Adrien Thomas

In the last 12 months, Guillaume Moubeche grew from 0 to 53,260 Linkedin followers. All the while bootstrapping his SaaS company to $26M ARR. Here's how he did it: 1. Clear ICP & niche definition - The biggest misconception people have is that you need to be an expert to post content - In reality, you have to be interested in your niche ENOUGH to be willing to constantly learn about it, share your learnings in public, and help people - For G, that niche is bootstrapping profitable SaaS businesses - If your topic is not clear enough and relevant to your ICPs, everything else will fall apart 2. Copy the top creators on his niche - When he got started, Guillaume used Taplio to find viral posts in his niche - Go to "Search mode", put in your keyword (in his case “entrepreneurship”), set the like count filter to "1000+", and the timeframe to the last 90 days - Once he identified a few posts that he liked, he looked up the Linkedin profiles of these creators and their top-performing posts - Took notes on these posts and asked himself how he can improve them so they bring even MORE value - What’s your opinion on them? Do you disagree with anything? Or maybe something stood out to you, and you want to expand more on it? 3. Understand the anatomy of a viral Linkedin post They all have the same structure: A. They start with a strong hook - The hook is as important as the main message because it’s the very first sentence that determines whether people will stop scrolling and read your post - He uses Taplio to check where the "see more" button will be - Thanks to it, he can shorten his hook and work on making it catchier for maximum impact B. The body of the post that has a relatable personal story or social proof - Talk directly to the reader by using the pronoun "you" - Whenever you introduce a statement, back it up with an example based on personal experience or social proof - Use sharp and concise sentences C. Conclusion/CTA - The conclusion to your post should be sharp and punchy, just like your hook - There are three main types of CTAs on LinkedIn: (i) check out external content like a landing page or newsletter (ii) follow you on LinkedIn  (iii) engage with your post by leaving a comment or a like - Keep in mind that LinkedIn lowers the reach of posts that include direct links. But even though your reach might decrease, it will increase your click-through rate 4. Consistent posting routine - His goal is posting daily, 5-7x per week - Guillaume blocks 30 mins per day to write posts in batches - His Rule of 100: if you write 100 posts, you’ll build a habit of doing it, find your format, style, and voice, and start building your audience On Wednesday, July 3rd, I'm doing a live Zoom call + Q&A with Guillaume Moubeche on how he uses Linkedin and Founder-Led Marketing to bootstrap his SaaS empire to $26M ARR. Breaking down this process and much more. Register here: https://lnkd.in/d2TGHRWe

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9 tips on how to start a business with NO money. Here’s how I built one of Asia’s largest agencies, from scratch…

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How to send 1000s of cold emails on a budget ⬇️ 1. Generate leads: Apollo.io 2. Scrape leads: ExportApollo.com 3. Find emails: Icypeas 4. Verify emails: Reoon Technology 5. Send emails: Saleshandy For 10k leads: 𝗔𝗽𝗼𝗹𝗹𝗼: Free 𝗘𝘅𝗽𝗼𝗿𝘁𝗔𝗽𝗼𝗹𝗹𝗼: $9 𝗜𝗰𝘆𝗽𝗲𝗮𝘀: $60 𝗥𝗲𝗼𝗼𝗻: $10 𝗦𝗮𝗹𝗲𝘀𝗵𝗮𝗻𝗱𝘆: $25 Total = $104 StackOptimise ⚙️

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Sales + AI > traditional Sales. 7 AI tools that will change outbound: 1. Telescope The Tinder of prospection.  Swipe and discover new leads. 2. Superagent (YC W24) AI-agents for doing web research.  The LLM browse the web and your files. 3. Trigify.io Find the perfect lead at the right time.  Leverage sales triggers to get your ideal prospects. 4. TOPO YC 24 Custom train your AI Agent.  Identify the right leads, ready to buy. 5. Bardeen A complete suite of AI Agents. Automate workflows with your most used apps across the entire sales funnel. 6. InducedAI Teach once and watch the AI seamlessly perform your repetitive browser tasks with expert precision. 7. Claygent The AI web scraper can visit any website, find & summarize anything, and report back. - All these "AI SDR" tools are designed to improve workflows by implementing AI in the process. For now, none of them are capable of entirely replacing a full-time (human) employee. But one thing is for sure: Learning how to leverage them is the only way to stay on top. This is not just a trend. Do you think that AI will eventually replace SDRs?

