Singapore Tourism Board

🎊 Big congratulations to Sir Mark Cavendish, winner of the Tour de France Prudential Singapore Criterium 2024! This year’s thrilling race, which was also the final race of his career, saw the legendary sprinter finish ahead of several star cyclists – including defending champion Jasper Philipsen, Tour de France 2024’s Green Jersey winner Biniam Girmay,  and four-time Tour de France champion Chris Froome. 🚴   The Professional Criterium race was flagged off by STB Chairman Olivier Lim and Prudential Assurance Company Singapore CEO San San Chan, CFA at Connaught Drive, the starting point of a brand-new route through downtown Singapore that put the riders’ speed, skill and strategy to the test.   To make the sport more accessible to the community, there was also plenty of action off the racetrack with the inaugural TDF SG Family Day, where fans of all ages participated in games and entertainment at the festival grounds.    The roaring success of the event’s third edition here in Singapore was made possible by organiser Evoke EXP, STB, Prudential Assurance Company Singapore, and homegrown bicycle-sharing firm Anywheel.   With Singapore’s excellent infrastructure and stellar track record for delivering high-quality events, we look forward to holding more marquee events as we continue to build Singapore’s reputation as a leading business and leisure destination. #PassionMadePossible #TDFSG

This week, the STB family came together to wrap up the year in our biannual townhall session, Heartbeat. Celebrating our milestone 60th anniversary year, this edition's theme was, “Innovate and Appreciate: A Year-End Celebration.” Here’s a peek into our agenda-packed morning. ✨ Our Regional Offices showcased some exciting global collaborations. 🏆 AI whizzes crowned in our design competition, sparking ideas for our Tourism2040 roadmap. 🎖️ Heartfelt tributes to our retiring heroes and Kucinta Club (STB’s own recreation club) champs. 💬 Candid chats with our leadership team rounded off an inspiring day! As we begin to close this landmark year, we look forward to more innovation, collaboration, and connection at STB as we shape the future of tourism together! #PassionMadePossible #WeMadeItPossible #STB60

We are making another large stride towards enhancing Singapore’s position as a premier travel destination! 📢 STB and Skyscanner have signed a Memorandum of Understanding (MoU) to elevate how travellers discover and engage with Singapore. Leveraging Skyscanner’s data insights and global reach, this partnership will focus on: ✈️ Joint marketing to increase bookings across Europe and Southeast Asia using combined data insights for smarter targeting ✈️ Building destination appeal through co-branding campaigns in key growth markets ✈️ Developing a stopover solution to streamline the booking journey for travellers By harnessing data-driven insights, we are setting the stage for a smarter, data-driven approach to build memorable experiences that cater to the modern traveller’s needs🌎 #PassionMadePossible

With NTUC LearningHub’s partnership with the Global Sustainable Tourism Council (GSTC), courses including Sustainable MICE Training Programme, Accessible & Inclusive Travel and Applied Diversity, Equity, and Inclusion (DEI) in Tourism would be contextualised to meet Singapore tourism sector’s evolving sustainability aspirations in cultural and social inclusion. The courses, to be launched in 2025, support the Singapore Green Plan 2030 and tourism industry roadmaps in building a resilient, sustainable sector. Together, let’s drive the future of sustainable tourism in Singapore, empowering industry professionals with globally aligned sustainability skills and knowledge. #PassionMadePossible Image credit: National Trades Union Congress (NTUC)

Grab yourself a cuppa ☕️ and join us for the third and final episode of our Kopi Chat series, in celebration of STB’s 60th Anniversary! 🎉 In this episode, we sit down with STB alumni Adeline Kim (former Assistant Director, Leisure Marketing) and Cheng Chek Lim (former Assistant Director, Corporate Planning & Market Access). Hear from them as they share fascinating stories from their time in STB, such as when Singapore hosted its very first Singapore Grand Prix, the opening of Singapore’s Integrated Resorts, and memorable destination marketing campaigns in the past like ‘Uniquely Singapore’ and ‘YourSingapore’. Through their reflections, Adeline and Chek Lim showcased the resilience, adaptability, and innovation that have been instrumental in shaping our vibrant tourism landscape. Join us in honoring the pioneering spirit that continues to shape and inspire Singapore’s tourism sector! #PassionMadePossible #STB60 #WeMadeItPossible

