportunities awaiting in Australia, Japan, South Korea, and Singapore. 🌱 Embrace this opportunity to redefine sustainability in your organization. Download our guide and start driving impact today! 👇 http://spr.ly/6041STonl #RenewableEnergy

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*We’re Not Just Storytellers, We’re Problem Solvers* “What exactly do we do?” At my recent strategic communications workshop for Ngee Ann Polytechnic, I posed this simple yet thought-provoking question to a dozen comms pros. The exchange of varied perspectives was inspiring. Here’s my take: We’re not just storytellers; we’re problem solvers. Through communications, we tackle organisational challenges head-on, driving results and creating tangible impact. This thought-starter led to an afternoon of engaging discussions and deep reflections on our evolving role as comms practitioners. Key Takeaways from Our Session: 1️⃣ Start Every Campaign with the End Goal in Mind What is the challenge we want to solve, and how will we define success? Understanding the purpose behind our efforts and the objectives they aim to meet is crucial. 2️⃣ From PR to Integrated Communicators The days of traditional PR are behind us. Our role has evolved into integrated communications, blending integrated, omnichannel strategies to create targeted, cohesive and impactful initiatives. Black and white is out; grey is the new norm. 3️⃣ Harness AI Wisely In today’s fast-paced world, embracing AI and staying ahead of trends is essential. The future demands agility and innovation, where we seamlessly integrate technology with the irreplaceable human touch. 4️⃣ Combine Emotional and Data-Driven Storytelling Effective storytelling marries the heart and mind. Authentic, data-driven content builds trust and credibility, while maintaining genuine connections remains a cornerstone of what we do. 5️⃣ Measure Impact It’s not enough to measure outputs and engagement. It’s essential to link our communications efforts to overall organisational impact and outcomes. Continuous measurement ensure our strategies are refined to drive sustained progress and tangible results. Change is the only constant in our dynamic world. As we navigate this ever-evolving landscape, let’s remember that comms pros are not just responsible for crafting compelling narratives. We’re solving problems, driving results, and creating measurable organisational impact. Leading this workshop at NP, one of my favourite former long-time clients, was such a surreal and delightful experience. Thank you Sheryl Sim, Sangeetha Naidu for the opportunity to reconnect with cherished connections including yourselves, Mei Fong-Looi and May Goh, and to engage with the rest of your lovely team. Brewer #StrategicCommunications #IntegratedCommunications #FutureOfComms

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I don’t network well. Was ruminating silently at a dinner setting. Noticing I was a little flustered, Peter Koh walked over and we exchanged briefly. We arranged for a session at Oceanus Group Ltd. He was right off a session with the top folks from Temasek. Was generous of him to spare the time. He is prolific. I've read up on how he got out of retirement and brought Oceanus out of SGX's watchlist. These are news one could easily google. Not what I'm going to share here. Me, "What is success?" Him, "Being happy. Purpose." Peter ran a brand agency for 20 over years before he sold it off and spent time catching up with old friends all over the world. Him, “Too many times we say that we would catch up, but we never did. So I made it happen.” This was his past life before coming out of retirement. I too, run a brand agency. I was curious. Me, "What made you sell the agency and retired early?" He was on a flight. This was years ago before the era of smartphones. There was a turbulence and he was awaken by a flight attendant. She handed him a piece of paper and a pen. "What for?" Peter asked. He realised that the crew were handing out the same to everyone down the aisle. "What did you write?" asked an American beside him. Peter was gathering his composure as he showed him a blank paper, like his mind then. Him, "Yourself?" The American penned his apologies to his Wife for quarreling over a packet of sugar, and regretted breaking his promise to his Son. Was to take him out over the weekends. But he had to travel to seal a significant multi-million dollar contract. Yet at the critical moment, what seemed significant became insignificant. The seemingly insignificant moments became the ones that matter. This was Peter's story to me. On his epiphany. And his way of sharing with me on finding the right balance. I do find it conflicting in trying to balance between being a passionate creative, astute entrepreneur and a dedicated family man. From one creative to another, he emphasised that we've to be in the moment to capture details, and not to dwell over what's not within control. Compartmentalise. That defines his leadership style. He goes into office happy 6 days a week. Sundays are rest days. He quoted Master Wugui from Kung Fu Panda, “Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present." He didn’t brush off an animation. He quotes what resonates with him. “Get these conflicts out of the way, hope you’re happier the next time I see you. You don't have to tell me, I'll know," encouraged Peter. As he graciously ushered me out of the office. I’ve had these conversations for a while now. This was profound. I left with quite a bit to think about. Now, what would you write if you're given a pen and paper when your life is about to flash past you in 20 seconds? _ ____ __ _____ ____ ____ ____ __ ______ This is mine. Fill in your blanks. #Entrepreneurships #CEOinsights