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SaaS Founders under 1M$ ARR don't understand this. And that's why their startup will die. They're doing 500k$ ARR. From 3 ICP (red flag 🚩) For example : - Individuals : 30% of the revenue - SMB : 40% - Enterprise : 30% They want to go to 1M ARR. Everyone, even their mother, tell them : "Focus on 1 ICP" But they think : "Im doing good money from Individuals, I cannot cut this revenue stream" (+ I'm the best of world, I shouldn't listen to someone else...) Listen bro. I will explain clearly WHY you should focus on 1 ICP. It's elementary school mathematics. But first, you HAVE to understand the following : Your ICPs don't get the same value from your product. Some use 10% of the product. And others 100%. Some use it occasionaly. And others use it everyday. The problem is that you're taking feedback from everyone. Regardless the value they get from your product. People who only get 10% of the value believe your product is shit. They don't understand that it was not designed for them in the 1st place. They churn and give you "negative" feedback. And you start doubting of your product. It's human. You tend to believe that your product is not "that valuable". And should not be "that expensive". Problem ⚠️ Naturally, your pricing is more or less based on those people. Let's do the math now. Let's say : - Individuals get 10% of the value 👉🏽 and pay 50$/month - SMB get 100% 👉🏽 100$/month - Enterprise get 100% 👉🏽 150$/month 1/ Get rid of Individuals And lose 30% of your revenue. 2/ Price your product based on the value your best customers get from it Realize SMB get 10x more value that you thought. Price change : from 100$ 👉🏽 to 300$/month 40% of your initial revenue will 3x : 40%*500k*3 🤑 You're now doing 400k$ from SMBs. 3/ Increase price for Enterprise too, but stop chasing them for now : too hard Price change : from 150 👉🏽 to 450$/month 30% of your initial revenue will 3x : 30%*500k*3 🤑 You're now doing 450k$ from Enterprise. Congratulation, your ARR is now 850k$. From removing 1 ICP. Now you can focus on SMBs and scale to 2M ARR. (Enterprise take too much time/energy, for the moment). PS : Of course this is simplistic, but adjust the data for your business and in 100% of cases, you'll realize cutting an ICP will make you more money and less problems. Forget about "Mo Money Mo Problems". You're neither BIG nor Notorious 🎤

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How did you break $10m in Revenue? 9 fast growing CEO's answered: ... this is how they grew from $5m to $10m and beyond. You too can hit $10m in Revenue if you execute these 9 tactics: #1 Semrush ↳ Started in 2016 paying affiliates 40% forever ↳ Affiliates drove 30% of ARR in early days ↳ Today, economics adjusted to flat fee per trial and customer #2 Zensai ↳ Top 10 fastest growing SaaS company in Nordics (congrats Rasmus Holst!) ↳ Rely heavily on Microsoft ecosystem to hit $30m+ in ARR ↳ Use app exchanges and other peoples traffic (OPT) #3 Founderpath ↳ Doesn’t like paying for new customers ↳ Uses the Perfect Webinar script to get new customers for free ↳ 13k SaaS founders signed up ↳ Hint: If you're smart, but boring, no one cares. You have to be entertaining AND smart (in that order). #4 ZenBusiness ↳ Hit $40m ARR fast ↳ To grow to $50m+ doubled down on SEO ↳ Dominated keyword combo of “state + LLC” ↳ Use programmatic SEO #5 ClickUp ↳ Launched dozens of free tools for lead gen ↳ Loom copy cat will get more leads as Loom charges more ↳ Will they break $200m this year? (I don't bet against Zeb Evans) ↳ Build free tools for top of funnel "image generator", "website grader" #6 Retention.com ↳ Pivoted to B2B SaaS ↳ All in content strategy (reality show?) on Linkedin ↳ 3,200 new leads via Adam Robinson smart LI funnel ↳ Improve your copy writing (read Adam's stuff) #7 Whippy ↳ David Daneshgar bootstrapped to $4m in ARR using majority outbound ↳ Hyper targeted florists + competitor javascript installed (via builtwidth) for lead list ↳ Profits! ↳ Dominate small niche first THEN expand (tell BIG TAM story later) #8 VizyPay ↳ Debate between 1099’s and FTE’s for door knocking ↳ 1099’s on full commission performing better ↳ Austin Mac Nab and team have bootstrapped to $20m in ARR ↳ Variable expenses are always better than fixed expenses #9 ReviewWave ↳ Call centers DO work for SaaS ↳ Must target profitable economics ↳ 100 calls per day per rep and 10 demo’s booked ↳ LTV is $35k (customer lands via cold calling) ↳ Matt Prados and team broke $10m in ARR back in 2022 Want more details on these tactics? Get my full slide deck for free ⬇️ - - - - -- - - - - 📌 If you want my full SaaStock USA (Austin) slide deck (45 slides): ♻️ Repost these SaaS Growth Tactics 👍 Comment "Slides please!" ✅ Like this post I'll DM you the full google slide deck :)