🌟 Thank you to everyone who joined us at the Singapore Week of Innovation and Technology (SWITCH) x STB #Tcube event 2024! It was an inspiring experience filled with thought-provoking discussions and innovative showcases that are shaping the future of tourism. Our exclusive panel sessions delved into key themes: 💡Status Quo is No Go – Driving Change in the Tourism Industry, where experts emphasised the need for bold, transformative strategies. 💡Tourism & Tech Companies – A Match Made in Heaven?, exploring how collaborations between tourism and tech sectors are setting new standards for the visitor experience. At SWITCH Play powered by STB Tcube, attendees engaged with a curated tech marketplace, discovering cutting-edge tourism solutions and use cases that promise to elevate businesses and support Singapore's ambition as a tech-enabled destination. From networking with forward-thinking startups to exploring STB's Tcube programmes and tech stack, the future of tourism innovation was on full display. By fostering collaboration and networking, our partnership with SWITCH 2024 facilitated meaningful connections between tourism stakeholders and tech innovators, all in support of Singapore’s ambition to be a tech-enabled destination. 💡 Let's continue pushing boundaries of innovation, embracing technology, and making Singapore’s tourism #PassionMadePossible! Special shout-out to our partners from ByteGenie Circular Unite dhost Mapxus Kotozna Truly Robotics Pte. Ltd. Viatick and 예간 Yegaan for the support, and to Paul Kent Lawrence Koh Nedved Yang @Xiao Tianyu Darren Soh Katherine Chong Yu Lik Ng and Teong Wah KUNG 江长华 💜 for speaking on the panels. #PassionMadePossible #LearnTestBuild

Anchors aweigh! ⚓️ Silver Nova is charting new territory with her arrival in Singapore. We’re delighted to welcome Silver Nova, the first of two newest and largest cruise ships in Silversea Cruises' fleet, as she made her maiden call in Singapore on 31 October. This is part of her debut in APAC as one of the region's most luxurious ships. As part of STB’s partnership with Silversea Cruises, a leading experiential luxury cruise travel brand, Silver Nova’s arrival in Singapore further strengthens our position as the leading cruise hub in Asia Pacific and a convenient gateway to the region for global travellers. Jacqueline Ng Bert Hernandez #PassionMadePossible

STB, Marina Bay Sands and UOB have joined forces again to bring locals and visitors unparalleled experiences at the Marina Bay precinct. This strategic partnership offers exclusive, curated experiences with offers from 27 Bay partners, for UOB cardholders in Singapore, Indonesia, Malaysia, Thailand, and Vietnam. From star-studded festivals to immersive cultural experiences, Marina Bay promises to captivate and inspire. Locals and visitors can look forward to catching awe-inspiring festivities that will ignite the Bay with colours, artistry and culture, such as the Marina Bay Festive Light Up and New Year countdown. These festive celebrations, hosted alongside events such as The World of Studio Ghibli and Illumi, aims to boost footfall and drive spend for businesses within the precinct. This reaffirms how the partnership enables Marina Bay as the buzzing, ever-evolving pulse of Singapore, offering locals and visitors the chance to experience the city in fresh and exciting ways. For more information on the exclusive Marina Bay deals, head over to: https://lnkd.in/ghr6UnCF #PassionMadePossible #Masterpieces #MadeInSingapore #VisitSingapore #MarinaBaySands #Singapore #UOB #UOBCards

🎄 Singapore’s iconic Orchard Road is ready to dazzle again with the 41st annual Christmas on a Great Street, starting 9 Nov! Organised by Orchard Road Business Association, this year’s festive light-up features a captivating “firefly” garden twist, a stunning 14-metre Mastercard Priceless Christmas tree, and immersive snowfall shows. Key highlights of this year’s festive offerings include: 🥂 ORBar on A Great Street: A special bar-hopping passport for signature cocktails to drive foot traffic along Orchard Road 🎪 Christmas Villages at Shaw House Urban Plaza (opening 8 Nov) and Ngee Ann City Civic Plaza (opening 10 Nov) featuring live music and local food – enhancing Orchard Road’s appeal as a festive destination 🎊 The much-loved Christmas Eve Street Party: A 400m long celebration stretching from ION Orchard to Ngee Ann City with live DJs, food trucks, and a countdown to bring in the holiday spirit With sustainability at its core, Christmas on a Great Street will spotlight renewable energy and recycled decor materials, showing our commitment to an eco-friendly holiday season. STB continues to work closely with ORBA to enhance the experiences at Orchard Road precinct and we invite our tourism partners to leverage this iconic event as a highlight for Singapore’s festive calendar, adding a sparkle of seasonal magic for both locals and visitors alike. #PassionMadePossible #Christmasonagreatstreet2024 #coags2024 #orchardroad #orchardrdxmas

Great news! Singapore has just been named APAC's most sustainable travel destination in the 2024 Global Destination Sustainability Index (GDS-Index), ranking 7th place globally. With Singapore, Sentosa Development Corporation and Resorts World Sentosa being destinations certified to the GSTC-Destination Criteria, there's no better time and place to connect, innovate, and drive change in tourism. 🌱 Join us at the Global Sustainable Tourism Conference 2024, hosted by Global Sustainable Tourism Council (GSTC)!🌱 Happening from 13-16 Nov at Resorts World Sentosa, #GSTC2024Singapore brings together global and local tourism professionals committed to advancing and advocating sustainability in tourism. Look forward to thought-provoking sessions, workshops and social events across four core themes: 🏙️ Driving Sustainable Urban Tourism 🏨 Sustainable Hospitality ♻️ Integrating Sustainability across the Value Chain 🌏 Preserving Culture, Heritage and Communities Sign up here 👉 https://lnkd.in/gSzHpVS3 #PassionMadePossible