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100k organic video views in 2 days? An unbelievable feat by the ever-talented RICE Media video team, who executed this piece beautifully. The usual suspects: Eudea Tan Leon Tai Stephanie Lee As someone relatively unfamiliar with the industry (albeit knowledgeable about HDB policies) and the process of flat purchase and selling, especially since I'm only moving to my second home next quarter, I expect thorough guidance because I hate being blind-sided. I need the agent I engage with to lay everything out for me to review and approve: illustrating the process, timeline, viewing schedule, financial breakdown (without missing any items), and so on. I get upset when communications and processes get convoluted because, well... 2% (or 2.5%) ain't cheap. What I am sure of is that disruptions are inevitable across all sectors with the rise of AI and ongoing economic uncertainty, and the property market is no exception. The person leading this charge in Singapore might be Patrick Chee, the unapologetically vocal founder of Homeseller and a TikTokker who has become a polarising figure in Singapore’s property industry. Patrick’s aggressive TikTok tirades against flashy agent lifestyles and their exorbitant commission fees have sparked both support and backlash. What are your thoughts after watching this video? Is he the future of real estate or just a provocateur? YT link in the comment section below. #property #HDB

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We are Singaporeans first because we have 4 races in Singapore. Second, English is the language of our education and business sectors. Third, we treasure our democratic institutions and our right to vote to hold our government responsible while sacrificing 2.5 years to serve compulsory national service. Third, it's best to research the history of Southeast Asia on how we got our independence in the 1950s to 60s from foreign powers:

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The Manila Times and Cedara are working together on a project to completely measure advertising carbon emissions. Cedara will provide TMT with emissions mapping across the media supply chain to measure and reduce its carbon footprint in compliance with industry standards. Speaking about the partnership, Dante Ang II, chairman and chief executive officer of The Manila Times, said, "We are thrilled to partner with Cedara in our mission to lead the way as the first publisher in our geographic region to measure advertising carbon emissions. By harnessing Cedara's expertise and leading technology, we are taking proactive steps towards environmental sustainability and reinforcing our commitment to corporate social responsibility." Meanwhile, Eric Shih, chief operating officer of Cedara, expressed, "We are delighted to collaborate with The Manila Times in their pioneering initiative to measure advertising carbon emissions. At Cedara, we are committed to partnering with media organisations that prioritise sustainability and environmental impact. Together with The Manila Times, we are proud to drive positive change in the APAC market and contribute to a greener, more sustainable future." #partnership #advertising #philippines  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z 

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CNET JAPANに寄稿しました！ Thrilled to share my latest contributions to CNET Japan!!, where I dive deep into the nuances of cross-border marketing and PR. In this three-part series, we explore the complexities and strategies that businesses must navigate to succeed in international markets. From cultural nuances to innovative marketing tactics, these articles provide valuable insights for anyone looking to expand their reach globally. Article One: We start by setting the stage for the importance of understanding local markets and how businesses can adapt their strategies for better engagement. Article Two: Next, we discuss the role of digital transformation in global marketing and how leveraging technology can bridge the gap between markets. Article Three: Finally, we look at case studies and real-world applications of successful cross-border marketing strategies. Whether you're a seasoned marketing professional or just dipping your toes into international waters, these insights will help you understand the dynamic landscape of global PR and marketing. I'd love to hear your thoughts on these topics or discuss further on global marketing challenges and opportunities! #GlobalMarketing #CrossBorderPR #CNETJapan #MarketingStrategy #DigitalTransformation #ShapeWin