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[🗣️ AI Podcast 🎙️] Experimented with Google NotebookLM today - the results were amazing! Simply shared my LinkedIn profile link, and NotebookLM generated insights directly from it. This AI tool reads PDFs, text files, websites, YouTube links, and more, storing them in a “notebook” with up to 50 content items. Its responses were based purely on the data from my LinkedIn, no extra prompts or inputs needed. The coolest part? The Audio Overview feature – a lifelike, podcast-style conversation summarizing content. It’s not just a robotic narration; it’s a dialogue with pauses, ummms, and interruptions, making it feel incredibly real. Perfect for transforming complex content into digestible audio summaries for on-the-go learning. Imagine a concise conversation on research findings while you drive or work out – efficient and engaging! Link: https://lnkd.in/dcu7VNJh

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My TRU$T deal framework transformed capital raising for 6 & 7 figure entrepreneurs, steal YOURS here 👇 Wonder why you get more Investor no's than yes? You are too focussed on YOUR deal, while you should be focussed on theirs... I've supported 300+ entrepreneurs to collectively close US$240M in transactions. • Simon: $700k in 2 weeks • Aziz: $1.500k in 4 months • Dirk: $500k in 3 months • Albertus: $600k in 8 weeks • etc. 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘁𝗵𝗲𝘆 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻? They designed their investment offer following the TRU$T framework Your Investment offer has 5 pillars 𝟭/ 𝗧𝗶𝗺𝗶𝗻𝗴: 𝗬𝗼𝘂𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀' 𝟭𝘀𝘁 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 Give investors a reason why NOW is the time to invest. We all are influenced by urgency. 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘢𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧: ↳ How can I incentivize an investor to say yes now? ↳ Why would now be the best moment to invest? 𝟮/ 𝗥𝗲𝘁𝘂𝗿𝗻: 𝗬𝗼𝘂𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀' 𝟮𝗻𝗱 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 Investors are in the game to make money. in exchange for their capital, they buy a security. Frankly, they don't care about your product. But they love your product as it can make a return. 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘢𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧: ↳Is the ROI clearly mentioned in your offer? ↳How much ROI can I offer (worst case, base case, best case)? 𝟯/ 𝗘𝘅𝗶𝘁: 𝗬𝗼𝘂𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀' 𝟯𝗿𝗱 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 It's a pain in the ass if your investor sees the business is doing well, but there is no option to exit. 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘢𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧: ↳ How can I design a clear exit strategy? ↳ How can I offer investors liquidity during growth? 𝟰/ $𝗲𝗰𝘂𝗿𝗶𝘁𝘆: 𝗬𝗼𝘂𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀' 𝟰𝘁𝗵 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 Like Warren Buffett shares, Rule 1: Never lose money. In order for the investor to not lose money, he needs to build in securities and decide on his financial instrument. 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘢𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧: ↳ How can I de-risk the deal for my investor? ↳ What kind of security can I offer to comfort the investor to not lose money? 𝟱/ 𝗧𝗲𝗿𝗺𝘀: 𝗬𝗼𝘂𝗿 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀' 𝟱𝘁𝗵 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 Investing is a game of speculating that a security will rise in price. And the investor is relying on the team and product/service to achieve it. But like any game, there are rules. Terms. 𝘘𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘢𝘴𝘬 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧: ↳ What terms do I need to include to make this investment a great offer? ↳How do we protect the interest of the investee and the investor? -------------------------- 𝘀𝘂𝗺𝗺𝗮𝗿𝘆----------------------- Design a TRU$T investment offer, combine. • Timing • Return • U-Exit • Security Type • Deal Terms -------------------------- 𝗥𝗮𝗶𝘀𝗲 𝗖𝗮𝗽𝗶𝘁𝗮𝗹----------------------- In 20 days, I start for just 20 entrepreneurs the "GetFunded Program: 👉 book your 1st meeting under 10 days 👉 get raise ready in 30 👉 close your first cheque in 60 ❌ no course but die hard implementation DM "JOIN"

