PRCA APAC

As AI technology evolves at an unprecedented pace, its impact on PR and communications continues to grow. Join us on 22nd January 2025 for the panel discussion "AI: Friend or Foe?" where our panellists will dive into how AI is transforming PR efforts, from automating content creation and media monitoring to providing deeper insights and analytics. This panel will feature: • Moderator: Lyn (リン) , 郭丽丽, Director of Communications and Corporate Affairs, ACI Worldwide • Melissa Yee, Director, Communications, Southeast Asia, Mastercard • Wu Ying Ying, Regional Head of Content and Communications, Ninja Van • Chris Lu, Regional Head of Communications and Chief of Staff, AnyMind Group Whether you’re an aspiring PR professional eager to make an impact or an industry veteran looking to connect with the next wave of communicators, this session is one you won’t want to miss. Sign up for Conference 2025: https://lnkd.in/gm9H3-zP #APACCon2025

PRCA APAC is pleased to announce Genesis Partners as its new Talent Partner. Genesis Partner, is a market leader in recruitment and talent advisory that provides agencies, professional service firms, and corporates with recruitment and executive search, market mapping, coaching, and other bespoke talent consulting services across Asia Pacific. Read more here: https://ow.ly/LUz450Uspnv Cody Roberts

PRCA APAC Partner CARMA has recently launched a report highlighting the media coverage of leading FMCG players like PepsiCo, Danone, and Heineken. The report focuses on key areas such as sustainability, product innovation, and how these companies are navigating challenges like geopolitical instability and economic pressures. To read the report: https://ow.ly/EFej50UoUQp

We’re pleased to announced Bud as the Gold Sponsors at the PRCA APAC Conference 2025. Bud is an international strategic communications consultancy that specialises in Technology PR and Marketing. Join us on 22nd January as we explore the future of the PR and Communications industry. View the agenda and book your tickets here: https://ow.ly/Saob50UpBUr Oliver Budgen Patricia Malay

PRCA APAC Member Vero has been named Influencer Marketing Agency of the Year in Southeast Asia by Campaign Asia. This achievement highlights the significant growth of the consultancy’s influencer relations business and its commitment to creating meaningful campaigns powered by the authentic voices of content creators. Read more here: https://ow.ly/CuKX50UpBRn

🌟 LIMITED-TIME OFFER Get 10% OFF your ticket when you register by 6 PM today! Join us on 22nd January, 2025 as we dive into a packed agenda of keynotes, panels, and workshops designed to equip you with the tools to thrive in our evolving industry. For a complete list of sessions, speakers, and topics, you can view the agenda here: https://ow.ly/brUi50UpCIx

Have you entered the PRCA APAC Awards? The PR/Communications Leader Award recognises individuals (or joint heads) who have made significant contributions to the industry and have succeeded in making communications a strategic priority within their organisation, supporting or leading the organisation’s broader objectives. Deadline: 17th January 2025. Enter the Awards here: https://ow.ly/Vaqn50TZ1QA #PRCAAPACAwards2025

The PRCA Indonesia End-of-Year Mixer, sponsored by CARMA Asia, is happening this Friday, 13th December 2024! Building on the success of last year's event, this gathering is the ideal chance to network with industry peers and gain valuable insights from experienced PR professionals. Learn more and register by contacting Tara Munis: https://ow.ly/gAnY50Ukxzz

Have you read the 2025 PRCA APAC Awards Toolkit? The Influencer Relations Award recognises campaigns that use targeted influencer relations to achieve excellent results. Enter now before the deadline on 17th January, 2025. Learn more: https://ow.ly/ja5I50TZ1IH #PRCAAPACAwards2025

The Rothman & Roman Group team in Singapore started our work week in a very unique way by joining hands 🤝🏻 with PRCA APAC to host a rather thought-provoking roundtable discussion - “Is Menstruation Still a Taboo at Work?”. 🎀🩸 Together with our speaker, CEO & Founder of Emer – a sustainable menstrual underwear company – Celine Ventalon, and our very own in-house Moderator, Co-Founder & Chief Strategy Officer of Rothman & Roman Group, Zsofia BALATONI, we facilitated a two-hour session that deep-dived into women’s health, particularly on menstrual health of working women in #Singapore 🇸🇬, the roles that workplaces play in dispelling taboos and fears about menstruation at work, and ways to empower women via sustainable menstrual health products and solutions. 🌱 Other key topics discussed include menstrual health challenges faced by women in Southeast Asia, the impact of menstrual health on gender equality and women’s well-being, menstrual health awareness, menstrual leave etc. 💁🏼♀️ Amidst the lively discussions with the participants, there was also a live demonstration session carried out by Celine Ventalon on Emer ‘s innovative menstrual underwear made with OEKO-TEX certified materials. These products which serve as eco-friendly alternatives to traditional ones, essentially aim for women to feel at ease anywhere and anytime when on their periods. 👙 Our heartfelt appreciation to all the wonderful ladies across various sectors, companies and media organisations - The Straits Times, Tatler Asia, Deloitte, Market for Good, Cushman & Wakefield, Prudential Financial Advisers Singapore, Sales School Singapore, Infinitum Financial Advisory Pte Ltd etc. - who actively participated and contributed to the success of such a pivotal yet unspoken discussion in this day and age! 🙏🏼 Our hope is for such pertinent conversations on menstrual health to continue not only in #Singapore but around the world too 🌏 (despite the controversies and cultural taboos associated with them), and for every single woman to feel bold and empowered even when on their periods! 👸🏼💪🏼 📣 Special shoutout to Singaporean influencers Preeti Nair and Devika Panicker who had shared, on their Instagram accounts, genuine reviews of Emer ‘s products! For more details, please visit www.shopemer.com 🛍️ Stephanie Yeo Rachel Duffell Edit Kerekes Tali Goldman Anita Kapoor Carol Zhuo Sharmili Pillai Soma Biswas Sheyna Sishitharen Nandhini Radhakrishnan Joo Yee Yeap Joyce Toh Emmanuelle Mace-Driskill Vy Dam Robert Romai Tashan Kassey Kalleichelven Diana Estella Peter Tara M. Rebecca William 美佳 Siow Jia Wen #PublicRelations #RothmanandRoman #Emer #PRCA #MenstrualHealth #WomenEmpowerment #winningwithpurpose