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❓ Trump 2.0 - What Does It Mean To The World & You ❓ Had the privilege of attending the panel event "The U.S. Election: What’s Next?" organised by The Wall Street Journal. We dove deep into post-election insights just days after the polls closed. The session featured journalists from The Wall Street Journal, The Times & Sunday Times, and The Australian, offering sharp analysis of how the election outcome impacts U.S. and U.K. politics, financial markets, and global relations. Here are my takeaways (not necessarily reflective of the speakers or WSJ): 🔹 American Sentiment: With 73% of Americans feeling the U.S. is off-track, the incumbent faced a high wall to climb, hence the results were not surprising to many US watchers and the financial markets who were betting Trump. 🔹 Trade Dynamics: We’re likely to see broad tariffs from the U.S., with a particularly hard line on China and flagged violators like Vietnam. 🔹 Security Costs: Allies in Europe and Asia, like Japan, South Korea, and Australia, may soon be asked to shoulder more defence expenses. 🔹 China+1 Strategy: China could face unimaginably high tariffs of up to 60% and the US may need to adopt this to find alternatives to find cheap manufacturing bases but it will not be easy as the China juggernaut is very hard to replace for many products. 🔹 Ukraine’s Future: With potential reductions in U.S. support, Zelenskyy may find himself being forced to the negotiating table with Putin with a far less favourable position. 🔹 Global Polarisation: Nations may increasingly feel pressure to align with either the U.S. or China, with China possibly gaining an advantage through soft power. 🔹 Legislative Push: Unlike the first Trump term, which only saw a dozen signed bills, there are already around 300 proposed bills for Trump’s next term. Trump tends to see things in black and white instead of appreciating the delicate undertones and complexities and is likely to force through heavy-handed policies. Furthermore, with control of the White House, Senate, House and Supreme Court - he is expected to get his way practically unchallenged. 🔹 Civil Divides: We could witness intensified domestic conflicts as U.S. society clashes over rights issues like deportation and abortion, possibly even prompting “self-deportation” among unregistered immigrants. It was a compelling session that underscored the challenges and complexities in today’s geopolitical landscape under the impending Trump 2.0 administration. To be honest, I had thought Kamala Harris would win because I followed some pollsters who had had a 100% prediction run (who are also now licking their wounds and healing their professional pride). 😀😀😀😀😀 Who did you think would win? What do you think will happen in Trump Rebooted? Comment Below and share your thoughts! 😀😀😀😀😀 #USElection2024 #USPolicy #SecurityAndTrade #GlobalTrends #Geopolitics #WallStreetJournal

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🌟 Reality TV, not a format most of our work takes, but we had the wonderful opportunity to work on a series last year for Andaz Singapore, highlighting the authentic and vibrant stories from our local neighborhoods. 🏙️🎥 🔹 Series Highlights: Authentic Storytelling: We captured the diverse and rich culture of Singapore's neighborhoods through real, local stories that brought to life areas often overlooked by tourists. Engaging Content: The series brings to life unique experiences, traditions and people showcasing what makes our neighborhoods so special in a much more social format. Innovative Production Approaches: By utilising alternative production methods, we maximised the production budget and value, to ensure a high-impact series without compromising quality. Global Collaboration: We liaised and managed over 50 local partners and influencers from the US, UK and Australia, fostering strong relationships and ensuring cohesive storytelling throughout all their different channels. Partnering with Andaz Singapore on this project allowed us to connect audiences to the heart of what makes the hotel and it's purpose special while demonstrating our commitment to producing meaningful and impactful content. Interested in how we can bring your brand’s story to life in unique ways across all media channels? Let’s connect and discuss how our creative production solutions can elevate your digital presence. Discover the series and dive into the local stories here (mobile-only): https://lnkd.in/g85C-bCe #DigitalCreativity #RealityTV #Storytelling #AndazSingapore #InnovativeProduction #CreativeAgency #DigitalMarketing #CommunityEngagement #InnovativeContent #DigitalProduction