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Why are we misunderstanding CRM softwares? 1.) Mainly CRM as a process started with Technology. So it's not something that can be used like excel, rather it's been a progression of at least 20 years tech development. Think like CRMs as your mate who can track your customers on it's own, who can prioritize them or even serve them dynamic content as per their needs. It can tell you exactly who visited you as anonymous first timer and how it got converted to a very minute detail. If you are not using this, then it's not a CRM but simply an excel with better UI and more clicks. 2.) CRMs offers configurablility, so that you can define a use case and then execute it in automation or with manual intervention. I presented 150+ demonstrations on sales, support, marketing. All I had to do was asking the client his business process of sales/marketing and configuring it in the software using workflows, usually within few hours. If you are using a CRM that lacks configurability or that's not configured correctly, then it's not gonna help you at all to grow. 3.) CRM offers a technical way to manage your customers interactions. But over the years, it grew well into designing it's own, effective business process. E.g. It offers leads and opportunities as separate modules, with separate criteria to clearly define your prospect. Lead modules focusing on how contact is entered in your digital universe vs opportunity is about how you treated it to be your customer. Such model is configured by default using components and even within their own purview, each components has 100 features to utilise for better customer understanding.

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𝐖𝐡𝐲 𝐒𝐨𝐦𝐞 𝐏𝐞𝐨𝐩𝐥𝐞 𝐀𝐫𝐞 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 [𝐒𝐩𝐨𝐢𝐥𝐞𝐫 𝐀𝐥𝐞𝐫𝐭: 𝐓𝐡𝐞𝐲 𝐆𝐞𝐭 𝐓𝐡𝐢𝐧𝐠𝐬 𝐃𝐨𝐧𝐞] At a recent party, someone said, "Isn't Elon Musk lucky?" I smiled and walked away. In my younger days, when I would debate the world, I would have asked these three questions to prove a point: 1. "Would you put all your money into a business idea?" 2. "Would you sleep on the factory floor for months at a time?" 3. "Would you give up your vacations and holidays?" Is that harsh? Probably. Now that I am a little older, I don't debate people as much. I am also not a big fan of other who criticize or make excuses. In the Leadership Academy I push people by teaching leadership principles. Here are a few of them: 1. You are in charge of your life. What are you going to do about it? You are what you are and where you are because of what you did yesterday. If you want change, change what you are doing. 2. Develop yourself. Don't wait for your employer. Study for one hour each morning in something inspirational, educational, motivational, or spiritual. This principle has made people millions and led them to being very happy. 3. Allow people to struggle. We rob people by doing things for them. As parents, we do this with our children because we don't want them to suffer. When my daughter was 7, I bent down to tie her shoes. She got angry and said, "Daddy, how am I going to learn how to tie my shoes if you keep tying them for me!" Allow people to struggle. That's where the learning is. (This doesn't mean not helping others—it means knowing when to help them.) 4. Stop blaming and criticizing. Once I learned that when you point one finger 👉 ☝ 👈 at others, you have three fingers pointing back at yourself, my life changed almost instantly. 5. If you don't have an agenda, you are on someone else's menu. If you don't have a plan, you are on someone else's plan. If don't have a daily list of the top things you need to get done, you will never achieve what you want and you will be getting someone else's top things done. Life is this simple. 6. Work smart. But work even harder. If you work only 8 hours a day and do not study your craft, someone else will, and you will be replaced. 7. Make work a hobby. Love what you do. This is a choice—your choice. Too many people are looking for their ideal job. What I found is that you make the job you have ideal by becoming so good at it that you know it inside and out. I tell people in my Leadership Academy sessions, "Make work your laboratory to try these ideas out. Think of your job as your employer paying you to get your MBA." 8. Develop people skills. Soft skills are the hardest skills to develop—this is why I teach leadership. Leadership mastery is critical to your success. Best wishes this week—Make it your best week ever—Joe Murphy. PS - I show this video in the Leadership Academy

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Some useful tools and ideas to boost your business or create a new one. 