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Looking forward to ATS in Singapore on 3rd July! I'll be speaking on the disruptive power of retail media and its rapid growth. Is today's commerce retail only limited to bottom funnel sales conversion, or can retail media play a larger role in brand building and discovery? Come join me for the session to find out more! #ATS24

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Do you know who this is? 😏 First item on the agenda upon arriving in Singapore: Attending the book launch of KP Ho - CEO & co-founder of Banyan Group. Whose journey has been so fascinating, I ended up with 4 full pages of notes! Especially when he touched on themes that are often covered on the So This Is My Why Podcast), e.g. 🍿 𝐏𝐚𝐬𝐬𝐢𝐨𝐧: 𝐖𝐡𝐚𝐭 𝐫𝐞𝐚𝐥𝐥𝐲 𝐝𝐫𝐢𝐯𝐞𝐬 𝐊𝐏? Not wasting time & sleepwalking through life. 🍿 𝐈𝐭'𝐬 𝐬𝐭𝐢𝐥𝐥 𝐯𝐞𝐫𝐲 𝐡𝐚𝐫𝐝 𝐟𝐨𝐫 𝐀𝐬𝐢𝐚𝐧 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐨 𝐩𝐞𝐧𝐞𝐭𝐫𝐚𝐭𝐞 𝐭𝐡𝐞 𝐖𝐞𝐬𝐭 (but easier than before) Before, Asians weren't thinking about building brands. They were just assembling and manufacturing items for other people. It's different today. When Banyan Tree was being built, 85% were foreigners. So they leaned into that. Pushing the idea of visiting an 'exotic' location & being genuinely Asian without feeling like they were selling their soul. The rest was just very hard slogging. Ultimately if you don't get your own brand into the market, you won't survive in the long run 🍿 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐰𝐚𝐫𝐧𝐢𝐧𝐠 𝐭𝐨 𝐲𝐨𝐮𝐧𝐠 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞𝐚𝐧𝐬: 𝐌𝐞𝐝𝐢𝐨𝐜𝐫𝐢𝐭𝐲 Given Singapore's wealth and success, its people can be lulled into a state of complacency, hubris and entitlement. Mediocrity can arise precisely because Singaporeans think that they are exceptional & don't need to do anything about it. 🍿 𝐏𝐮𝐫𝐩𝐨𝐬𝐞 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐧𝐞𝐞𝐝 𝐚 𝐜𝐚𝐩𝐢𝐭𝐚𝐥 𝐏 KP's purpose is asking why. And not sleepwalking through life!! You don't want to walk up every day and live a life floating on a river, letting things go by. 🍿 𝐅𝐫𝐨𝐦 𝐡𝐢𝐬 𝐰𝐢𝐟𝐞 𝐂𝐥𝐚𝐢𝐫𝐞: 𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 One of KP's biggest strength is his curiosity. When he visits hawker stalls, he'll spend half an hour visiting every store, talking to every stall owner and comparing every food item on the menu. That same curiosity and passion is what brought him to today. 🍿 𝐅𝐮𝐧 𝐟𝐚𝐜𝐭: 𝐊𝐏 𝐢𝐬 𝐭𝐡𝐞 𝐡𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐡𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐛𝐮𝐭 𝐡𝐢𝐬 𝐰𝐢𝐟𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐜𝐤 𝐰𝐡𝐢𝐜𝐡 𝐭𝐮𝐫𝐧𝐬 𝐭𝐡𝐞 𝐡𝐞𝐚𝐝! 🤣 * Thank you Hong Koon Chua World Scientific Publishing for the invite!