90% of the GTM leaders did this wrong when they tried to scale revenue in 2023… But here are 10 tips from GTM leaders based on 2,000+ experts' posts how to focus on Efficient Growth in 2024. LinkedIn is killing for my Personal Development. There is simply too much relevant GTM knowledge shared by all kind of experts 🤓 Since I'm in a GTM leadership role I educate myself on relevant GTM topics from inspiring leaders that have proven success in the field. But, who to follow and how to validate the quality of all information shared? Just with great books, you forget about the key lesson learned if you don’t 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 and 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 your 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴𝘀 👨‍🎓 So that is why I started documenting and structuring valuable LinkedIn posts since July 2022 in my GTM Library 📚 Today, I'm only highlighting 1 very important GTM topic: Scaling Efficient Growth rather than Growth-at-all-Cost. Scaling your Revenue ≠ Scaling your Headcount. 𝗪𝗵𝗮𝘁 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝗶𝗻 𝟮𝟬𝟮𝟰: ❌ 2x more headcount ≠ 2x revenue growth. ❌ 2x more capacity ≠ 2x more productive. ❌ 2x more people ≠ 2x more success. ❌ 2x more leads ≠ 2x more revenue. 𝗪𝗵𝗮𝘁 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗼𝗲𝘀 𝗺𝗲𝗮𝗻 𝗶𝗻 𝟮𝟬𝟮𝟰: ✅ Little headcount growth = efficient growth. ✅ Little add capacity = higher productivity. ✅ Little more people = higher attainment. ✅ Little more leads = more quality leads. 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟯 & 𝟮𝟬𝟮𝟰 𝗶𝘀... ❌ Not about more, more, more. ✅ But it is about better, better, better. But how? I asked Notion AI and its assistance [Ask AI] based on all the posts I have collected in the last 24 months. 1️⃣ Move from growth at any cost to profitable efficient growth. Reduce strategic focus, prioritize areas you can win and cease those you cannot. 2️⃣ Align Marketing, Sales, Customer Success, and Product. Regularly meet to align these departments. 3️⃣ Incentivize and compensate your GTM executives the same way, focusing on retention. 4️⃣ Use Revenue Operations to create a single consistent data layer. 5️⃣ Ensure messaging is tightly aligned against an agreed Ideal Customer Profile. 6️⃣ Celebrate Net Revenue Retention and Net Revenue Growth vs simply New ARR or New Revenue booked. 7️⃣ Understand that the initial sale is merely the beginning of the relationship with the customer. 8️⃣ Incorporate partners into your Inbound & Outbound motions. 9️⃣ Improve internal alignment & collaboration between Marketing, Sales, and Success. 🔟 Identify your true ICP to improve qualifying, demoing, 'closing', onboarding towards good-fit customers. Just reading those tips doesn't do much. But what if you have after each tip an entire library of tips, solutions, and checklists to improve on this specific GTM topic?  Comment '𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗚𝗧𝗠 𝗟𝗶𝗯𝗿𝗮𝗿𝘆' and I will share my library of expert posts so you can learn the key insights as well so you can start applying tomorrow.

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Here are some 30 Mind Blowing AI tools you should exlopre before this year end; 1. Research Claude Bing chat preplexity ChatGpt 2. Image Leap AI Clarify Gencraft Midjourney 3. Video Klap Opus Eightify Heygen 4. Website 10 web Durable Farmer AI Div AI 5. SEO VidQ Seona AI Wordlift Blogsed 6. Presentation Decktopus Slides AI Gamma AI Design AI 7. Audio Lovo AI Eleven labs Sonic AI 8. Logo Looka Logo AI Stocking AI