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I remember when I was an entrepreneur in Singapore, there were times where I felt repeatedly helpless where nothing I did seemed to help. I was fortunate that I managed to snap out of that by taking small little steps. Years later, I realized this is called Learned Helplessness Learned helplessness occurs when people, after facing repeated challenges or setbacks, begin to believe that their actions no longer matter. This mindset can cause individuals to feel powerless, disengaged, and unable to influence their outcomes. And since then, I worked to ensure that we are always creating a work environment focused on cultivating resilience, identifying self-worth, and practicing self-compassion. We know that setbacks are inevitable in any journey, but how we respond to them defines our path forward. Resilience is built by fostering a culture that encourages experimentation and the ability to learn from failure. Instead of viewing challenges as roadblocks, we help our teams see them as opportunities for growth. And this is exactly what we do in our Pico Japan office, we encourage our people to take ownership, explore solutions, and build the confidence to overcome obstacles. Self-worth is crucial in this process. People need to recognize their unique strengths and contributions. Since young, I had always believe in seeing the positives and strengths in our talent. I believe that every individual has something valuable to bring to the table, and our job as leaders is to ensure that talent is nurtured and recognized. Empowered individuals who understand their value are less likely to fall into the trap of helplessness. Self-compassion is often overlooked, yet it is essential in building resilience. By promoting an environment where it’s okay to make mistakes and learn from them, we encourage our team members to be kinder to themselves. Every quarter, in our Quarterly All Staff Meeting, we have teammates who step up to share about what they have done and what they have learnt. Not everything is about success stories. There are also stories of failures where all of us learn from each other. We teach that failure is not a reflection of who they are but a stepping stone to where they want to go. Self-compassion enables individuals to bounce back with renewed energy and purpose, rather than getting stuck in the belief that they’re not capable. At Pico, our focus is on creating a culture where resilience is nurtured, self-worth is affirmed, and self-compassion is a practice. We believe in building teams that not only thrive through success but grow stronger through challenges. By breaking free from learned helplessness, we unlock the potential of our people, helping them rise above the limitations they once believed were impossible to overcome. Let’s bring out the best in our people. Not their worst.

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The Search Revolution: How to Win in a Social-First World Search habits are changing! Consumers are increasingly turning to social media for product discovery and research. In this article I’ve shared how this is a golden opportunity for brands to adapt and thrive > https://lnkd.in/gbrnXWxk The future of search and content is all about the consumer. Meet them where they are and provide the right content strategy across omni-channels. By embracing these trends, your brand will stay ahead of the curve and win in the new digital era. DM me and we can discuss how to tailor your content strategy for your brand.

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Power of a brand. There are no Trader Joe’s in Japan. Yet, I see the Trader Joe’s tote bag around me here in Japan. Likewise in singapore when I was visiting home a few months back. The tote bag was everywhere and much sought after. When asked why, my friends say, it’s cool! Yup, it is viewed as a status symbol. Cool and effortless style. A good example of a powerful brand, when a product/service transcends its category and becomes a symbol. One which its core consumer target wants to be associated with. Trader Joe’s have always been consistent with what it stands for, .. from the store experience, products, merchandise, customer service, employees, etc. a good example of how to build a strong brand. Consistency is key. And it was not built overnight. A lot we can learn from! I’m a big fan! #traderjoes #brandbuilding #brand #marketing

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Social Commerce in Vietnam, Harnessing the Power of Live Streaming & KOL's. 💪 Social Commerce will emerge as a game-changer, redefining how brands connect with consumers. Vietnam’s live-streaming e-commerce market is expected to reach $11 billion by 2026, growing at 28% annually. Over 70% of Vietnamese internet users have watched a live stream, with 50% making a purchase during or after the stream. Live-streaming sales conversion rates can be up to 10 times higher than traditional e-commerce. The appeal of live-streaming lies in its authenticity, interactivity, and instant gratification. Are Asia brands more willing to spend on this, because they understand the eco-system vs Western brands? Consumers can see products in action & get their queries answered by trusted hosts, it's lifestyle / 'shoppertainment'. Discounting for higher volumes is built into the model, however over time in mature markets like China, you observe a shift towards higher value items. Live streamers are influencers, with trusted & established communities. Building community is everything, it's educational value add too, not just flash sales. The format will evolve. Fascinatingly 72% of Vietnamese consumers trust influencer recommendations more than traditional ads. This drives offline & online purchases. Micro and nano influencers, with their highly engaged niche audiences, drive 60% higher engagement rates compared to macro influencers. For brands, partnering with the right KOLs can be a game-changer. Brand creatives & emotionally resonant content in support of Live Selling facilitates converting new customers into loyal, repeat purchasers. One critique of Live Streaming has been the loyalty to the seller, not the brand - but by leveraging data there are strategies to re-engage / re-target. Price alignment within a certain % of offline retail is pivotal, or product splits for online. #vietnam #socialcommerce #ecommerce #asiatech #kol

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Creative roadblocks are so common in the creative industry, so we thought we'd have a panel discussing it. How do we navigate roadblocks? How do we balance doing our art with business realities? Let's talk! Dawn Koh Grace Ciao Lynn Teo Hazel Lim Adeline Kueh Ektory

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Inch by inch! "Many Singaporeans on the fence about LGBTQ issues, Ipsos survey finds". This is a fascinating survey on the glacial changing of attitudes towards LGBTQ here in Singapore in Pride month. As a conservative country, which is generally accepting but not condoning or promoting non-traditional relationships, it's interesting that people are less opposed to LGBTQ but still don't want to see them in their faces! "More Singaporeans support LGBTQ rights than oppose them, but a significant number remain undecided on such issues, a survey by market research firm Ipsos has found. In particular, people are on the fence about issues relating to how prominent these individuals are in everyday life. These included how open LGBTQ individuals should be about their sexual orientation and relationships, and having more LGBTQ characters on television, and in films and advertising. On other questions, such as whether same-sex couples should be allowed to adopt children, more people are supportive and the undecided group is much smaller. Singapore ranks in the bottom half of countries surveyed in terms of the level of support people had for LGBTQ couples displaying affection in public, same-sex marriage and adoption by same-sex couples, among other things. And when it comes to topics such as having more LGBTQ characters on TV, or LGBTQ couples displaying affection in public, the poll found that the biggest group is that of respondents who neither support nor oppose them. Some 43 per cent neither support nor oppose public displays of affection by LGBTQ couples, compared with 27 percent who support this and 30 per cent who do not. On whether LGBTQ people should be open about their sexual orientation or gender identity with everyone, 40 percent of respondents are also on the fence, compared with 45 percent who support this, and the 15 per cent who do not." In a country where our leaders espouse the benefits of marriage and love, as long as that love and marriage is hetrosexual, it's welcome at least that attitudes are not against if not for LGBTQ. The realities of our extremely low birth rate, women deciding to not get married and not play the BTO game of marriage = babies (which the last 30 years has shown is actual fiction as our birth rate continues to decline), means that eventually we will have to allow Singaporean LGBTQ couples to have babies and give them a home to live in. But there is a vocal ignorant minority of religious fanatics/snowflakes, (take your pick they're all the same to me), who will oppose this. However, as a secular country with more people who are atheist (like me), agnostic and Buddhist than Christian/Catholic/Islamic/Hindu it's a battle for the hearts and minds to change these attitudes. Of course not everyone who is not religious is for LGBTQ and not everyone who is religious is against but they do tend to fall within those lines. Inch by inch. What do you think?

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