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[Free Whitepaper] Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks This whitepaper captures the top 10 CCD frameworks used by management consultants (based on FlevyPro sales and downloads). Here's also a free PPT on Customer Experience frameworks -- https://lnkd.in/e4qDYzj You can view Flevy's top best practices on CCD and related topics here -- Customer-centric Design: https://lnkd.in/em_aY6M4 Customer-centric Culture: https://lnkd.in/ex2KCHTW Customer Experience: https://lnkd.in/evWMKz3W Customer Journey: https://lnkd.in/erJjhx4X The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated. For consulting firms, these frameworks are part of the bread and butter that enable them to consistently deliver value to client organizations across industries and geographies. If you find this whitepaper useful, please like, comment, and share this post! Also, tag your colleagues and friends. Let us know what you want me to share next in the comments! Or, leave a request for a topic not listed above. Follow me David Tang to stay updated on the future giveaways. #customercentricdesign #customercentricity #customerexperience #customerjourney #customerservice #servicedesign #designthinking #nps #voiceofthecustomer #customer #customerstrategy #strategy #transformation #management #consulting

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Don't leave content on the table. (Yes, content) Most business owners create long-form content... But don't even think about short-form 🤷 Here is an AI system that can solve that, without the hassle: → It feeds from your YT videos, Zoom recordings, etc. → Klap transforms the vids into viral shorts - it picks the best parts, adds fancy captions, etc. → You pick which shorts to actually post, on a Google sheet → They get posted to your platforms - IG reels, YT shorts, etc. The best thing is that it's all on auto-pilot. So no lengthy video editing or manual uploading (like using Opus) 🙅🏻 I'll send this exact template + setup guide for free to whoever comments "shorts". P.S. Must be connected ofc :)

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I built a list of the 28x sales signals. So YOU can turn COLD messages into WARM. People say cold email is dead. It's dead. If you use it wrong. Be relevant. Don't spam. We need to change how people view cold emailing. So here are the most common signals: 📈 Technology Change ↳ A company switches from traditional servers to cloud computing 📍 New Office Location ↳ A business opens a new branch in a major city. 💰 Recent Funding Round ↳ A startup secures $5 million in Series A funding. 🚀 Companies Planning IPO ↳ A tech company files for an IPO to expand its operations. 📜 Filing for New Patents ↳ A pharmaceutical firm files a patent for a new drug formula. 🌱 Startups Join Accelerators or Incubators ↳ A mobile app startup enters a well-known tech incubator. 🛍️ Companies Acquiring Others ↳ A leading software company acquires a smaller competitor. 📊 Publishing Research or Data Studies ↳ A marketing firm releases a study on consumer behavior trends. 👥 Staff Growth or Reduction ↳ A company increases its workforce by 20% or announces layoffs. 📺 Advertising Campaigns ↳ A brand launches a nationwide advertising campaign on social media. 👋 Employee Departure ↳ The CFO of a company resigns unexpectedly. 🤝 Joining Industry Associations ↳ A renewable energy firm joins an environmental sustainability group. 🎟️ Attending Events ↳ A company exhibits its products at a major industry trade show. 🚀 Product Launches or Updates ↳ A tech company releases a new version of its popular software. 👔 Leadership Changes ↳A new CEO is appointed to steer the company in a new strategic direction. 🌍 Market Expansion ↳ A retail brand opens stores in three new countries. 🏢 Company Hiring ↳ A firm starts a recruitment drive for several new projects. ⚖️ Legal Lawsuits ↳ A company is sued for patent infringement. 📰 Release of Company News ↳ A biotech firm announces a breakthrough in cancer research. 🖥️ Product Demonstrations ↳ A software company showcases its new product's features at a tech conference. 💾 Using Relevant Technologies or Software ↳ A finance company adopts blockchain for secure transactions. 🎖️ Hiring for Executive Positions ↳ A corporation recruits a new CTO to overhaul its IT infrastructure. 🔄 Recent Job Changes ↳ The former marketing director of a company joins a rival firm. ❓ Addressing Community Questions ↳ A CEO responds to concerns about product safety in an online forum. 🚫 Competitor Negative Review ↳ A competitor’s new product receives poor ratings for user-friendliness. 📈 Following New Industry Trend ↳ A fashion retailer quickly adopts eco-friendly materials. 📜 New Regulations Implementation ↳ A food company complies with new FDA dietary guidelines. 📝 Recent Company Posts or Social Media Activity ↳ A company frequently posts about sustainability efforts on their blog. 🎙️ Podcast Mention ↳ A startup founder discusses their company’s growth strategy on a popular podcast. Did I miss any signals?

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Recently, I spoke with a friend who's excited about his new startup but is struggling with setting up his email strategy for cold outreach and customer engagement. Here’s your quick guide to mastering your startup’s email game from day one: 𝟭. 𝗘𝗺𝗮𝗶𝗹 𝗦𝗲𝘁𝘂𝗽 𝗕𝗮𝘀𝗶𝗰𝘀: • 𝗧𝗶𝗴𝗵𝘁𝗲𝗻𝗲𝗱 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻: From February 2024, you'll need DMARC, SPF, DKIM, and MX record set up to authenticate your emails and avoid spam folders. • 𝗣𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Always obtain explicit consent to email and provide an easy opt-out to keep your list healthy. • 𝗦𝗽𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Aim to keep your spam rate under 0.1% to ensure effective delivery. • 𝗘𝗻𝗰𝗿𝘆𝗽𝘁𝗶𝗼𝗻: Ensure all communications are encrypted to protect data and prevent breaches. 𝟮. 𝗘𝗺𝗮𝗶𝗹 𝗪𝗮𝗿𝗺𝗶𝗻𝗴 𝗨𝗽: •𝗪𝗵𝗮𝘁 𝗶𝘀 𝗲𝗺𝗮𝗶𝗹 𝘄𝗮𝗿𝗺𝗶𝗻𝗴: gradually builds the reputation of an email account and optimizes email deliverability. • 𝗚𝗼𝗼𝗴𝗹𝗲 𝗪𝗮𝗿𝗺𝘂𝗽 𝗕𝗮𝗻: Simple automated email warmup isn't working anymore. Send emails at random times and volumes to mimic natural patterns. • 𝗣𝗹𝗮𝗻 𝗬𝗼𝘂𝗿 𝗧𝗶𝗺𝗲𝗹𝗶𝗻𝗲: Start warming up with at least 14 days for low volumes, but ideally extend to a 30-60-90 day strategy for optimal results. • 𝗜𝗻𝗶𝘁𝗶𝗮𝗹 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Focus on high engagement rates in the first 30 days by targeting your most engaged or recent signups. • 𝗩𝗼𝗹𝘂𝗺𝗲: Start small 10 per day then 30 after two weeks. Increase by 10%-20% each day. • 𝗣𝗿𝗼 𝗧𝗶𝗽: Use Smartlead.ai or a similar service to help with warming up. 𝟯. 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: • 𝗦𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗗𝗼𝗺𝗮𝗶𝗻𝘀 𝗳𝗼𝗿 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: Use a different domain like ‘getyourdomain.com’ to protect your main domain's reputation. •  𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗦𝘂𝗯𝗱𝗼𝗺𝗮𝗶𝗻𝘀 𝗳𝗼𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Employ subdomains for different email types (like ‘offers.yourdomain.com’) to safeguard your main domain. Think transactional vs marketing emails. • 𝗚𝗲𝗻𝘂𝗶𝗻𝗲 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻: Always use your business name to establish trust. • 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗢𝗽𝘁-𝗼𝘂𝘁𝘀: Engage users as they prefer and avoid over-sending to prevent permanent opt-outs. • 𝗣𝗿𝗼 𝗧𝗶𝗽: Platforms like Lemlist or Instantly.ai can streamline your cold outreach efforts. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Email is crucial in building and maintaining your startup’s reputation and growth. Start smart to avoid common pitfalls and scale effectively! Any other tips you would add to the list?

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The Ultimate Cheat Sheet collection for SaaS leaders & Founders - by Vencha, Included #VC & Notion Capital Here you have 15 cheat sheets on marketing, sales, fundraising, pitch decks and more: 💵 How to price and package your software ? 🎢 The 5 prospect stages 🚀How fundable is your company? 💸 Leadership transitions at different stages of business growth 🎯 SaaS monetisation in 8 steps 🕹️ Identifying your market: TAM, SAM & SOM demystified 🛠️ How to skyrocket SaaS sales? ⚖️ The ICP Grid, goal setting and how to prioritize ? #Fintech #saas #CheatSheet #isaphr #isapone #isapsolutions #starthubagency #isapinvestments www.isap.group www.isap.one www.isap.hr www.isap.agency www.isap.investments iSAP Solutions ltd iSAP ONE iSAP.HR StartHub.Agency iSAP Group Investments ltd Tino Herold

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